Lebanese abroad are often heard to say that they would return home if only they could find a job that satisfied their professional aspirations. Matching to two can be hard, especially in the limited market that Lebanon represents, but for those able to seize the opportunity, it is possible. This option is exactly what became available for Malek Bekdache, managing director of L’Oréal in Lebanon. Having moved between France, Dubai and Egypt during his career, Bekdache had the chance to hang his hat in Lebanon last August to develop the subsidiary in the country as the regional hub for the Levant. Bekdache benefited from the fact that his company gives priority to “international mobility,” as he described it, which easily allows the transfer of executives from one country to another while remaining on the same career track at the company. In addition to participating in a challenging operation, Bekdache
