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Analysis

New hope for Lebanon’s cultural sector?

by Helena Porsborg February 25, 2026
written by Helena Porsborg

The Ministry of Culture (MoC) has launched a new strategy for Lebanon’s creative and cultural industries (CCI). Based on inhouse research and stakeholder interaction, the surprisingly extensive document is as economic as it is cultural. As it stands, it seems the strategy is intended to diagnose and invigorate a struggling sector, but also to signal a more proactive, collaborative, facilitating, and ultimately powerful role for the ministry itself.

As stated in the strategy, it aims to “strengthen the cultural and creative ecosystem so that it can contribute to its full potential to economic recovery, social cohesion, and better positioning of our country in the region and the world.” Presenting this ambitious framework to ministerial colleagues, stakeholders and media on February 10 (almost exactly one year since ascension of the current council of ministers), Ghassan Salameh, the minister of culture, repeatedly described the plan as “ambitious.” It is difficult to disagree. The question is whether the level of ambition exceeds reality.

Identifying the challenges

Nearly a year in the making, the strategy is the product of a bottom‑up process in which over 500 professionals from the subsectors of the CCI have been invited to focus groups, questionnaires and workshops. These sectors include film/audiovisual, music, heritage, museums, performing arts, visual arts, public libraries and design. Additionally, a representative has been chosen from each sector to act as a link between the respective subsector and the ministry.

Even newer creative and content spheres in the digital realms, which are deemed by economists crucial for future wealth, are however not given an own category in the CCI strategy as provided on the ministry’s website. There are over a dozen references to digital issues sprinkled across the almost 50 content slides of the strategy, including reference to a strategic imperative of “investing selectively in cultural infrastructure and digital capabilities”. Nonetheless, the strategy does not elaborate on how and whether the required public policy safeguards or capital expenditures would be implemented for such a demanding endeavor.

Despite these omissions, the final document identifies wide-ranging interventions recommended for each sector – such as improving the legal status of designers, drafting a new heritage law, advocating the removal of taxation on non-commercial performances and many more. In total, the strategy contains 162 initiatives throughout the nine subsectors.

The obstacles facing Lebanon’s cultural industries are extensive: outdated laws, years of underinvestment, underdeveloped digitalization, lack of data collection and talent flight – just to name a few that have been on the minds of stakeholders for several decades. And since 2019 the CCI has been shaken badly by the succession of economic crises, COVID-19 pandemic, Beirut Port explosion and the latest regional conflicts. During the pandemic, which means early during these years of intertwined social, economic, and creative calamities, full-time employment in the CCI fell by more than two-thirds and unemployment or underemployment increased by nearly 1,000 percent, according to a 2021 survey commissioned by GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit).

Not explicitly stated but reverberating throughout the presentations and debates of the MoC launch event was the subliminal message that the quagmires of CCI stakeholders are mirrored in challenges faced by the institution that produced the strategy. Beneath the splash of aspiration to make CCI succeed as economic growth drivers in a new Lebanon, is a message that the MoC has set its sights on ploughing more extensive economic grounds than in the past.

Not only does the culture ministry seem to in this way be departing from the pre-crisis economic paradigm where financial services were perceived as the sole services sector worthy of serious administrative and strategic attention but it appears determined to jump over its shadows of having a lesser weight than the line ministries that were in control of cash cows and fiscally attractive portfolios.

But while the ministry’s domicile at the National Library is, from several cultural perspectives, awe inspiring, the ostentatious dignity of the venue cannot hide the fact that the MoC is still a budgetary stepchild of a financially exhausted governmental parent. Remarks by MoC staffers and the minister reveal that underfunding and understaffing in the budget year of 2025-26 are even greater challenges for the MoC today than they were in the less fiscally desperate years before the crisis. Still more troubling could be the still lingering stigmata of being a government unit beset with crumbling building assets, issues of censorship, and polarized and arduous disagreements over Lebanon’s true cultural identity.

Strategy by estimation

That the path of CCI development will not be as easy as one can make it look in a slide presentation becomes unmistakable when delving deeper into the document. The strategy’s many specified recommended interventions are a timely analysis of what needs to be done to support the growth of the CCI. But there is a gap between idea and execution – and here the strategy becomes more unspecific.

With 162 initiatives, it could be rather difficult to choose where to start. Therefore, the strategy classifies initiatives into three categories according to feasibility, sequencing and dependencies, allowing priority to be given to the most realistic and urgent implementation recommendations. These 162 initiatives range in size with one of broadest reaching being the establishment of “a cultural incubator program through select partners,” while others reach a smaller interface like reopening the National Cinémathèque or developing and publishing the archaeological review BAAL online. All these are called “recommended interventions”, which – even with the prioritizing – makes it difficult to identify which parts of the strategy are promised and which are just recommendations for what could be done.

The only real benchmark presented by the minister at the launch was the goal of the CCI to contribute 7 percent to GDP by 2031. But this goal is not written in the final strategy document, nor supported by any micro- or macro-economic data projections. Yasmine Helou, Chief of Staff at the Ministry of Culture, tells Executive that the minister’s statement indicates the institution’s hopes for having a role in fortifying the council of ministers’ economic growth program and that implementation of the CCI strategy could help, five years down the road, the currently much lower CCI share in GDP recover to 5 percent – or even reach 7 percent.

When asked about how the calculation for this “hope” was done, Helou explains: “It is a projection based on the limited pre-crisis data available on the economic performance of the CCIs. It is based on their documented contribution to GDP prior to the crises, combined with an assessment of sectoral resilience and recovery potential. Given existing data constraints, this figure is an indicative estimate rather than a formally adopted target within the strategy.”

While it is acknowledged that the CCI has a high value for the Lebanese economy, and while we can’t know whether an implied world-leading role of Lebanese CCI in their national economy will become obtainable, there is no denying that such hopes are running up against multiple walls of economic uncertainty.

Between vision and implementation

To be fair, the specific interventions are clearly defined. And it is commendable that the sector stakeholders have been thoroughly included. But the road to implementation seems more uncertain, which is deeply discontenting because the two systemic weaknesses that presently still obstruct any governmental economic aspirations are failure to implement and failure to collaborate among ministries with adjacent and overlapping realms of authority.

The strategy’s breadth poses its own risks. In total, the interventions require multi‑year efforts and dedicated institutional capacity – resources the ministry simply does not possess at present.

In practice, the ministry has relied heavily on voluntary contributions.

“We’ve seen in the past year how willing volunteers in this country are to help, to get involved and to actually work. So, the idea arose to establish commissions where we name people from the private sector who want to get involved and allow us to link and follow up with the ministry in a more institutional way without having to go through the whole hiring process. This is one thing we’re trying to find,” Helou says.

Besides acting effectively by virtue of harmonious inter-ministerial collaborations, securing institutional continuity within ministries is a paradigm that has hardly been demonstrated in the political track record on post-civil war Lebanon. Achieving trustworthy institutional continuity at the Ministry of Culture would in this light be an amazing and laudable feat once the next council of ministers comes into their own at an indeterminate time point after the parliamentary elections scheduled for this spring.

But this feat seems easy when the ambition is to become an economic enabler of unprecedented dimensions. To name one example, the establishment of a “cultural incubator program,” which the CCI strategy lists as primary core cross-sectoral need (i.e. spanning several sectors identified as constituting CCI) must be read in the economic context of entrepreneurship and entrepreneurship ecosystems.

According to Helou, the program would have to be “very big”. Also, it would best be run by an institution with significant capacities in coaching and mentoring on business plans, financial sourcing and management, legal compliance, best practices in corporate governance, and subsector-specific operational priorities for varied CCI startups or young enterprises. The MoC has not yet designed and developed the incubation idea to a point of having set a target number on how many cultural entrepreneurs it wants to enroll per cohort, nor to a maturity of having scored a commitment from an existing provider of business incubation services.

Finding a financially and culturally capacious provider with sustainable appetite for becoming involved in what effectively would not so much be the “strengthening” of a Lebanese cultural and creative ecosystem as the construction, from below ground, of a CCI ecosystem that combines being cultural and creative with prospects of economic sustainability. Helou notes, “I think that CCI has a lot of incubation potential but many of those [cultural institutions] that we have covered did not actually become economically viable.”

The vague idea for an incubation program reinforces the ruling image of previous Lebanese administrations that the ministry of culture has historically promulgated state positions regarding cultural affairs but has not been a central actor in fostering viable subsidies for cultural actors, let alone economic markets for CCI. Local experience of entrepreneurship ecosystems supporting the viability of young tech and agricultural enterprises confirms that an incubation program with all the bells and whistles for supporting startup entrepreneurs, will embellish the potential of CCI to deliver an aspirational slice to GDP, however large the slice and the total might be in five or ten years’ time.

It further confirms, however, that a state-supported or internationally sponsored incubator program does not an ecosystem make. The task of establishing an ecosystem actually is complex and has proven anything but pitfall-free or fast in the two primary efforts of fostering entrepreneurship in the Lebanese context: the tech incubators and accelerators under the knowledge economy imperatives of the Lebanese central bank’s massive push in the 2010s (“circular 331”) and the Agrytech entrepreneurship development push for inclusive and productive agriculture ventures spearheaded by Berytech where first, in GDP terms quantifiable, success came years after it was kicked off with considerable foreign sponsorship / donor support.

For the time being, meaning the outlook for at least this year and possibly a full parliamentary period of four years, dedicated human and financial capital, or vulgo quality employees and money, is not what the ministry of culture can be expected to have reliably at its disposal.

In principle, the recent practice of depending heavily on unpaid labor introduces both continuity risks and increasing likelihood of emergent conflicts of interest and outright corruptibility. The political uncertainty after the next elections further calls into question the durability of the strategy. The ministry is attempting to finalize as many agreements as possible, but implementation of the full strategy clearly extends well beyond the current political cycle.

And all that does not yet touch upon the question how digital Lebanon will define its cultural identity in a global and regionally polarizing environment of divergent desires and external pressures. The future will be digital, or nothing, but who will design it? 

You could wonder how sustainable these preconditions are for implementing all the various pillars of the strategy. But the ministry is aiming to do as much as possible with the resources they have at hand. They have already started the implementation of some interventions, like the digitization and standardization of the national libraries. This indicates a shift in progression. However, attempting to address all the issues outlined in the strategy appears to be an overreach. One could even wonder whether the minister’s explicit acknowledgment of the strategy’s level of ambition is a way of admitting that the goals may not all be attainable. It seems as if the ministry itself is aware of the uncertainty:

“You try for the best and then you do as much as you can,” says Helou.

With contributions by Thomas Schellen

February 25, 2026 0 comments
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Comment

AI and Lebanon’s Digital Transformation

by Ziad Hayek February 24, 2026
written by Ziad Hayek

Infrastructure is no longer just about steel and concrete. It is increasingly about computation and connectivity. Beyond moving people and goods, today it must move intelligence. Public-Private Partnership (PPP) encompasses modalities designed to deliver such infrastructure at scale.

The danger is not that AI will take over the world. (Even if it were to, we in Lebanon are powerless to stop it from doing so). The danger is that we will fail to build the right infrastructure for the development of our economy, or that we will build 21st-century infrastructure on 20th-century centralized architectures that are too fragile and dependent to survive minimal server outages.

A national plan

Alas, today, our politicians and decision-makers lack the sophistication and knowledge necessary to chart a path forward for our country that ensures that our people benefit effectively from the wealth being created by the AI economy. Urgent attention must therefore be given to developing a national socio-economic vision that integrates AI and high tech from the start, not as an afterthought, but by design.

The deployment of artificial intelligence in Lebanon can be one of the most compelling case studies in technological leapfrogging and national renewal – similar to how cellular technology PPPs (in the form of Build-Operate-Transfer (BOT) transactions, which are a form of PPP) allowed Lebanon in the early 1990s to become one of the countries with the highest mobile telephony penetration in the world. As a nation confronting profound structural challenges, Lebanon finds itself at an inflection point once again, where AI technologies offer not merely incremental improvement but the potential for systemic transformation. The “4 Lebanon” initiative—grounded in the pillars of People, Innovation, Processes, and Infrastructure—provides a framework for this transformation. Yet, its success hinges on our capacity to anticipate risks and architect robust mitigating strategies. Critically, the scale and complexity of this undertaking exceed the capacity of government alone. Of

course, AI-driven governance platforms, supported by substantial international investment such as the World Bank’s US$150 million Digital Acceleration Project approved for Lebanon as part of a $350 million economic and social package in January 2026, can help attract the private sector, especially in the form of PPP, where it contributes not only know-how but financing as well. Indeed, crowding-in the private sector and its capabilities early on would certainly make a big difference.

Public-Private Partnership

PPP offers the mechanisms through which Lebanon can leverage bilateral or multilateral investments with the capital, expertise, and operational efficiency required for a successful digital transformation.

At the beginning, and until homegrown technology can start making a difference, there is no need to reinvent the wheel. Following the example of other countries that have developed and implemented technology PPPs is sufficient. I see four axes for focus:

· Smart city infrastructure that can help reduce traffic jams, monitor traffic infractions, improve solid waste collection and management, improve sewer inspections, promote multi-modal public transport, and enhance municipal services. Alibaba City Brain, deployed in Hangzhou, is a small example of this.

· A major, tier-four national data center can play an important role in securing government data while improving access to global digital networks. Sovereignty concerns have fueled the demand for data center PPPs in India, France, Singapore, and many other countries. Better connectivity, resilience, and independence from foreign public- and private-sector actors are additional benefits in this regard. (While we are on the subject of sovereignty, I should point out that partnership with international technology partners such as Microsoft, Google, AWS, and others may be unavoidable, but it should be managed through carefully structured relationships. PPP frameworks provide the mechanism for balancing access to global capabilities with the protection of national interests. Cloud service agreements with major providers, for example, should be structured as public-private joint ventures rather than simple procurement. The UAE’s model with major cloud providers demonstrates how smaller

nations can negotiate favorable sovereignty protections through strategic partnership structures.

· E-Government applications, which have traditionally not required AI, are being enhanced by the introduction of AI into their systems. Virtually all the services provided by the public administration, at the national or local level, can be made many times more efficient (and predictive) by using AI. Many countries, from the Philippines to Chile, are implementing such strategies. Estonia’s X-Road e-government system is being similarly improved. Lebanon could see public-private or even public-public partnerships in this regard. Automated systems for licensing, taxation, and social service distribution reduce friction points where corruption has historically flourished, creating transparency mechanisms that rebuild public trust.

· Finally, it is clear to everyone that Lebanon’s society, with its large concentration of highly educated young men and women, could greatly benefit from public-private partnerships aimed at fostering incubators, accelerators, venture capital, private equity, cybersecurity, and other initiatives that help Lebanese entrepreneurs and startups find outlets for their creativity and potential. The explosive growth of AI Agent use, powered by developments such as Anthropic’s MCP, Google’s A2A, Cisco’s AgenticOps, and most recently OpenClaw, provides immense opportunities for young Lebanese developers to create businesses that may well become unicorns.

A government strategy should use the above recommended areas of focus to kick-start the country’s AI journey. By enabling Lebanese professionals to participate in the global digital economy while remaining resident, we create a sustainable mechanism for foreign currency inflows and knowledge retention that addresses the chronic brain drain that has depleted the nation’s intellectual capital.

Public-Private Partnerships can also benefit ancillary areas important for AI and Tech. The Government could achieve more reliable power generation in a country that suffers from chronic power shortages, perhaps through satellite-based internet connectivity, and a wider FTTX (optical fiber) network through PPP.

Education and capacity building

Lebanon also needs to implement comprehensive reskilling programs specifically targeting workers in vulnerable sectors: administrative roles, basic logistics, and routine data entry. The optimal model involves tripartite partnerships among government, educational institutions, and private-sector employers. The government provides policy frameworks and baseline funding; private companies commit to hiring graduates from certified programs; and educational institutions deliver training aligned with actual market needs. The NUMŪ platform, Lebanon’s national digital and AI capacity-building program launched in Nabatieh in mid-January of this year, exemplifies this approach but should be expanded through formal PPP agreements with technology companies, consulting firms, and business process outsourcing providers. This demand-driven approach ensures relevance and employment outcomes while sharing costs across stakeholders.

Proposed government initiatives

· Hardware-supported hackathons: Last summer, I proposed – and still do – that the government use US$500,000 to buy 2,000 NVIDIA Jetson Orin Nano Super Developer Kits and gift them to 2,000 serious young developers and run hackathons using these devices for emergent intelligence and robotic applications, among others. One never knows what potential lies dormant in smart young minds until they have the tools with which to bring it to life.

· A billion-dollar fund: Another proposal of mine was part of the platform I ran on for President of Lebanon: for the government to establish a US$1 billion fund using its gold reserves. Such a fund would provide interest-free loans and grants to young men and women pursuing AI- and Tech-related courses or university studies. In a similar vein, the Government could establish a National Digital Infrastructure Fund to invest in Lebanese tech enterprises. It would differ significantly from the Banque du Liban Circular 331 in its structure. It would invest alongside private-sector investors to complement their investment, not to guarantee it.

Private sector involvement is key

Whether it is through the mechanisms suggested here above or through more traditional forms of public-private partnership, PPPs are not merely financing mechanisms; they are governance and crowding-in models suited to the complexity and urgency of digital transformation. They bring private sector efficiency, innovation, and capital to bear on public challenges while maintaining democratic accountability and social purpose. For Lebanon, PPPs represent the most credible pathway to achieving the scale and quality of digital infrastructure, skills development, and service delivery that AI-enabled transformation requires. What is needed is a clear government vision and strategy that can convince the private sector to invest and help brighten our future.

February 24, 2026 0 comments
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Banking & FinanceComment

The Gap Law

by Jean Tawile February 20, 2026
written by Jean Tawile

Today, the Proposed Gap Law sits before Parliament. It is the only legislative vehicle available to end the vacuum that is currently our greatest enemy. We cannot afford to reject the law, but we must advocate for its refinement. The law deserves credit for imposing a necessary formal framework. It aims to introduce accountability (though this must be strengthened) and to penalize those who exploited the crisis. Much like previous aborted plans, it seeks to protect small depositors and respect the hierarchy of claims, even if these principles should be more explicitly stated. However, if we allow it to pass as a simple mechanism for distributing losses over two decades, we are not solving the crisis; we are simply institutionalizing it.

For more than five years, Lebanon has remained in a state of self-induced paralysis. Since the 2019 collapse, our economy has been characterized by a “deliberate depression”, a term used by the World Bank’s Lebanon Economic Monitor in fall of 2020 to describe Lebanon’s economic crisis as a result of “intentional policy paralysis” where a lack of effective policy action has become the default. In simpler terms, this means that the political class are letting the country’s wealth slowly disappear instead of making tough decisions and taking responsibility right now. By avoiding real reforms and only focusing on short-term fixes, they’re missing the chance to create a stronger and more competitive economy for Lebanon’s future. This must be a model that is rooted in fair competition and market-driven growth rather than political patronage.

In this vacuum, people have lost their savings, and many talented workers have left the country. Meanwhile, our resilient legal private sector, which continues to fight for survival against all odds, faces an unsustainable battle. Without a structured framework anchored in realism, clarity, and political courage, we are not just losing wealth; we are exhausting the very engine capable of driving our national recovery.

The Architecture of Failure: Beyond the Accounting Gap

The debate surrounding the Gap Law has been held captive by a disputed figure: the USD 72 billion to USD 100 billion “financial Gap” (the shortfall between what Lebanese banks owe in foreign currency deposits and the actual cash they have left at the Central Bank (BDL) and in the banks themselves. It remains fiercely disputed on how much of the State’s debt to the Central Bank is recognized as ‘recoverable’ versus ‘lost’). While officials and policymakers argue over the exact size of the deficit, the real economy is being suffocated. We have spent years treating the crisis as an accounting problem when it is, in fact, a liquidity problem.

No banking system in history has fully repaid deposits immediately after a systemic collapse of this magnitude. To promise otherwise is populist fiction, especially as the liability sits not just with commercial banks, but largely with a Central Bank and a State that have yet to acknowledge their role as the primary debtors. This lack of clarity on the ‘who’ and ‘how’ of repayment directly threatens the real economy.

Consequently, the current draft fails to recognize that the legal private sector is a key stakeholder. Companies in Lebanon are not just “big depositors”; they are the primary economic engine and the source of tax revenues and employment. While our lawful businesses have fought to survive, let us be clear: they are barely keeping their heads above water. This is a hopeless struggle against illiquidity that has forced the legal private sector to either shrink into the informal economy (according to the World Bank’s Spring 2023 Economic Monitor, Lebanon’s cash economy has ballooned to an estimated $9.9 billion – nearly 46 percent of GDP ) or relocate abroad. By freezing their working capital for 10 to 20 years as the present draft implies, the State is effectively handing a death sentence to the very actors it needs to fund its own survival.

Pivoting to a Liquidity-First Blueprint

The core objective of any financial recovery framework must be redefined: it cannot be a “Gap Law” focused on the static accounting of loss distribution. The realistic objective must shift toward restoring liquidity to the economy and restarting monetary circulation. A law that distributes losses over 10 to 20 years without immediate liquidity injection risks suffocating productive activity and prolonging the crisis.

To transition from insolvency toward a healthy, functioning economy, the following recommendations should be integrated into the Gap Law:

  • Mandate an Annual Liquidity Test: The law should introduce a mechanism to measure the combined cash-flow capacity of the State, BDL, and banks annually. This provides a transparent snapshot of public finances and ensures that repayment schedules are not set in stone
  • Create Performance-Linked Adjustments: If GDP growth, IMF support, or increased reserves outperform projections, the law must mandate the acceleration of payments to depositors
  • Structural Differentiation of Depositors: We must clearly differentiate between individual, corporate, and institutional depositors to prioritize the working capital needs of the legal private sector and restart the real economy
  • Incentivize Deposit Retention: To move away from an informal cash economy, the framework should offer incentives to keep funds in the banking system, such as digitalization measures and specific fiscal incentives

Restoring the “Social Contract” Through Targeted Accountability

While the proposed law deserves credit for attempting to introduce a formal framework for accountability, it currently lacks the specific mechanisms required to make that accountability operational. As it stands, the draft could end up being more of a symbolic gesture than a practical solution for achieving justice. To truly move past this period of “deliberate depression,” the law should do more than just recognize the need to hold those responsible for the crisis accountable. It must include clear, actionable measures that ensure those who took advantage of the situation are fairly and firmly brought to justice.

Trust isn’t rebuilt by promises alone; it takes real action. People need to see that everyone is treated fairly, and that those with special connections aren’t getting a better deal while ordinary depositors are left with all the losses.

To strengthen the law and rebuild trust in our society, clear and practical steps are required:

  • Operationalize the Investigation: The law must establish an Independent Investigation and Recovery Mechanism. To be operational, this mechanism should be designed as a specialized commission, potentially supported by international forensic auditors and legal experts. Its mandate would be to trace and claw back illicitly transferred funds and ‘extraordinary’ returns that must be clearly defined, alongside a legal mandate to direct all restituted capital toward depositor compensation.
  • Codify the Hierarchy of Loss: The framework must explicitly reaffirm the fundamental principle of financial justice: bank shareholders and owners must absorb losses before a single cent is taken from depositors. Accountability doesn’t mean much if the people who created the problem aren’t the ones held responsible for its consequences.

Institutionalize Moral Hazard Prevention Reform: Moral hazard occurs when an entity takes on excessive risk because it is insulated from the negative consequences of that risk, with costs borne by another party. Accountability must be forward-looking. Governance arrangements must be fixed to ensure this crisis does not set a precedent for future mismanagement. By reinforcing responsibility across the financial system, we can ensure that the “penalties” mentioned in the draft are not just reactive, but serve as a deterrent for the future.

Conclusion: A Path to Resurrection

Lebanon stands at a crossroads between two distinct futures. We can choose to remain in the current legislative and economic vacuum, which effectively institutionalizes the slow destruction of the businesses and industries that keep our economy running. Or, we can adopt a Gap Law transformed into a clear, courageous economic blueprint; one that prioritizes the real economy, protects the legal private sector, and restores the foundations of trust.

The legal private sector needs the breathing room to stay alive and help the economy recover. These businesses are not the source of our crisis, but they are the only viable engine of our resurrection. Parliament must recognize that we do not need a simple accounting record of our losses; we need an operational contract for recovery. Only through a balanced approach that combines immediate liquidity restoration with institutional fairness can Lebanon finally break the cycle of this “deliberate depression” and lay the foundations for a durable economic future.

Jean Tawile is a board member at RDCL, the Lebanese Business Leaders Association

February 20, 2026 0 comments
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CommentEconomics & Policy

The Gap Law

by Jean Tawile February 11, 2026
written by Jean Tawile

Today, the Proposed Gap Law sits before Parliament. It is the only legislative vehicle available to end the vacuum that is currently our greatest enemy. We cannot afford to reject the law, but we must advocate for its refinement. The law deserves credit for imposing a necessary formal framework. It aims to introduce accountability (though this must be strengthened) and to penalize those who exploited the crisis. Much like previous aborted plans, it seeks to protect small depositors and respect the hierarchy of claims, even if these principles should be more explicitly stated. However, if we allow it to pass as a simple mechanism for distributing losses over two decades, we are not solving the crisis; we are simply institutionalizing it.

For more than five years, Lebanon has remained in a state of self-induced paralysis. Since the 2019 collapse, our economy has been characterized by a “deliberate depression”, a term used by the World Bank’s Lebanon Economic Monitor in fall of 2020 to describe Lebanon’s economic crisis as a result of “intentional policy paralysis” where a lack of effective policy action has become the default. In simpler terms, this means that the political class are letting the country’s wealth slowly disappear instead of making tough decisions and taking responsibility right now. By avoiding real reforms and only focusing on short-term fixes, they’re missing the chance to create a stronger and more competitive economy for Lebanon’s future. This must be a model that is rooted in fair competition and market-driven growth rather than political patronage.

In this vacuum, people have lost their savings, and many talented workers have left the country. Meanwhile, our resilient legal private sector, which continues to fight for survival against all odds, faces an unsustainable battle. Without a structured framework anchored in realism, clarity, and political courage, we are not just losing wealth; we are exhausting the very engine capable of driving our national recovery.

The Architecture of Failure: Beyond the Accounting Gap

The debate surrounding the Gap Law has been held captive by a disputed figure: the USD 72 billion to USD 100 billion “financial Gap” (the shortfall between what Lebanese banks owe in foreign currency deposits and the actual cash they have left at the Central Bank (BDL) and in the banks themselves. It remains fiercely disputed on how much of the State’s debt to the Central Bank is recognized as ‘recoverable’ versus ‘lost’). While officials and policymakers argue over the exact size of the deficit, the real economy is being suffocated. We have spent years treating the crisis as an accounting problem when it is, in fact, a liquidity problem.

No banking system in history has fully repaid deposits immediately after a systemic collapse of this magnitude. To promise otherwise is populist fiction, especially as the liability sits not just with commercial banks, but largely with a Central Bank and a State that have yet to acknowledge their role as the primary debtors. This lack of clarity on the ‘who’ and ‘how’ of repayment directly threatens the real economy.

Consequently, the current draft fails to recognize that the legal private sector is a key stakeholder. Companies in Lebanon are not just “big depositors”; they are the primary economic engine and the source of tax revenues and employment. While our lawful businesses have fought to survive, let us be clear: they are barely keeping their heads above water. This is a hopeless struggle against illiquidity that has forced the legal private sector to either shrink into the informal economy (according to the World Bank’s Spring 2023 Economic Monitor, Lebanon’s cash economy has ballooned to an estimated $9.9 billion – nearly 46 percent of GDP ) or relocate abroad. By freezing their working capital for 10 to 20 years as the present draft implies, the State is effectively handing a death sentence to the very actors it needs to fund its own survival.

Pivoting to a Liquidity-First Blueprint

The core objective of any financial recovery framework must be redefined: it cannot be a “Gap Law” focused on the static accounting of loss distribution. The realistic objective must shift toward restoring liquidity to the economy and restarting monetary circulation. A law that distributes losses over 10 to 20 years without immediate liquidity injection risks suffocating productive activity and prolonging the crisis.

To transition from insolvency toward a healthy, functioning economy, the following recommendations should be integrated into the Gap Law:

  • Mandate an Annual Liquidity Test: The law should introduce a mechanism to measure the combined cash-flow capacity of the State, BDL, and banks annually. This provides a transparent snapshot of public finances and ensures that repayment schedules are not set in stone
  • Create Performance-Linked Adjustments: If GDP growth, IMF support, or increased reserves outperform projections, the law must mandate the acceleration of payments to depositors
  • Structural Differentiation of Depositors: We must clearly differentiate between individual, corporate, and institutional depositors to prioritize the working capital needs of the legal private sector and restart the real economy
  • Incentivize Deposit Retention: To move away from an informal cash economy, the framework should offer incentives to keep funds in the banking system, such as digitalization measures and specific fiscal incentives

Restoring the “Social Contract” Through Targeted Accountability

While the proposed law deserves credit for attempting to introduce a formal framework for accountability, it currently lacks the specific mechanisms required to make that accountability operational. As it stands, the draft could end up being more of a symbolic gesture than a practical solution for achieving justice. To truly move past this period of “deliberate depression,” the law should do more than just recognize the need to hold those responsible for the crisis accountable. It must include clear, actionable measures that ensure those who took advantage of the situation are fairly and firmly brought to justice.

Trust isn’t rebuilt by promises alone; it takes real action. People need to see that everyone is treated fairly, and that those with special connections aren’t getting a better deal while ordinary depositors are left with all the losses.

To strengthen the law and rebuild trust in our society, clear and practical steps are required:

  • Operationalize the Investigation: The law must establish an Independent Investigation and Recovery Mechanism. To be operational, this mechanism should be designed as a specialized commission, potentially supported by international forensic auditors and legal experts. Its mandate would be to trace and claw back illicitly transferred funds and ‘extraordinary’ returns that must be clearly defined, alongside a legal mandate to direct all restituted capital toward depositor compensation.
  • Codify the Hierarchy of Loss: The framework must explicitly reaffirm the fundamental principle of financial justice: bank shareholders and owners must absorb losses before a single cent is taken from depositors. Accountability doesn’t mean much if the people who created the problem aren’t the ones held responsible for its consequences.

Institutionalize Moral Hazard Prevention Reform: Moral hazard occurs when an entity takes on excessive risk because it is insulated from the negative consequences of that risk, with costs borne by another party. Accountability must be forward-looking. Governance arrangements must be fixed to ensure this crisis does not set a precedent for future mismanagement. By reinforcing responsibility across the financial system, we can ensure that the “penalties” mentioned in the draft are not just reactive, but serve as a deterrent for the future.

Conclusion: A Path to Resurrection

Lebanon stands at a crossroads between two distinct futures. We can choose to remain in the current legislative and economic vacuum, which effectively institutionalizes the slow destruction of the businesses and industries that keep our economy running. Or, we can adopt a Gap Law transformed into a clear, courageous economic blueprint; one that prioritizes the real economy, protects the legal private sector, and restores the foundations of trust.

The legal private sector needs the breathing room to stay alive and help the economy recover. These businesses are not the source of our crisis, but they are the only viable engine of our resurrection. Parliament must recognize that we do not need a simple accounting record of our losses; we need an operational contract for recovery. Only through a balanced approach that combines immediate liquidity restoration with institutional fairness can Lebanon finally break the cycle of this “deliberate depression” and lay the foundations for a durable economic future.

Jean Tawile is a board member at RDCL, the Lebanese Business Leaders Association

February 11, 2026 0 comments
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Leaders

The Charade goes on and on

by Thomas Schellen January 28, 2026
written by Thomas Schellen

What defines a war in the modern age is in principle simple – exchange of violence in a state of declared conflict – and yet highly complicated in its applications and contemporary interpretations. Is a preemptive war a justified, defensive war? Can an asymmetric and undeclared armed conflict ever be justified?

Can violence by non-state groups that tolerates civilian casualties or targets non-combatants, including off-duty combatants, ever be justified as a fight for self-determination, or is it always terrorism? Is declaring “wars” on terror, on crime (organized or otherwise), on drugs, or a war on guns and hate a justified usage of the term “war” or deceptive marketing of some state’s, group’s or powerful leader’s ideological or even utilitarian agenda?

These are tremendously vexing questions that demand honest answers. They cannot be helped by deflection, denial, and declarations of propaganda. Armed conflict and propaganda are two sides of the same coin: struggle for systemic dominance and aggressive assertion of one’s own social constructs over all others. In the 19th and 20th centuries, this was visible in the prevalence of propaganda wars on ideologies and identities (be it communism, capitalism, nationalism, colonialism, imperialism, Zionism, National-socialism, totalitarianism, Aryan racism, male chauvinism, or any other -ism).

As the anti-art of one-sided high-tech wars has entered the information age and taken steps into digital reality, however, propaganda has an increasing impact to the point of having universal and instantaneous effects. But little is yet understood about the cost-benefit ratio of propaganda on the macro-social scale. How enormous is the price tag of producing such propaganda and spinning global opinion into a “tail wags dog” perception? How immense are the long-term and short-term costs to the social fabric of human restraint? What is the infinite cost of mental destruction of war and propaganda to individuals and families that are either perpetrators or victims of warfare, or even both at the same time? 

In the current era, the distance between propaganda, militant activism and armed conflict appears to be shrinking precipitously. Wars in the first half of the 20th century were waged on battlegrounds of large-scale destruction with addition of rather primitive propaganda machines churning out pamphlets that targeted the lowest common denominators in their own and the opponent citizenry or were engaging in subversive influencing of opinion leaders and public opinion in enemy countries. Additionally, wannabe ideological conqueror states from the Third Reich to the USSR were making strong use of secret police apparatuses and their terror methods in oppressing dissidents.

The second half of the last century saw the battlefields of propaganda move from the public stages and cinema to the private living room, and the frequency accelerate from weekly news reels. Mere years later, in the American-led war on Saddam Hussein, the internet and embedded journalism were added to the information warfare matrix.

Today, with cyber warfare and machine learning pushing into the fray, words are weaponized in an unprecedented way and redefined from their historic meaning or newly defined. Violence in doses from micro to mega is delivered as news to our pockets and harms our minds. Spin doctoring and propaganda are heading towards new peaks. Hate speech and fake images are being streamed; propaganda wars are fought on our personal devices.

All of this natural – or unnatural – evolution of human violence has played out in the Middle East more and with more immediacy of impact than in many other, less conflicted geostrategic zones of planet earth. The seven Arab Israeli conflicts between 1948 and 2025 were the most notorious but by far not all of the components that made the region into the global conflagration hotspot and byword for conflict: proxy warfare during the Cold War, internal unrest and civil wars, interstate wars broken off by autocrats like Saddam Hussein, Iranian aggressions and oppression of unrest on one end and the West Sahara conflict on the other end of the MENA region, ISIL and quasi-state organizations with more weaponry than some states in the region, quarrels between and within Arab dynasties, have all been woven into an overpowering tapestry of skirmishes, assaults, unrest, intrusions, battles, economic conflicts, and open war. 

Most recently, after a one or two decade-long global buildup of self-righteous mindsets on all sides of popular divides along civilizational fault lines, a century-old mentality has erupted internationally in the course of this year. Spectators of global affairs are confronted with unholy mixtures of grandstanding and down-talking; of MAGA-ism and other populism; of fears to the point of paranoia. We witness the demise of win-win or win-win-win non-zero thinking and the rise of win-lose mindsets amidst resurgences of determinism and Spenglerian thought. 

The latter term refers to the impression that this geo-historical moment at the late 2025 inflection point is rife with vibes reminiscent of German writer Oswald Spengler. Owing to whatever forces of pure coincidence, the anglophone intellectual world was confronted exactly one century ago with what Spengler, last century’s German philosopher-dilletante of world history, cast as inevitable rise and demise of cultures.

His book on “the decline of the West” (titled more dramatically in the German original) attributed existential fatigue to the Western hemispheric culture and called the impending terminal stage of this culture out as “Faustian civilization” that would be marked by emergence of Caesarism, meaning a supreme authoritarian figure at the top of the state.

A near perfect specimen of Spenglerian thought was delivered in early December of 2025 in a White House declaration of the Trump administration’s National Security Strategy (NSS). While perhaps less of a strategy document than an anthology of impulsive policy making, the NSS argues with economic, albeit rather weak, economic reasoning that Europe saw a decline in its percentage share of global GDP over the last 35 years because of, among other unnamed factors, regulations that “undermine creativity and industriousness”. What reminds of Spengler is that the next sentence in the NSS preaches even more ominously that Europe’s “economic decline is eclipsed by the real and starker prospect of civilizational erasure”.

The twist in the perspective is a claim to pseudo-enlightened infinity for the American side of the same Faustian civilization. America is cast as “the world’s strongest, richest, most powerful, and most successful country” with total Hemispheric primacy and, indeed, point-by-point superiority.

This is reinforced by exclusionary ideas that frame it as natural and just for nations to prioritize their own interests, suggesting that zero-sum competition is superior to cooperation, reciprocal altruism, and win-win outcomes. Thus, these notions deny a shared planetary fate, dismissing the need for global economic equilibrium and Pareto improvements that are essential to the survival of our planetary ecosystem and civilization.

This picture of the American administration’s mindset is important to comprehend when drawing up response strategies, and thus crucial for the Middle East, although the region makes only a smallish appearance in the NSS – with a blatantly incomplete economic reasoning that is centered on the receding importance of fossil fuels production.

While the main novelty approach (reminiscent of the oft cited our sons of bitches myth as American presidential bon mot) vis-à-vis the region is an assurance that this US administration wants to “work with Middle East partners” on common economic interests and does in no way want to meddle in the exercise of power in Gulf monarchies or nudge them to abandon “traditions and historic forms of government”, it is to be noted that the NSS uses the term “investment” twice in its short Middle East chapter – but without any specificity, nor by giving any hint that this glorious investment might be American.

When viewed against unresolved questions surrounding UN Resolution 2803, the immense and arguably utopian capital and social investment requirements—running into the trillions—for achieving economic, social, and environmental sustainability in Egypt, Palestine, Jordan, Syria, and Lebanon, the triumphalist win-lose rhetoric of the American president and the Israeli prime minister in October 2025, together with the implications of the new National Security Strategy, point to a sobering conclusion. The Middle Eastern charade—where dominant global powers and their regional proxies profess commitment to peace and development while perpetuating structural imbalance—continues unabated. As the adapted lyrics of a Queen song might suggest: the show must go on.

Empty spaces—what are we living for?

Abandoned places—we know the score.

 Does anybody know what the Middle East is really looking for?

January 28, 2026 0 comments
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Editorial

A scary, sticky, and deceiving mindset

by Yasser Akkaoui January 28, 2026
written by Yasser Akkaoui

The Lebanese government is no longer presiding over a financial collapse; it is attempting to codify a permanent state of decline. The proposed “Gap Law”, short for Financial Gap Resolution Law, testifies to a governmental masterclass in legislative dissembling. By adopting a rhetoric of “protecting small depositors,” the political class is quietly insulating itself from accountability while stripping citizens of their wealth and their future.

For decades, the Lebanese economy siphoned private capital to finance an inept state that prioritized the enrichment of dishonest politicians over the building of a productive nation. Today, the government’s response to the wreckage is an “ad hoc” remedy that betrays a backward, defensive mindset and de-facto powers the survival of the corrupt at the expense of strategy.

We must look to the regional vanguard for achievable alternatives. In 2024, the UAE’s non-oil economy generated approximately $365 billion. For its population of roughly 10 million, this translates to a non-oil GDP per capita of $36,500. Applied to Lebanon’s population of nearly 5.8 million, this benchmark translates to a $211 billion economy.

Such transformation is achievable with $100 billion in investment over the next decade. These investments could even produce much larger fruits by being leveraged into Arab economic integration at the historic inflection point witnessed by the region’s development-minded countries. However, only a trustworthy sovereign state – one  that respects property rights – can domestically attract and regionally leverage such capital on the foundation of revitalizing state-owned enterprises, modernizing infrastructure, and funding reconstruction.

Instead, the country is being strangled by a proposed law that aims for nothing more than the managed evaporation of the people’s assets. This strategy is a blatant violation of Article 113 of the Code of Money and Credit, which explicitly mandates that the state is liable for the losses of the central bank. By attempting to legislatively disappear the burden of long-squandered billions, the government is executing a sovereign default against its own citizens. A political class that did not spare the lives of more than 100,000 citizens during Civil War years of militia rule will not blink before squandering their money. Accountability is a moral imperative.

The solution remains a matter of political will. By using Lebanon’s gold reserves as a strategic shield and its state-owned assets – from failed utilities to prime real estate – as an engine for growth, the government could recapitalize banking sector and begin making the people whole.

Starting with the Gap Law, the state must decide whether it serves the people and the law of the land or is simply the legal department for the warlords who broke the nation?

January 28, 2026 0 comments
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Comment

The Digital Generation

by May El Hachem December 2, 2025
written by May El Hachem

Step into almost any café or shared workspace in Beirut and a particular scene repeats itself: young professionals working for economies they may never see. Screens glow with design drafts, code repositories, and contract negotiations with clients in Berlin, Dubai, Toronto—anywhere but here. They are not chasing slogans about resilience; they are trying to stay one invoice ahead of a currency that erases value overnight. These are the Lebanese youth refusing to wait for a state that has abdicated its role in their future.

Lebanon’s youth unemployment rate (ages 15-24) surged from 23 percent in 2018 to 47.8 percent by 2022, according to estimates from the International Labor Organization (ILO) and Lebanon’s Central Administration of Statistics (CAS), a rate that nearly doubled in just four years. It is not a shortage of will that holds them back, but the absence of an economy capable of supporting them. A generation more globally connected than any before it has been reduced to refreshing buffering pages—an everyday reminder of a state that cannot deliver even the most basic infrastructure.

A demographic advantage turned economic strain

Sometimes described as Lebanon’s greatest asset, its youth have become the country’s unkept promise. According to the ILO’s 2024 report, youth aged 15-24 comprise one of Lebanon’s largest and most affected demographic cohorts. Every departure chips away at what remains of that promise. The airports are crowded with one-way ambition: engineers, designers, doctors, all in search of opportunities elsewhere.

But the costs cut deeper. Today Lebanon’s overall employment-to-population ratio has collapsed alongside youth unemployment and now sits at just 30.6 percent down from 43.3 percent only a few years prior according to a 2022 survey conducted by the ILO and CAS. Informality, meanwhile, has become the new rule: the share of informal workers grew from 55 percent in 2018 to more than 62 percent in 2022, according to The Policy Initiative’s 2024 report on Lebanon’s changing workforce.

When degrees don’t translate into jobs

On the surface, Lebanon boasts a stream of university graduates. Yet when these young people enter the job market, they find themselves adrift in a widening skills gap. According to a 2023 survey conducted by World Bank and Forward MENA, the educational arm of Beirut Digital District, on 82 digital and tech companies, 88 percent are actively recruiting full-time staff but cannot find the right talent, while 64 percent are specifically seeking software developers and falling short. The challenge isn’t limited to technical know-how: high demand also exists in digital marketing, UI/UX design—or the process of creating user-friendly and appealing

products—and social media skills, with employers now equally prioritizing ‘soft’ abilities such as teamwork, adaptability, and emotional intelligence.

Worryingly, 76 percent of surveyed companies identify a persistent mismatch between what students learn and what jobs actually require. This disconnect means that businesses face extra costs re-training new hires to fill basic manpower needs, while fresh graduates often find themselves underprepared for the evolving demands of the market.

The roots of this problem run deep. As confirmed by a 2023 World Bank report and additional research by Al Safa News, over 31 percent of Lebanese companies are unable to find suitable talent at all, while three-quarters of employers believe the skills gap is growing. The collapse of thousands of businesses since 2019, combined with an accelerating exodus of young skilled workers, has further depleted local expertise, especially in high-demand sectors like tech, healthcare, and engineering.

Meanwhile, Lebanon’s educational system still privileges rote academics over practical training. As a result, too many graduates leave university without the coding, critical thinking, or digital skills needed to thrive. Sector initiatives such as the World Bank and Forward MENA’s Skilling Up Lebanon program, which has delivered digital and gig economy training to thousands offer hope by directly linking youth to in-demand work and employer-valued certification. But without systemic reform, ambitious young people may remain locked out of the job market, or forced abroad to find roles that match their abilities.

Outdated laws in a freelance economy

Lebanon’s labor framework still belongs to a world before Wi-Fi: written for office hours, not remote contracts; for employers, not platforms. Yet today, thousands of young professionals work across borders, billing in dollars, earning in instability, living without protection.

A 2022 policy brief by The Policy Initiative titled “Lebanon’s ‘Missing Middle’: Online Delivery Workers Under Precarious Conditions,” finds that platform-based workers, from delivery drivers to freelancers, occupy a legal grey zone, excluded from both labor protections and social insurance. The report highlights how the country’s 1946 Labor Code makes no mention of independent or digital workers, forcing them into precarious “consultancy” contracts that deny them basic rights or benefits.

The ILO’s 2025 rapid assessment echoes this picture, warning that Lebanon’s private-sector labor market remains “severely disrupted,” with widespread business closures, income losses, and surging informality, particularly among youth. Together, these findings expose the legal vacuum expanding beneath the country’s most dynamic workforce; one that the state still pretends not to see.

Reform, meanwhile, drags on. Ministries overlap, committees meet, drafts circulate: and nothing changes. Another year of potential quietly dissolves into paperwork.

Education, law, and trust

If Lebanon truly wants to turn its youth bulge into an asset, reform must begin where hope hasn’t yet expired: in classrooms, in contracts, and in trust.

As per the report of the Ministry of Education and UNESCO, Lebanon recently launched the “Digital Transformation Strategy 2025: Reimagining Learning in Lebanon,” an ambitious initiative to infuse artificial intelligence (AI) and modern technology into learning and promote data-driven governance in schools. However, as noted by the Asfari Institute, a UK-based grant making charity, and World Bank, the public-school curriculum, still based on a 1997 framework, remains outdated and inadequate for 21st-century job markets.

Efforts by international agencies, including “Skilling Up Lebanon” by Forward MENA, the World Bank and UNICEF, seek to bridge the gap between academic learning and real digital skills. Nevertheless, challenges such as poor internet infrastructure, persistent digital divides, and insufficient teacher training continue to impede systemic change.

Beyond education reform, Lebanon has also taken long-overdue steps to update its labor market framework. As per a 2025 Asfari Institute policy note, Lebanon adopted landmark amendments to its Labor Law (Articles 1, 2, and 12) in May 2025, recognizing remote and part-time work by expanding the definition of “worker” and modernizing employment contracts to protect a broader range of flexible arrangements. The labor code now formally extends protection to freelance and platform-based work, with recent increases in social security coverage and an official minimum wage of LBP 18,000,000 per month (approximately $200 USD) as of August 2025.

Despite these encouraging legal updates, Lebanon’s reform landscape remains deeply uneven. Yet as per the assessment in the 3RF Reform and Recovery Framework, the deficit of true alignment persists: private sector dynamism is stymied by political instability and inadequate coordination among state, civil society, and business actors. Ongoing crises, from economic collapse to regional conflict, routinely derail even the best-designed reform programs and fuel a crisis of trust in public institutions.

Lebanon’s ability to sustain reform depends on continued international support from the likes of the World Bank, UNICEF, and UNESCO, who increasingly step in to fill funding and governance gaps, but meaningful progress ultimately hinges on the government’s capacity for implementation.

A question Lebanon can no longer postpone

Lebanon suffers from is not a deficit of youth or ambition, but a deficit of alignment. The private sector is ready, the talent is waiting, and the bridge between them is still missing.

Lebanon’s youth are already integrated into the global digital economy; they did not wait for domestic institutions to enable their participation. From cafés, co-working spaces, and family homes, they produce software, media, and services that circulate far beyond the country’s

borders, generating value in ecosystems that hardly acknowledge the states that failed to support them.

The issue is not simply one of departure or “brain drain,” but of structural compulsion. Their exit—physical or economic—was not a matter of preference but of necessity. Lebanon does not suffer from a shortage of skilled or ambitious people; it suffers from political and economic systems unable or unwilling to absorb their capabilities. The result is a persistent mismatch between human capital and national capacity, with long-term consequences for the country’s competitiveness, institutional legitimacy, and social cohesion.

December 2, 2025 0 comments
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AnalysisBanking & Finance

Liability and legitimacy

by Executive Editors November 25, 2025
written by Executive Editors

A government’s highest duty is the dignified sustenance of its polity. Governments empowered by their people are accountable to them, and the Lebanese state has a profound reckoning ahead. The reformist government—elected under the banner of rescuing a country gutted by external aggression and catastrophic internal mismanagement—has yet to take the first essential step toward restoration: acknowledging the scale of its responsibility. On the contrary, during a November 2025 conference, Prime Minister Nawaf Salam told a crowd of over 700 participants that the money owed to depositors would not be repaid but written off.

Every delay in accepting liability for the losses imposed on depositors deepens not only material deprivation but also a crisis of democratic legitimacy. In the absence of a coherent resolution framework, Lebanon is drifting further into a fragmented, cash-based economy that echoes the dysfunction of state-owned sectors such as electricity and water: systems in which public failure creates private hardship while well-connected actors benefit from opacity and scarcity.

Just as state assets belong to the Lebanese people, so too do the state’s liabilities. And yet, decades of fiscal mismanagement, coupled with a refusal to assign responsibility within the establishment, have left the private sector—long the country’s sole engine of productive growth—exposed to paralysis and collapse. The choice now is simple: either Lebanon undertakes a credible restructuring process that protects households and restores confidence, or it continues along a path where economic life is conducted outside institutions altogether.

With both the stakes and the costs rising, Lebanon must approach its upcoming meetings with the International Monetary Fund (IMF) not as an agent of international institutions and foreign powers, but as a governing body in need of its own vision that serves the national common good. The credibility of that vision will be measured by whether the state finally confronts the truth it has avoided.

The problem of the IMF

The International Monetary Fund (IMF), devised for a global trade system informed by the economic theories at time of its establishment, has changed in many respects over the past 80 years. But the fund and entire World Bank system of today is still not the entity that the Lebanese government is accountable to. 

The IMF has its governing principles and operational mandates, however controversial, including the mandate of lending money to member countries exclusively on grounds of feasible prospects for repayment of funds injected into an economy and a state’s emergency funding needs. It has its formulas and models for determining a state’s ability to service debts owed to the IMF.

These rules include disbursement ceilings when entering funding agreements and the requirement that the borrowing country’s debt to the IMF does not remain unpaid. A big part of the repayment capacity matrix is the imperative that debt to income ratios are within margins accepted by the IMF or that debts are reduced from excessive levels by any means necessary. IMF agreements are also conditional upon adherence to the fund’s demands, such as implementation of fiscal discipline or/and structural and administrative reforms. 

Unsustainable write-offs

As has been pointed out by Lebanese economists during IMF negotiations in 2021/22 and again this year, the fund’s presumed debt-to-income ratio of Lebanon, with public obligations estimated at 140 billion USD, acts as a wall prohibiting a feasible IMF agreement that also preserves large deposits that exist in the banking system. IMF demands for fiscal reform and discipline add to the tally of conditions which have no more been met by the current government than by its even more hapless predecessors and caretaker predecessors.

Cognizant of the IMF’s institutional behavior, several of the country’s top independent economists and institutional finance experts – many of which with experience working in international financial institutions, including the IMF – have collaborated with Executive Magazine in the production of a position paper that aimed at strengthening the government’s approach to negotiations with the IMF in 2025. The experts’ motivation was to help the new, reformist government in the face of external pressures and degraded institutional capacities, factors that led the experts and this magazine to undertake substantial analysis and draft 11 comprehensive recommendations. The fruits of this collaboration were published on the magazine’s web platform in May. 

The recommendations in this position paper included compliance with self-explanatory economic imperatives such as unification of the exchange rate, gradual implementation of a free-float system, and fulfillment of reform obligations on all stakeholder levels. The recommendations were anchored in the philosophies of holding all actors accountable, and rebuilding trust between the state, its citizens, and the financial system. Their foundational demand, however, was depositor rights; “deposits must be preserved as bank liabilities”.  

With regard to IMF demands for lowering the debt-to-income ratio to more customary or accepted levels, two things have to be understood.

The first notion is that extensive income and extraordinary wealth come with the moral and legal obligations to contribute proportionally to public goods and their provision. This truth does not need IMF curation. It is actually a core truth of functioning and sustainable capitalist orders. A common counter-argument, however, claims that private wealth is inherently more effective at generating jobs than state intervention or redistributive taxation. That claim is not a settled truth in advanced economies, nor is it reflected in the governance models of successful modern states.

The second principle concerns legality and constitutional order. In any jurisdiction that seeks durable and resilient growth, high profits—whether corporate, investment, or rent-derived—are not entitled to special protection merely because they may contribute to employment. A transparent and efficient political economy must protect public assets and ensure that the benefits of growth are shared. The inverse argument, now openly espoused by Lebanon’s Prime Minister—that depositors should be stripped of their assets to cancel or offset irresponsible public debt—is both unlawful and unconstitutional. It converts a crisis of governance into a justification for the destruction of private property and undermines the very basis of a legitimate economic system.

A not so new but pernicious IMF push

Under a new analysis by economist Mounir Rached, the president of the Lebanese Economic Association, the IMF is pushing for a 90 percent write-off of bank deposits, leaving, however, deposits of less than $100,000 relatively unscathed. The erasure of bank liabilities would allow Lebanon’s remaining debt to be stated at $30–32 billion and thus fall into the 1 to 1.5 times GDP range that the IMF seems as manageable. According to Rached, this would amount to a “financial crime” that violates depositors’ rights protected by the Lebanese Constitution.

This jibes with information – rumors and whispered revelations on plans for illicit haircuts that actually deserve to be called economic beheadings – relayed to me by sources close to concerned ministries and the central bank. According to these sources, the assets in the vaults of the central bank stand by current valuation at around $50 billion but do not cover the $80 billion of central bank liabilities to commercial banks.

The new joint plan by Banque du Liban (BDL), Lebanon’s central bank, and the ministries of finance and economy aims to restore BDL balance sheet solvency by closing a $30 billion FX gap. The gap is based on the fact that BDL currently owes banks $80 billion (which are private sector deposits at banks) but holds only $50 billion comprised of required reserves and gold.

To cover the shortfall, the plan proposes a $30 billion haircut on deposits. This reduction follows a previous auto-haircut imposed by banks and BDL on deposits which has already dropped from $123 billion in 2018 down to $80 billion in 2024. If this new haircut is applied, total deposits would fall further to about $50 billion.

This haircut has three components: cutting overpaid interest before the crisis, cut/reduce LBP-to-USD conversions post-Oct 2019, and exit illegal foreign funds. A very brief review of these components makes clear that:
-The “overpaid interest” cut is in contradiction to global banking standards and a breach of banks contract agreements with depositors.
-The cut on “LBP-to-USD conversions” punishes depositors for banks’ responsibilities who agreed to conduct their treasury transactions through the BDL to convert the LBP to USD.
-The elimination of illegal funds (under $5 billion) can be considered as system-cleansing and as such is acceptable.

Along with these measures, depositors will be subjected to illegal stratification by the size of the deposits.
-Depositors under $100k will be reimbursed over 4 years, only if the State and banks participate in the process.
-Depositors holding between $100,000 and $500,000 would receive zero-coupon bonds that are illiquid and practically have no value.
-Depositors with holdings above $500,000 face uncertain recovery prospects. Their effective assets recovery will be contingent on banks’ equity bail-in results and/or potential future Deposit Recovery Fund (DRF) returns.

In a nutshell, the new plan shows that, instead of preparing to pay back the state obligations to the central bank that underlie this $30 billion gap in hard-currency assets, our clever public servants want to newly impose a $30 billion “haircut” of large deposits as secondary erasure of deposits after depositors already suffered a $43 billion contraction in banked assets by 2024 when compared with their $123 billion deposit holdings at EOY 2018.

The problems with this plan include contract-law violations when reclaiming “overpaid” interest that was agreed upon between commercial banks and their corporate and private banking clients. The write-offs of effectively $30 billion in bank liabilities will also not translate into the strengthening of liquidity in the banking system nor will it guarantee actual full repayment of the remaining $50bn deposits. But the retroactive erasure of interest gains is counter to international contract law and violates numerous Lebanese laws and Article 15 of the constitution.

Moreover, economic analysis shows that even after return to nominal solvency, BDL’s assets remain mostly illiquid: Gold sales are legally prohibited under Law 42/86, unless this law is amended. The enterprises under BDL direct or indirect ownership (MEA, Casino, Intra) are practically not sellable unless and until their management is privatized and their profitability restored. Only mandatory reserves are liquid assets and can partially cover a portion of monies owed to depositors with holdings under $100,000. Thus, BDL solvency plan through a consequent haircut will neither translate into liquidity nor into a foreseeable actual full repayment of the remaining $50bn due to depositors.

In his critique of the scheme, LEA’s Rached further points out that the plan lacks any concrete framework for bank restructuring or recapitalization and will be unsuited for building confidence in the financial system. Neither does the scheme offer any exit path from Lebanon’s dominant cash economy. In terms of its rationale, BDL and the State justify this “exceptional” haircut to be driven by an assumed “systemic” nature of the crisis. But legally, as noted above, the haircut on retroactive gains and actions violates Lebanese laws, contractual agreements with banks and Article 15 of the Constitution (property rights). Economically, it undermines trust, liquidity, and investor confidence.

Rached emphasizes in a message to Executive that a genuine alternative plan has to be implemented in order to resolve the banking crisis. One such plan has already been developed by LEA and would feasibly and functionally resolve the crisis within less than one year.

Disregard for Lebanese legal tenets by the IMF is a more serious flagration of Lebanon’s constitutional principles and historic practices than the IMF seems to comprehend. Far worse from constitutional perspective is, however, the contemplation of such measures as demanded by the IMF on part of the Lebanese government. This is immolation, a ritual burnt offering of the constitution by its guardians. Immolation on the altar of hegemonic financial dictates. Our politicians might as well try to burn the whole country into the stone age.  

Changed realities

Other factors scream for new consideration. Recent upside gaps in local estimations of national GDP reached double-digit billions of dollars. The estimates of the Central Administration for Statistics (CAS) for 2023 show a nominal $10.2 billion rise from $21 billion in 2022. By such reassessments of recent GDP trends, the local numbers reveal upward divergence of Lebanon’s GDP from IMF numbers comes to whopping 30 percent.

Moreover, projections for 2025 that by local evidence are much more aligned with economic realities from traffic to retail shopping behaviors by consumers, put the nominal GDP back above the $40 billion mark. All in all, it cannot be denied that the economy of 2025, even if still uneven, in urgent further need of rebuilding, and deeply lacking in equality, looks incomparably better than the memories from each of the three preceding years.   

Lastly, apart from the perniciousness of IMF negotiations that seem to treat laws as nuisances and the far better than predicted trajectory of the economy due to private sector agency, better solutions have been put on the table by competent economists with passion for Lebanese recovery.

A recovery path proposed by economist Farid Boustany categorically rejects all cancellations or forced cuts of any-size deposits and suggests as legal path to recovery under which the government of Lebanon is obligated repay its debt to the central bank and recapitalize the latter, banks are mandated by law to strengthen their liquidity and capital. In this version of an exit from the financial doldrums, the central bank would tap into its reserves, which today stand at about $40 billion in gold and $11 billion in foreign-currency holdings, to inject liquidity and gradually return depositor funds. Boustany also sees merit in instituting a tax on past currency transactions as it would help reduce the financial gap.

For economist Saleh Nsouli, another expert with experience working in international financial institutions, negotiations with the IMF have been hampered by the fund’s disregard for large private and corporate depositors whose financial capabilities sustain employment and drive economic growth. In place of a sole focus on the protection of small depositors, Nsouli advocates for an alternative domestic program to IMF dictates.

His proposal priorities protecting of all depositor rights and injecting liquidity into the financial system. Parts of the central bank’s reserves, including gold, should be mobilized and deployed in providing depositors with cash tranche of 25 percent. The remaining 75 percent of their holdings owed to depositors should be released to them as time deposits with maturities of one to four years. These liquidity injections, which would invigorate the economy, should be coupled with forensic audits, accountability measures and reforms of the banking system. In this regard, the IMF should not be sought out as lender but relied on for technical assistance, helping Lebanon with expertise in tax, fiscal, and regulatory design questions.

These experts, using media platforms including Executive, have invested themselves into the search for a constructive outcome of Lebanon’s appeals to the IMF. This magazine alone has covered economy and policy and banking and finance topics in hundreds of expert comments and analytical articles. Given the latest corrections it would be irresponsible for the current administration to now, as it is nearing the end of its term but has yet to achieve crucial administrative and security reform obligations, rush in making concessions to the IMF. Our national priorities have shifted in the past 12 months since the fake ceasefire. It is unconscionable that the government of Lebanon should not discuss the continued rebuilding of the economy and the resolution of the financial system to greater depth in public consultations with economists and the many qualified stakeholders in the country.

From the eruption of the economic crisis, an agreement with the IMF has incessantly been framed as required for returning international confidence – and investments – to the Lebanese system. But while much has changed in the intervening years, the IMF’s fundamental positions have not moved. The recent Lebanese successes in seeing private sector investments and accessing international finance, such as the awarding of World Bank reconstruction and energy sector loans, shows that the phalanx of international financial institutions’ distrust in the Lebanese government has been disrupted positively. New financing realities are in the process of being created.    

Yet the current administration’s transparency and track record has been far from universal. Rebuilding mutual trust is the deepest need for all actors in the Lebanese polity. This cannot be done in any other way than through a dual process of delivering results and building consensus. Honest communication is part of the deal. Some Lebanese ministries have made great strides towards improving their performance, some even having ministers invest 12-and-more hour workdays and accepting the human capital contributions of highly qualified volunteers and academic institutions. Others seem stuck in the old patterns of glowing speeches that do not match actions in the tradition of clientelism and backroom dealings.

Must this weary public be left to wonder whether the prime minister, appointed because of his globally acknowledged commitment to justice, will skirt the very constitution he took an oath to uphold?

November 25, 2025 0 comments
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Analysis

A war on reconstruction and return

by Maryam Alaouie November 21, 2025
written by Maryam Alaouie

The recent Israeli airstrikes on the south of Lebanon have revealed a calculated shift in Israel’s military strategy. The deliberate targeting of civilian infrastructure and attempts at reconstruction, from excavators and asphalt factories to olive trees and beehives, sends one clear message: there is no return to the south of Lebanon.

Since the ceasefire deal was announced on the 26th of November of last year, the Lebanese government has shown limited involvement in any post-war reconstruction efforts in the South. Today, almost a year later, according to Lebanese authorities, Israel has breached the deal over 2,500 times, yet the government has taken no action ­– a reality that has pushed many in the south to take matters into their own hands.

Machinery yards and cement factories targeted in Msayleh

Israel’s escalating airstrikes in October 2025 reveal a clear aim at disrupting infrastructure and reconstruction in the south of Lebanon. On the 11th, in the village of Msayleh, six heavy machinery yards that included 300 reconstruction vehicles such as bulldozers, excavators, trucks, and rollers, were targeted and destroyed by Israeli airstrikes.

Following the attack, Ahmad Tabaja, the owner of one of the warehouses affected, Tabaja Equipment Inc., issued a statement denouncing the attack and stating that Israel’s goal is to “prevent the reconstruction of towns and villages in the south of Lebanon,” adding that he does not belong to or work with any political party, as Israel claims to only target members of Hezbollah.

Furthermore, in another attempt to cripple reconstruction on the south of Lebanon, on the 17th of October, the Israeli army committed one of its heaviest airstrikes since the ceasefire deal, destroying an asphalt and cement manufacturing site near Ansar, in the district of Nabatiyeh. This attack, carried out by 12 Israeli air raids, as reported by the Lebanese National News Agency, destroyed concrete mixers, pumps, fuel tanks, and cranes. The site workers report that they lost the work of a lifetime.

“This is a war on construction, this is a war on the people of the south…they’re going to hit everything related to reconstruction, this is just the beginning, the worst is yet to come,” another factory worker in Ansar told local media.

Hitting the heart of the water supply

On the same day, Israel targeted one of the main sources of livelihood for every southerner: water.  A fuel depot that belongs to the South Lebanon Water Establishment (SLWE), the official public utility responsible for water distribution across all of southern Lebanon, was struck by Israeli airstrikes and lost more than 500,000 liters of fuel.

The Israeli attacks on essential water sources left 25 border towns without water after their networks were completely destroyed. According to SLWE, the estimated cost of repair is around 100,000,000 USD.

“It did not stop there,” Dr. Wassim Daher, President and General Director of SLWE, tells Executive. “Around 25 local pumping stations and 45 solar power systems used to operate these stations in the south were affected, in addition to major pumping stations that supply water to multiple towns, some serving more than 40 towns, such as the Taybeh, Wazzani, and Nabaa Al-Tasseh stations” he added.

Despite the continuous efforts of SLWE to provide water to the citizens in the south and carry out its daily tasks, the war has also impacted the mobility of its employees particularly maintenance workers.

“There has been an increased demand for water in certain areas north of the Litani River due to the displacement of residents from areas south of the river,” says Daher. “This situation has required extended pumping hours and higher water production, as well as the establishment of temporary water points in shelter centers, in coordination with governmental and non-governmental organizations and associations.”

The shortage of water supply in the south has made it harder for the people to return to their houses after the war, according to Daher. “Because,” he explains, “this directly affects the lives of citizens and, consequently, influences their decision to return to their towns and resume their activities, especially since many residents of border villages rely on agriculture.”

“The government is as good as nothing”

The crippling of the water infrastructure has contributed to the high displacement numbers reported. According to the United Nations Office for the Coordination of Humanitarian Affairs, as of December 2024, roughly 178,817 civilians remain displaced and are unable to return to their homes in the south of Lebanon.

The scale of destruction and widespread displacement urgently necessitates the support of the government and its institutions, yet the near total absence of it has been all the more frustrating for southerners.

 “Assistance from the government?” laughs Abbas Hmadi – a young chef from the South whose family is trying to rebuild their home in Shabriha – when asked if they had received any help for the reconstruction process. “We did not receive assistance from anyone, the government is as good as nothing. The house my dad worked all his life to build in our village, Maroun Al -Ras, and cost him about 500,000 USD, is gone. We had another house in Shabriha, a village near Tyre, also gone. Our apartment in Dahye, in the area of Jamous is also gone.”

The family is now waiting for a government permit to excavate their land in order to rebuild. “We don’t know when – or if – we will get it, the government always seems to make things harder for the people instead of easier,” Hmadi says.

When asked why the family did not build in their own border village Maroun Al Ras, he explains, “The Israelis do not want us to rebuild — they are not even allowing us to excavate the land and remove the rubbles.”

The ecological backbone of the South

Houses, water, and roads are not the only forms of infrastructure Israel has been targeting; the ecological and agricultural infrastructure of the South—olive trees and beehives—have also been among the focuses. In June 2025, Israeli troops bulldozed olive groves in Meis El Jabal. The municipal leader in the village told local media, “they don’t want any signs of life…including olive harvest operations.”

Israel’s frequent use of white phosphorous has led to the destruction of thousands of olive trees. According to a report conducted by the Lebanese Ministry of Agriculture and UN-ESCWA, between 6 October and 24 November 2023, over 53,000 olive trees were destroyed in 53 villages. What the olive trees represent to the southerners is not only a source of income, but a part of their environmental culture and heritage.

“My father has been growing olive trees with his bare hands for 40 years now, he lost more than 400 olive trees by Israeli strikes” Hmadi tells Executive.

The bees have not been spared either. The Lebanese Ministry of Agriculture reports that around 3,500 beehives were completely or partially damaged, putting the regions apiculture at risk. It does not stop at the bees themselves – those who care for them have also become targets. In June 2025, Israel killed a beekeeper in the village of Houla.

“From the people to the people”

Since the beginning of the war, residents of the south have lost all confidence in the government and its institutions to help them get back on their feet. This factor contributes to the existing solidarity between the people, making them rely even more on each other, help each other, and pull each other up through community-driven initiatives.

These initiatives come in different forms. In Ramyeh, Hussein Saleh, an activist and municipal council member in the Ramyeh Municipality, fled to the north during the war and started a grassroots campaign that helped more than 4000 southerners, through what he calls “The One Dollar Campaign.”

The name of the campaign was inspired by the monthly funding project ‘One Lebanese Pound’ launched by Sayed Mousa Sadr in the early 1960s as a part of his work on social welfare in the south of Lebanon.

The One Dollar campaign is made to help the people that are living in southern border villages. “It is for the people that stayed in their land, that are living with broken windows, collapsed walls and roofs ruptured by Israeli missiles. Being a one-dollar campaign encouraged people to collectively participate and pay even more than a dollar” explains Saleh. It helps with providing basic utilities like solar power panels, glass restoration, walls, roofs, and doors, before the winter arrives. The campaign includes other initiatives like collecting unwanted furniture and distributing them to those in need, through Saleh’s own means.

 “Just imagine, some of them are living across from the Israelis without even having electricity. I am not claiming to have ‘saved the south,’” adds Saleh. “The south needs billions of dollars to be rebuilt, but I refuse to sit and do nothing. I care about the people and these small acts have had a huge positive impact on their lives and spirits.”

It was work done from the people to the people, according to Saleh.

But how many One-dollar Campaigns would it take to rebuild the South? In the March 2025 Rapid Damage and Needs Assessment report released by the World Bank, South Lebanon’s recovery and reconstruction costs are estimated at 11 billion USD, with 4.6 billion USD needed for the housing sector alone – much of this concentrated in the border villages and Nabatiyeh district.

The Strategy of Attrition

Beyond the physical losses of houses and loved ones, the war has taken a psychological toll on the people of the South. The evidence presented above suggest that the pattern of relentless flows of attacks, are not only for military control but have been designed to undermine the morale of the people and their power to resist. By systematically targeting different forms of infrastructure, the livelihood of southerners has deteriorated drastically.

Ramyeh, the village Saleh comes from, is among the five points where the IDF maintains illegal military presence. He explains that it is not fear that stops people from rebuilding, but common sense. “How can you rebuild under occupation? The Israelis are destroying every wall we try to build, but despite that, people in the south remain resilient and are fueled by the power of resistance.”

As the attacks continue on a daily basis and reconstruction is at a halt, the question remains: until when will the people in the south remain resilient and patient? And when will the government take action and prioritize the return and safety of the southerners from Israel’s clear intentions of occupation?

November 21, 2025 0 comments
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Woman against local odds

by Rawan El Sayed November 14, 2025
written by Rawan El Sayed

When I launched Becoming Social in the summer of 2024 in Tripoli, the economic hub of North Lebanon, I knew the odds weren’t in my favor. Tripoli wasn’t exactly known for being a marketing hub — and definitely not one led by a woman. But I also knew that change had to start somewhere, and I wanted to be part of that shift.

A year later, what began as a leap of faith has turned into a growing agency that’s helping redefine what modern marketing can look like in northern Lebanon. We’ve grown from a one-woman operation to a small but dynamic team handling over 15 clients across different sectors from hospitality and retail to beauty and tech, and that’s just the beginning.

From Global Experience to Local Purpose

After my graduation from The American University of Beirut in 2017, I joined large multinational agencies like M&C Saatchi and Omnicom Media Group working as a full-time employee and learning the ins and outs of the business. Later in 2021, I left for Paris, France where I earned my MBA from Université Paris-Saclay and worked with marketing teams handling European luxury and tech giants such as LVMH & SAP. Those years taught me discipline, structure, and the power of data-driven storytelling. I learned how to read markets through insights, how to translate numbers into creative impact, and how brands can build emotion even in hyper-competitive environments.

But while my career was growing, I felt a persistent pull toward home. Every visit back to Tripoli made me realize how much potential the city had — creative entrepreneurs, ambitious youth, and family-run businesses ready to grow — yet how little access they had to strategic marketing support. I didn’t want to keep contributing my expertise to already-established global brands when I could use it to build something new and impactful back home.

So, I made the decision to return and to exchange skyscrapers for seaside streets and international clients for local potential.

A Leap of Faith — and a Reality Check

Transitioning back wasn’t easy. Tripoli’s market operates very differently from the structured, fast-paced corporate world I came from. Here, marketing budgets are modest, word-of-mouth still drives many decisions, and clients often expect immediate results without understanding the long-term value of brand building.

In the first few months, I found myself explaining concepts that had become second nature abroad, from why a consistent content strategy matters to how paid advertising works. It wasn’t frustration that kept me going; it was curiosity. I wanted to understand why the market functioned this way and how I could adapt to it instead of trying to force it into a model that didn’t fit.

Measurable Growth — One Relationship at a Time

Our first clients came through referrals, mostly small businesses testing the waters of digital marketing. But by the end of our first year, Becoming Social had grown to handle a client portfolio of over 15 brands, we tripled our initial monthly revenue, and expanded services to include branding, paid advertising, influencer collaborations, and outdoor marketing.

Today, about 70 percent of our clients are based in Tripoli, while the rest were projects that came from Beirut, Dubai, and even Paris — a sign that the quality of work coming from Tripoli is starting to attract attention beyond the city.

This growth didn’t happen overnight. It came from listening — really listening — to what business owners were struggling with. Whether it was a family-owned mattress manufacturing company trying to modernize and globalize its image without losing authenticity, or a new coffee shop unsure how to position itself, we approached each project as a partnership, not a transaction.

Facing Challenges Head-On

Of course, running a female-led agency in a conservative, male-dominated environment comes with its own set of challenges. Early on, I often found myself being second-guessed in meetings or having to “prove” my credibility to male clients.

There were also logistical challenges in the form of delayed payments, fluctuating exchange rates, and clients hesitant to commit to long-term retainers because of Lebanon’s economic uncertainty.

To navigate this, I built flexibility into our business model. We started offering phased strategies that allowed clients to test results before scaling. We also relied heavily on measurable KPIs showing clear before-and-after metrics on engagement, reach, and conversion.

That data became my armor. Once clients saw the numbers, the skepticism faded.

Balancing Empathy and Data

One of the biggest lessons I’ve learned is that marketing isn’t just about algorithms or aesthetics; it’s about empathy. Understanding what people need, fear, and aspire to is what turns a strategy into a story.

At Becoming Social, we combine analytics with intuition. For instance, when we worked with a local café that had been struggling post-pandemic, we didn’t just focus on boosting followers. We told their story of resilience, community, and the simple joy of sharing a cup of coffee with friends. The result? Their customer visits doubled within three months, and their brand became part of the city’s cultural fabric.

Those are the wins that matter to me most.

If there’s one thing entrepreneurship has taught me, it’s that growth is rarely linear. You’ll face setbacks, self-doubt, and sleepless nights. There were times I wondered if I’d made the right choice — if I should’ve stayed abroad where things were “easier.”

But every time a local business tells me, “You helped us see our value,” I’m reminded why I came back.

I’ve learned to celebrate progress, not perfection. To embrace mentorship — both giving and receiving. And to surround myself with people who share the same vision: that Tripoli’s story is worth telling.

Why Tripoli, Why Now?

Tripoli is often underestimated — but it’s a city brimming with ideas and creativity. The youth here are digitally savvy and hungry to learn, yet they lack platforms to showcase their talent. That’s why I’ve started collaborating with local universities and creative hubs to mentor students in digital strategy and branding.

The goal isn’t just to grow my agency; it’s to build an ecosystem where marketing talent can thrive locally instead of seeking every opportunity abroad.

As a woman leading an agency in Tripoli, I often get asked if it’s difficult. My answer? Yes, but it’s worth it. Because every challenge is also a chance to redefine what leadership looks like.

I’m no longer just building a business. I’m building a belief that women can lead agencies, shape narratives, and create economic value in their own cities.

The journey of Becoming Social has only just begun. But if this first year has proven anything, it’s that Tripoli is ready for transformation — and so are we.

Our mission remains simple yet ambitious: to break barriers, elevate marketing, and help Tripoli’s businesses shine as brightly as they deserve.

November 14, 2025 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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