Executive sat down for an interview with Farid Chehab, the chief creative officer (CCO) and chairman of Leo Burnett CEEMA. Renowned in the advertising industry, Chehab began his career in 1970 at Young and Rubicam in Beirut, moving on to co-found H&C Advertising in 1974. Later in 1991, H&C formed a partnership with Leo Burnett and Chehab was appointed chairman and CCO of Leo Burnett ME. Today, he oversees the general orientation of the company and its creative output. E Recently, there have been a substantial number of unsettled payments subsequent to the campaign completions. Have you witnessed any such occurrences in the industry? Fortunately, no, we have good clients. Of course a lot of agencies have witnessed situations of non-payment. It’s a serious problem — whenever they don’t pay, it’s serious. The problem is especially in the media houses, because there is a mass amount of money that goes
