Communication of faith

What comes to mind when you hear church bells ring or the call to prayer resonate across your city? These age-old holy sounds have been echoing throughout the Arab world for centuries, and are a core part of how the region’s predominant religions connect with their followers. Most people wouldn’t think of these ancient rituals as forms of noble communication, but the way that religions reach out to their audiences is very similar to a company communicating its values. Pious PR This idea might seem strange at first, but if we take a closer look we might find that communication and religion do go hand-in-hand, as religions must also ensure that they are understood by the general public and that their reputation is maintained and enhanced with audiences around the world, much in the same way that companies must maintain their image and highlight what they stand for. Yet, while