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Executive Insights

Breathing magic into a brand

by Rany Kassab & Ramsay G. Najjar May 3, 2009
written by Rany Kassab & Ramsay G. Najjar

The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of Insight authors, nor should the Insights be interpreted as reflecting the views or opinions of Executive or its editorial staff.

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
While he might have said it somewhat bluntly, the words of former ad executive David Ogilvy certainly ring true.
In its purest form and narrowest dictionary-like definition, the goal of branding is to make a product or a business look distinct from its competition, and provide it with a competitive edge that can translate into a whole lot of dollars and cents. This is why for decades, and some might argue centuries, people have been on a quest to find a single magic formula, the branding ‘Holy Grail’ that encapsulates the ingredients of an ultimate and successful branding equation.
While branding has historically been linked to consumer goods and corporations — just think Pepsi, Sony, IBM, Crest, or any of the brands you see plastered on thousands of chaotically placed billboards across Lebanon — in today’s media-crazed society, branding has extended to the realm of people. David Beckham, Madonna, Martha Stewart, and our very own Haifa Wehbe are a few examples of individuals turned brands.
If you ask a man on the street what first comes to mind when hearing the name Che Guevara, chances are his answer will be “revolutionary.” If you ask a lady what word best describes a Louis Vuitton bag, you will most probably hear her say “luxury.” This, in essence, is what branding is all about: creating a unique identity that people associate with a company, product or person.
The challenge is to create a brand that stands out from the crowd and conveys positive attributes that people can recognize and instinctively identify as the brand’s own. This is a trademark of successful brands and a building block for establishing brand value.
Companies that invest in building their brand stand to reap the benefits, which in the case of Coca-Cola for example, exceed $66 billion in brand value (according to Interbrand’s 2008 ranking) or in the cases of Kleenex and Vaseline, enjoy the luxury of becoming a generic noun for certain categories of products.
That said, establishing strong brand value requires deploying a holistic brand strategy characterized by a number of key success factors. While inventing a new type of product can go a long way toward establishing a successful brand (e.g. Hoover or Nescafé), most brands are less fortunate and need to heavily invest resources and effort to reach the desired brand value.
Many companies realize that the key to establishing a successful brand is creating awareness and wide-reaching recognition of their brand name. This, however, leaves some way to go on the journey to creating brand equity and value.
The company needs to define a clear vision of what it hopes to represent for customers. It must aspire to a position that is unique and distinctive, a position that reflects the company’s DNA and is specific to its culture. It must then work to ensure the target customers share its view of the brand. For example, if a person wants to feel prestigious, he will most likely buy a Mercedes; if he wants to feel rebellious he will hop on a Harley-Davidson, and if he feels like partying every night until six in the morning, he will probably spend his next vacation in Ibiza.
All such successful brands also have in common one universal element: not only have they cultivated an image or experience that is associated with their brand, but they were able to deliver a product or service that holds true to their brand promise. It is not enough for a company to say it is environmentally-conscious or to spend large sums of money on environment-related corporate social responsibility activities. In order to be perceived as eco-friendly, a brand has to live and breathe its ethos.
A prerequisite for a brand’s success is that it first be lived and experienced internally. A company’s employees should become ambassadors of the brand, mirroring its characteristics and positioning it accordingly.
This is why companies with successful brands emphasize internal communication and institute brand induction programs. All employees are introduced to the brand and its values and asked to live the brand experience. Walt Disney is a prime example. The company’s programs aim to ensure all Disney employees buy into and embody Walt Disney’s brand attributes in their everyday lives.
Another pivotal success factor in building brand value is to reflect its positioning and experience through its communication. All the messages a company conveys to its stakeholders should focus on cementing its brand attributes and values. A company can cement its message in mainstream advertising, public relations activities, product placement, brand endorsement, and even through the visual manifestation of the brand, including name, logo, colors and graphics — all of which incorporate its corporate identity.
Creating a brand experience therefore requires the meticulous effort of ensuring consistency in corporate identity, in all of its applications and across all areas. Air France, for example, decided in the 1990s to position itself as a luxurious and refined airline. The company then translated this idea into a brand that embodied the ‘French way of life’. The airline succeeded by creating a unique language and set of symbols, including a lofty design for its lounges, a distinctive style for its attendants’ uniforms, and even landing and takeoff music that expressed that same sense of refinement and luxury. Consistency was also demonstrated throughout its advertising campaigns, which invariably highlighted its positioning though elegant themes, graphics and colors.
Only when a company adopts a branding strategy that combines all of these elements, can it effectively build brand value.
In this part of the world, companies are realizing the need to invest in their brands. A number of them have secured an entry level ticket to the privileged club of brand success stories, knowing that they still have some way to go before asserting their full membership status.
But for other companies, the results have been far from perfect. This is often due to a strategic failure by companies that focus extensively on creating name awareness and recognition. For those who went the extra step and established their aspired image and positioning of the brand, many missed out on living or delivering on their brand promise. While such a short-sighted approach transcends sectors and industries, it is especially characteristic of the real estate and property development market. Huge investments ensured every person across the region could recognize the names of the big industry players. Yet few people have a clear, positive image of what each company represents, nor can they distinguish between one and the other.
In other cases, the failure to successfully create brand equity lies in overlooking the importance of cultural adaptation. A company’s brand identity, from its positioning and value system to its name and logo, should be relevant to its own markets and in line with the expectations of its customers. You can learn from the successes and mistakes of global companies’ branding strategies, but these lessons are only valuable if adapted to the company’s own culture and environment.
Another strategy that inherently stands in the way of any success is the reliance on so-called ‘copycat’ strategies in trying to build brands. This seems to even extend to the branding of artists. Simply flip through TV channels on any given day, and you are bound to come across a singer that has undergone all possible cosmetic surgeries to look like another more famous one. Imitation is the name of the game there, and in branding, that’s a losing game.
There is no magic, uniform formula for branding. Regional companies should first and foremost change their skeptical view of investing in their brands and start addressing branding as a top priority. It is only through harnessing communication that their brands can truly reflect soul and substance, and move away from the prevalent skin-deep approach to branding.
Brands should have a clear message and stand for distinctive attributes that should be communicated to stakeholders, reflected across all corporate identity applications and embodied by everyone within the organization, from the chairman to the newest intern.
“In a fast-paced world, today’s popular brand could be tomorrow’s trivia question,” former PepsiCo Chairman Wayne Calloway once said. If a company is keen to avoid such a doom scenario, it is better start thinking of properly building and sustaining its brand.

Rany Kassab & Ramsay G. Najjar S2C

May 3, 2009 0 comments
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Executive Insights

Capitalizing in these times of crisis

by Mazen Skaf May 3, 2009
written by Mazen Skaf

The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of Insight authors, nor should the Insights be interpreted as reflecting the views or opinions of Executive or its editorial staff.

Former Federal Reserve Chairman Alan Greenspan, testifying before the House Committee on Oversight and Government Reform, called the current economic crisis a “once-in-a-century credit tsunami.” For companies across industries, access to credit has certainly been an acute near-term concern. But as governments and central banks act to ease credit markets, corporate leaders must now make larger strategic decisions, under conditions of extreme uncertainty, that will determine how well their companies fare against the strongest economic headwinds in decades.
Astute business leaders realize the current environment will open significant opportunities for their companies to benefit from the dislocations across industries. To identify and capitalize on these opportunities in the face of significant uncertainty about the length and depth of the current crisis, decision-makers should take an integrated approach to strategy and risk management. Specifically they should:
• Reassess the risk-return profile of their corporate portfolio as well as new investments under consideration.
• Develop strategies and contingency plans shifting payoff profiles toward a greater upside and limited downside.
• Build and maintain strategic maneuverability.

Reassessing the risk-return profile
The current financial crisis has triggered a re-pricing of assets and has brought about significant volatility in commodity prices and financial securities. The result is that many asset prices across several classes of assets may decline in a very long process and may overshoot on the way down just as they overshot on the way up.
In addition, several industries are witnessing fundamental shifts in underlying value drivers, ranging from freight rates to energy prices to availability of credit. Companies in these industries should therefore rigorously reassess the risk-return profile of their current corporate portfolio of business units and investments. This should be based on both a sound analysis of the underlying value drivers and the ranges of uncertainty associated with these value drivers, as well as the exposure of the corporation to those uncertainties resulting from the corporate strategy and investments.
In this context, it is critical to distinguish between uncertainty and risk exposure. One may be uncertain about the direction of prices of a certain commodity like natural gas, for example. However, risk exposure is determined as a result of the strategy, asset investments, and contractual obligations of an entity or corporation and how they are driven by an uncertain parameter. As part of evaluating any new investment opportunity, decision-makers should demand rigor at three levels:
(1) Thorough assessment and understanding of the relevant uncertainties; (2) analysis of the risk exposure to specific uncertainties resulting from the contemplated investment, taking into account the corporate portfolio of assets and contractual obligations, and (3) evaluation of the risk-return profile of the contemplated new investment and comparison with the risk-return profiles of other available alternatives.
In the making, timing, and resourcing of strategic decisions, leaders face a deeper and broader set of uncertainties than they have likely ever faced. Consider just a few of those uncertainties:
• The depth and length of the crisis — Predictions of the magnitude of the current economic crisis range from several quarters of recession to doom-and-gloom scenarios of prolonged worldwide depression. While forecasters may differ on the length and depth of the current crisis, the real challenge lies in developing a robust strategy with contingency plans.
• The effect of government intervention — Just as the Great Depression ushered in the New Deal, the current crisis is likely to see a fresh wave of government actions, including regulation, stimulus packages, global trade restrictions, or at least skepticism about free trade. Certainly, few people would have predicted even a few months ago that the US would not only be bailing out financial institutions but also taking an equity stake in them. Increased regulation may slow recovery, and various forms of economic stimulus may favor some industries over others, but the consequences of these interventions — intended and unintended — remain unknown.
• The impact of deleveraging — With some $600 trillion in derivatives contracts outstanding worldwide, perhaps $10 trillion in mortgages in the US, and $60 trillion in credit default swaps in the US, the unprecedented level of leverage in the economy will take a long time to unwind. This deleveraging is leading to the re-pricing of different asset classes and recalculations of risk. Further, as asset prices across several asset classes decline during a very long process, it’s possible that they will overshoot on the way down just as they overshot on the way up.

Developing strategies and contingency plans
Taking an integrated approach to strategy development and risk management enables decision-makers to shift the payoff profile of an investment or the overall distribution of shareholder value towards greater upside, while limiting the downside (see graph on this page).
In a military context, it is often said that “the mission comes before safety;” otherwise, no one would leave the barracks or base. The parallel in a business context is that strategy comes before risk management. Usually, that is the case and strategy sets the structure and provides the context for the best approach to risk management. However, in times of great uncertainty and significant volatility, organizations should take an integrated approach to strategy and risk management to limit the downside exposure and increase the potential upside in the case of favorable market conditions.
The types of bets that organizations should consider or pursue are ones with limited downside yet with significant or unlimited upside. This is similar to buying a call option on a stock, or negotiating an option with a contractor for expanding a factory that would be exercised in the case of a market turnaround.
Unfortunately, many of the financial services companies that ran into trouble were doing just the opposite: aggressively selling instruments that exposed them to unlimited downside risk for a small fee upfront. In addition to the fundamental flaws in the models used by such financial services firms, and their mispricing of risk, the root cause may lie in incentive structures that rewarded short-term performance without weighing the impact on long-term shareholder value.

Seeing opportunity where others see risk
Just as stock volatility presents savvy investors with rich opportunities for gain, the current economic uncertainty offers similar opportunities for enterprises that know how to make strategic decisions. Distressed assets are likely to be available at a bargain as some companies are forced to raise cash to reduce debt. Opportunities for mergers and acquisitions will also be plentiful. In specific industries, uncertainties will create “white space” where companies that comprehensively understand value and risk can prosper. In petrochemicals, with slowdowns in the US and China and decline in feedstock prices globally, attractive opportunities to acquire capacity or companies may appear in late 2009 and 2010.
Opportunities are likely to be even greater for companies in industries that do not require a great deal of leverage or debt finance. There may be opportunities in some industries for smart companies to leapfrog the competition and take the industry lead. Again, the key will lie in knowing how to comprehensively understand risk and value in reaching strategic decisions.

Building and maintaining strategic maneuverability
During periods of steady growth and expansion, it is easier to foresee how conditions will evolve, although it is no less important to comprehensively understand uncertainty, value and risk. In times of great uncertainty, conditions can evolve much more unpredictably, with wide swings, sudden impact and lingering effects. Such times offer great opportunity, but safely seizing those opportunities requires strategic flexibility and maneuverability, not bet-the-company gambles. The current downcycle may take several quarters or several years to play out, but strategic maneuverability can enable a company to outlive the downcycle.
One key source of strategic maneuverability lies in building a cash reserve (see table) and securing access to credit for when it is needed in order to judiciously capitalize on attractive acquisition opportunities. We are seeing deals with attractive fundamentals selling at a fraction of book value or with very attractive earning yields. However, acquirers need to keep three things in mind:
• More attractive deals may materialize. Keep some buying power in reserve to take advantage of those deals.
• The fundamentals themselves may change given the strength of the underlying trends. Several industries are going through seismic shifts and earnings projections may prove too optimistic to attain. Valuation benchmarks and multiples may be further revised.
• Even for very attractive deals that pass due diligence, inching into the full investment position in a specific sector may be advantageous. Use a rigorous analysis of the sequential decisions and the uncertainties related to asset valuation to understand the overall risk-return profiles of various investment alternatives.
Over the course of the current downcycle, entire industries, markets and geographies may be transformed. Banking has already been profoundly changed. In the face of such tectonic shifts, strategy development should encompass a full understanding of the risk-return profile of any strategic alternative. It should also include how best to split the investment into a sequence of smaller investments. Those smaller investments enable learning and contingent responses as conditions evolve — the essence of strategic maneuverability.

The way forward
Given the scope, magnitude and unpredictability of today’s uncertainties, leaders can be forgiven if they find the challenge of making sound strategic decisions extremely daunting. The spread between best-case and worst-case scenarios can be vast and so can the consequences of strategic miscalculation. Further, traditional approaches to strategic decision-making confuse risk with uncertainty, resulting in sub-optimal decisions. But by understanding uncertainty and risk, identifying opportunities and maintaining strategic maneuverability, leaders can do far more than simply steer clear of danger. They make strategic decisions that harness today’s economic headwinds to take their companies forward.

Dr. Mazen Skaf  is partner and managing director of the Europe and Middle East Practice of Strategic Decisions Group

May 3, 2009 0 comments
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Financial Indicators

Regional equity markets

by Executive Staff April 10, 2009
written by Executive Staff

Beirut SE  (one month)

Current Year High: 1,629.74  Current Year Low: 705.56

The BLOM Stock Index tracking share prices on the Beirut Stock Exchange closed the March 27 session at 1047.92 points, 20 points lower than its close on February 27. The BSI is down 11 percent from the start of 2009. In the review period, eight sessions to close with a gain were outnumbered by 12 sessions that saw the market drop. However, all trading sessions ended with index fluctuations of less than one percent, except for March 25 when the index slipped 1.44 percent, pulled down by six percent and 3.2 percent price losses in the two share classes of real estate firm Solidere when a substantial amount of shares were offered for sale at a discount to the previous close. In Beirut, analysts assumed that this sudden drop in the share price of Solidere was triggered by an individual trader’s need for cash. In fiscal news, the Lebanese Republic announced that it successfully swapped $2.1 billion in Eurobonds with maturity in 2009 for longer-term bonds, which will mature in 2012 and 2017. As the elections for the Lebanese parliament are taking more and more hold of public attention, the BSE will likely be under the spell of the elections in the second quarter.

Amman SE  (one month)

Current Year High: 5,043.72  Current Year Low: 2,550.70

The Amman Stock Exchange (ASE) rode the bandwagon of market gains to close the March 29 session four percent higher at 2,721.48 points when compared with the close at the end of February. The positive sessions in March cut the ASE Index’s contraction in the first quarter of 2009 down to 1.3 percent. For the first quarter of 2009, the insurance sector index was the best performer on the ASE with a 16.3 percent gain. Banking took the other end of the share price spectrum, weakening 17 percent from the start of 2009. Banking was also the only sector to underperform the general index in March whereas the services index, up 7.4  percent, accounted for the month’s strongest gain. Real estate sector companies attracted significant action from traders while the undisputed top share price gainer was the specialized mortgage insurance firm Darkom Finance and Investments Co. The share price of the company, which had started operations in mid 2008, rose 68 percent in March.

Abu Dhabi SM  (one month)

Current Year High: 5,148.49  Current Year Low: 2,136.64

The larger of the UAE securities markets closed at 2,545.65 points on March 29 in a second consecutive month of gains, achieving 7.1 percent from the end of February. Gains rolled nicely in almost every session starting March 18 and the momentum flattened at the end of the review period as attention shifted towards first-quarter result expectations, which are mixed. The energy and telecommunications sub-indices led the market up with gains of 19.5 percent and 18 percent, whereas the construction index lagged behind and couldn’t catch the up-train. Construction ended 26 percent lower, however, real estate gained 8.3 percent. The strongest gainer in the period was the new health insurance specialist, Green Crescent Insurance Co; whereas the insurance sector index was flat, debutant Green Crescent added 38 percent in its first two trading sessions when compared with the issue price. Building materials company Arkan was the market’s biggest loser in March. The scrip, which had dropped about 55 percent in the first half of the month, made good some of its losses in the second half but ended the review period 37.8 percent lower.

Dubai FM  (one month)

Current Year High: 5,859.57  Current Year Low: 1,433.14

The Dubai Financial Market (DFM) closed at 1,604.71 points on March 29, representing a gain of just under three percent in the month of March. The trading range fluctuated between an intra-month low of 1,490 and a high of 1,623 points. The utilities sub-index was the strongest performer on the DFM but most sectors moved in positive territory, except for banking which ended the review period 1.6 percent lower and materials which lost five percent. When compared with the end of 2008, however, materials, investments, and real estate are all still quite deep in the hole, with losses ranging from 14 percent to 40 percent. Dubai Islamic Bank and sharia-compliant insurer Salama Group were the best performers of the month, moving up 33 percent and 29.5  percent, respectively. Drake and Skull International, the construction group which started trading last month on the DFM after waiting with its entry as long as possible since its initial public offering in July 2008, was not so lucky. The new stock was the DFM’s biggest loser in March, ending the period 33 percent lower from its issue price of 1 AED per share.  

Kuwait SE  (one month)

Current Year High: 15,654.80            Current Year Low: 6,391.50

The Kuwait Stock Exchange (KSE) Index ended the review period at 6,739.70 points on March 29, representing a climb of more than 5.4 percent from the last session in February. March performance mitigated the unfriendly picture of the first quarter, but the year-to-date loss at 13.4 percent remains one of the steeper slides on Arab bourses in 2009. By respectively adding 20 percent, 13 percent and 12 percent, the food, banking, and investment sub-indices were on the forefront of the bourse’s uptrend in March and most other sector indices moved range bound with the general index, except for insurance, which weakened in early March and stayed at the bottom during the review period. While the KSE still saw 12 companies lose between a fifth and half of their share prices in the month of March, this was more than countered by the number of gainers where 34 companies appreciated in share price by 20 percent or more — as biggest gainer, real estate company Massaleh almost doubled its share price, whereas Gulf Insurance Company had a second month of turmoil and ended 49.4 percent lower. Political worries weighed on the KSE as discussions of an economic stimulus package were juxtaposed with resignation of cabinet and dissolution of parliament.

Saudi Arabia SE  (one month)

Current Year High: 10,291.47            Current Year Low: 4,264.52

The Saudi Stock Exchange (TASI) closed at 4,752.32 points on March 25, up 8.39 percent from the last close in February. It ended the first quarter with a loss of 1.05 percent when comparing the March 25 close with the last close in 2008 and with a loss of 5.87 percent when compared with the close on the first trading day. The difference in TASI performance between the two methods of defining the year-to-date period in 2009 is exceptionally wide which is a reminder of the volatility of the trading, making it more interesting to check other vitality stats. The TASI trading volume in the first quarter represented close to 75 percent of total GCC trading volume, a dominant proportion of regional trading activity and substantially higher than the Saudi bourse’s 44 percent share in total GCC market cap at the end of Q1, according to Zawya financial data. Led by three insurers and debutant Ethihad Atheeb, the share prices of 24 stocks rose by more than 25 percent apiece, whereas nine stocks shed a quarter of their wealth or more. Overall, gainers outnumbered losers by healthy margins in the quarter, but the ratio in March was about equal. 

Muscat SM  (one month)

Current Year High: 12,109.10            Current Year Low: 4,223.63

The only market that suffered a drop in its general index in March 2009 was Oman. Whereas it had held up better than other GCC exchanges in February, the Muscat Securities Market Index closed at 4,722.95 points on March 29, representing drops of 2.69  percent on the month and of 13.2  percent on the year. The industry sub-index made an upward escape in the March review period and closed 9.2 percent higher; banking and services did not manage to cross into positive territory. Losers outnumbered gainers four to three in the review period from February 26, but it is not to be overlooked that the majority of share price drops were contained in the bracket of less than 10 percent. Market cap leader Omantel, whose CEO resigned at the end of March, suffered a 14.4 percent contraction in share price in the review period. While the company had reported positive results for 2008, its Q4 net profit declined by two thirds due to a difficult time at its subsidiary in Pakistan. Banking heavyweight Bank Muscat showed a slight share price gain at 1.4 percent in March. 

Bahrain SE  (one month)

Current Year High: 2,902.68  Current Year Low: 1,572.19

Of the six GCC bourses that showed gains in the month of March, the Bahrain Stock Exchange (BSE) Index added the least, with a 0.85 percent index improvement to 1,590.92 points at its March 29 close when compared with the last session in February. The BSE has a negative performance for the first quarter, with a drop of 11.2  percent since the start of the year. Banking (-18.5  percent) and services (-13.5 percent) were the sectors with significant underperformance in the first three months of 2009. In March, however, the previously oversold banking index made a contrarian move and outperformed the general index by more than five percentage points, with investments (+1.1  percent) a distant second place in up-moving sectors. As the financial world is awaiting the next round of global restructuring talks, this time by the G20, the tiny Bahraini bourse is as good an example as any for the uncertainty of markets under the thumb of global influences. While a pessimistic band of dark augers, the region’s investment houses described recent upswings in developed markets as bear market rallies and not as a swing into recovery. One may be wise not to exclude any possibilities, not even positive surprises later in 2009.

Doha SM  (one month)

Current Year High: 12,627.32            Current Year Low: 4,230.19

Investors on the Doha Stock Market (DSM) apparently exhausted their capacity for pessimism and, at least for the review period from February 26 to March 29, they made the stocks shine on the DSM. The general index added net 660 points over the period to its close at 5,098.51 points on March 29, representing a GCC-leading gain of 14.9 percent even as profit taking occurred in the last session of the review period. Volatility on the DSM was significant, at 48 percent according to Zawya. Industrial and banking outperformed the general index, while the insurance index underperformed. Notably, many large caps were in demand and gainers included all five of the strongest companies by market cap: Industries Qatar (+30.9 percent), Qatar National Bank (+37.7 percent), Qatar Telecom (+16.4 percent), Qatar Islamic Bank (+8.9 percent) and Ezdan Real Estate (+39.7 percent). Other strong gainers were Ahli Bank and Qatar Commercial Bank. The banking sector received positive news at the beginning of March as the government took measures to infuse liquidity into banks through a decision to purchase investment portfolios held by banks on the DSM.

Tunis SE  (one month)

Current Year High: 3,418.13  Current Year Low: 2,685.76

Adding 29.5 points from February 26 to March 27 means that the Tunindex of the Tunisian Stock Exchange benefited only with a one percent gain from the positive developments, which pushed the Nasdaq for the first time this year into the black on March 26 and let most GCC securities markets partly recover from their losses in the first ten or eleven weeks of the year — but then the TSE was already moving up in the first two months of 2009 so that its status at the end of Q1 is 6.6 percent up year-to-date. Battery manufacturer Assad was the market’s top advancer in March with a 16 percent increase in its share price. Market cap heavyweights Poulina Holding and Banque de Tunisie recorded moderate drops in their share prices, weakening by 2.3 percent and 1.1  percent, respectively.

Casablanca SE  (one month)

Current Year High: 14,878.30            Current Year Low: 9,405.86

Buying moods from earlier in 2009 faded on the Casablanca Stock Exchange (CSA) in March and the Index retreated 5.3 percent to close at 10,628.29 points on March 27. The index slipped especially in the period between March 16 and 24 before adding about 200 points to the end of the review period. For the year to date, the weaker performance in March means that the CSE Index neared the end of the first quarter at a 3.25 percent lower reading than at the start of 2009. In news relating to listed companies, the Moroccan government announced the licensing of a new mobile operator. The third GSM license went to a company called Wana, part of the Omnium North Africa conglomerate. Maroc Telecom, the market cap leader on the CSE, saw its share price under pressure after the announcement and ended March 4.8 percent lower. Maroc Telecom formally announced its 2008 results on March 23, reporting an increase in net profits of almost 19 percent.

Egypt CASE (one month)

Current Year High: 11,935.67            Current Year Low: 3,389.31

The Egyptian bourse, long seen as the region’s exchange with the strongest alignment to international markets, in March boomed more than any other Arab securities market. The EGX 30 Index closed the March 29 session at 4,332.56 points, signifying a 20.5 percent increase from the last session in February. However, it is a reminder of how steeply the EGX fell in the first two months of 2009 that the index is still 5.74 percent down from the start of the year. With only seven companies seeing their share prices go deeper in the red in March, the positive mood on the exchange was broad even as its capability of endurance cannot be judged as yet. Two companies in the market’s medium to small size range more than doubled their share prices in March but more significantly, the market cap heavyweights Orascom Telecom Holding and Orascom Construction Industries respectively added 43.4 percent and 27 percent and were way up there in the gainers together with a diverse spectrum of companies from real estate to manufacturing.

April 10, 2009 0 comments
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Banking & Finance

Money Matters by BLOMINVEST Bank

by Executive Staff April 10, 2009
written by Executive Staff

Regional stock market indices

Regional currency rates

Cairo to build a $2 billion power plant

Cairo will be constructing a $2 billion power plant in Ain Sokhna on the Gulf of Suez. The plant will provide 1,300 megawatts (MW) of steam power and will be the first in Egypt to use supercritical technology. A similar venture will increase the overall efficiency of the plant allowing a faster response to the change in demand while reducing emissions. The project will be financed by two loans and several funds by Arab contributors. The first loan amounting to $450 million is signed with the African Development Bank and will cover 22 percent of the cost of the project, while the second loan will be given by the World Bank and will amount to $600 million. The remaining funding for the project will come from the Egyptian Electricity Holding Company (EEHC), the Arab Fund for Economic & Social Development (AFESD), and the Kuwaiti Fund for Arab Economic Development (KFAED).

Saudi company to sign $2.5 billion power project

The Saudi Electricity Company (SEC) will sign a deal with both Korea Electric Power corporation and the local Acwa Power International for the $2.5 billion Rabigh independent power project (IPP). The SEC stated that it will announce the pre-qualified bidders for the PP11 IPP power project in Riyadh by the end of March. The SEC changed the shareholding structure of the project, giving a 51 percent stake for the winning bidder, while the remaining 49 percent will be sold in an initial public offering (IPO). The old ratio had been 40:60, giving the bulk to individual shareholders. In another economic highlight, inflation in Saudi Arabia is excepted to continue falling this year. Consumer prices retreated in February to 6.9 percent from 7.9 percent in the previous month.

UAE inflation to drop in 2009

The key drivers of inflation in 2008 — liquidity, cost of housing and cost of food — are not expected to increase this year. Therefore, inflation in the UAE is expected to ease to two to three percent in 2009. Next year is expected to be the year of recovery from the financial crisis for the Gulf, Asia and Africa, which are relatively less affected than the US, UK and the Eurozone, where the recovery is expected to take a longer period. Moreover, the UAE is putting into action the lessons learned from the recession. For example, the other side of the downturn in the UAE’s real estate sector could be positive for the economy as funds and human resources that were primarily geared for the real estate sector could now be used in other productive industries. In addition, the fiscal and monetary measures taken by the UAE authorities, in the form of direct liquidity injections, has boosted the confidence of investors locally and regionally. This confidence is being confirmed by the current satisfactory levels of credit growth that range between 10 percent to 15 percent, after reaching 49 percent last June.

April 10, 2009 0 comments
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North Africa

Clashing cells

by Executive Staff April 10, 2009
written by Executive Staff

Maroc Telecom (MT) has long held a dominant share of Morocco’s mobile market, but a new entrant will increase competition for the kingdom’s subscribers. On February 4, the National Agency for the Regulation of Telecommunications (Agence Nationale de Réglementation des Télécommunications, ANRT) announced that the third second-generation (2G) mobile license had been awarded to Wana, a subsidiary of domestic conglomerate Omnium Nord Afrique (ONA).

Wana’s new 2G GSM license, which pits it against current incumbents MT and Méditel, is only the latest addition to the company’s telecoms portfolio that also includes a third generation (3G) license awarded in 2006. Details on the exact amount of Wana’s bid have not yet been released, but both the ANRT and Wana have described it as a “significant investment.” The new 15-year nationwide license gives Wana access to a market that includes 22.82 million mobile subscribers, according to figures published by the ANRT.

Despite its late start, Wana will hope to take advantage of an under-saturated market, which has a penetration rate of 74 percent, and to entice subscribers with competitive technology and pricing.

ANRT announced the tender on October 30, 2008 as a measure to boost competition and bring down prices in the sector. Since its creation in 1998, after the amendment of the Post Office and Telecommunications Act, the ANRT has been charged with modernizing, regulating and supervising the telecoms sector, while implementing the law, which calls for increased competition to provide consumers with more choice and better products and services. MT, the formerly state-owned company, had a monopoly over the sector until liberalization began in 1999.

MT is a formidable competitor with Vivendi, Europe’s largest entertainment group, now holding a controlling 54 percent share in the company. According to the most recent figures released by the ANRT, Wana controls 1.2 percent of the market, while MT and Meditel have market shares of 65.6 percent and 33.2 percent, respectively.

Despite increased competition from the new entrant, MT has stated that it expects to build on its 2008 growth, predicting a revenue increase of more than three percent this year. On February 23, MT announced that its 2008 net profits rose 18.5 percent year-on-year to $1.16 billion, and that its consolidated earnings from operations were up 13.5 percent to $1.62 billion, with revenue growing 7.2 percent to $3.53 billion, mostly on the back of mobile customers.

As the telecommunications arm of ONA, Wana already has a strong foundation to build on. ONA is Morocco’s biggest conglomerate, with broad interests such as banking, insurance, retailing and mining. Although Wana has been active in other segments of the telecoms market, such as Internet and fixed-line telephony, the new license gives it access to one of the sector’s most lucrative areas. The first mobile phone network, introduced in Rabat in 1989, had 700 subscribers, a figure that jumped to three million by 2000. Mobile phone use has continued to rise and the current national penetration rate of 74 percent far exceeds ANRT’s growth prediction. A 2004 study forecast that it would take until 2014 to reach this level.

Mobile subscribers jumped from 700 in 1989 to three million by the year 2000

Spinning the web

Despite the impressive subscriber growth to date, the government is doing even more to expand the reach of the kingdom’s mobile phone network. In November 2006, the ANRT adopted the Program for Universal Access to Telecommunications (PACT), which aims to connect some two million people and 9,200 remote villages by 2011. The program extends to telephony and Internet services. MT recently signed a $342 million contract to connect more than 7,000 towns and villages nationwide, which represents some 80 percent of the PACT program.

Morocco’s mobile expansion is part of a larger regional trend. Cell phone sales have proved resilient in the Middle East and Africa and purchases are projected to increase 14.77 percent from 176 million units in 2008 to 202 million units in 2009, as prices for handsets fall and more 3G networks are established.

For the kingdom, mobile telephony contributes significantly to the value of the telecoms sector as a whole. Its continued liberalization is expected to increase the industry’s proportion of GDP from seven percent in 2008 to 10 percent in 2009. At a time when other sectors are facing declining demand, telecom is a bright spot in Morocco’s economy.

April 10, 2009 0 comments
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North Africa

Private accounts on hold

by Executive Staff April 10, 2009
written by Executive Staff

Algeria’s banking reform has been slow but could pick up later this year as the general election approaches. The sector appears to have avoided the worst of the global economic crisis, having had little exposure to toxic loans and low levels of overseas activity. Prime Minister Ahmed Ouyahia remarked last October that the Algerian economic and financial system was protected from the worst of the crisis as it was not as “evolved and our stock market is not fully integrated into the world financial markets.”

The downturn in the international markets has slowed the reform process. A key component of the reform platform was the privatization of some of the six state banks, with the first of these — Crédit Populaire d’Algérie (CPA) — initially slated for sale in early 2008.

Having planned to sell a 51 percent stake and received expressions of interest from a number of foreign banks, the government announced it was suspending the privatization of CPA indefinitely due to concerns over the impact of the global financial crisis. Officials said that conditions were not right for the sale, which the state hoped would raise some $1.5 billion.

It was also suggested that the overall privatization process had been put on hold due to concerns within Algeria over foreign dominance of the banking sector, as well as perceptions that overseas investors across the economy were repatriating profits without contributing to the country.

The Banque d’Algérie serves as both the country’s central bank and as the regulator for the sector. Though the Banque d’Algérie lists 16 private banks as operating in Algeria, it is the six state-owned institutions that dominate the market. According to a report issued by the Gulf Investment House in December 2008, state banks account for 95 percent of the sector’s total assets. To a large extent, this is due to a 2004 government decree that requires public sector entities to work exclusively with state banks, restricting deposit flows to the private segment.

However, Minister of Industry and Investment Promotion, Hamid Temmar, told parliament in mid-January that the government remained committed to privatization and said that the only state enterprises that would not be sold off were those in the energy sector — Sonatrach and Sonelgaz — and the national railway.

Public banks too have problems of their own. Though they do not have any difficulty in attracting deposits, they are proving less successful in keeping staff. According to a report by the Professional Assembly of Banks and Financial Institutions, more than 2,500 officers of state banks have transferred to the private sector since 2001, lured by higher wages. To try to stem the outward flow of staff, the government offered the state’s 23,000 bank employees up to 30 percent pay rises in June 2008.

With a presidential election scheduled for April 9, there is a chance that the stalled privatization process may be reignited, along with the program of banking reform.

The need for reform in the banking sector was highlighted in the latest study by the US-based Heritage Foundation on the openness of the global economy. In its 2009 Index of Economic Freedom, Algeria’s overall economy was ranked 107 out of the 183 countries assessed and 14 out of 17 countries in the Middle East and North African region, with a score of 56.6 out of 100. However, while scoring highly in some categories, such as 72.5 for business freedom, Algeria’s worst result was in financial freedom, rating just 30 points, almost 20 points below the global average.

The report said that the pace of overhauling the banking sector in Algeria had been slow and uneven and that “reform is critical if resource allocation and private sector development are to improve.”

The government wants to see greater diversity in the economy, to move away from a dependency on the energy industry and to broaden the private sector. To achieve this, it will need to push ahead with its reforms of the banking industry, especially the privatization of state lenders, a step that would result in the return of public funds into the private sector.

April 10, 2009 0 comments
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Levant

Tanking up with tax

by Executive Staff April 10, 2009
written by Executive Staff

At a time when oil prices are half of what they were a year ago, the retail price of gasoline in Lebanon has been stagnant or climbing. For example, in July 2007 when the price of Brent crude was around $78 per barrel, the government raised taxes on gasoline which pushed the price from $14.90 per 20 liters — the standard measurement for gasoline in Lebanon — to $15.64 per 20 liters. This is roughly the same price of gasoline in today’s retail market, at a time when crude sells at around $50 per barrel. Needless to say, this illogical development is confusing for the consumer.

In 1985, then Minister of Finance Camille Chamoun issued a governmental decree abolishing state subsidies on gasoline; so legally the subsidy was removed. However, the government has levied a tax on gasoline, which it increases or decreases at will. When the government decreases the tax, gasoline prices drop giving the feel of a subsidy.

Further exacerbating the situation is that most people in Lebanon rely on private transport. Lebanon’s approximately 1.4 million registered vehicles consume around five million liters of gasoline per day, according to Bahij Abou Hamzeh, president of the Association of Petroleum Importing Companies (APIC) in Lebanon.

Another factor experts in Lebanon point to is unfair competition. “There is an oligopoly controlling gasoline imports to Lebanon and this is the heart of the problem,” says Jad Chaaban, professor of economics at the American University of Beirut and acting president of the Lebanese Economic Association. “The prices are set by the Ministry of Energy in consultation with the APIC. When you have an oligopoly controlling an import sector you cannot pass on decreasing or rising prices with the same efficiency as when you have a competitive market.”

Collusion in a free market

For his part, Abou Hamzeh admits that the association does collude with the Lebanese Ministry of Energy, but insists that the market is open to anyone who has the means to set up the infrastructure.

“We regulate the market in cooperation with the ministry but we have to do it because it’s the only product in Lebanon that has a ceiling for the price,” claims Abou Hamzeh. “The government is setting the ceiling of the price on a weekly basis. This doesn’t mean we cooperate in order to monopolize the market; it’s not what we are after.”

Abou Hamzeh blames the government who earlier this year raised the level of taxes on gasoline to $6.35 per 20 liters of imported gasoline when the price of oil was at around $35 per barrel. Abou Hamzeh adds that the gasoline price ceiling, set weekly, is too low. “The government imposes a ceiling according to the international prices and a small margin to cover additional costs,” says Abou Hamzeh. “This margin does not cover our costs. We cannot continue like this; we are making a loss not a profit.”

Whether or not competition is fair, one thing does remains clear: that the government is making a lot of money. Most estimates are that government revenues from gas tax will increase this year to around $466 million as opposed to $199 million in 2008. On March 19, the Lebanese General Confederation of Labor Unions gathered in front of the Lebanese parliament to protest the high prices and taxes on gasoline and around 150 cars blocked one of Beirut’s main commercial districts.

Tax of necessity

The government, however, seems to have little choice when it comes to removing the tax, since it is already drowning in a sea of debt and in need of more revenue. Furthermore, according to a high ranking member at the Ministry of Finance who spoke on condition of anonymity, the government must keep the higher gasoline tax in place because it has already reneged on two of its other promises made to donors at Paris III: the five to seven percent taxation on bank deposits and the increase of Value Added Tax (VAT). The cherry on top may be that many in the government are reluctant to enact policy due to the upcoming elections in early June.

“When we protest the government tells you, ‘you are right but now we have to have the election’,” says Abou Hamzeh.

Whatever the reasons may be, for the immediate future it seems that the high gasoline prices and price fixing will continue. Once again it seems it will be Lebanon’s people and industries that pay the final price.

April 10, 2009 0 comments
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Levant

Carrying capacity

by Peter Grimsditch April 10, 2009
written by Peter Grimsditch

Turkey has high hopes of becoming a major transit hub for land and sea cargo freighting, linking Central Asia and the Middle East with Europe, though it will need to invest heavily in infrastructure if its hopes are to be fulfilled. The transport grid already has around 11,000 kilometers (km) of rail lines; 430,000km of roads, including 62,000km of motorways and main roads; a network of ports along its Black Sea, Aegean and Mediterranean coasts and at least one airport in each of its 81 provinces. Even so, the results of a joint study conducted by the European Commission and Turkey’s Ministry of Transport and Communications, released in 2008, showed Turkey has a long way to go before its transport network can service the future needs of the economy.

The Transport Infrastructure Need Assessment (TINA) said priority should be given to improving transport in the North-South and East-West axes to better integrate Turkish transport with international transport networks; upgrading intermodal transport facilities and services, and improving the country’s ports and maritime connections. These improvements will be needed if the assessment’s projections are correct. The report said Turkey’s road freight demand would reach at least 305 million tons by 2020, more than 230 percent up on 2004, the base year used for the study. Train hauled cargos are predicted to more than double to 31.5 million tons, while the merchant marine is expected by 2020 to lift its base total by around 60 percent to 25.3 million tons.

Finding the cash

To meet this demand, Turkey will need to invest more than $25 billion by 2020, with $11 billion dedicated to its rail network and $10.75 billion on roads, according to TINA. The key challenge will be to raise this cash at a time when many other calls are being made on the limited national treasury — including upgrading electricity generation and distribution grids, resolving environmental issues such as waste water processing and improving the health and education services. Though some of this funding gap could be filled by assistance from the EU through its trans-European transport network (TEN-T) program, most of the money will have to come from the state or the private sector, both of which are currently finding it hard to raise funds due to the tight credit markets.

Some of these major projects are well advanced, such as the Marmaray rail project which includes a tunnel beneath the Bosphorus that will link Europe to Asia, and a new high-speed train connection between Ankara and Istanbul. However others, such as duplication of many of the country’s main rail lines, remain on the drawing board. While the government is looking to upgrade and extend infrastructure links with limited fiscal means, the transport industry may find itself in less of a position to enjoy the benefits of the improved networks, at least in the short-term. With Turkey’s economy slowing, in line with those of its major export markets, there has been a fall in demand for long haul road, rail and maritime freighting.

The outline of decline

According to figures released by the Turkish Exporters Association (TIM) in March, overseas sales dropped 35 percent year-on-year in February to $6.87 billion. Industrial output is also contracting, down by 17.6 percent in December compared to the same month in 2008, the Turkish Statistical Institute reported. Lower industrial production means fewer raw materials are being freighted to factories, fewer finished products need to be shipped out, while falling export demand sees reduced calls being made on Turkey’s cargo haulage capacity.

The number of long haul trucks being shipped across the Dardanelles Strait is down by more than 20 percent so far this year, according to local ferry officials. Additionally, according to Erol Yücel, assembly chairman of the Turkish Chamber of Shipping, the steep drop in demand for shipping capacity due to low cargo levels has seen rental prices for ships fall by as much as 98 percent. Turkish exports, and therefore production and the transport sector, may get a boost from the sharp drop in the value of the local currency, with the Turkish lira hitting an all-time-low of 1.78 against the US dollar on March 10. With the cost of Turkish goods becoming more attractive, trade could pick up, helping the transport sector onto the road to recovery.

Peter Grimsditch is Executive’s Turkey correspondent

April 10, 2009 0 comments
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Levant

Thy neighbor’s trade

by Executive Staff April 10, 2009
written by Executive Staff

The economies of Syria and Lebanon have been closely intertwined since before they achieved independence from France in the 1940s. Now, with the two countries having recently opened embassies in one another’s capitals for the first time, an increasingly open and private-sector economy in Syria and a period of relative regional stability, there is now more potential than ever to take advantage of trade opportunities. These include not just goods, but services, expertise and labor – all of which illustrate Syria and Lebanon’s interdependent relationship.

Historical economic ties

Lebanon began its trade relationship with Syria in 1926 when it became an independent republic under French control. That same year, the Port of Beirut opened and Lebanon became Syria’s gateway to the world.

When Lebanon and Syria achieved independence from France in 1943 and 1946 respectively, the two countries continued a mutually beneficial economic relationship wherein Syria took advantage of Lebanon’s services, technical expertise and modern banking system, and Lebanon was able to make use of Syria’s labor force.

This complementary relationship was reinforced further in 1958. That year, Egypt and Syria merged to form the United Arab Republic, which led to the nationalization of Syria’s economy, leading many Syrian entrepreneurs to relocate to – or at least deposit their money in – Lebanon.

Lebanon’s civil war, from 1975 to 1990, marked the end of an era for the small eastern Mediterranean country’s reputation as the “Switzerland of the Middle East,” so-called because of its renowned top-quality banks in a stable climate. Still, during this time Syrians continued to use Lebanon’s banks because of their reliable services and secrecy policies.

Following the end of the war in 1990, Lebanon’s need for help with its reconstruction created a boom in need for Syrian labor. Throughout the 1980s and 1990s there were as many as a million Syrian laborers in Lebanon in any given period. At the same time, while wealthier Syrians waited for economic reform in their country, they used Lebanon’s renowned financial services and shopped at Beirut’s high-end retail stores to purchase items not available in Syria.

That all changed in February 2005 when Lebanon’s former Prime Minister Rafiq Hariri was assassinated.  Syria was implicated in the assassination, but denies any involvement. Violent attacks on Syrian workers caused most of them to flee Lebanon, Syrians withdrew billions of dollars from Lebanese banks and Syrian shoppers abandoned their weekend trips to Beirut during a period of nationwide anti-Syrian sentiment.

The following years saw a thaw in Syrian-Lebanese political relations. Business has returned, but not at the same rate as before. Today, there are an estimated 300,000 Syrian workers in Lebanon, less than half of the pre-2005 level. Syrians who brought their business back home in 2005 have kept it there for the most part, mainly because luxury retailers and private banks in Syria have improved their quality and services to a level comparable to that of Lebanon.

With Syria’s ongoing economic opening and Lebanon beginning to warm-up politically to its next door neighbor, it appears that the two countries are in a good position to return to their traditionally mutually beneficial economic relationship.

“Even during the most difficult of times, trade relations slowed down, but then improved. This cannot stop. After… 2005, the only way left to go is up,” says Syrian political analyst Sami Moubayed.

Syria has traditionally resorted to trade pressure whenever relations with Lebanon have been tense

Politics and geography of trade

When it comes to trade between the two countries, Syria is at a definite political and geographic advantage. With a 375 km border with Syria that constitutes the only route for overland trade — the 79 km border to the south has been closed since 1948, when Israel became a state — Lebanon is dependent on Syria for its trade with most of the world. Transit through Syria represents 60 percent of Lebanon’s trade.

“Syria has traditionally resorted to trade pressure, whenever relations were [tense] between the two countries, to affect the political flow between Syria and Lebanon,” says Moubayed. “There are no other outlets from Lebanon, except the sea, or Israel, for ground trade. When pressure of this sort is applied, it certainly affects political events, always in Syria’s favor, however.”

In 1950, for example, Prime Minister Khaled al-Azm would shut the border, to pressure Lebanon into changing political dialogue, or positions, knowing that if the borders with Syria were sealed, its trade with the outside world would suffer.

More recently, in 2005 and 2006, Syria shut its borders with Lebanon, again to put political pressure on its smaller neighbor.

Still, goods usually reach their intended recipient somehow, regardless of political pressure.

“It’s a myth that the Syrian-Lebanese border is or can be closed to goods from the other side of the border,” says Samer Abboud, assistant professor in the department of political science at Susquehanna University in Pennsylvania. “The border is quite porous and will remain so even if there is full trade liberalization and improved transportation networks.”

 Nevertheless, currently there is some hope that better political relations will open the door for joint development projects.

“While private investment continues to grow in Syria, what’s missing are bilateral projects,” says Jihad Yazigi, editor of the Damascus-based economic bulletin, the Syria Report. “It’s not enough to open the borders if you don’t have strong government commitments. At the government level, there’s little coordination. Even in the West, there’s government involvement in bilateral projects. For big projects, private business can’t do much.”

For example, Yazigi suggests, “With daily power outages in Lebanon and Syria, we need more power plants.” Or, “Maybe the two countries could find a way to share water better.” He believes, “The two countries need to debate publicly.”

“Despite the obstacles – transport, financing, long border crossings – inter-Arab trade represents almost 20 percent of total Arab trade, when oil is factored out,” noted Abboud. “This is a very high figure and speaks to the already existing trade between countries that need to be supported through infrastructural and institutional developments.”

Getting goods across the border

At any time of the day or night, cars and trucks can be seen lined up at the official Syrian-Lebanese overland border crossings and in the Bekaa Valley, flare lights signal communication between smugglers.

No matter how cumbersome the process of trade between Lebanon and Syria, the two countries continue to meet the demand for one another’s products – be it at one of the three official border crossings, using the unofficial crossings or catering to the niche markets on either side of the border.

For Lebanese consumers, that often means clothing, agriculture, oil and other products that are less expensive in Syria.

But in the past several weeks this has been changing, with oil and some agriculture prices in Syria surpassing those of Lebanon – a sign of the times for both countries.

“Some prices of goods in Syria are higher than in Lebanon. The situation is completely different after 2000. Usually, Lebanon is the free market and Syria is the closed market. Now that is changing,” says Syrian economist Samir Aita.

Syrians are buying Lebanese goods, including everything from Portland cement, Lebanon’s biggest export to Syria, to Western products that can’t be found in Syria. There is a thriving black market of American products that are illegal due to the United States’ sanctions imposed on Syria.

Most of these items tend to be electronics, such as computer parts, which can be “re-exported” from Lebanon at an extra fee. “We (the Lebanese) don’t do this for free,” says Beirut-based Hussein Zeaiter, assistant professor of business and economics at the Lebanese American University.

“Illegal trade is probably higher than official trade,” estimates Abboud. “Illegal trade patterns have always existed between the two countries. While there is a host of trade in illegal goods – drugs and weapons – most of the actual trade is in basic products that are just taken across the border on a daily basis in cars and taxis and goes unreported or under-reported by officials. Export receipts are also a huge problem on the border.”

He adds that, “there have been few attempts to regulate it because the illegal trade functions almost as its own economy with powerful networks controlling large swaths of trade, or, on the micro-level, border officials being bribed to look the other way.” 

Illegal trade functions almost as its own economy, with powerful, large-scale networks

 Swapping labor for expertise

Throughout their history, Lebanon and Syria have been able to use the other’s workforce to their mutual advantage. Lebanon has benefited from Syria’s cheap laborers, who have been willing to do jobs that most Lebanese refuse to do, which in turn eases Syria’s high unemployment rate.  At the same time, Syria has benefited from Lebanon’s well-educated entrepreneurs and bankers who have helped Syrian private investors before and during the country’s economic opening.

“Lebanon has been an important place for services to Syrians,” notes Aita. “But in the last three to four years, Syria has been working to capacity.” As for Lebanon’s traditional role as Syria’s banker, he sees Syria beginning to hold its own in that sector.

“A lot of top management bankers have been coming from Lebanon to Syria,” Aita says. “But this is diminishing. Now, there is a lot of Syrians working at Lebanese banks.” Syria’s unprecedented growth rate last year of 6.5 percent and its own construction boom, combined with Lebanon’s continued anti-Syrian sentiment and a trend toward favoring Egyptian workers, has meant a continued steady decline in Syrian laborers in Lebanon.

“Mistakes on both sides meant that Syrians are no longer going to Beirut for shopping and services the way they did in the past,” Aita says. “And now there’s less need for Syrians to go to Lebanon.”

It does indeed seem that Syria is no longer closed economically.  However slowly, the dynamic is changing. Aita concludes by saying, “Lebanon’s role as Syria’s banking hub will disappear in three to four years. Both countries will have to rethink their roles toward themselves and each other.”

April 10, 2009 0 comments
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Levant

A tribunal’s legal tender

by Executive Staff April 9, 2009
written by Executive Staff

Justice should carry no price tag, but anyone who has received an invoice from their lawyer knows that justice is not cheap. In early March the Special Tribunal for Lebanon (STL) came into effect, pursuant to the request of the Lebanese government and United Nations Security Council (UNSC) resolutions 1644 and 1757. On the surface, the explosion that ripped through the heart of Beirut on February 14, 2005, may not seem worthy of a tribunal with an “international character” or the invocation of chapter seven of the UN charter. Indeed, such events are not uncommon around the Middle East and they have become almost synonymous with the regional political scene. Yet it was this event the lead to the death of the Western backed, two-time Lebanese Prime Minister and business mogul Rafiq Hariri.

The politics of paying

The tribunal is the legal successor to the United Nations International Independent Investigation Commission (UNIIC). As with almost any international mechanism seeking justice, the commission and the STL have been the subject of a great deal controversy. Allegations of politicization of the investigation and subsequent tribunal abound.

“There are always claims around every tribunal that there is some politicization because you only have to have the USA put money in and you will find that straight away people will say that there is politicization,” says Robin Vincent, registrar of the STL, in effect the chief administrative officer for the tribunal.

The total cost of the STL is still unknown because the first three years have been budgeted, but there is no set timeline for the completion of the tribunal. The principle reason for the open-ended nature of the STL is attributed to a clause in the mandate of the tribunal that can extend the court’s jurisdiction to “other attacks that occurred in Lebanon between October 1, 2004, and December 12, 2005, which are connected in accordance with the principles of criminal justice and are of a nature and gravity similar to the attack of February 14, 2005.” If that comes to pass, the current budget for the STL may also be extended.

“If anything should happen during the year in terms of activities being advanced, I have to respond,” says Vincent. “I am in a position where I can go back to the committee [the organ in charge of administrative decisions at the STL] and ask them to amend or revise the budget to provide me with more funds than those that actually exist.”

The funding for the STL is provided by voluntary donations from UN member states. The Government of Lebanon (GoL), currently led by the “pro-Western” Prime Minister Fouad Siniora, is obliged to pay 49 percent of the total budget allocated to the tribunal, a compulsion they have been keen to meet. The budget for the first year of the tribunal was initially set at approximately $35 million, to which the GoL made a down payment of 49 percent.

In November of 2008, the management committee raised the 2009 budget to where it stands today at $51.4 million, for which the GoL has already paid its share. The total amount of money received thus far towards the first year comes to around $62.6 million.

“We do have money over and above the budget of the first year,” says Vincent. If, however, the makeup of the Lebanese government changes as a result of the June elections and the country’s leadership becomes less willing to support the tribunal for political reasons, there is always the nuclear option. “If during the lifetime of the tribunal the funding situation becomes difficult then [the UN Secretary General] reserves the right to revert to the UNSC,” asserts Vincent.

The expenses of the first year will cover the logistical elements necessary for the initiation of proceedings, as well as the other activities of the tribunal. “The prosecutor [Daniel Bellemare] has made it very clear that he would see 2009 as still being a year where predominately there would be ongoing investigations,” says Vincent.

Today, there is still a small team in Beirut that is currently liquidating its operations, which are not funded by the STL but by the UN itself. Although the list of contributors ranges from Austria to Uruguay, the latter contributing a symbolic $1,500, perhaps the most notable facet of the list is that the countries that have contributed to the STL all come from the same political angle, thus prompting further accusations of politicization. The principal contributors to date are the United States ($14 million), Kuwait ($5 million), France ($4.5 million) and a collection of other “regional states,” who have chosen to “exercise their right to remain anonymous,” according to Vincent.

Prepping for trial

As of late March, the premises where the proceedings will be held are still under construction and are not expected to be ready until late 2009. Furthermore, the STL is still in the process of preparing the facilities to handle the logistics of holding the accused, housing the organs of the court and preparing the building on the outskirts of The Hague for a total cost of $8.8 million. As for year two of the STL and beyond, many of the existing donors have already been asked to commit money.

“Of course we have gone back […] to all the existing donors asking them if they could make a pledge for year two particularly and year three if they could do,” notes Vincent. “The difficulty is that, for most member states, their fiscal arrangements don’t always allow them to commit money, especially when there may be an election in the next year or when there is a financial crisis,” says Vincent. But there are those who look set to be in it for the long haul. “Hillary Clinton came out about a month ago and pledged $6 million on behalf of the US for year two. We don’t think that will be all, but its an indication from the US that they are committed.”

The commitment that will have to be solidified in the coming year is expected to go up even after the construction and logistical phases have been completed.

“I was asked to forecast figures for the second and third years and the figures that I came up with were $65 million for each of the next two years,” says Vincent. “We can see that is significant and around a 25 percent rise in our costs… is attributed to a predicted change in the prosecutor’s activities, moving from investigation to trial and there would be an emphasis on trial teams, which isn’t there at the moment.”

Currently the STL seems in a good financial position and liquid enough to fulfill its tasks. Moreover, it seems to have learned from the shortcomings of previous tribunals by shooting high in order to avoid future financial problems. Where the money comes from — and the politics of the matter — will undoubtedly be the subject of much discussion in the years to come. What is important, however, is that the STL retain its objectivity, regardless of what criticisms are leveled. That will be a difficult task to fulfill. But in the end, as Vincent affirms, “the tribunal can only be judged by its acts and not [its] words.”

Special Tribunal for Lebanon

Status of pledges/contributions (in $)

* Contribution outside the estimated budget: The Netherlands – rent of AIVD building: $5,362,776.00 per year
** Contribution to be 49% of annual budget
Source: Special Tribunal for Lebanon
April 9, 2009 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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