Antonio Vincenti – Q&A

As a leader in outdoor advertising, Pikasso operates in Jordan, Lebanon, Iraq, Algeria and Egypt. At the MENA Cristal Awards, Executive enjoyed a one-on-one chat with the CEO of Pikasso, Antonio Vincenti, to discuss the role of outdoor advertising in the Middle East. E The Middle East is witnessing a kind of ‘billboard overdose’, so to speak. In your opinion, how can outdoor advertisers increase the quality of billboards while decreasing the quantity? The only thing to do is to work hand-in-hand with municipalities to convince them of the importance of the environment. The thing is that if we campaign too much on the environment, then the decision from the authorities is very harsh. We have already lived though that in 1995, but we cannot let the situation continue. E Of the countries that Pikasso operates in, which one presents the most challenges for you? I’ll tell you something —