Christian Cappe – Q&A

Mr. Christian Cappe is the president of the 2C Associés, CEO of the MENA Cristal Awards and general director of the Méribel Ad Festival. Based in France, 2C Associés is among the top ranked event agencies specializing in the imaging and audiovisual domains. In addition to the MENA Cristal Awards and Méribel Ad Festival, 2C Associés has produced and organized many events such as the China Cristal Awards and the European Corporate Responsibility Festival. Executive had the opportunity to enjoy an interview with Cappe at the MENA Cristal Awards in Faraya, Lebanon. E When were the MENA Cristal Awards inaugurated and what was the idea behind them? The MENA Cristal Awards were created four years ago with the same aim of Méribel Ad Festival, which was launched in 2001. The concept is to put together the clients, agencies, media and production houses in a very cool place for networking. They