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Luck (in business) be a lady

by Ruth Brännvall

Exactly a year ago, my organization Impact Invest Scandinavia was one of those who responded to the invitation of the International Trade Center and the International Organization for Standardization (ISO) to help reach a global definition of what a “woman-owned business” means. Firstly, as an impact investor we are concerned about the inequality of capital directed to startups and private companies ending up disproportionately in favor of male founder teams. This is not news to you, as readers of Executive Magazine, you know that about 10 percent of businesses in Lebanon are run by women, but only a fraction of them have received external investments beyond family and friends. As a female founder myself I have to admit that I react emotionally to such statistics (“This is unfair!”), but as an investor and economic scientist I also want to find the logical argument to why this is a problem. Luckily,

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