With more than 20 years experience in the advertising industry, Dani Richa currently holds the presidency of the International Advertising Association’s Lebanon Chapter and is the chief operating officer of Impact BBDO Levant, North Africa and Saudi Arabia. At the MENA Cristal Awards, Executive spoke to Richa to get an insider’s view of the regional advertising industry and its future during a period of financial turmoil. E As the region begins to cope with the global economic downturn, what do you project in terms of the bottom line for advertisers in the year to come? Unfortunately, the most affected market is going to be the UAE and especially Dubai, which stands to suffer the most. The media and ad agencies in Dubai have essentially two markets; the Dubai market and the regional market out of Dubai. The Dubai market, I hate to say, will experience a severe cut that could
