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Talking Banking

by Executive Editors

4Ronald Yazbeck,Assistant General Manager, Banque BEMO E Your bank has been involved in many diversification activities, including geographic expansion and securitization. How has this shaped your strategy for 2006?We are still following our main strategy as a specialized bank in Lebanon, as the specialized bank in private and corporate banking. We donโ€™t intend to change that strategy. Our focus will be on expanding within the strategy, as you can see from the opening of our first specialized branch for corporate banking in Sin al-Fil. This is our new point-of-sale. It is not a general expansion in view of regional coverage. It is more within the scope of our business, giving corporate clients and companies a dedicated space in a branch that is located in the same area as these companies and factories, where tailored products for corporate clients are available from a dedicated team and sales manager who are pleasant

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