Established as an independent media agency in 1981 and preparing to celebrate its 20th anniversary of operating from Dubai this year, Media International Services (MIS) has cultivated market niches where …
Special Report
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Economics & PolicyLebanese in advertising
Omnicom’s Dani Richa talks Lebanese dominance
by Maya Sioufiby Maya SioufiWith 25 years of experience at Impact BBDO, a leading regional advertising agency, Dani Richa has assumed different roles within the company, including chief creative officer. Chairman and chief …
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The MCN Group is a partnership of New York-based communications conglomerate Interpublic and the Miknas family holding. The Group gathers media, creative, public relations and corporate entities under one roof …
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Economics & PolicyLebanese in advertising
WPP’s Roy Haddad talks Middle Eastern advertising
by Maya Sioufiby Maya SioufiAppointed in July 2012 as Middle East and North Africa’s director for WPP, the London-based multinational advertising agency with a $20 billion market capitalization, Roy Haddad is among the most …
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The game of advertising has a paramount survival rule: adaptation. Successful strategies and campaigns inject creativity into marketing messages that are tuned to the demands of clients and the psyches …
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Economics & PolicyLebanese in advertising
TBWA’s Ramzi Raad talks success
by Maya Sioufiby Maya SioufiKicking off his career in advertising in 1967, Ramzi Raad is one of the architects of the industry in the region. Based in Dubai since 1986, Raad is the chairman …
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Hearing the rank and file in the companies on the Great Places to Work (GPTW) list talk about their approaches to life at work is a humbling and exciting experience. …
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Dreaming at work must be a universal trait. Whatever culture, whatever age, there are tales and traces left behind by people who dream of something while they are at work. …
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If anything can be said with accuracy and certainty about the corporation in this relatively young year, it is that the job of leading a company in 2013 is more …
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Controversy was heating up last month over a murky plan to allow construction of additional floors at real estate projects in exchange for higher taxes. Prime Minister Najib Mikati’s office …
