Maha Arayssi Rifai and Mohamad Arayssi were recently selected to join Endeavor’s network at the non-profit’s latest International Selection Panel in Dubai. The brother-sister duo founded the personal-care products company Beesline with siblings Roula Arayssi Chehab and May Arayssi Baba in 1993. Their admission into Endeavor is exciting news for all parties, as they are the first family business to enter the Lebanon network. “We’re quite excited about it because we would like to take on more family businesses that fit our criteria,” said Tarek Sadi, managing director of Endeavor Lebanon. “I think they represent a lot of what Lebanon has to offer.” Endeavor is an international nonprofit organization, headquartered in New York, that helps emerging economies develop by offering advice, mentorship and access to markets. Companies that join Endeavor’s network have to go through a rigorous selection process and open themselves up to the organization’s suggestions. According to Sadi,
