Lebanese car buyer – especially the one interested in purchasing a new car – is a bit more nuanced than some may think. In fact, while it may seem as though many consumers will do anything to purchase a Mercedes or a BMW – perhaps even risking their luck on a rock bottom used import with a questionable past (see page XXX) – the reality is that many new car buyers do care about safety standards, fuel economy, durability and about practical mechanics such as how powerfully a car might accelerate up a 30 degree incline on Damascus road while passing an overloaded cement truck (during rush hour). After all, in Lebanon, buying a new car is often considered as much more of a long term investment than in the US and the EU. “It is not that they know everything about the car,” explained Nagi Abou Adal of Adal
