When people mess with botany in the design sort of way, you either get a sculpted garden or a jungle feeling. The former can be as totally enthralling as the …
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The new book by Lebanese communications consultant and former ad-man Ramsay Najjar, “Views, Reviews, and Previews”, in intellectual association with Executive, is a tour de force of theories, recommendations and …
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Eithad Airways, the Abu Dhabi-based carrier that recently canceled an order of seven Airbus A350 passenger jets, will reduce its original order with the plane-maker and substitute canceled planes to meet …
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April has the connotation of pulling people’s legs. On April 1, for example, Israel’s naval commander Major General Ram Rotenberg’s ordering of three vessels to prepare an overnight sail to …
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Between rising air pollution, contaminated food, and indoor smoking, cancer in Lebanon is becoming more common and more expensive. While consolidated numbers do not exist, there are some good signposts …
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As his first project, Jean-Claude Boulos put up a building for the first television station in the Middle East, Tele Liban. In his last, he ran a television station in …
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Public relations — or simply ‘PR’ — in the Middle East reminds one of New York’s Madison Avenue on Friday afternoon: a one-way artery pushing traffic north with no escape …
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Each time the editorial calendar calls for coverage of the advertising industry, the same question pushes itself to my frontal lobe; it is not who, what, where, when, or even …
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A starving artist is a good artist. That romantic but ludicrous notion has been retired in the last century, but the view that harsh times bring more creativity in business …
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Digital has dominated the discussion in the world’s advertising industry recently, but in the Middle East, the economic adoption of cyber marketing has occured haltingly: spending on electronic advertising in …