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Special Report

Selling out, buying in

by Executive Contributor November 3, 2006
written by Executive Contributor

Lebanese banks face tough choices

The Lebanese banking sector has gone through significant changes since the 1960s and the collapse of Intra in 1966. Banks that used to dominate the domestic market and were considered examples of sophistication in an ocean of state-owned Arab banks and inefficient European, South American and Asian banks have since disappeared and been replaced by new domestic giants, such as BLOM, Audi-Saradar, Byblos et al. Gone too are the days of a fragmented and diversified banking system, known for its ability to manage petrodollars and to play an active role in a once-prosperous local equity market and gone are names such as Banque Sabbagh, the old Banque de Syrie et du Liban (a onetime issuer of government T-bills), Banque du Crédit Populaire, Banque Trad-Crédit Lyonnais, Banque Libanaise des Emigrés, Crédit Commercial de France (Moyen Orient), and even the old Banque Libanaise pour le Commerce, now known as BLC Bank and owned by the Qatar Central Bank. Forty years ago, the Qataris would never have dared imagine that one day they would own one of the fifteen largest banks in Lebanon. But as Lebanese banks struggle to increase in equity to cope with the growth in deposits and assets, diversify earnings and activities, improve management quality and, most importantly, adapt to Basel II capital regulations, selling to foreigners might become the rule rather than the exception.
The surviving banks of the late 1970s and early 1980s—along with those born during the period from 1977 to 1978, when the central bank briefly allowed new entrants to obtain fresh banking licenses—had to go through two major phases in the last 25 years. The first, which spanned the 1980s, primarily involved surviving the civil war and the devaluation of the Lebanese pound, as well as the consequences on loan quality, bank equity, liquidity and performance.

A new phase of development
After 1991, the remaining banks entered a new phase in their development—helping successive post-war governments finance both infrastructure and economic reconstruction. This “bank aid” chiefly entailed subscribing to the numerous government debt issues in both Lebanese pounds and US dollars. The process accelerated significantly over the following 15 years, as the banks succeeded in developing a recurrent, solid customer deposit base to finance the purchase of Treasury bills and other government debt securities issues. In exchange, the high yielding government securities allowed the banks to produce a consistent profitability that was used to increase equity organically. This rise in equity was essential to the growth of the balance sheet at a time when capital-raising through external means was very difficult, given Lebanon’s reputation as a high-risk country. All this benefited the government, which needed time to complete the reconstruction project. Recourse to issuing debt and other types of borrowing endorsed by the local commercial banks was the sole way to finance it.
Lebanese banks were and still are profitable and highly capitalized; they have resisted numerous political and systemic shocks, while the central banking regulatory authorities have proven ingenious in times of difficulty and put their money where their mouth is when it came to supporting embattled banks. Moreover, banking regulations are quite sophisticated by global standards and the Central Bank Governor Riad Salameh was recently named “Best Central Bank Governor in the World for 2006.”
All these factors have made a positive impact on Lebanese depositors at home and abroad, who believe that service at Lebanese banks is friendlier and more geared towards small depositors. The rise in deposits has made them the primary source of government funding, which is used to finance the economy and the state through the purchase of T-bills. This state of affairs has also contributed towards a recurrent, albeit un-diversified, source of earnings for banks.
However—yes, there is always a however—Lebanese banks have faced hurdles they are still struggling to overcome: in no particular order, they include the need to increase equity to match fast growth in deposits and assets and the need to diversify earnings and activities, improve management quality and face the implications of the Basel II capital regulations that reared their ugly heads in 2000.
The larger banks have been more successful than the smaller ones in increasing the equity base as they had a better story to tell international investors and held more value. The higher values allowed for larger, more liquid share issues to be carried out, and for less dilution for the existing owners. But for most banks, raising capital is still linked principally to the ability to generate profits that are re-injected into the equity base. Although the larger ones remain profitable and are working hard to diversify earnings and products, the smaller banks are gradually running out of breath.

Difficult tasks lie ahead
Profit diversification and recurrence is proving to be a very difficult task for some Lebanese banks. With net interest income still accounting for around 70% of total operating income for the consolidated banking sector, the progress towards earning diversification—at a time when interest margins are getting narrower and the government is becoming increasingly reluctant to issue high-yielding debt securities—has been weak for the last five years.
Some of the larger banks, which benefit from external investor support and greater resources, have been able to tackle geographical expansion by going into what they believe are captive markets in the Middle East and North Africa. They have also been able to diversify their banking product base more significantly than their smaller peers and are involved in more active retail lending. But even the larger banks still principally make their profits out of margins between deposits and government debt securities, and to a lesser extent commercial loans and advances to the private sector.
The issue of management is a qualitative problem. Lebanon’s best managers have gone to greener pastures in recent years, and many banks in the country are under-managed, in the sense that they lack quality managers in sufficient numbers to take their institutions into a position of competitive parity with regional and international peers. Moreover, quality managers are often undermined and under-utilized by their seniors, most of whom are linked to shareholders and have immunity. The lack of corporate governance—in the sense that decision-making is still little diluted and some shareholders hold simultaneous non-executive and executive roles (for instance, many majority owners of banks give themselves the title of chairman and general manager, and grant few powers to executive members of management)—is still a major problem that, despite titanic efforts by the central bank and the Banking Control Commission (BCC), will not be resolved overnight. A majority of managers also lack sufficient training, which is seldom budgeted for by many banks. An alarming number of responsible executives are unaware of the latest banking techniques and lack the necessary corporate discipline and diligence. The central bank’s strict limitations on the expansion of banking activities (such as going into derivatives, proprietary trading and even lending beyond borders)—born from a fear of affecting the sector’s liquidity—also impede the sophistication of Lebanese banking management.

Uncertain future
The fear of insufficient liquidity, given an extremely volatile political environment and the recurrence of major external shocks (most recently the July-August Israel-Hizbullah war), has forced the central bank to be too conservative, hampering the development and competitiveness of the banking sector with negative effects on the rest of the economy. The forthcoming implementation of the Basel II capital regulations, which are based on the ability of a bank to accurately assess credit, market and operational risk, and develop a database of statistical indicators over a certain number of years, is also making the central banking authorities nervous, given that not all Lebanese banks have fully understood the implications of Basel II on their capital. Assessing credit the Western way, benefiting from transparent information from clients, and understanding the effects undisciplined market activities and inefficient operational infrastructure can have on capital are crucial aspects of modern banking.
One wonders whether the central bank wants to see Lebanese banks take on a more global dimension. It must be growing tired of those banks that still do not respect the basic rules of corporate governance, or who are light years from converting into risk-focused institutions and being able to implement Basel II—regulations that could direct many banks to concentrate on a niche market they know well, in order to put less strain on their capital. The trouble is that not enough Lebanese banks have the vision to become a niche player.

Time is running out
What is beyond doubt is that time is running out for a lot of Lebanese banks. Even those banks that are aware of the situation and trying to reform could face time constraints or find themselves unable to achieve their objectives, due to a lack of financial and human resources. The bottom line is that many banks could see their franchise values dwindle, and values for shareholders diminish.
The key question they could then face is this: Would it not be easier for these banks to capitalize on their current franchise and think about selling, preferably to large multinational foreign banks or financial institutions? For the moment, Lebanese bank values have risen significantly from 15 years ago and an outright sale would fetch interesting intrinsic values. Selling to Arab banks would be the most obvious route, given the keen interest Arab banking institutions have shown in Lebanon in the last few years.
Arab investor interest in Lebanon does not need to be proven, given the investments and financial support shown by Arab governments, investors and banks, especially in times of crisis. For them, Lebanon and its banks are interesting vehicles to develop tourism projects, and offer quality staff for activities such as back office, settlement, retail and wealth management and private banking. By buying Lebanese banks, Arab investors (or banks for that matter) would plug in the necessary resources to sort out all the current endemic problems described above. The arrival in force of foreign investors into the local banking sector would transform local banks into more universal institutions with a world-wide presence and the ability to boost the local economy exponentially. Other financial sectors such as the capital markets would be boosted—and new markets even created—while the job market could find relief from its current stagnation. Current bank owners would be able to retire or keep a presence in the “new” banks, but more important, they would be able to put their newfound wealth into derivative or completely different sectors.

The forthcoming implementation of the Basel II capital regulations is making central banking
authorities nervous

Entering the third phase
The entry of foreign investors buying into local banks could create a situation whereby the BDL would be forced to restructure the banking sector along the same lines as Hong Kong. A “categorization” of the Lebanese banking sector could mean classifying banks into international banks (those which had been bought by foreign investors and boosted), savings/retail banks (those banks which specialized in taking deposits and allocating them almost exclusively into government T-bills, housing loans and some other types of retail loans), and merchant/specialized banks (those involved in project finance, capital markets, investment banking, etc.). Were this to happen, Lebanon’s banking sector could then be considered to have truly entered the third phase of its development and embraced a more sophisticated and efficient way of supporting the economy.

November 3, 2006 0 comments
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Money Matters

BLOM

by Executive Editors November 3, 2006
written by Executive Editors

KAMCO Launches a $173.8m
North African Company
KIPCO Asset Management Company (KAMCO) launched a new $173.8m company, North Africa Holdings (NAH), to exploit investment opportunities in North Africa. KAMCO has already placed 500 million shares of NAH with a number of local and regional investors to cover the NAH’s initial paid-up capital. NAH will target investment opportunities in five countries: Tunisia, Morocco, Algeria, Egypt and Libya. It is worth noting that KIPCO (Kuwait Projects Company), which owns a capital of $363m, has significantly contributed to the paid capital of the North African Company.

Amlak Finance Posts 75% Growth in Q3-06 Profits

Dubai-based Amlak Finance, the mortgage subsidiary of Emaar Properties, announced that its unaudited net income reached $62.9m in the first nine months of 2006, up 75% year-on-year. Amlak’s revenues amounted to $79m as of the end of September 2006, up 71% from the $46m registered in the same period last year. On the other hand, Amlak doubled its capital from AED750m ($204m) to AED1.5bn ($409m) during this period. Amlak Finance, established by Emaar in 2000 as a private joint stock company to undertake real estate finance, was last traded at AED7.18 ($2).

Country Profile: Egypt

International rating agency Moody’s Investors Service released its latest report on Egypt affirming Egypt’s government bond ratings at Baa3 with a negative outlook in local currency, and Ba1 with a stable outlook for foreign currency bonds. The report stated that the Egyptian economy has usually been vulnerable to external shocks, with growth controlled by the structure of the economy. Moody’s forecasts Egypt’s real growth rate at 6.8% for FY2005-2006, up from 4.5% the previous year. The report added that this strong performance has been supported by high oil and gas prices, a solid tourism sector and structural reforms introduced by Prime Minister Ahmed Nazif’s government. The Foreign Direct Investment (FDI) has improved significantly from less than 3% of GDP in FY2003-2004 to almost 5.8% in FY2005-2006 amid the successful privatization strategy and the greater investor confidence in the country’s economy, according to the report. In addition, the creation of the Monetary Policy Committee in 2003 and the adoption of the Unified Banking Law enhanced the independence of the Central Bank of Egypt. Finally, Moody’s stated that regional political uncertainty continues to create internal tension, however it is unlikely to destabilize the country.

November 3, 2006 0 comments
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North Africa

Free trade

by Executive Contributor November 3, 2006
written by Executive Contributor

Libya, Tunisia test new ties

Tunisia and Libya plan to strengthen their trade relationship over the next few years as Libya gradually opens its domestic market to international economic forces. With the surge in demand for goods and services in Libya, (one of the offshoots of economic growth), Tunisia, a former partner, has placed the development of exports among its top national priorities and is expected to play a key role.
The latest official figures published by Tunisia’s CEPEX (Centre de Promotion des Exportations) show a significant increase in the value of bilateral trade, which reached TD1.07 billion ($808.77 million) in the first seven months of 2006, whereas trade value for the entire previous year was equivalent to TD1.27 billion ($959.94 million), up from TD960 million ($725.62 million) in 2004. The increase in bilateral trade value can be credited to several factors, including the rise in oil prices but also the surge in demand for agro-industrial products in a country which imports nearly 70% of its food.
At present, regional trade within the Maghreb region does not exceed 3% of the annual total. Tunisia’s main trading partners, like those of Morocco and Algeria, are European countries such as France, Spain or Italy. These markets account for between 50% and 60% of total trade. Many observers are optimistic about the new opportunities presented by renewed partnerships between the Libyan and Tunisian business communities.
Tunisia mainly imports hydrocarbons (a gas pipeline between Libya and Tunisia is set to be completed by 2007), steel products, and some agricultural products. The country exports textiles, agro-industrial products (such as olive oil and dairy products), some plastics and small domestic appliances.

Free Trade Zone established
In a recent interview with international press, Saadi Gadhafi, the son of Libyan leader Mouammar Gadafi, announced the establishment of a new free trade zone (FTZ), a 60-by-30 km strip of land near the coastal town of Zuwarah, west of the capital Tripoli and located some 30km east of the Tunisian border. The Libyan cabinet also said in a statement that “the zone aims at creating real estate development, tourist, manufacturing, trade and various other investment projects.”
Already, a number of Tunisian small and medium-sized enterprises have established themselves in Libya along family or cultural lines. Joint ventures are also on the rise with the recent proposed partnership a Tunisian firm, the Société des Grandes Carrières of Bizerte and a Libyan company, the Enterprise of Quarries of the city of Tripoli.
Saïd Ben Khelifa of North Africa International Bank, said that the FTZ would provide Tunisian firms with a great opportunity to invest and export goods and services. The FTZ will indeed offer several advantages to Tunisian companies. Projects in the FTZ will first of all enjoy tax and customs exemptions. The Tunisian hotel industry might also consider building resorts, as its firms can provide Libya with renowned expertise. But geographical advantages must also be taken into account. First, it will give access to the important harbor of Zuwarah. Second, it is located on the route to Dubai, a major investor in North Africa. Third, it is geographically close to Italy, a major trade partner.
The FTZ, one the first of its kind in Libya, will be a real test. If successful, more zones could be established, thus offering more opportunities for Tunisian entrepreneurs. The south Tunisian FTZ of Zarzis, which operates to a large extent for the Libyan market, is expected to face fierce competition with the opening of the Libyan FTZ.
The number of Libyan tourists in Tunisia is also on the rise: some 1.4 million Libyan tourists entered the country in 2005.

Hurdles remain
Despite these bright prospects on the whole, several hurdles remain. Observers warn that the Libyan bureaucracy can slow trade flows. Also, Libyans appear to be more eager to deal with American firms than Tunisian ones. Another deterring measure was recently implemented by Libya. Tunisians are now required to bring TD500 ($378) whenever they enter Libya (although this new measure is rarely enforced).
Nonetheless, a Libyo-Tunisian superior committee co-chaired by the prime ministers of both countries has been set up to meet every two months to gauge the advancement of trade relations.
Some observers ultimately feel that Tunisia has not completely seized the business opportunity offered by the opening of the huge and virgin Libyan market. A recent visit by the Tunisian minister for trade in Libya should help boost bilateral trade further.

November 3, 2006 0 comments
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North Africa

New investment arena

by Executive Contributor November 3, 2006
written by Executive Contributor

Algeria open for business

Investors from Saudi Arabia, Kuwait and Egypt are stealing a march on most of the rest of the world, providing between them almost half of Algeria’s entire foreign direct investment (FDI) in 2005.
The achievements—and profits—racked up by these three countries are significant. The Egyptian conglomerate Orascom in telecommunications (Djezzy), construction and building materials (Orascom Construction), as well as their subsidiary Algerian Cement Company for cement, have foreign investors eyeing the country’s potential. The other notable foreign success stories include Kuwaiti firm Watanya, which owns local telecommunications player Nedjma, and Saudi Arabian company Sidar, which is involved in construction and real estate.
To spread the message that Algeria is open for business—and specifically geared to Arab states—Algeria will hold the 10th Congress of the Union of Arab Businessmen in Algiers on November 18-19. One of the other main objectives of this congress, which is estimated to attract over a thousand Arab businessmen, is to deliver tangible investment projects to further Algeria’s ongoing development.
This event, to be staged for the first time in Algeria, is backed by the office of the president of Algeria and the prime minister. Several chambers of commerce, notably Abu Dhabi and Dubai, as well as the Employer’s Association in Egypt have teamed up to promote and assist this international event, one of the largest of its kind for the Arab business world.
Omar Ramdane, the president of Algeria’s Managers Forum (FCE), said many Arab businessmen ignore the structural and economic changes in Algeria in the past few years. Indeed, in the last Investment Code released last month, Algeria has proposed more tax cuts and considerable financial incentives for potential investors across all sectors.

Lack of knowledge, lack of investment
The secretary-general of the Union of Arab Businessmen, Ali Youssef, a Jordanian, agreed. The lack of foreign investment in Algeria is principally due to the paucity of economic information, but also certain archaic and preconceived ideas which have persisted about Algeria, he said.
However, Arab investors’ interest in Algeria has grown in recent years, and not only as a result of the marketing and promotional efforts from different players. Brahim Benabdeslesm, the vice-president of the FCE and president of the commission overseeing the congress, said it is the successes of foreign investors in Algeria that is a key factor in the country’s rising international profile.

Massive hotel expansion
UAE group Emaar, one of the largest property development firms in the world, is on the forefront of several mega-projects aimed at redesigning and developing plots in Algiers and its surrounding areas. Next year, Emaar plans to invest in high-end, high-capacity hotel projects, with more than 20,000 beds. Sidar, already present on the market, is also seeking to join the fray, with plans for hotel and tourist developments with more than 5,000 beds.
As of late, Algeria has followed the path of neighboring Morocco and Tunisia in becoming a land of opportunity for Arab investors. The country’s geopolitical importance and large, underdeveloped market make it attractive to regional firms looking to expand their international presence. In addition, the ongoing liberalization of state-owned companies and the strengthening of economic and diplomatic ties with other regions of the globe, Algeria is truly becoming a focal point for foreign investment in North Africa, particularly from sources in the Middle East.
In the recent World Economic Forum’s influential Global Competitiveness Report, Algeria placed 76th, up six spots over 2005. As the report also highlighted though, the country’s major weaknesses remain the financial services sector, the general business climate and the heavy bureaucracy, which slow the pace of economic reform.

November 3, 2006 0 comments
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North Africa

Balancing act

by Executive Contributor November 3, 2006
written by Executive Contributor

The push
for tourism

In late September, Morocco, along with New Zealand, Fiji, Prague and Australia, was rated as one of the five coolest places on earth in a survey carried out by the British consultancy firm Superbrands. While it might be stretching things somewhat to describe a country as a brand, as was done in the survey, the accolade would be welcomed by the Moroccan tourism industry and government, both of which are working hard to lift the sector’s profile.
The Moroccan government has launched Vision 2010, a broad-based policy to almost double the number of visitors to the country from the 5.8 million last year to 10 million by the end of the decade. There are encouraging signs that Vision 2010 could become a reality, with a 29% rise in hard currency income from tourism in the first seven months of the year, with receipts totalling just over $3 billion.
In a recent press interview, Tourism Minister Adil Douiri said the government was looking to encourage $7 billion in investment by 2010 to attract both weekend holiday makers and long-term visitors. More directly, the government has embarked on a $58 million international promotion campaign, evenly balanced between the modern and traditional attractions of Morocco.

Cheap flights now available
Morocco has long drawn a steady stream of overseas visitors, mainly from Europe, attracted by the country’s exotic image, good weather and comparative low costs. However, one thing that prevented this flow from becoming a flood was the relatively high price of flights into the country. This is now a thing of the past, with Morocco becoming the first African country to join Europe’s flight zone earlier this year and opening up routes to a series of budget airlines.
Within the past few months, a number of Europe’s low-cost carriers have either begun flying direct to Morocco or have announced plans to do so. In September, Irish airline Ryanair announced it would begin operating on the Barcelona-Marrakesh route early next year, while Britain’s Easyjet revealed plans to fly from Madrid to Casablanca. Already these and other air lines are responsible for 100 flights a week to Marrakesh from London alone, up from 36 at the beginning of the year, boosting British tourist numbers to 40% of this year’s total.
With the increasing number of carriers operating on Moroccan routes, there has been a slashing of fares, with some seats costing as little as $60 one way, a further incentive for cost-conscious travellers.
It is not just the budget traveller that Morocco is seeking to attract though. There is an increasing move towards capturing a slice of the upper end of the regional tourism market.
The growing numbers of wealthy tourists have also served to kickstart a flurry of development projects to cater to their every need. Among the big ticket schemes is Colony Capital’s $2 billion resort on the Atlantic coast near Agadir that will cover more than 8 million sq m, include up to five deluxe hotels and offer varied outdoor activities for the well-heeled. Another is a project by Kerzner International to develop a resort, complete with 500-room hotel, golf course, spa and casino, 80 km outside of Casablanca.
In mid-September, the multi-national developer Domaine Palm Marrakesh signed an agreement with the Moroccan government to establish an international-standard golf resort Marrakesh. Projected to cost $215 million, the resort will add 5,300 beds to the country’s accommodation capacity and will create more than 1,500 new jobs.

Tourism the answer to unemployment?
According to the National Tour-ism Office, there are presently some 50 hotels and 30 golf courses either in the planning or development stage, with more to come in the future.
And employment is one of the prime forces driving the government’s support for the sector, with urban jobless rate running at an estimated 20% and the rural population heavily dependent on at-times fickle agriculture for survival. The government hopes that along with a doubling of foreign visitors, an additional 600,000 new jobs will be created in the tourism and related services industries.
However, there are concerns that the very things that attract visitors to Morocco—fine beaches, traditional lifestyles, raw nature and hospitality—will be swamped under the influx of cut-price tours, cheap flights and the drive by locals to cash in on the overseas stampede. It is a risk the government is aware of but says it is determined to avoid.
The government plans to plough part of the money generated from tourism back into restoring the old cities, preserving the country’s heritage and culture. Police will even be tasked with controlling street sellers to stop tourists being harassed by touts and unwanted tour guides.

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North AfricaUncategorized

Ad-vantage:

by Executive Contributor November 3, 2006
written by Executive Contributor

Tunisia has it

During Ramadan, overall investment in advertising in the Islamic world peaks as consumer consumption reaches the highest levels of the year. But apart from the holy month, Tunisia’s advertising sector has been booming the last few years. The rapid expansion can be attributed to the liberalization of the sector since the mid-1980s, which has bolstered corporate access to media outlets. The expansion has also been spurred by the greater variety of available products and services, and the arrival of competition.
The latest figures on advertising investment produced by media agency Med Media, based on findings by Mediascan Tunisie, indicate that overall investment in advertising increased in 2005 by 13.25% over 2004, reaching TD61.5 million ($46.2 million), up from TD54.3 million ($40.8 million) in 2004. In addition, figures for the first eight months of 2006 show that overall investment is expected to reach record levels this year, as sector-wide spending on advertising has already totalled TD54 million ($40.6 million).
A breakdown of spending among the various media reveals an overall increase in radio advertising by 86.25%, television by 17.08% and print media by 34.73%.

Who spent what and where?
Besides Ramadan, advertising spending was also much higher during major events such as the handball championships held in Tunis in 2005 or the African Nations Football Cup in 2006.
In terms of sectors, the heaviest advertisers in 2005 came from Information and Communication Technology (ICT), whose overall investment increased by 108.98% over 2004. The second largest advertiser was the private mobile operator Tunisiana, one of the key advertisers since its launch in 2002, whose investment grew by 4.57%. The launch of new promotions in the telecommunications sector, where Tunisiana and Tunisie Telecom are fiercely competing, contributed to this growth. Finally, Stial Delice Danone, a dairy products manufacturer, came in third, with investment growing by 9.27%.
Meanwhile, in the first six months of 2006, internet service providers and mobile operators were the heaviest advertisers, spending some TD5.9 million ($4.4 millioin) and representing 11.8% of overall investment, followed by dairy products manufacturers, cosmetics companies and food manufacturers.
Television continues to get the lion’s share of advertising revenues, with total expenditure reaching TD36.7 million ($27.6 million) in 2005. And no wonder. Television penetration reached 75.9% on average. It reached 83.9% during the first week of Ramadan 2006, especially during popular game shows such as Dlilek Mlak. Another specific aspect of TV advertising is brand sponsoring of TV shows, which nearly tripled and represented 46.67% of overall advertising in the first six months of 2006.
Kamel Khattech, the media research director at Med Media said that television is still undergoing a number of changes, particularly in terms of liberalization. Indeed, television advertising wasn’t allowed until the mid-1980s. Until recently, the ANPA (Agence Nationale de Promotion de l’Audiovisuel) charged foreign companies an extra 300% on fees for airtime for an advertisement. At the same time, another production company, Cactus Production, did not impose this fee structure. Since June 2005, most advertisements are not charged an extra fee.
Moreover, the launch of the privately owned channel Hannibal TV in February 2005, at first only available on cable, before becoming available on terrestrial TV in October 2005, also boosted TV advertising.

Print comes second
Meanwhile, print media remains second with some TD27.2 million ($20.4 million) in advertising revenues. Dailies Al-Shuruq and La Presse dominate the market both in terms of readership and advertising revenue. Internet service providers and mobile phone operators remain the heaviest advertisers. Indeed, the ICT sector mainly advertises in the print media, which is also the main channel for strong publicity campaigns, such as new promotions in the telecoms sector.
Also, radio advertising is booming, albeit with rather low advertising revenue compared to television or print, with revenue amounting to TD6.5m ($4.8m) in 2005. The low rates for advertising slots primarily account for the lower revenue. The launch of the first private radio, Mosaique FM (MFM) in 2003 boosted growth. More recently, the online broadcasting of MFM plus the launch of a regional private radio, Jawhara FM were among the reasons that attracted more radio listeners, thus leading to more advertising.

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North Africa

China syndrome

by Executive Contributor November 3, 2006
written by Executive Contributor

Egypt pushes for China factories

Over the last few months, Egyptian authorities and the private sector have been giving the hard sell to China, and the Chinese have been listening. By eyeing Beijing’s increasing push into the African and Middle Eastern marketplace, Egypt sees the opportunity for the expansion of already close ties.
Cairo considers strengthening trade ties to China as so important that President Hosni Mubarak will be heading up Egypt’s delegation to the first ever China-Africa summit, to be held in early November.
Egypt’s Trade and Industry Minister Rachid Mohamed Rachid is a strong supporter of boosting business links with Beijing, having visited China in September to attend the World Economic China Business Summit and to promote Egypt as an investment destination.
“We want to be China’s gateway to Europe, Africa and the Middle East, through our basket of preferential trade agreements with these markets,” Rachid said.
Currently, the bulk of Chinese exports to Egypt are represented by parts of data processing equipment, tobacco, truck tires, generators, decoders and radio transmission equipment, while China gets Egyptian cotton, marble, plastics, petroleum products, linen, glass and cow hides.

Imbalance of trade
Though trade is sizeable, it only represents $2.3 billion, with the balance firmly in China’s favor. The Middle Kingdom exported $1.93 billion worth of goods to Egypt last year, with just $211 million going the other way. Both the level of trade and the imbalance is something both countries are aiming to address.
While in Beijing, Rachid signed agreements that foresee this bilateral trade increasing to $5 billion in the coming years. The trip also served to boost Chinese investments in Egypt, which are comparatively modest, with China ranked 29th on the list of foreign investors in the country.
Rachid’s visit to China saw the inking of a deal to set up an industrial zone in Egypt to specifically accommodate joint Chinese-Egyptian investment in textiles, footwear and pharmaceutical industries. The zone, which will cover some 500,000 m2 and be located in the Sixth of October City, will be established with the China National Chemical Engineering Group (CNCEC), the largest state-owned construction company in China.
Another joint Sino-Egyptian development that came out of the visit was the announcement that Citic Group, China’s biggest state-run company, is to build an $800 million aluminum smelter in Egypt. When fully operational in five years time, the plant will have an annual capacity of 270,000 tons. Citic will have an 85% stake in the project, with Egyptian banks holding the remaining shares.
There was also an agreement to establish three private sector-operated technology service centers in Egypt, to be jointly funded by the Egyptian and Chinese governments until they become self-sufficient. Two of the centers will focus on the needs of the Egyptian textile sector, while the third will offer Chinese expertise in marble and granite stonework to Egypt’s construction materials sector.

Manufacturing hub
Not surprisingly, Rachid was keen to tout the benefits of investing in his country to his hosts.
“Egypt today has labor costs which are if not equal to or lower than China, the energy cost is definitely lower than China, and we have other infrastructure in place,” Rachid said in an interview with a Chinese news agency. And in an interview with a business journal, Rachid again promoted the advantages that Egypt offered to Chinese investors.
“We want Chinese investors to start using Egypt as a manufacturing hub for the region, by setting up factories and taking advantage of our central geographic location and preferential trade agreements with the US, Europe, Africa and the Middle East,” he said.

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GCC

Gas lines

by Executive Contributor November 3, 2006
written by Executive Contributor

UAE seeks deal with Iran

With the Iranians indicating that the deadlock over a natural gas pipeline between the UAE and Iran might soon be solved, the UAE may be one step closer to bolstering its gas supplies and energy for industrial zones.
According to the UAE local press, Dana Gas, the Sharjah-based energy company, will go to Tehran next week to settle the apparent pricing dispute that has delayed the export of Iranian natural gas to the emirate.

Resolution needed
An Iranian oil ministry official said Dana would accept a revision to the gas price regime, which was agreed upon back in 2001, that the Iranian government claims is now below market value.
Amid Iranian threats to look elsewhere if it doesn’t get a higher price, the reality is that both Iran and the UAE have already invested too much in this project to let it disintegrate. Barring a catastrophic event, both sides appear committed to gas deliveries by the first quarter of 2007.
A resolution to the dispute would certainly be good news for the UAE. Even though the country sits on the fifth-largest gas reserves in the world, most of the gas is extremely sour and unsuitable for commercial use without expensive processing.
Consequently, usable energy supplies have been stretched by the country’s world-beating economic growth and large population expansion. Forecasts predict the UAE gas demand will be double its supply by 2010 if consumption and production levels continue to develop at the same pace.
With goals to double its GDP and population in the coming years, Ras al-Khaimah predicts it needs to almost triple its gas feedstock by 2007.
Sharjah, which is one of the few emirates that has significant gas reserves, is also growing rapidly and can no longer shoulder the needs of the northern emirates like it once did. Although it once exported large amounts of gas to Dubai, industry experts believe these deliveries have dwindled to a trickle or stopped altogether.
For most of these northern emirate companies, a reliable supply of natural gas has been elusive. Only Arc International has been receiving regular supplies of natural gas in 2006, while other industries have relied on liquefied petroleum gas (LPG) or heavy fuels to run their operations.
“Sometimes we have shortages and have to use diesel,” said one cement producer in Ras al-Khaimah, adding they get up to 60% of their energy needs from diesel, a commodity that almost doubled in price in the last two years.
Even gas-based products are cutting into companies’ profits. In 2005, RAK Ceramics says it ran its operations on three months of natural gas and nine months of LPG, which is 15% more expensive. In 2006, it has fared only slightly better, getting natural gas again for three months, with promises of renewed supplies after the summer.

Natural gas supply limited
But even the occasional supply of natural gas is better than most companies receive in the UAE. The Sharjah-based Hamriyah Free Zone (HFZ), a haven for more than 1,700 companies mainly involved in heavy industries, is still running on LPG.
HFZ looks to benefit the most from natural gas supplies from across the Gulf. The free zone will receive a direct pipeline from Sharjah’s offshore Mubarak field, the future distribution point for Dana Gas’s purchased Iranian gas.
More importantly, long-term gas flows are vital for encouraging more foreign investment, a cornerstone of the UAE’s diversification process. In a region flush with hydrocarbons, companies expect to find energy costs that are lower than in other parts of the world.
If Dana Gas continues to find resistance in Tehran, the UAE will need to push other options. The Dolphin Energy Project, which will import gas from Qatar to the UAE, is set to begin deliveries by the end of 2006, and there is more potential to get additional cubic feet from Doha, albeit at a higher price than the first agreement. Also possible are different cross-border deals with Iran and Oman, and further down the line, the development of Abu Dhabi’s vast—but extremely costly—gas reserves.

November 3, 2006 0 comments
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Saudi insurance

by Executive Contributor November 3, 2006
written by Executive Contributor

Risky
business

The Saudi Arabian Council of Ministers has issued operating licenses to 13 new insurance companies in a landmark effort to encourage development in the sector.
Hamad al-Sayari, the governor of the Saudi Arabian Monetary Authority (SAMA), announced that the new companies would bring approximately SAR2.6 billion ($700 million) into the market with a significant proportion being opened up to investors through initial public offerings (IPOs).
Al-Sayari said that the value of these IPOs would be some SAR936 million ($250 million) which he hoped would add more depth to the Arab region’s largest stock exchange, the Tadawul All Share Index (TASI).
The commitment to offer stock to the public is part of the license agreement—nine of the companies will offer 40% of their stock, while the proportion intended to be offered by other companies ranges from 25% to 47.49%. “Measures such as this indicate that the authorities are attempting to give both the insurance sector a solid base but also develop other contingent areas such as the stock market,” Al-Sayari said. “SAMA has taken steps to organize the market, protect the rights of investors and ensure fair competition among the firms.”

An undeveloped market
Analysts have for some time spoken of the underdeveloped nature of the Saudi insurance market. One sign of this is that a further 18 companies have applied for operating licenses, but it is unclear when a decision will be made to admit them. The relatively exacting nature of Saudi’s new insurance regulations require that all companies have a paid-up capital of SAR100 million ($26.7 million) and some of the second-wave applicants have found this hard to achieve. There have also been concerns that their financial reporting has not been sufficiently complete and that another wave of IPOs so soon after the first 13 might put unreasonable pressure on the TASI.
The kingdom’s insurance market is small for the size of its economy, with a weak and often under-enforced regulatory framework. This is in part due to the fact that the National Company for Cooperative Insurance (NCCI) has been the only licensed company operating in the kingdom—and the only Standard & Poors-rated one for that matter (A). Not having had exclusive access to a potentially huge market has stifled balanced development of the sector.

Off-shore competition
Ali al-Subaihin, CEO of NCCI, said there has been direct competition for years. Competitors have simply used offshore bases for their operations. Going forward, the competition will be on a level playing field as all players will be regulated and supervised.
Indeed, there are currently over 70 insurance companies operating in the kingdom. They received a considerable boost with the introduction of compulsory vehicle insurance some time ago and the more recent decision to make health insurance required for expatriate workers. However, there are ample reports of companies failing to honor legitimate claims and having insufficient capital. The need for greater professionalism in the market has therefore been apparent for some time. SAMA, which regulates the sector, has declared that those existing companies unable to meet the licensing requirements will be forced to close next year.
The insurance market in Saudi, which has historically been dogged by low appetite levels and a lack of overall awareness, has plenty of room for expansion. Observers say they are confident that sufficient demand exists for all the proposed new entities and more, and expect that increased competition and publicity will raise the profile of insurance as part of a business’s strategic planning, rather than something to be taken only when obliged. Industry insiders also hope that the new companies will force SAMA to play a more active role as regulator.
The insurance market has not kept pace with the changes elsewhere in the economy and is now being forced to catch up. There is no shortage of new business to be written either, while the trend for insurers across the region to grow their own underwriting, instead of using international reinsurance, is catching on. This, coupled with increasing compulsory insurance coverage, associated life coverage in the fledgling mortgage market and the considerable interest in sharia-compliant insurance, all suggest that this is an attractive area for investment. Al-Subaihin of NCCI told the press that the current market, which is valued at SAR4.7 billion ($1.25 billion), looks set to double over the next five years.

November 3, 2006 0 comments
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UAE’s budget plan

by Executive Contributor November 3, 2006
written by Executive Contributor

Balancing the books

The UAE announced its third consecutive zero deficit budget last month, justifying its move toward a performance-based budgeting strategy.
The 2007 federal budget is the first to apply the strategy since its introduction, along with a new budget law in 2005. The budget not only illustrates the federal government’s commitment to greater transparency and rigorous financial management but also highlights the key areas for national development for the next fiscal year and beyond.

Means to an end
The budget, approved by the UAE cabinet on October 15, completes a three-year run of balanced budgets. Prior to 2005, the country had experienced a spate of budget deficits stretching back throughout the 1990s. The successful balancing of the last two budgets was complemented by the announcement of a new budgeting strategy in 2005. This policy is aimed at insulating the country’s fiscal management from short-term disruption to government revenue such as oil price volatility.
Mohammed Khalfan bin Kharbash, the UAE minister of state for financial and industrial affairs, stated at the announcement of the budget maintaining a zero-sum budget was the reason for implementing the performance and program-based accounting as a basis, in addition to the new budget law issued last year, which stipulates the necessity of drawing up balanced books. However, he noted that the primary importance of the budget is to facilitate the provision of public sector services. He added that a balanced budget is a means rather than an end to serve the budget program and to enable the different sectors to achieve their goals.
The Dh28.42 billion ($7.74 billion) budget for 2007 is 1.96% more than in 2006, which was Dh27.87 billion ($7.59 billion). Kharbash clarified, The increase in is due to the rise in the ministries’ revenues to Dh9.92 billion ($2.7 billion), as well as investment income to Dh3.67 billion ($1 billion). Abu Dhabi and Dubai contributed 52% to the budget, the ministries 35% and investment income 13%.
The largest federal expenditure for 2007 will be government salaries constituting 33% of the budget and amounting to Dh9.19 billion ($2.5 billion). Expenditures for goods and services will come to Dh3.66 billion ($996m). The number of public sector jobs is swelling with more staff in the health sector as well as the ministries of Foreign Affairs, Labor and the Interior.
Minister Kharbash outlined the areas of focus for the budget, asserting that the 10 central programs for the 2007 financial year are education, power generation, police services, educational curricula development, curative services, social development, foreign policy and higher education at the UAE University and the Higher Colleges of Technology.
Education will receive the largest provision with a commitment of Dh7.11 billion ($1.94 billion) or 25% of overall expenditure. The next areas to receive a boost are security (11.93%) and health (5.44%).

Public sector investment
The budget also allows for strong public sector investment in infrastructure with Dh434.8 million ($118.38 million) being allocated. The Dubai-Fujairah highway is a central component of this expenditure.
Kharbash pointed out that there would be no increase in the cost of government services as a result of the budget. He also stressed that the budget factors in major projects over the coming three years as the UAE seeks to move towards a five-year budgeting plan.
This fits into recent plans to update the UAE budget law and strategy as the country implements a modern performance-based budgeting to achieve better disclosure and greater transparency. By linking spending with outcomes and measurable results, the UAE hopes to have a dynamic planning tool for the next three years.
At the micro level, performance-based budgeting will allow government ministries and agencies to exercise greater discipline. Also, it is expected to foster the development of mechanisms to allow public sector managers to assume more authority in setting spending priorities.
At the macro level, this feeds into creating medium-term financing strategies that are not affected by short-term changes in revenue streams. The Emirates have achieved a balanced budget despite large increases in oil prices last year. It cannot allow volatility in oil prices to drive the budget and fiscal policies. Abu Dhabi’s aim is to keep a balanced and growing national budget while increasing the efficiency of government operations and the overall effectiveness of the financial resources available and deployed. The 2007 federal budget is a statement of this intent.

November 3, 2006 0 comments
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