Appointed in July 2012 as Middle East and North Africa’s director for WPP, the London-based multinational advertising agency with a $20 billion market capitalization, Roy Haddad is among the most …
Special Report
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The game of advertising has a paramount survival rule: adaptation. Successful strategies and campaigns inject creativity into marketing messages that are tuned to the demands of clients and the psyches …
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Economics & PolicyLebanese in advertising
TBWA’s Ramzi Raad talks success
by Maya Sioufiby Maya SioufiKicking off his career in advertising in 1967, Ramzi Raad is one of the architects of the industry in the region. Based in Dubai since 1986, Raad is the chairman …
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Hearing the rank and file in the companies on the Great Places to Work (GPTW) list talk about their approaches to life at work is a humbling and exciting experience. …
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Dreaming at work must be a universal trait. Whatever culture, whatever age, there are tales and traces left behind by people who dream of something while they are at work. …
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If anything can be said with accuracy and certainty about the corporation in this relatively young year, it is that the job of leading a company in 2013 is more …
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Controversy was heating up last month over a murky plan to allow construction of additional floors at real estate projects in exchange for higher taxes. Prime Minister Najib Mikati’s office …
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The venerable American University of Beirut (AUB) is preparing for a new spring of engendering broad leadership of civil societies in the countries of the Middle East. A recently announced …
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Until the eruption of the so-called ‘Arab Spring’, constructive Arab thinking in the mind of many observers appeared stifled and chained to the point of ineffectuality. This state of forced …
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Lebanon is presented with the most serious challenges it has faced in the past decade. The economy is struggling, the internal security situation deteriorating and the country’s neighbors pose real threats. Yet …
