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Special ReportTourism 2015

Surfin’ Lebanon

by Nabila Rahhal July 22, 2015
written by Nabila Rahhal

Located on the shores of the Mediterranean Sea — however polluted they may be — and enjoying a summer season that stretches from mid May until the end of September, Lebanon’s coast is dotted with various beach options ranging from increasingly rare free spots to top end luxury beach spas.

Where beachgoers choose to spend their time depends on several factors including income level, personal taste and the latest trends in offerings.

Semi public beach clubs

With inflation driving up entrance fees at most resorts — the average rate for beach clubs in Beirut on weekends including Fridays is now LBP 40,000 ($26.6) — many people are instead opting to drive the distance to the free public beaches of Tyre in the south or to beach clubs in Batroun with minimal entrance fees.

The sandy beach of Tyre has benefitted from a process of reorganization that began in 2000. According to Dalya Farran, owner of Cloud 59, a 12 year old bar and restaurant hut on Tyre’s public stretch of beach, prior to the Municipality of Tyre taking over management of the beach, chaos reigned with vendors selling whatever they wanted from carts. The municipality, together with the Ministry of Environment, consequently stepped in to bring order, since the shore is part of a natural reserve. “When the municipality took over this area, they organized it by setting standards for venue size, hygiene, clearly displayed pricing and layout,” she says. She explains that they currently rent the space from the municipality per season starting in May, build up everything and dismantle it at the end of the season usually in September.

Cloud 59

Cloud 59

Cloud 59 has a maximum capacity of 500 people and Farran says this season is off to a very good start, as they have been full on weekends with guests usually booking a week in advance. Access to Cloud 59 is free on weekdays with patrons only paying for what they order. There is a minimum charge of roughly LBP 10,000 ($6.6) on weekends. “It is a good idea to keep it a public beach because most of our customers come from Beirut which means they already pay for gas. People with average income want to enjoy themselves, so instead of paying for entrance, they pay for what they want in terms of food and drinks,” Farran says.

Jimmy El Hachach, bar manager at Batroun’s Pierre & Friends Beach bar and restaurant for the past 10 years, also praises the benefits of having no entrance fee for beach access, explaining that this non-materialistic attitude puts customers at ease and builds a relationship of loyalty and respect. “The revenues we make from having good service and tasty food is more than what we would get from an entrance fee. One day, a person might only order a beer all day and the next day he could be having his birthday party with a bill of $200,” he explains. He says that over the past 10 years, footfall at Pierre & Friends has been on a steady 8 to 12 percent annual increase, with 70 percent of their customers coming from Beirut.

The finer things in life

On the opposite end from those who opt for the simple beach experience are those who want to pamper themselves on their days off and willingly fork out the entrance fee to the more luxurious beach resorts Lebanon has to offer.

Madame Bleu in Ain el Mreisseh, formerly known as La Plage, is AddMind’s newest foray into the beach resort business (after Bonita Bay in Batroun and Iris Beach Club in Jiyeh) and charges a $35 entrance fee on Fridays and the weekend.

According to Karine Khoueiry, sales and marketing manager at AddMind, people don’t complain about paying this fee — or any of the entrance charges to AddMind’s beach resorts — offering as proof that Madame Bleu, which has a capacity of 156, is always busy, even without marketing or advertising efforts from their end.

Jiyeh’s Orchid Resort also boasts a luxurious beach experience and charges an entrance fee of $35, which Khalil Noujaim, the resort’s manager, justifies by saying: “Inflation has been a common factor in our economy for the past several years and this has impacted a lot of businesses, hence the increase in prices at the beaches and across other industries. We try to compensate for this by offering more to our guests and enhancing our services and experience.” Orchid Resort will open the first phase of their new project, Orchid Lounge, in Batroun by the end of the month.

Eddé Sands

Eddé Sands

What lies in a beach choice?

Other factors that influence people’s choice of beach venues include personal taste — those who enjoy loud music often opt for beach clubs with afternoon parties while those who want a sandy shore instead of a rocky one head to the south or to Chekka in the north — or familial status, with families seeking out child friendly resorts with pools and safe beaches.

Starting last year with a change in management, Bamboo Bay in Jiyeh added a children’s play center and extended the family area to attract more customers to their resort. The resort’s manager, Mohammad Abed Al Menim, says that they also introduced argeeleh to their menu and Arabic signage everywhere to attract a wider variety of clientele including Arab tourists.

Location also plays a key role in people’s choice of beach spots, especially since after a long day at work some customers are more likely to opt for the nearest beach resort to maximize their time in the sun, Khoueiry explains.

Clouds in paradise

Not every day is a sunny one for Lebanon’s beach resort business, and the internal security challenges that have affected the country since 2011 have taken a particular toll on the beach resorts of the south, with Farran saying they had a few quiet weekends last year due to security incidents that discouraged people from driving down.

“We may have witnessed a minor drop in business, which only started at the end of June 2013 with the Sidon incidents, but a slight pick-up took place last year and we are hoping that in 2015 things will go back to normal. So far, May was a good indicator that people are not associating the area with trouble anymore. Of course, we always expect good days ahead. It’s in our nature as Lebanese,” Noujaim explains.

The occurrence of the holy month of Ramadan in the summer season has also had a negative impact on business for the country’s beach resorts. Fadi Edde, resort manager at Eddé Sands, says that Muslims have been the largest contributors to revenue and that their loss during Ramadan will slow business down.

The decrease in the number of tourists from the Arab Gulf region over the past few years has also negatively influenced some beach resorts, with Abed Al Menim explaining that their customers from the Gulf typically spent approximately 40 percent more during a beach day than Lebanese residing in Lebanon, and therefore their dwindling numbers have been felt.

Despite the challenges, however, the beach resort managers Executive spoke to say this season is shaping up to be a better one than its predecessor, with August expected to be a particularly busy month. So grab your beach towel and go enjoy the sunshine!

July 22, 2015 1 comment
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Special ReportTourism 2015

Providing security for Lebanon’s top end hotels

by Jake Allen July 22, 2015
written by Jake Allen

With the summer season in full swing, it seems reasonable to ask if the level of security at Lebanon’s hotels is sufficient to continue attracting tourists during these uncertain times.

A difficult and expensive undertaking

Hotels and resorts are exceedingly difficult places to secure. Whereas security at airports, government buildings, embassies, residences and commercial office buildings is concerned with controlling unauthorized access, hotels must welcome in hundreds of strangers that are known neither to the staff nor to their fellow guests on a daily basis. After all, that is why they call it the hospitality industry.

While government buildings or an embassy may have a range of mechanisms for requesting and receiving additional funding, hotels must fund their security out of revenue from bookings. Airports long ago started passing security costs on to travelers through fees built into the price of each airline ticket.

Even a modest physical security program consisting of five guards per shift is likely to cost the hotel well over a thousand dollars per day when factoring in labor, equipment, maintenance and training fees. Larger hotels and resorts that have multiple buildings, entrances and parking lots can incur security costs of several thousand dollars per day for basic guard services whose effectiveness is debatable, at best.

What is security?

While the presence of visible security such as guards, fences, bollards and cameras may serve as a basic deterrent to opportunistic criminals and trespassers, these security programs are more often merely a façade that professional criminals or terrorists can easily circumvent or overcome when necessary.

After all, security is not just the presence of guards, cameras and metal detectors. Rather, security is the outcome, the result of a comprehensive and coherent strategy, with policy and procedures executed consistently by numerous staff trained to observe guest profiles, comments and behaviors. True security is a state of being and one that is not easy to achieve and maintain.

Too often hotel operators believe they can buy security by simply hiring a local security company to provide some basic services. In Lebanon, as anywhere, there are always security companies very eager to sell more guards, more cameras and more metal detectors. This placebo effect often helps hotel general managers feel good about spending on security when they receive feedback from guests who say they feel safe at their hotel. Why assess security based on feelings when it can easily be measured in terms of incidents and regular penetration tests?

True security requires a holistic approach

Lebanese hotel operators often focus their efforts, and far too much of their security budget, on security guard programs that are either ineffective or overly focused on one type of threat at the expense of many others. In a way, we are asking the wrong question to begin with. Instead of asking if a hotel is secure, we should be asking if Lebanon’s hotels are prepared. Are they prepared for a wide range of potential threats to guest safety or are they merely trying to detect weapons or contraband in guests’ luggage? More specifically, is the security team as well as the rest of the staff capable of identifying the threats and risks in the first place? Does the housekeeping staff know what to look out for? Does the reception desk know how to draw out key pieces of information in a consistent and courteous manner? Do they have the training, resources and capability to take preemptive action where applicable or react to emergencies when they arise? Clearly these are wider reaching questions but they get to the heart of what making a hotel secure is all about. Ultimately, security requires almost all of the hotel’s staff to play a vital role while maintaining a hospitable environment for the guests. The good news is that the training and awareness programs that will produce this layer of security cost dramatically less than around the clock guard services.

In order to manage security risks effectively, hotels must regularly conduct their own threat and vulnerability assessments that account for their unique location, the building type, their guests’ profiles and a host of other variables. Security managers need to track incident trends internally and with their competitors to learn how their vulnerabilities or gaps can be closed. This usually means proactively running drills and system tests to see if the security platform can identify and react to a wide range of evolving threats. Lessons are always learned, policy or procedures may change and more staff training may be required. Only then can a hotel accurately prioritize the use of limited resources in ways that achieve the most benefits, namely protecting hotel guests and staff.

The costs of making a hotel secure need not exceed most hotels’ existing budgets. In my experience, if a hotel has a security budget, it is usually over spending on guards, cameras and machines to the tune of hundreds of thousands of dollars per year. Hotels that take a realistic and holistic approach to security usually find that the type and frequency of threats they face can be addressed through other means, usually staff training, and at least a portion of the money spent on guards can be repurposed to better effect.

Not a unique problem

External factors such as political instability, corruption, organized and opportunitstic crime are not unique to Lebanon. In fact, hotels in many popular tourist destinations including South Africa, Brazil and Mexico face the very same challenges. One difference seems to be that most of those countries acknowledged years ago that in order to attract tourists, their hotel security programs needed to improve. Mexico is constantly battling the perception among American and Canadian tourists that it is unsafe to vacation in the country. Over 20 years ago, the Mexican government began taking strides to ensure that popular tourist locations were made as safe as is reasonably possible and today the country enjoys a vibrant tourism industry despite many of the aforementioned challenges.

[pullquote]Here in Lebanon the hotels receive no direct government assistance[/pullquote]

Closer to home, Tunisia, like Lebanon, is a small Mediterranean country that relies significantly on tourism to support its economy. Although the country was hit by a great catastrophy at the end of last month, it is worth noting that the Tunisian government has long understood that security for European tourists is paramount. That is why the government there offers programs that reimburse some of their hotels up to thousands of dollars per month for approved security expenditures and investments. The authorities in Tunis also support many of the larger hotels and resorts by providing government security forces upon request.

Here in Lebanon, in stark contrast, the hotels receive no direct government assistance. In fact, hotels in Lebanon are often required to pay additional fees merely to integrate their security, fire and emergency alarms to the government response lines. Although the fee amounts to only a few hundred dollars, the fact that the hotels have to pay the government to perform this basic service is perhaps emblematic of misguided priorities.

The government’s role

The Ministry of Tourism and the Ministry of Interior have a responsibility to do their utmost in order to protect citizens and visitors coming to the country. Obviously, security at the national, city and neighborhood level is infinitely complex and absolute security is unattainable. Breakdowns and mistakes will invariably occur in Lebanon as they do everywhere. Still, if the government, under the mandate of public safety, can regulate the cleanliness of restaurant kitchens and require drivers and passengers to wear seatbelts in automobiles, surely they can establish a framework that strives to ensure better safety, security and preparedness at the country’s hotels.

With that in mind, I offer a four point plan that when implemented would not only support the government’s insistence that it is safe to travel to Lebanon but it would also likely save lives and money in the long run. The relevant ministries should:

1- Take the lead in developing a safety and security standard for Lebanon’s hotels. Alternatively, they could adopt one or more of the existing international standards. There is a case for either approach but in the interest of public safety, the government should take more initiative.

2- Require all four and five star hotels and resorts to certify that they are compliant with the new standards. This could be achieved by starting with the five star hotels and providing them with a two year deadline to achieve compliance. Four star hotels may have three years to certify.

3- Provide financial support to hotel operators by matching the costs to achieve certification dollar-for-dollar up to a published maximum level.

4- Create an easy to use web-based portal that allows all hotels and resorts to report security incidents to a central authority. The secure site should be used to push information to the network of member hotels about emerging threats and trends to be aware of.

Taking these steps will help hotel operators to focus on taking a holistic approach to security and foster an environment where security is a common cause among Lebanon’s hotels.

July 22, 2015 0 comments
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Special ReportTourism 2015: Cultural destinations

Reconstructing cultural tourism

by Nabila Rahhal July 21, 2015
written by Nabila Rahhal

You see them adorning the walls of Beirut’s Rafik Hariri International Airport and the Ministry of Tourism, in picture books about Lebanon or even flashing by in advertisements promoting the country. Images depicting Lebanon’s sites of antiquity, accompanied by a logo of the country’s name written in Arabic calligraphy, have become etched in people’s minds as symbols representing Lebanese tourism.

The reality, however, is different from the images. Instead of the cities that host these renowned archeological sites being swarmed with tourists and visitors, many of them — with few exceptions — are mere shadows of their potential in terms of touristic revenues.

According to figures gathered from the Ministry of Tourism, 2013 saw a double digits percentage drop in the number of visitors to cultural antiquity sites compared to 2012, ranging from a 65 percent drop in Tripoli or a 37 drop in Baalbeck, to a 16 percent drop in Tyre or 18 percent in Beiteddine. While the number of visitors rose in 2014, it was still low when compared to the proportion of tourist visits in other ancient cities also rich with heritage sites, such as Athens or Rome.

The reasons given for such a meager performance vary among the public and private sector stakeholders involved in the preservation and promotion of Lebanon’s archeological antiquities. Executive took a closer look at three cultural antiquity sites in Lebanon to see what their current condition is, and what factors are involved in developing a touristic destination around them.

Who’s who in cultural ruins?

While many entities play a role in preserving Lebanon’s antiquity sites, they are directly managed by the Directorate General of Antiquities (DGA), which was under the Ministry of Tourism until 1992 and became a part of the Ministry of Culture after its formation. The DGA is responsible for the management, conservation and maintenance of the sites. This can range from the smallest details — such as cleanliness — to decisions related to further excavations or the addition of infrastructure — such as museums or signage — geared to enhance visitors’ experiences. The DGA has one specialized archaeologist in each region of Lebanon who oversees the cultural antiquities and is responsible for handling the sites’ needs in coordination with the director, who is based in Beirut. When it comes to the marketing of archeological sites, the DGA collaborates with the Ministry of Tourism to promote the attraction, usually as part of its tourism strategy, through the international exhibitions they take part in or the media they produce, which includes brochures, advertisements and billboards.

“We cooperate with the Ministry of Tourism and provide them with any information they need, but they usually only want general guidelines, which can be used to market these sites under certain strategies,” says Ali Badawi, the DGA’s archeologist in charge of Tyre’s ruins. He adds that the Ministry of Tourism is also responsible for the development of complementary activities near the site that would enhance its touristic appeal.

The world heritage list

When a cultural antiquity is placed on the UNESCO World Heritage list, more value and prestige is given to the site, and consequently more responsibility for its preservation is placed on the DGA.

There are 1,007 sites across the globe listed as World Heritage sites, with sites classified as natural (found in nature), cultural (man-made with cultural value) or a mix of both. Lebanon has four cultural sites listed — Baalbeck, Byblos, Tyre and Anjar — and one natural, the Qadisha Valley in the north.

Joseph Kreidi, program officer of the cultural sector at UNESCO, explains that for a site to be placed on the World Heritage list, it has to meet a long list of criteria and standards. The most important requirements are that the site has an outstanding universal appeal and a management plan outlining how it will be preserved and developed. UNESCO makes sure the country adheres to the management plan through a field visit every two years.

“The value of a site becoming a World Heritage one is that it gains universal value and ownership in that all international bodies are concerned and have the right to question what happens to it,” Kreidi says. This translates into more funding for preservation or rehabilitation projects from international bodies, such as the World Bank-funded programs to preserve the temples of Baalbeck from pollution and the citadel of Byblos from weather related elements.

Municipal and community support

Being representatives of their communities, the municipalities of the cities where the ruins are located are both benefactors and stakeholders in the development of their sites. According to the representatives of the DGA interviewed for this article, the municipalities directly benefit from these sites through admissions fees, of which they get half, with the other half going into the government’s coffers. The admissions fees range from $3 for the ruins of Tyre to $10 for the temples of Baalbeck, with the exact amount depending on the size of the site and the visitors’ nationality.

The municipalities also indirectly benefit from the increased economic activity that these sites bring to the city, especially when the city is well equipped with venues that provide additional opportunities for leisure, such as restaurants and hotels. According to those interviewed for this article, the municipalities’ cooperation is always sought when developing projects in the cities where antiquity sites are based, as the end goal for all those involved is the viability of the site and its surrounding town, which can only be achieved by working together.

However, the relationship between the public sector — charged with the management and development of the cultural antiquities, along with the cities hosting them — and the private sector — which has the finances needed to invest in revitalizing these cities — is not always a smooth one, with both parties often deeming the other exploitative.

DEST_BYBLOS4

Byblos: the makings of a destination

Archeological sites alone are not enough to build a touristic destination, as complementary activities are needed to encourage visitors to extend their stay in the city by a couple of hours or even a day or two.

Named the Arab Capital of Tourism for 2016, it seems that Byblos has achieved the goal of becoming a top tourist spot for both domestic and international tourism. The citadel, its main cultural antiquity site, received 90,000 visitors in 2014 according to Tania Zaven, the DGA archaeologist responsible for the Mount Lebanon area, who says that peak season for the citadel is from April to June, when most schools choose to send their students on field trips.

[pullquote]“Byblos is the closest [antiquity site] to Beirut and the safest”[/pullquote]

“Byblos is the closest [antiquity site] to Beirut and the safest, so maybe this is why visitors come here. They also have the option of the beach, hotels and restaurants, which helps us attract people to our antiquities, plus the fact that it is a World Heritage site,” says Zaven, explaining the appeal of the city.

Meanwhile, Ayoub Bark, vice president of Byblos’ municipal board, says there were around 15,000 visitors over a period of three days at the wine festival, which was held in the old port earlier in June. The municipality proudly speaks of the upcoming schedule of summer events — which include, aside from the annual international festival, a bicycle tour, a film festival and a 3D animation screening on the walls of the citadel.

Yet Bark feels the creation of a cultural tourism destination is bigger than the scope of the municipality and a larger part of the work should be handled by the government through the ministries of tourism, public works, culture and transportation. These ministries need to work together in their respective capacities to improve access to Byblos, and to properly promote and develop the area. ”What we as a municipality did is allow the old city to remain viable: We are maintaining its cleanliness, beautifying it and making it environmentally friendly by gradually increasing the pedestrian areas and widening the sidewalk,” Ayoub says.

Roger Eddé, CEO of Eddé Sands, is one of the biggest investors in Byblos, beginning with the development of Eddé Sands Hotel and Wellness Resort 12 years ago, which he sees as the foundation and heart of his later investments in the region. Namely, Eddé Yard and its many outlets in the old city’s souks that played a major role in reviving the area, according to Rafael Sfeir, mayor of Byblos from 2000 to 2004. “The cornerstone for creating a destination is always the flagship project and then, to fill the spaces between these cornerstones, you get other smaller investors to invest,” Eddé says, explaining how Byblos evolved into the touristic destination it is today.

Eddé estimates that his projects in Byblos have contributed to the economy of the city and its regional GDP a minimum of 20 to 100 times of what he has invested into the area. Yet, he feels that, to a large extent, the public sector has placed many obstacles in his way and he views them as detrimental to touristic investments.

Initially, when Eddé first conceived of Eddé Sands Resort, then-mayor Sfeir welcomed the idea. “When I met Mr. Eddé and we were discussing the project, I was acutely aware of the importance of such a project for Byblos. But this was personal because I was aware of the importance. It was not institutional,” Sfeir says. He explains that he does not see this process becoming institutional within the current framework of the Lebanese law, where local governments only care about generating more revenue from taxes.

“They charge us fees and taxes, and they make conditions whereas we have no legal protection anywhere else in the system. It starts at the level of government and goes down to the level of municipalities where you are asked to pay this or that kind of amount, which is subject to change,” says Fadi Eddé, CEO of Eddé Sands Hotel and Wellness Resort and Roger’s younger brother, who also views the public sector as exploitative.

While the speed and breadth that Byblos has been developing has its merits for the area’s touristic status and economy, Zaven worries it comes at the expense of the preservation of the old city and its authenticity which, as a World Heritage Site, must maintain certain standards.

“Because the entire city is an archeological one, there are potentially more ruins still lying beneath the surface of the souks. Therefore, before any construction or alterations take place, we have to give our approval in collaboration with the municipality. We both want the same thing, which is the viability of Byblos as a touristic area, but we at the Ministry of Culture think in the long term and don’t want to compromise the authenticity and charm of the area. It is a balancing act,” she concludes.

DEST_BAALBECK4

Baalbeck: Living in past glory

In the 1950s, Baalbeck was a city renowned for its rich cultural life with thousands of visitors flocking to its temple to watch international stars perform under the moonlight. The city had four five star hotels at a time when it was hard to find that many quality hotels anywhere else in the country, recounts Mohamad Wehbe, the representative of the Lebanese Tour Guides Syndicate and a guide in Baalbeck.

More recently, and before the war in Syria, Baalbeck had an active touristic life. Laure Salloum, DGA archeologist in Baalbeck and Hermel, explains that tourists visiting Syria, Iraq or Turkey would include Baalbeck on their itinerary en route to Aleppo.

Today, the famed Palmyra Hotel’s 27 rooms are collecting dust and while a hotel project, Kenaan, was launched around three years ago in proximity to Baalbeck’s fresh water spring, no significant investments in tourism have been made since. There are only a few restaurants in direct proximity to the temples and the shops catering to tourists are either almost empty of goods or closed.

[pullquote]“Things never really got back to the way they used to be before the Civil War”[/pullquote]

A manager on duty at the Palmyra Hotel says that, save for the period of the festival when they are almost full, they barely get any bookings and consider a week when they have just five booked rooms a “very good one.” Bahzad Asfahani, owner of the 70 year old Restaurant Al-Ajami in the city, says touristic activity in Baalbeck has been slowing down for the past 10 years and is almost at a standstill now: “Things never really got back to the way they used to be before the Civil War when Baalbeck was always full of foreigners and cultural events,” he recalls.

Hamad Hasan, mayor of Baalbeck, says the municipality’s share of touristic returns from the temples in 2003 reached $2.5 million while last year it was $86,000 only, with figures from the Ministry of Tourism showing that the number of visitors to the temple has decreased by 30 percent since 2014.

“Baalbeck has one of the oldest and most well known temples in the world, but despite this, the city is marginalized and neglected. This means there is a glitch in the area’s public policy. Therefore, a policy should be developed for Baalbeck city, which would look at ways to capitalize on the presence of this temple for the general good of its citizens and the quality of their public life,” says Mohammad Ayoub, founder and director of Nahnoo, an NGO which works on various issues related to public life in Lebanon. One potential idea proposed by Ayoub is that the site play host to a series of events in Baalbeck, rather than just one central event, the Baalbeck International Festival.

The DGA is aware of the challenges facing Baalbeck, and Salloum says that since 2011, the temple of Baalbeck and its surroundings have been undergoing a conservation and rehabilitation project funded by the World Bank entitled Cultural Heritage Urban Development (CHUD), whose goal is to allow people to benefit from the touristic area in their city.

One of the ways the DGA is achieving this goal, through the CHUD project, is by increasing the areas which tourists can visit within the temple by developing access to the ruins and rerouting the entrance to it through the medieval city adjacent to the currently “open to the public” space in the temples.

The Ministry of Culture is also looking into developing other touristic attractions within the Baalbeck region, which Salloum says is rich with history and potential. Projects include public gardens on the slopes of the Eastern Lebanon mountain range or the rehabilitation of existing natural landmarks such as Hajar el Hibla (Stone of the Pregnant Woman) in Baalbeck, which is among the largest monoliths ever quarried. “Such projects will improve the touristic experience in Baalbeck and people will be encouraged to spend more time in the region,” she says.

Since it is part of a World Heritage site, the old souk area a walking distance to the north of the temple site should be in harmony with its surroundings and remain authentic, Salloum says, adding that parts of the souk are being restored to their former and authentic stonewall façades through the CHUD project, an act she hopes will also attract more tourists to the city. “We encourage the development of restaurants and hostels in the old city as long as they remain in harmony with the temples, which are at the heart of tourism in the region.’

For his part, Hasan calls on the Ministry of Tourism to support Baalbeck: “When Baalbeck was one of the richest cities in Lebanon, they were our partners supporting us and sharing in the profits. Today, when we are poor and we need their support, they turn their backs on us and support areas which are only for leisure tourism. The Ministry of Tourism should include Baalbeck in its tourism strategy because Baalbeck is a cultural landmark and has a rich history.”

Still, not all is lost, and Hasan is optimistic that a better touristic season is ahead now that the security situation is being addressed in the Qalamoun mountain range along Lebanon and Syria’s border. Despite everything, Salloum says that the Baalbeck temple is still one of the most visited sites in Lebanon because of its size and fame, but that the city itself needs to be better developed touristically to encourage visitors to the temples to spend time there instead of going to Zahle for leisure activities.

DEST_TYR2

Tyre: a touristic destination on the rise

[pullquote]“When we resumed work in the 1990s, our main goal was to preserve what we had”[/pullquote]

Before the onset of the Civil War, excavation works were taking place at high speed in Tyre with a 600-strong team working on both the hippodrome and seaside ruins until 1976, explains Badawi, the DGA archaeologist based in Tyre. “When we resumed work in the 1990s, our main goal was to preserve what we had, which was deteriorating because of erosion, before uncovering the ruins that still lie beneath the surface,” Badawi says. The war also saw the development of what UNESCO’s Kreidi calls illegal high rises — the buildings overlooking the main Tyre antiquity site — which did not get approval or permits from the DGA before construction.

Two Palestinian camps were also built on the outskirts of the excavated ruins, under which more ruins are thought to lie. “To look at the positive side, there are no buildings in the camps and the ruins are buried underneath with nothing destroying them,” Kreidi says. He adds that all this occurred during the chaos of the war, but that today the municipality of Tyre is very aware of the cultural importance of its antiquities and is used as a model of cooperation by UNESCO.

Badawi also speaks highly of the municipality of Tyre, giving an example of how, when the ruins’ cleaning crew had retired and the government was unable to hire a new one, the municipality began sending its city cleaning team to maintain cleanliness of the sites. “Honestly, in Lebanon, the cooperation of the municipality depends on the municipality itself. For example, in Tyre, the municipality is convinced that the site is part of the city and this is why they have claimed ownership of these ruins,” Badawi says.

In terms of what Badawi calls tourism infrastructure, Tyre has witnessed a steady rise in the number of restaurants and hotels, especially in the old city, with three hotels or guesthouses opening in the last three years and two similar projects in the works. “Restaurants and hotels are among the main pillars of a destination, along with some leisure activities to make a stay more enjoyable. We have the beaches for leisure, both for public and private usage, and there are many investments along the coast,” he explains, emphasizing that despite all these being private sector investments, they wouldn’t have been successful had the municipality not facilitated the process, encouraged investments, and developed the beauty and infrastructure of the city.

But it is still a balancing act to manage the cultural and the commercial aspects of a touristic destination. “The recent touristic investments in Tyre, with respects to its relative newness as a potential touristic destination, is very good to an extent, but I am worried it will become too commercial and chaotic, losing part of its virgin charm or identity. People like coming to the old city. We should leave it at that and have the touristic services for convenience,” Badawi concludes.

July 21, 2015 0 comments
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Special ReportTourism 2015: Cultural destinations

Seasons in the sun

by Nabila Rahhal July 21, 2015
written by Nabila Rahhal

The first half of 2015 has been good for the Lebanese hospitality and tourism sector and, across the industry, hopes are high for a positive summer season. “With respect to the economic and security climate, it has actually been quite good. One would imagine it to be worse than it really is, considering what’s going on in the region and what is portrayed on the local news. But in reality, the industry and Lebanese entrepreneurs and businesspeople seem to be persistent and quite good at living day by day and making sure the situation doesn’t affect them,” says Ziad Kamel, secretary of the Syndicate of Owners of Restaurants, Cafés, Night Clubs and Pastries in Lebanon, and partner in the Alleyway Group. He believes this is due to a sort of numbness to the situation, where not only Lebanese businesspeople, but the general public as well, have gotten used to accepting the current regional and political climate.

The number of visitors entering Lebanon has been on a steady double digit rise this year, with the first four months of 2015 seeing 399,049 visitors as opposed to 331,708 visitors in the same period last year. Hotel occupancy in Beirut’s four and five star hotels was also 12 percent higher for the first four months of 2015 than it was for the same period in 2014, according to Ernst and Young’s Middle East Hotel Benchmark Survey report. Owners of boutique hotels and guesthouses — which have become more and more common in the regions outside of Beirut — speak of being fully booked on weekends for weeks in advance (see article page 60), with both local Lebanese residents and foreigners choosing them for their holidays.

Beach resort operators also believe that the season, which began in May this year, is off to a good start, with hopes that it will continue this way despite the interruption in business that the holy month of Ramadan brings (see article page 64).

The Ministry of Tourism is proceeding at full speed with the implementation of the Rural Tourism Strategy, developed in collaboration with the NGO Beyond Beirut and funded by USAID. The strategy aims to develop most of Lebanon’s rural areas — such as Ehmej or Douma in North Lebanon — in the hopes of attracting those interested in leisure and adventure tourism, such as biking or mountain climbing. Kamel explains that during the summer season, the successful venues outside of Beirut tend to be along the beaches or in the mountains, where a lot of outdoor activities and tourism happen and, because of their seasonal limitations, there is a natural focus on these areas by visitors and stakeholders alike. “But with an added push from the businessmen in these areas out of Beirut, and from the Ministry of Tourism, this will help them perform better than if they just relied on their seasonality,” Kamel says.

On the other hand, cultural tourism in Lebanon, to antiquity sites such as Byblos’ citadel or Tyre’s hippodrome or the temples of Baalbeck, is still viable, with some areas receiving more visitors than others due to factors including perception of security issues and how much of a tourist destination the city that hosts these sites is (see article page 50). The most important factor for all operators that could either make or break the hospitality and tourism sector, is the security situation, which until now has been relatively stable. “I think the general trend is that as long as the situation is not manifesting itself on the streets, then business goes on, life goes on. As long as the status quo is maintained, then I think we are geared up for a pretty good summer, because Beirut and Lebanon actually look peaceful now compared to what is going on in Syria. As long as the negative situation stays out of Beirut and other urban areas, people tend to get over it very quickly,” Kamel concludes.

July 21, 2015 0 comments
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Finance

The evolving role of the central bank

by Thomas Schellen July 16, 2015
written by Thomas Schellen

“The overall duty of the [Lebanese Central] Bank shall be the safeguard[ing] of currency as fundamental guarantee for permanent economic and social development, and more specifically:

– safeguarding a sound Lebanese currency

– safeguarding economic stability

– safeguarding the basic structure of the banking system

– developing the monetary and financial market”

Article 70, The Code of Money and Credit

Humans want more. In a recent speech about the impact of European monetary policy on interest rates, Germany’s top central banker Jens Weidmann cited research at the crossing point of behavioral economics and neurology, showing that nominal growth in personal income creates a jolt of pleasure even when the real income is stagnant. Although the price of goods available to them doubled during an experiment measuring emotional responses to wage changes, he said, participants’ MRI scans showed increased blood flow in a brain area responsible for moods when they received twice the wage.

“In short, when having constant real income but higher nominal earnings, participants in the experiment were of a better mood” Weidmann offered as explanation for why the current European low interest rate environment of less than 1 percent is perceived badly by consumers. Different to earlier periods of negative real returns on deposits when interest rates of 5 percent on bank deposits were completely consumed by 7 percent inflation, the Bundesbank president noted that current low interest rates in the eurozone are still facilitating, albeit minimal, positive returns because inflation is even lower than interest rates.

But rational and modest does not seem to be the trick when it comes to the relationship between human minds and money. This suggests that our financial economies are constantly and dangerously exposed to the irrational, period — and not just sometimes to irrational exuberance as per Alan Greenspan’s often quoted word.

Central banks and the state

The curious mission of keeping finance rational is what central banks have been increasingly tasked with in the industrial and post-industrial ages. More specifically, this mission is encapsulated in the goal of producing price stability, which counts among the essential mandates of the Federal Reserve System in the United States and is the primary goal or outright raison d’être of other top central banks such as the Swiss National Bank, the Bank of England, the Bank of Japan and the European Central Bank (ECB).

Central banks are younger institutional concepts than the subdivision of state power into the legislative, executive and judiciary, which enlightenment thinker Montesquieu discussed as the most successful public sector management model. Montesquieu did not include an economic agency in his description of the successful British system — no wonder given that they had barely entered their conceptual formation stage. When the French philosopher of the state visited European capitals and described their systems of governance in the first half of the 18th century, the earliest institutions of the type that in today’s hindsight are called central banks had just been formed, but under mandates that were far removed from present day public interest objectives.

These precursor “central banks” in Sweden and England were firstly banks to the sovereigns and their — usually conflict-related — borrowing needs. Footing on earlier money lending traditions where taxes and levies did not suffice to finance royal wars and regal consumption, the first banks associated with central banking were given privilege of currency issuance as part of their reward formula for investors with enough risk appetite and willingness to lend to their sovereign, whether it be a king or an emerging nation state. With passage of the next few centuries, the role of central banks morphed from being bankers of kings and privately held lenders to the state to becoming organs of the state and, increasingly, branches of government.

Growing from a more democratic root than central banks in the Old World, the Fed in the United States was created on a state affirming track in response to financial market problems of early 20th century capitalism, most notably the Knickerbocker Trust crisis and stock market panic in 1907. The Federal Reserve System, which celebrated its 100th birthday at the end of 2013, became in many ways a blueprint for present day central banking. Being state organs, however, until deep into the 20th century did not necessarily mean that central banks had autonomy or clear orientation towards national economic growth. Germany’s Reichsbank, for example, was all too easily converted into an instrument of totalitarianism under Nazism.

Banque du Liban

In our part of the world, the Ottoman Empire participated in a central bank from the middle of the 19th century whose majority shareholders were British financiers and a forerunner institution of French bank BNP Paribas. Along the eastern and southern rim of the Mediterranean, including Lebanon under British and French mandate rules after the demise of the Ottoman Empire, central banks were making their initial appearances as foreign owned or dependent institutions that were authorized for currency issuance by mandate powers and then national governments.

After several decades of relying on currency issuance at Banque de Syrie/Banque de Syrie et du Liban, the Lebanese Parliament in 1963 established the legal framework for Banque du Liban (BDL), which commenced operations in 1964. Situated in a world region that had emerged from centuries of foreign domination and was permeated by political troubles and confrontations, the institution of BDL appeared very modern and primed for the evolving functions of a central bank, judging by the law that established it.

Governed by the Code of Money and Credit, BDL is tasked with four mandates according to the Code’s article 70: safeguarding the currency, economic stability and the banking system, as well as developing financial and capital markets. Key operational functions of BDL are covered by article 81, and the institution’s role as banker to the Lebanese state is set out in article 85.

[pullquote]BDL plays an extensive role in the licensing and supervision of the banking sector[/pullquote]

In line with its mandate, BDL plays an extensive role in the licensing and supervision of the banking sector. The relationship between the central bank and the government is defined in article 71, which reads, “The Bank shall cooperate with the Government, advising it on matters of economic and financial policy, so as to promote the highest degree of coordination between its mission and the Government’s objectives.”

The interaction between BDL and the government is further elaborated on in the Code’s article 72, which says the Bank is to act as adviser and warner to the government: it may propose measures that it deems positive regarding the balance of payments, movement of prices, public finance and economic development in broad terms. It ought to draw the government’s attention to facts that in central bank judgment could be harmful to national economy and currency. The government shall seek its advice on “matters related to money” and invite the central bank governor to join in deliberations of such questions.

Along with the procedure for appointing the central bank governor and the position’s resilience against political influencing, the processes for sorting out conflicts between a central bank and the government are key considerations for assessing the effectiveness with which central banking institutions can act as guardians of confidence and stable development of a national economy or, nowadays, transnational economic spheres.

Independence of central banks

Central bank independence from outside interference is generally viewed as decisive for the institution’s ability to achieve its mandate of price stability in the economy. This perception goes hand in hand with the assumption, which gained widespread acceptance since the 1980s, that central bank independence is excellent for the economy. When the International Monetary Fund (IMF) — in its function as the swarm intellect hive of the world’s central bankers — published an overview of Central Bank Independence (CBI) some years ago, the spirit of the research was driven by the ruling assumptions that, when it comes to the issue of monetary policy, central bank independence is a practice associated with democratic countries or their increasing democratization and that central bank independence is fortuitously correlated with both higher transparency of the institution and, crucially, also with lower inflation.

However, the claim that CBI is good for keeping inflation under control is not totally clear cut. As the authors of the IMF supported paper noted, “While the theoretical case for CBI appears to have been accepted, empirical studies have found surprisingly limited evidence of independence delivering its promised anti-inflation benefits in practice.”

Critics of the CBI paradigm, and central banking and multilateral agencies like the IMF in general, go much farther. Not to delve here into the accusations that globalization foes and occupy movements level against institutions such as the World Bank, ECB, G8 and wealth per se, both some highly noted and some lesser known development economists are very skeptical of the tying together of central bank agendas under orchestration by multilateral agencies and large economic powers. To give just one academic example, rather vocal economist Joerg Bibow at Skidmore College in the US once not long ago derided mainstream CBI literature as being of “theoretical shallowness and practical irrelevance.”

In his own elaborations, Bibow highlights a post Keynesian perspective on central banking, citing the master of demand side economics as favoring independence in the choice of tools or instruments for achieving monetary goals but not in the setting of these goals. According to Bibow, “Keynes wanted the central bank to cooperate on an even level with the Treasury, while reserving ultimate responsibility over monetary policy for the government, which, in turn, is subjected to parliamentary control.”

Central bank independence becomes even more of a conundrum when seeing the increasing importance of monetary policy and incisive central bank measures in the years since the Great Recession, versus the perplexity related to democratic legitimization of the institution. Thomas Piketty, the best selling French economist, went as far as describing central banks as “the only public institution capable of averting a total collapse of the economy and society in an emergency.”

In his analysis of the responses to the global crisis of 2008, Piketty says that a Great Depression-style collapse of the financial system was averted because governments and central banks of the wealthy countries this time around agreed to create the liquidity necessary to avoid the waves of bank failures that led the world to the brink of the abyss in the 1930s.

One may want to debate the true extent of central banking power in the present time, and Piketty acknowledges that central banks “did not really provide a durable response to the structural problems that made the crisis possible, including the crying lack of financial transparency and the rise of inequality.”

Notwithstanding their shortfalls as total solution givers (Piketty of course sees the seed for a superior answer in a global wealth tax), it would today be hard to find a credible voice that would dispute the overall importance and massive expansion of influence of central banks in the post 2008 era. The Fed has the balance sheet size of a financial superpower never seen before in history, and for the past year and a half, international markets shuddered in anticipation of every statement by Fed chair Janet Yellen. Never did the concept of “patience” attract more ad hoc attention than when Yellen addressed finance stakeholders in 2014 and the first quarter of 2015.

Designing economic policy from Europe to Lebanon

In Europe, the question of half a continent’s political future and economic fortune is associated with the matter of “structural reforms” expounded relentlessly by ECB head Mario Draghi. As Executive goes to print, the latest factor in this debate is a brand new European “roadmap for the future of the economic and monetary union” — a catalogue of proposed developments and new economic and financial instruments, centered on “joint decision making in common institutions.”

This discussion paper, published under lead authorship of European Commission President Jean-Claude Juncker, describes the Economic and Monetary Union (EMU) with a media quotation-inducing moniker as “a house that was built over decades but only partially finished.”

To be able to withstand huffing and puffing by any big bad wolf of whatever upcoming existential crisis, the EMU according to the roadmap needs to advance by implementing a greater economic union, financial union, fiscal union and finally (for establishing the foundation of it all) political union. To top out the new structure, a euro area treasury — a government entity that would be the natural policy-setting correspondent for the ECB — is to be created by 2025 at the latest, the discussion paper proposes.

Whatever form and success rate this EMU process will produce in the next 10 years, it appears indubitable that it will have far reaching implications for reshaping both the powers and needed controls of the European Central Bank and for informing, due to the European economic size, central banking in developed and emerging economies. Plus, as the evolution of central banking in the global political and economic contexts of the current time by all signs will continue to be a process of many new turns and uncertainties, the story of this fundamental institution is evidently far from complete and can be expected to deliver many further surprises.

Lebanon, as a small economy with multiple interconnections and outright dependencies on global finance, will be massively influenced by whatever happens at the Fed, ECB and perhaps other central banks between Bern and Beijing. This interdependence is the large outlook, probably regardless of the eventual adoption of an autonomous national monetary policy practice in Beirut.

However, when viewing the state of central banking not from the Washingtonian halls of political power, or from the lofty heights of academic discourse, but from the muddy and many holed sidewalks of business journalism in Beirut, the immediate question is not about BDL’s role in implementing monetary policy and managing the currency peg or its important responsibility in regulating and supervising banks and financial companies.

Even the crucial issue of legitimating central banks under democratic principles while enabling them to act without political interference is not today’s topic for concern in Lebanon. Nay, what the country has to deal with is a question that is not part of any established international debate, political or academic: what are the implications if a central bank is assuming the de facto job of designing economic policy and at the same time issuing and implementing incentives for economic growth because the government is on an extended trip into no decisions land?

July 16, 2015 0 comments
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Finance

For better or for worse

by Thomas Schellen July 16, 2015
written by Thomas Schellen

It was the financial markets’ first big surprise of the year. In January 2015, the Swiss National Bank (SNB), the Alpine republic’s central bank, scrapped its 1.20 ceiling that limited the franc’s ascendancy vis-à-vis the euro. The franc suffered a rare appreciation shock that has been reflected by a higher valuation versus the euro throughout the end of last month with no end in sight. In June, around 1.05 Swiss franc (CHF) sufficed to buy one euro, and as the SNB acknowledged in its June 18 monetary policy assessment update, estimates saw Switzerland’s real GDP at a slight decline in the first quarter of 2015. “In several sectors” profit margins came under significant pressure, “goods exports suffered from the strong Swiss franc appreciation” and unemployment increased slightly, according to the SNB statement.

Outside of Switzerland, the franc’s double-digit percent leap in exchange value against Eastern European currencies hit home loan borrowers from Bucharest to Zagreb and Warsaw. In Poland, about half a million home buyers who had financed their mortgages in Swiss francs were affected. In response, the winner of the presidential election in May 2015, Andrzej Duda, said last month that he wanted to force banks to assume part of the borrowers’ cost burden created by the zloty’s drop against the franc.

The SNB had removed its cap despite the predictability of negative impacts. The bank thus even had to accept temporary doubts about its reputation as guardian of stability, as globally renowned investment whizz Mohamed El-Erian opined last month in a comment for Bloomberg.

But perhaps the worst disappointment was that the SNB had promised something else just in December 2014. In its monetary policy assessment that month, it observed that deflation risks had increased and the Swiss franc was still high. “Consequently, the SNB will continue to enforce the minimum exchange rate with the utmost determination,” it said, adding that the central bank was “prepared to buy foreign currency in unlimited quantities for this purpose.”

In the perception of an adroit Lebanese observer of international finance and politics, investor Roger Eddé, the Swiss central bank’s decision was “a shame” precisely because “they changed the exchange rate even though they had just said they would not do that. This is anathema in the history of the Swiss central bank and any central bank. They should have done what other central banks have shown: prepare the investors and public opinion ahead of time before implementing such a decision.”

Far beyond causing bad emotional vibes, the evidence in the case speaks for itself. As one European economist noted, in the immediate aftermath of the SNB’s about-face, the Swiss franc experienced its strongest appreciation since the Bretton Woods’ system’s switch to flexible exchange rates 44 years ago. Unless one is prepared to mislabel the Swiss central bank — a primmer than prim entity among the world’s most staid institutions, praised in 2007 on the occasion of the SNB’s centenary ceremony as a “stronghold of unity” by then Swiss president Micheline Calmy-Rey — as some sort of rogue financial agent or monetary authority gone insane, one has to accept that this paragon of independent monetary policy found itself forced into an unwanted direction by an irresistible currency pressure from outside — the euro’s weakness.

If it can happen to the Swiss…

Central banks have committed errors, both forced and unforced, in many instances. A notorious example of a forced error was the Mexican currency crisis (Tequila Crisis). Bad bond issuance choices, political instability, an outbreak of domestic violence and a hike in interest rates by the US Federal Reserve converged in late 1994 to coerce the Mexican central bank into abandoning its dollar peg, thus devaluing the peso. The result was an economic crisis that made it into the history books — and is until today seen as a risk formula for the country with a $1.4 trillion economy in terms of nominal GDP.

It is also worth remembering that history’s worst-ever unforced error by central bankers was the United States’ contractionary monetary policy in the 1930s. This miscalculation early in the annals of the Federal Reserve System is today understood as one of, or even the, decisive factor that escalated the crisis of 1929 into the Great Depression.

Switzerland’s central bank-triggered problems of 2015, which are of the opposite polarity to the vast majority of monetary policy problems anywhere in the world over the past 50 years, are of course a walk in the park when compared with what Argentina, Turkey, Thailand, Indonesia, Russia, Brazil, Mexico and others suffered in various economic crises — which all had exchange rate components. But even for the Swiss, it bears repeating, it was a three-year spell of pegging theirs to another currency the too much that forced their incommode action.

[pullquote]That currency pegs are problematic is, today, a standard assumption[/pullquote]

That currency pegs are problematic is, today, a standard assumption. A study of the Tequila Crisis by noted American economist Frederic Mishkin back in 1999 concluded rather urgently that the first lesson for emerging markets to draw from the Mexican experience is that: “pegged exchange rate regimes are extremely dangerous.” A pegged exchange rate is precisely what Lebanon has maintained for more than 20 years, with no change to the peg since 1997.

However, although factors such as political instability, cost of conflicts, mismatched borrowing, unwise fixed exchange rates and external interest rate or price shocks on the currency seem to play into next to every monetary and economic crisis, it would be unsound and extremely unwise to pretend that every such crisis is cut from one and the same cloth and that one could prescribe, by way of some economic ideology or other, infallible recipes against or even for triggering a national economic crisis anywhere. The variables, ratios, and interactions within a country’s economy and with political factors are just too many. This is true for every country, and decidedly for Lebanon.

The track of our peg

To investigate the specificity of the Lebanese monetary situation, the consideration does best start from the turning point between multi factional conflict and national reconstruction — the time just after the end of the Lebanese Civil War. In 1992, the Lebanese lira suffered from a devaluation shock (the largest of several that have occurred since 1987), where the exchange value plummeted from better than 1,000 to the dollar to 1,500, 2,000 and finally over 2,700 in August 1992.

The arrival of a new government with massive Saudi backing and other foreign support in October 1992 signaled a change in confidence and reversed the slide of the lira. It was a time when transparency in the institutional division of labor appears to have been an extremely minor concern, but a stability target for the lira was set and a currency peg to the dollar was gradually implemented.

“It would be speculation on my part if I said it was the government or the central bank which set the ultimate target back then. But what I can say is that they worked in harmony, in good collaboration in the first part of the 1990s, combining an expansive fiscal policy to boost economic growth and a restrictive monetary policy to fight inflation,” says Joseph Gemayel, professor of economics and dean of the economics department at the Saint-Joseph University (USJ).

“That stopped the fall of the Lebanese pound and the inflation rate was maintained,” he continues. “We can understand that during a period of reconstruction and development this is smart. A more negative result was the crowding out effect, namely the pushing up of the interest rates and its negative effect on economic growth.”

From today’s vantage point, and despite its drawbacks for social equity, that period looks rather good to many chroniclers and economists. “The central bank has definitely played a major role in stabilizing the currency, which was key to attracting investors and key to the market. This [currency peg] decision was very wise and I don’t buy the view of the critics who are saying that this was artificial,” says Sami Nader, an economist and director of the Levant Institute for Strategic Affairs, a think tank in Beirut.

So far, so history

It is one thing to open an emergency patient’s windpipe with a tracheotomy when she or he is unable to breathe. It is another thing if the same status is maintained for 20 years. But that is the case for the central bank’s dollar peg and monetary policy approach.

For Ghassan Hasbani, founder and chief executive of management and business development consultancy Graycoats, it is obvious that such a modus operandi needs rethinking. “It’s a risky strategy if too much intervention from the central bank on the monetary policy takes place,” he says. “The central bank is the lender. The government is becoming more and more indebted without anything new on the horizon to at least show for repayment, and without economic growth to give confidence. So the central bank is now operating, in my view, in emergency mode, but emergency mode cannot become permanent mode because this is unsustainable.”

The question why, devised as a temporary emergency mechanism, the currency peg has remained daily practice of BDL is answered by economists broadly with reference to the political and security risks that Lebanon is exposed to, but the reasons they see range further from the psychological to the political and constitutional.

Nader says he is in favor of a less foreign-dependent monetary policy, but calls political risk the real key issue. “The question if we can loosen our monetary policy is directly related to political risk; the lower the political risk, the greater your ability to have an independent or national monetary policy. Our monetary policy is a hedging policy, first of all hedging the political risk,” he opines.

As Executive found when engaging a good number of bank economists and academics in the past year in monetary policy conversations, the general consensus is that the issue of an independent monetary policy is ripe for being addressed. However, according to the viewpoint of many, this discussion should be undertaken not now, but at a time of greater political stability.

Gemayel reasons that the central bank should have acted differently when it had a chance to modify the currency peg from one with the US dollar as nominal anchor to one tied to a basket of currencies. “BDL is an institution working in a difficult environment and performing better than many other public institutions in Lebanon. There were errors, of course, and I criticized the way of pegging to the dollar instead of switching to a basket of currencies about 15 years ago. But they are trying,” he says.

The USJ professor also points to negative psychological impacts of a currency float and drop in the lira’s exchange value. Abandoning the currency peg would harm the middle class most of all, because this population segment comprises many borrowers of dollar-denominated loans, he explains. A weakening in the lira’s exchange rate would negatively affect the middle class the most and this should absolutely be avoided because the middle class had already been hit with a wealth destruction trauma back in the 1980s when they were net lenders in the financial system.

[pullquote]“We are in a crisis management and not in a normal management and I think we will remain in a crisis management as long as we have not remade the constitutional structure of Lebanon”[/pullquote]

For investor Eddé, who is also a political stakeholder as head of the National Peace Party, the current situation of Lebanon’s monetary policy and the path towards a solution of the issue are both connected to fundamental change needs. “We have no monetary policy — we have a crisis management policy and we have been doing it since Prime Minister Rafik Hariri came to power and brought his stock broker from Merrill Lynch to be the governor of the central bank. That won’t happen in any [developed country] but it still worked because of the backing of Saudi Arabia and … our friends in the Arab World. We are in a crisis management and not in a normal management and I think we will remain in a crisis management as long as we have not remade the constitutional structure of Lebanon.”

Having said all that, honest debating over Lebanon’s monetary policy, fiscal policy and the politics of everything economic appears prudent and called for more than ever because, in the present global economic setting, pressures and dichotomies are on the rise. For well over a year, the monetary policy divergences between the Fed and the European Central Bank have influenced and often dominated public discussions — to the point that more than a few European and American central bankers were worried because they sensed increased politicization of monetary policy in tandem with unrealistic heightening of expectations for monetary policy to deliver impossible results.

Even if one disregards the absolute obvious — that the Lebanese monetary policy of the past two decades has been, and still is, indiscriminately bound to follow Federal Reserve decisions because of the Lebanese pound’s dollar peg — it seems undeniable that management of money supply and interest rates of the next few years, i.e. monetary policy, would have to be responsive to US decisions in pursuit of the Fed’s necessary reduction of its balance sheet.

The caveat is that economic research has been delivering new data and new interpretations of the value or non-value of independent monetary policy that provide questions that were not understood when Lebanon initiated its “emergency” dollar peg in the early 1990s.

The bloody global cycles

A recent challenge stems from research by French economist Hélène Rey. She points to evidence for the existence of a global financial cycle where “gross capital inflows, leverage, credit growth and asset prices dance largely to the same tune.” Using the Chicago Board Options Exchange Market Volatility Index (VIX) as a gauge, Rey finds that this global financial cycle’s pattern of capital inflows and outflows “is synchronized with fluctuations in world market risk aversion and uncertainty as proxied by the VIX.”

What she says her research implies is a fundamental dilemma that developing countries — and especially small developing economies that have previously been victimized by superpower indifference to their wellbeing — will not be able to evade.

“Fluctuating exchange rates cannot insulate economies from the global financial cycle, when capital is mobile,” Rey says, arguing that “Monetary conditions in large financial centers such as the United States shape the global financial cycle.” This concentrated monetary power in the centers of financial might influences all countries connected to it that embrace the free movement of capital, irrespective of whether these small players adhere to a floating exchange rate or to a currency peg to the US dollar or basket. In the bottom line of this perspective, free movement of capital and independent monetary policy are mutually exclusive choices.

Joseph Kaï | Executive

The reality of a country’s participation in the global economy when seen from this angle suggests a practical revision of another economic thought about the limits of monetary policy freedom. This discovery was that of the economic trilemma, highlighted in the late 1990s by economists Maurice Obstfeld and Alan Taylor, which explained that countries delude themselves if they believe they can simultaneously permit free movement of capital, maintain a currency peg and pursue an independent monetary policy, in the sense of independence from the monetary policy of the economic power whose currency they use as nominal anchor.

The three sides of this triangle are important because each represents a desirable goal for a nation. Free movement of capital is perceived as a prime avenue for wealth creation for a country’s investors who can act on opportunities abroad, and for the country by attracting investments and money into one’s own economy. Having one’s currency linked to a nominal anchor is a fine thing for securing exchange rate stability and warding off volatility and risk for economic stakeholders, especially corporate foreign investors and local exporters. The capability to decide when and how to infuse money into the own economy and the ability to determine the interest rates that apply to the national market is highly valued in order to direct economic development to the maximum benefit of the central bank’s ultimate sovereign, the people.

The trilemma, or impossibility of it all, is that a state cannot pursue all three goals at the same time. By Rey’s reasoning, the practical reality is that small developing economies don’t need to worry if they have control over their monetary policy because they did not adopt a floating currency. If they move against a country’s interests, the big global cycles will ruin their day anyway — even with a float installed.

Economic choices: Follow the leader or — just follow

It may be non-exclusionary insights that the interconnectedness of the global financial economy and the role of market maker Fed makes it illusionary to believe in central bank autonomy on the one hand and on the other hand that skillful and self-guided application of monetary policy tools is crucial for managing the minutiae of growth and financial sustainability in a national economy even under or especially in the presence of extraneous influences that restrict independence.

[pullquote]“Now in the fourth consecutive year, our debt is growing five or six times faster than the economy”[/pullquote]

When viewing the challenges to monetary policy in Lebanon, all bank economists, academic economists and political economists who engaged in conversations with Executive exhibited parallel views that durable solutions for the country’s economic challenges will have to be anchored on structural reforms. The monetary policy ownership should be reclaimed as far as independent monetary policy is a realistic proposition in the evolving global context that all economic stakeholders are mandated to understand better and better. But for the moment, perhaps better not to rock the boat too much while it swims in choppy waters. The risk du jour, and de l’année, for the Lebanese financial balancing act is the widening growth of debt when compared with the growth of GDP. “Debt is increasing at 8 percent, GDP is increasing at less than 2 percent. That’s the main concern,” says Hasbani. “Everyone is concerned about the situation where, now in the fourth consecutive year, our debt is growing five or six times faster than the economy; so we need growth in order to absorb the burden of the debt. If we don’t [grow], we are heading to the crisis scenario,” says Nader.

This mismatch of growing debt finance needs and slow growth could become a wider challenge for the central bank and all participants in the Lebanese economy, Gemayel says in ever so measured words. “Today we have a situation of decreasing economic growth rates for already several years. I am not saying that everybody is happy with this but the problem comes in when the balance of payments turns negative. This will cause pressure on the Lebanese pound. Until now we don’t have this pressure but we are just at the limit. The main risk is the balance of payments because if, and I am speaking hypothetically, the balance of payments will be negative for many consecutive periods [quarters], the central bank in my view may be pushed to manage the exchange rate by a different policy.”

July 16, 2015 0 comments
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Leaders

More than spare change

by Executive Editors July 15, 2015
written by Executive Editors

Lebanon sorely lacks affordable housing options. This is true across the country, but is especially acute in Beirut. Renting in the capital is a case in point. Rental agreements signed before 1992, in which rent increases were tightly controlled, allow some tenants to pay only a fraction of the going rate in the open market. This created a persistent imbalance in the market that has, over the last 20 odd years, favored pre 1992 long term renters to the detriment of building owners and apartment landlords. This must be rectified, but passing the newly amended rent law without a proper financing mechanism for the draft’s proposed public housing fund will create a legal mess, a judicial nightmare and, if possible, further erode public confidence in the government. The law calls for a fund of $1.5 billion to help tenants adjust, over a period of nine years, to the demands of the rental market.

After decades of debate the government finally introduced a draft law in 2012. What has resulted since then has been at best legislative incompetence, and at worst a deliberate attempt to indefinitely delay the issue. The end result of the law if passed without funding is totally unpredictable — never a good sign for any public policy. Landlords will sue tenants who cannot afford to pay the increase, meaning a massive disruption to the city’s demographic and social fabric will occur. While the landlords and owners have been getting shafted for years because the previous law limited them from increasing rents in line with the rising cost of real estate in the city, such a flurry of litigation would not necessarily mean judgments are given swiftly, and even then, they may not be enforceable.

The Lebanese government cannot effectively implement this law, or any other, because the fund represents new expenses that can only be met by passing a new budget. The Parliament has not done so since 2006, instead relying on the Council of Ministers to allocate new funding on a case by case basis. Even if the 2015 draft budget is passed this year it would be of little consequence — the draft budget does not consider funding for the rent law.

Protecting Beirut’s tenants while allowing landlords to receive fair rental compensation for their apartments has no simple solution. The government has only half assed an attempt to present an alternative to the current controlled market — but it is destined to be more disruptive than leaving the situation as is. Upon the rent law’s implementation, those tenants who cannot afford increased rents that landlords demand will be forced out of their homes. The government has no official data on the number of households renting, so it has no idea of the scale of displacement — potentially in the tens of thousands — that might follow the law’s implementation. Because of the lack of data, there is also no way to know whether the $1.5 billion is a sufficient amount. It’s policymaking with the lights out, a game fit more for a dinner party than for sober committee hearings.

When, and if, the Parliament votes on the rent law is anybody’s guess — some members of Parliament are insisting no legislation before the election of a president, wishful thinking, perhaps. Parliament should use this time to reexamine the cost of the rent law and make sure funds are properly appropriated for it when the current impasse ends. The unenviable alternatives are to leave the market as it is, to the significant financial detriment of the landlords, or enact a law that, without proper funding, will do more to harm social cohesion and the rule of law than it does to help.

July 15, 2015 0 comments
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A need to even the playing field

by Bettina Bastian July 15, 2015
written by Bettina Bastian

Recently, CEOs of high growth companies were asked by Inc. magazine to pick their most admired entrepreneur. It turned out that the majority opted for Elon Musk (founder and CEO of Tesla Motors and SpaceX), Richard Branson (founder of the Virgin Group), Mark Cuban (known to the larger public via the show ‘Shark Tank’; he is also owner of the NBA’s Dallas Mavericks) and Bill Gates (founder of Microsoft). The results would probably be very similar if we asked random people on the streets the same question. The picture that comes to mind to most of us when thinking about successful entrepreneurs is that of a man, whether we ask people in the Middle East or abroad.

This masculinized image of entrepreneurship is forged through long tradition, stretching from entrepreneurship theory, which during the 20th and 21st century has been greatly influenced by the ideas of Joseph Schumpeter, an Austrian economist. In his studies, Schumpeter invoked a picture of the entrepreneur as a modern warrior, a doer, a winner, a creator, a man who founds dynasties and private kingdoms; a man with the willpower to conquer and the impulse to fight to prove himself superior to other men. Schumpeter created the image of an entrepreneur who strives to succeed for the pleasure of success, not merely for its fruits.

Even though the conceptual definition of entrepreneurship has evolved, the masculine stereotype of entrepreneurship is still prevalent and leads to the understanding of entrepreneurial activities as a male behavior. It is no surprise then that many women cannot identify with this image, or don’t find the perspective of being a business founder very appealing. Moreover, in the context of Middle Eastern culture, which is predominantly male oriented, men are ascribed the role of breadwinners and women the role of caregivers, wives and mothers. Not to mention religious traditions, which endow men with large authority over women in terms of financial responsibility, inheritance, marriage and divorce, and make it very difficult for women to challenge these assigned roles. Obviously, there are also other reasons that have been identified as important obstacles to female freelance activities, such as the political, regulatory and economic contexts; but above all, the cultural convictions and stereotypes, deeply ingrained in our understanding, are much more difficult to change than our laws and institutions.

However, the consequences are heavy. Although female business starters have received increasing attention from policymakers in the MENA region, female entrepreneurship is still quite a challenge. The region already displays one of the lowest rates of general entrepreneurial activities worldwide with an average of 8.6 percent of the adult population engaging in early stage entrepreneurship, compared to Latin America with 17.6 percent or Asia with 12 percent, according to the Global Entrepreneurship Monitor (GEM) 2013 global report on entrepreneurship. Female participation in entrepreneurship is also one of the lowest across the world according to this report.

According to the GEM 2012 Women’s Report, in most MENA countries more than two thirds of businesses are founded by men. In some countries, such as Egypt and Palestine, less than one fifth of all business founders are females. Female owned businesses in the region are also 60 percent more likely to remain a single person firm without any employees, added to the fact that women’s expectations regarding the future growth of their businesses are also consistently lower than those of men. Moreover, according to the report, women are less proactive in seeking market opportunities than men, which has helped enlarge the gap between men and women entrepreneurs in the MENA region to be the biggest worldwide. Additionally, women in the region have greater difficulties in translating entrepreneurial intentions into action: for every female entrepreneur, six other women would like to start their own ventures, but despite positive attitudes and intentions towards freelance activities, very few among them realize their ambitions. We are therefore currently in a situation where we cut our potential entrepreneurial population in half because we do not encourage women enough to consider starting their own businesses.

Many well intentioned initiatives, such as networking and mentoring events for women, seem to unfortunately come at a point in time where women have already “made up their minds” and developed a set perception regarding their entrepreneurial potential. As such, they only reach a small portion of the female population. For example, the majority of students at business schools worldwide are women; however, only a minority of them actually consider and attend classes specializing in entrepreneurship. Prof. Sally Jones from the University of Leeds states that entrepreneurial education worldwide is based almost exclusively on the experiences of men and on studies related to traditionally male owned businesses, which then represent the basis that shape students’ expectations. Male experiences and expectations are also reflected in the way curricula are conceived and in the gendered language that is used to describe course content. According to Jones, many women do not actually apply for entrepreneurship courses because they feel the courses don’t match well with their personalities.

Women also tend to have low levels of self confidence regarding their entrepreneurial potential. Research has in fact shown that — independent from their actual educational and experience level — women tend to have low levels of what is so called self efficacy. This means that they have a weak belief in performing well in entrepreneurship, as they value and perceive their skills, experiences and competencies significantly lower than those of men with comparable levels. This starts at an early age, as research on teenage girls and boys shows, where self perceptions significantly impact entrepreneurial options in the future for girls compared to boys and remain a constraint for most women (and not for men) even after launching their ventures, with significant effects on venture growth. Such perceptions have been shaped by gender stereotypes in a society that imposes certain expectations regarding female behavior long before professional and educational measures can influence female confidence.

Unfortunately, well intentioned support and advice for women tends to reinforce certain beliefs regarding their supposed lack of true entrepreneurial qualities, such as the conviction that “by nature” they tend to be risk averse, or “they lack what it takes” to be an “entrepreneurial warrior.” Men, on the other hand, have been perceived as the group who has it all. For instance, it is not helpful to motivate female students at universities by reminding them of their social disadvantages compared to male counterparts. It is certainly important to address these issues openly, but we should not put emphasis on the problem, but rather search for a solution.

How can we better address these issues? First, we need to be more careful about how we promote entrepreneurship, and about the definitions we use to shape perceptions of what is and isn’t entrepreneurial. This means convincingly broadening what we consider successful entrepreneurship: social entrepreneurship, “mompreneurs” or successful home business entrepreneurs and lifestyle entrepreneurs are also valuable when creating activities on societal and economic levels. We have to be aware that entrepreneurship is a “process of becoming rather than a state of being” as no one is born with the entrepreneurial gene. Instead, the process of starting a business can be learned and is an option for everyone.

When it comes to developing a strong sense of self efficacy in women, research informs us about the central role of “mastery of experiences” and of “role models.” Mastery of experiences in order to gain an increase and resilient sense of self confidence requires having direct professional exposure and opportunities to develop necessary managerial skills and business acumen. This demands that we work actively to increase the participation rate of women in the labor market, which averages 23 percent in the MENA region compared to a world average of 50 percent. According to the International Labor Organization (ILO) there are about twice as many young women unemployed in the region (43.9 percent) compared to male peers (22.9 percent). These numbers also indicate that women in the region have very little professional exposure that would allow them later to spot business opportunities, and then to develop and grow their ventures. Lack of professional experience prohibits women from being equipped with the basics, such as finance and accounting, compliance with laws and regulations, and marketing. Many female business owners lack strategy and planning — all important issues that need to be communicated to lenders and possibly investors — thus, going into their own ventures would be beyond a leap of faith for most women.

Role models are equally important to increase self efficacy and to set an example of what is possible. Role models motivate us because we perceive similarity to them in terms of attitudes, behavior and achievements. Many successful female entrepreneurs and business leaders in the region exist, examples are: Haifa Al Kaylani (founder of the Arab International Women’s Forum), Rana Chemaitelly (founder of the Little Engineer), the young Hind Hobeika (Instabeat), the successful Lebanese designer Nada Debs and many others. The stories of these women can motivate others to emulate them and go beyond their limits. To date, female entrepreneurs and innovators tend to receive far less attention in the media than their male counterparts, and therefore are less visible. We need to bring more of these stories to the attention of the larger public. We also need to integrate these biographies and their business experiences into our teachings in higher education, as well as into our teachings at school — before girls develop negative expectations regarding their professional potential.

Currently, we are in a situation where we cut our potential entrepreneurial population in half because we do not pay sufficient attention to these soft issues. Working factors such as definitions, language and female confidence are equally as important as the development of a functioning entrepreneurial ecosystem, because they will help us value and support human resources in this system. They are also important aspects to help reduce the gender gap in entrepreneurship in our region and promote momentum for job creation. Supporting female entrepreneurs is not only a question of social fairness and ethics, but also essential for the economic growth and prosperity of MENA societies, and an essential ingredient for a sustainable future.

July 15, 2015 0 comments
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Finance

To fee or not to fee

by Ziad Ghandour July 14, 2015
written by Ziad Ghandour

The question of whether banks should structure their incomes on the premise of interest alone has long been answered in the negative. Diversification of risks and revenue streams have led institutions far beyond being mere lenders to generating income from services, transaction fees, trading, money management fees, commissions and the like. Even before the Great Recession, noninterest income had been researched in literature with a focus on its linkages to profitability and risks. Executive looks at several aspects of noninterest income in Lebanese alpha and beta banks over the past few years.

From 2002 to 2014, the number of ATMs in Lebanon nearly trebled from 582 to 1,569 at yearend. These figures are not just impressive; they illustrate a major trend in banking — the pursuit of noninterest income as a way to diversify banks’ revenues. While most banking income still comes from old fashioned lending activities, income from nonlending sources has come to play a superior role over the last decade.

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In total, Lebanese financial sector income attained double digit growth from 2002 to 2012, except during 2004, 2006 and 2007. Moreover, it surpassed the growth of net interest income for the same period, except from 2006 to 2008, where the latter reached its peak during 2006. Furthermore, the growth interest income (interest paid on loans) demonstrated lower levels compared to commission fees per four years.

Alpha banks have a competitive advantage over beta banks as the former held around 87 percent as a stake of assets out of the total Lebanese financial sector in 2012. Moreover, alpha banks offer investment banking services, besides their ability to select high quality clients and operate branches abroad. Research indicates that banks, whether alpha or beta, should seek to increase noninterest income in order to reduce risk — that is, diversify. Matthias Köhler, a researcher at the German central bank, examined the impact of noninterest income on the German financial sector and found that small banks should lean more on noninterest income, whereas larger banks with investment tools are already more diversified. He added that there is almost no correlation between noninterest and net interest income variables. Therefore, banks could be diversifying to become more stable by adding revenue streams from noninterest income.

Noninterest revenues have a unique habit of stabilizing the source of income, as opposed to interest income on loans, which is much more variable and reliant on market conditions. For instance, noninterest income will be much less affected by a shrinkage in GDP or interest rates. According to research from the Australian School of Business at the University of New South Wales, banks should seek diversification in noninterest income activities in order to make the banking system more robust in ‘high concentration’ countries (i.e. where banks have a competitive environment). They added that noninterest income can act as ‘ring fencing’ and can significantly reduce systematic risk. In 2012, the return on assets (ROA) for the Lebanese banking sector stabilized, but it lagged behind its record from 2010. While, it almost doubled from 2002 when it was 0.53 percent, reaching 1.01 percent during 2012, from 2010 to 2012, both alpha and beta banks showed a slightly decreasing trend in ROA. Both have sustained a yearly growth in total assets (mainly loans) but for alpha banks net profits plummeted during 2011, whereas for beta banks it showed shrinkage during 2011 and 2012.

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Noninterest income and revenue

For the Lebanese banking sector, the portion of noninterest income to net revenue rose from 26 percent to 38 percent from 2002 to 2012. This trend not only assisted in lifting bank profits, it also gave banks the capability to diversify their sources of revenue and reduce risk. For alpha banks, the ratio dropped from 34.2 percent in 2010 to 32.9 percent in 2012. For beta banks, on the other hand, the ratio rose from 27.7 to 32.7 percent over the same period.

Money generation

Certainly, there are vital differences in earnings between the alpha banks, which hold the large stake of assets, and beta banks, which constitute the mainstream of banks in Lebanon.

The large variance in profitability between alpha banks ($2 billion or more in total deposits) and beta banks concerns noninterest income. Noninterest income made up an average of 15.3 percent of total income in alpha banks between 2010 and 2012, compared with 14.7 percent for beta banks.

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Noninterest expenses have expanded due to an increased number of branches and staff in both alpha and beta banks. For instance, the percentage of staff expenses to general operating expenses inflated from 51.6 percent in 2010 to 53.2 percent in 2012. Furthermore, the number of branches has increased by 13.2 percent from 2010 to 2012 for alpha banks. Hence, a common indicator of a bank’s expense supervision is its efficiency ratio. It measures how much produced income is generated by efficiently using the cost — that is, overhead expenses. Banks are more cost efficient if they have a lower ratio. This ratio stood at 60 percent for the entire sector in 2002. From there, it decreased slightly and stabilized at around 50 percent from 2010 to 2012.

The efficiency ratio for beta banks from 2010 to 2012 surpassed that of alpha banks. Unfortunately, both have reported an increasing trend of efficiency ratio, which illustrated a less cost efficient contribution.

These observations support some interesting considerations. First, the surge in utilizing noninterest income by alpha banks could make their earnings less elastic to changes in interest rates, all else being equal. Thus, stability can be viewed as a function of a bank’s ability to earn noninterest income and diversify more. The increase in noninterest income has rehabilitated revenue sources for Lebanese banks. These trends have been connected with record profits and embody the exploitation of new technologies.

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Second, beta banks’ relatively high dependence on income from loans could be problematic in the future due to increased competition. Alpha banks, for instance, could make use of new technologies and their affiliates’ locations to offer loans to the current customers of beta banks. Thus, the latter need to seek other revenue streams to have a stable income and substitute the reduced amount earned from lending.

Finally, in the current situation, noninterest income should compensate for declines in banking conditions. Noninterest income will grow at faster rates when losses are increasing and heightened levels of noninterest income should steady banks’ revenue streams and help the industry better weather the uptick in losses.

July 14, 2015 0 comments
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Editorial

Schizophrenic policymaking

by Yasser Akkaoui July 14, 2015
written by Yasser Akkaoui

When the economy slows, unemployment rises and consumption slumps, smart policymakers blow the dust off their Keynesian economics books and try to figure out which amount of government expenditure coupled with tax cuts would make optimal capital available to stimulate a prosperous cycle. Meanwhile central bankers decrease interest rates to make sure that this same capital does not end up in savings accounts. It worked in the US, Europe is getting inspired but of course our policymakers still find economics a bewildering topic.

While our successive governments have, for the most part, failed to do their jobs, to his credit, central bank Governor Riad Salameh has stepped up to the plate. The Lebanese central bank has actually done things in the past three years to incentivize economic growth. What is out of the ordinary is that Salameh’s stimulus packages that have helped the economy inch forward are Keynesian at heart.

Simply put, Salameh was ingeniously able to think beyond monetary policy into the fiscal policy sphere, thus triggering expenditure using central bank initiatives despite our dollar peg and current global interest rate environment both tying his hands. But we will need much more to continue weathering a storm that does not seem likely to blow over anytime soon. We need a courageous government to decrease taxes so that people and corporates have more capital to spend or invest.

At a time when companies are suffering and tourists are not coming in the numbers we saw five years ago, the government must allow companies to return to profitability. Companies must invest what they are earning to grow and employ while we all need to make sure that our politicians keep their hands out of our pockets, gambling with our sweat on their political agendas.   

July 14, 2015 2 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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