The slow road

ENAR

Following a global trend and tempted by the wide variety of vintages more available in the country today than in the past 10 years, consumption of wine among Lebanese is on the rise. Increasing interest “In spite of the relatively tough economic situation, Lebanese wine consumption has not witnessed any drastic decrease, with wine constantly gaining consumption share over spirits. Wine is appealing to the young generation more and more, and this is a good sign for the sector,” says Emile Majdalani, marketing director of Château Kefraya. Hady Kahale, general manager at the Ixsir winery, explains that, due to the increased number of wineries in the country and improving wine education, Lebanese are becoming proud of their wine, and are finally shifting their perception that foreign wine is best. “All this change is a launch pad to increased consumption, though it has not increased by much yet due to the