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Becoming A Boutique Tourism Nation

by Thomas Schellen

Advocates of rural development allude often to the large number of micro-climates that allow for specialty produce to be grown here easily in a larger range than in most other countries. In a nutshell, Lebanon is a small country of huge variety. This is true not only for raising fruits and vegetables. Culturally, historically, climatically and in terms of geography, Lebanon has both been blessed with and aggregated a diverse wealth. Some other countries can match this portfolio of riches – but it is no hyperbole to say that not a single other country will do so in such condensed a space and, consequently, in the same intensity. This constitutes Lebanon’s uniqueness, and its selling point. Said characteristics also define the possibilities and limitations for developing Lebanon’s tourism profile. Even as ventures such as the Sannine Zenith development have the makings to become green-field destinations with their own clientele, such

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