Check-up or check-in?
written by Samer Elhajjar & Laurent Yacoub
Samer Elhajjar
Dr. Samer Elhajjar is a marketing academic and consultant with a Doctorate in Marketing from EM Strasbourg Business School, France. He is a Senior Lecturer of Marketing at the National University of Singapore (NUS) and an active researcher with publications in international journals. Dr. Elhajjar also engages in executive development and consulting, sharing his expertise with global corporations and frequently contributing insights to major media outlets like BBC, Fortune, and The Straits Times.
Laurent Yacoub
Laurent Yacoub has a PhD in International Business Management from the International School of Management, Paris. He is a senior lecturer at the University of Balamand and a hospitality consultant.
