• Donate
  • Our Purpose
  • Contact Us
Executive Magazine
  • ISSUES
    • Current Issue
    • Past issues
  • BUSINESS
  • ECONOMICS & POLICY
  • OPINION
  • SPECIAL REPORTS
  • EXECUTIVE TALKS
  • MOVEMENTS
    • Change the image
    • Cannes lions
    • Transparency & accountability
    • ECONOMIC ROADMAP
    • Say No to Corruption
    • The Lebanon media development initiative
    • LPSN Policy Asks
    • Advocating the preservation of deposits
  • JOIN US
    • Join our movement
    • Attend our events
    • Receive updates
    • Connect with us
  • DONATE
Coronavirus AnalysisHospitality & Tourism

F&B sector operating in constantly shifting and worsening conditions

by Nabila Rahhal May 18, 2020
written by Nabila Rahhal

It is a sad time for the hospitality sector in Lebanon, as we hear of the closures this May of Food and Beverage (F&B) outlets such as Hamra’s Dar Bistro café and bookshop, Minet el-Hosn’s upscale fine-dining venue Balthus, which had been in operation for 20 years, and Tawlet Hamra, which had operated for just shy of a year before its owners took the decision to close (see interview with Tawlet’s Kamal Mouzwak). Others in the industry fear that this is just the beginning of a series of closures that the F&B sector will witness in the coming months.

The disruption of sectors that rely on direct contact with their customers, such as the F&B industry, is among the global impacts of COVID-19. For example, a survey of 5,000 restaurant operators conducted by the National Restaurant Association in the United States estimated that the F&B industry lost approximately $25 billion in sales and that more than 3,000 restaurants of the country’s almost 1 million outlets had permanently shut down during the first 22 days of March. F&B operators in Lebanon are certainly suffering like their global peers from the COVID-19 related lockdown measures, but they have the added weight of an ongoing economic crisis whose hallmarks are a volatile exchange rate, increasing import costs, and decimated purchasing power among local clientele.  

As the lockdown measures are eased in accordance with a five-stage national plan (and following an additional four-day lockdown imposed due to rising case numbers), restaurants were allowed to reopen for a second time on May 18. Those operators who have chosen to reopen their restaurants under the current restrictions will be dealing with ongoing and variable coronavirus measures, and with the country’s own economic demons. Executive spoke to restaurant and nightlife stakeholders to learn why they decided to open or remain shut, and how their first week operation (prior to the four-day lockdown) panned out.

Life in pre-corona times

Although the economic crisis was weighing heavily on the country, some F&B operators still had a positive start of 2020. “We had a 20 percent growth in profits in 2019, despite the ups and downs which manifested in the last quarter of the year, which surprised even us,” says Andre Malak, owner of four bars in Hamra (including Li Beirut and Ales and Tales), Jerry Thomas Experience and La Degusteria in Badaro, and Jungle Beach in Amchit. “We also started 2020 perfectly with a year-on-year growth in January and February when compared to the same period in 2019.” For the majority of operators, however, the F&B industry has been in a gradual decline for at least the past two years, as Executive had reported in December 2019 and again in March, following the closures of 241 restaurants in January 2020 alone.

In such a bleak context, the closure of all F&B outlets on March 11 (three days before the national lockdown) in response to the COVID-19 pandemic was the straw that threatened to break the proverbial camel’s back. “The turning point I would say, for the industry, goes way back to when Prime Minister Saad Hariri resigned [in 2017]; it wasn’t overnight but it started going down and things were not stable,” says Alexis Couquelet, corporate chef and owner at CouqleyBistro, a French restaurant with three outlets across Lebanon (in Gemmayze, Dbayeh, and a seasonal outlet in Broummana). “Then the revolution came and that took us down even more, and then we had corona. So it was a very ugly, three step downward spiral … it’s a big blow.”

To open or not to open?

Photo by Greg Demarque

As part of a national plan to ease down the lockdown measures, restaurants were first allowed to re-open on May 4, albeit with a 30 percent capacity. When the cases of coronavirus increased again, a four-day lockdown was reinstated starting the evening of May 13 until early morning on May 18, when restaurants were again allowed to reopen, this time at 50 percent capacity. Aside from capacity, the only other restriction on restaurants from the interior ministry is that serving argileh is not allowed—those who disobey this directive are at risk of being shut down. Other measures, which are being followed by restaurants which reopened, were set by the Syndicate of Owners of Restaurants, Nightclubs, Cafes and Patisseries, in collaboration with GWR Consulting and Boecker, and outline, in detail, all hygiene related precautions that restaurant owners need to follow to ensure a safe experience for staff and customers.

The decision to reopen was not a straightforward one for restaurants and many debated whether it would be feasible for them to do so. Dany Aprat, owner of Italian restaurant Tavolina and steakhouse Slate (both in Mar Mikhael) reopened both his venues on May 4, explaining that he chose to do so because it was what his clients expected of him and he still had a good reserve of dry supplies in storage that he could use. He says that while turnover was not as high as before the lockdown (they did not have to turn away customers because of the then-30 percent capacity limit), it was still acceptable. “Business was starting to pick up because our customers saw that we were following the hygiene measures set by the syndicate to the dot and told their friends that, so we had the word of mouth effect going on,” Aprat says, speaking ahead of the four-day lockdown.

Malak also decided to re-open his all-day café concept La Degusteria in Hamra on May 4 and they had the opening of a new La Degusteria branch in Badaro on May 6. He says they were busy throughout the weekend and up until May 13 when the four-day lockdown was announced and people felt scared again.  “We limited seating time so we were able to maintain a steady turnover while respecting the 30 percent capacity rule,” Malak says.

Although some bars are transitioning into opening during the daytime to circumvent the effects of the early 7 p.m. curfew, Malak chose not to do so with his bars saying that their customers were used to them being nighttime venues. “It’s a bit tough as we had developed our bars with nighttime clientele in mind and we would have had to change the concept if we wanted to open during the day,” he says.

Couquelet also decided not to reopen during this period explaining that, Ramadan being a slow month to begin with, having a 7 p.m. curfew would really eat into the evening turnover, “the bread and butter of most restaurants.” Add to that the odd and even license plate issue (whereby travel is restricted based on license plates, meaning less traffic and so less customers for a restaurant on any given day) and some people still being afraid of eating out, he says that “it could be, to a point, better to stay closed than actually open and that is frightening.”

What the future holds

The next hospitality sub sector to be allowed to open are bars and nightclubs on June 8, although some in the industry are skeptical. “I believe it would be impossible to open in June as planned because of corona and I don’t think things will go back to normal until August or September,” says Rabih Fakhreddine, CEO of 7 Management, a hospitality management company which owns and operates nightclubs Antika and Sayf, among others. “This is true for the outdoor nightclubs as well since they are mainly mega or medium-sized and attract large crowds. For such concepts to have such big gatherings again in two months, it will be risky and I don’t think it would be accepted by the authorities.” 

It is still too soon to speculate on the future of the hospitality sector but from all prior indicators, and from recent interviews with industry stakeholders, it does not look pretty. Even if the lockdowns are lifted in the coming months and, as a best case scenario, do not have to be reinstated, the Lebanese hospitality sector will still have to deal with the country’s home grown economic problems, which for many outlets has already proved too much to bear. If a second wave of coronavirus arrives and with it further lockdown measures, it could devastate many in the industry who are barely holding on.

May 18, 2020 0 comments
0 FacebookTwitterPinterestEmail
BusinessEconomics & PolicyOpinionQ&A

Q&A with Ziad Hayek on his and Gérard Charvet’s plan to overcome Lebanon’s financial crisis

by Thomas Schellen May 14, 2020
written by Thomas Schellen

The arrival of a team by the International Monetary Fund (IMF) in Beirut for negotiations on the national need for financial assistance under a rescue package has sparked a wave of discussions on the task. This interest is fueled by widespread concerns that the latest official draft plan—based on a paper by international financial firm Lazard and presented by the Lebanese government on April 30—is only one of several possibilities, despite entailing numerous assurances of it being credible and “the only way.” In discussion are important alternatives for determining the Lebanese societal and economic trajectory for the coming decades, with updated alternative plans being put up for debate in the second week of May by, for example, local media company InfoPro or an outlook of expectations for the IMF negotiations floated under the umbrella of Carnegie Middle East. Executive spoke with Ziad Hayek, privatization and partnership specialist and, until February 2019, head of Lebanon’s Higher Council for Privatization and PPP, about the “Proposal to help Lebanon to overcome its financial crisis” that Hayek and French debt restructuring expert Gérard Charvet developed over the past three months.  

Two components in your latest concept that strike me as highly interesting were the Lebanon Asset Trust (LAT), and the role of the Lebanese capital markets and the Beirut Stock Exchange, where you used the abbreviation BEX, rather than the well-known BSE moniker.  Why did you choose the phrase BEX? Did you envision it to be a revived and privatized BSE, or a privatized BSE working in conjunction with the ETP project, meaning the supposed Electronic Trading Platform, or something totally new? 

I was not looking at it from that angle. I just used an abbreviation that I thought to be representative of the capital markets as a whole. I was envisioning capital markets as driven by a new entity that integrates everything that you are talking about, as a place where all the securities will be traded.

As for the LAT, are you proposing it to be established by law as a single entity that will pursue an initial public offering on the Lebanese capital markets and that will involve a strategic investor with the management experience needed to run an entity that will own all the public sector assets of Lebanon? 

Not a strategic investor to run the LAT as a listed entity, no. The LAT, as established by law, is a trust—there are trustees. The governance of the trust is a separate matter and has to involve a number of people other than the trustees. There would be a management committee that works in the interest of the trust beneficiaries, who are the trust certificate holders. We are recommending for civil society and multilateral organizations to be represented in that trust management structure. The strategic investor comes into play at the time of privatization—every time that an entity is privatized you find a strategic investor that can take this entity to a world-class level or an acceptable level of performance.  

Would the LAT be privatized and put on capital markets as one unit? 

No, the LAT is an interim entity. Its task is to restructure and improve the value of the public assets and privatize them within a ten-year period. 

So each asset individually? 

Exactly. The purpose of the LAT is to safeguard the banks’ balance sheets. The banks today have these eurobonds and BDL CDs (certificates of deposit). If they were to mark them to market, they would have to absorb huge losses, which they would have to take against their equity. Thus, they would basically lose all their equity. To avoid that, we are saying that this trust will be established and the eurobonds exchanged at par, one for one, for trust certificates. Because the trust certificates are not listed or quoted or traded, their value is basically their issuance value, which is one. The banks will carry them on their balance sheets as such. In this way, you will have sanitized the banks’ balance sheets. Now, there are many who say that these [LAT assets] are assets that belong to all the Lebanese people. However, we have put them in a trust, we have not given their ownership to the banks. They are in a trust and still belong to the Lebanese government. At one point in time, when these assets are privatized, the income from this privatization will go to the banks to make them whole. What the banks get paid is principal and a certain amount of profit representing interest that they would have been owed, up to a certain level. Above that, the money goes to the state.

It seems that there is currently skepticism regarding the capacity of the financial sector and the banking industry. Would the banks, as interested parties in the LAT, have to be major trustees of the entity? 

No, they are the beneficiaries of the trust, not the trustee. The trust would have to be managed for their benefit by whoever is the trustee and the entity managing the trust. They cannot act against the interest of the banks, but banks would not be managing this thing. 

When you look at an entrepreneurship project, the business plan is one thing but the most important thing is the team. In this sense of a trust that has not been existing in the past, do you have an LAT startup team in mind? 

We would have to talk about this issue further down the line. First, the trustee would be an international trustee, so not involved in Lebanese matters and people who are managing the trust will not be appointed by Lebanese politicians. This is a third-party trustee. Also, the management of the trust should be open to inspection and transparency, with best practices and multilateral stakeholders. The main thing is that we cannot trust the government to undertake the reforms and the privatization of [state-owned commercial] entities in the way that the Lazard plan said. Their plan is to put these assets into what is called a public asset management company that is owned by the government and managed directly or indirectly by the government. Since Lebanon’s independence in 1943 until today, the Lebanese state has never privatized a single asset. Why should we trust politicians to privatize entities that they consider their own fiefdoms? That is why we are putting it in the hands of a trust. 

How would one find an international trustee? What kind of model that is working elsewhere that you could emulate in the management of such a trust? 

There is no need to reinvent the wheel when it comes to trusts. There are trustees for everything and all kinds of trusts that are well-established globally. Costa Rica, for instance, has put its state-owned enterprises in a trust and other countries, including Morocco and Jordan, are forming holding companies for their state-owned enterprises.  

According to your latest plan, more than $32 billion of investment is envisioned over ten years. I understood that this is in three tranches, a $10 billion tranche for economic recovery, a $10 billion tranche for infrastructure and development deploying international financial assistance, and a $12 billion welfare fund for employees. 

Correct.

I understand that the second $10 billion tranche would come from sources such as the ones in the CEDRE plan. But where is the origin of the first $10 billion dollars, earmarked for economic recovery in your investment?

From public indebtedness.

Does this mean it will increase public sector debt?

Yes. Basically what happens is that after you have solved your situation today, the economy is supposed to grow again and as it grows, you can add debt to it, as long as we put some parameters to it and debt service does not surpass 3 percent of GDP.

How does this entire vision of going forward in the next ten years and realizing economic growth corroborate with the post-corona world with large uncertainties that we are heading into? 

As you can see from the worksheets in our presentation in the slide before last, we looked at economic sectors [such as agriculture, industry, IT and communication etc.] and built this growth not hypothetically but based on expected sector growth. Someone can argue with the assumptions that we have made for those sectors and there can be an honest discussion about those but the point is that we have to look at those numbers of growth of the sectors and then decide what the growth is going to be.    

What do you feel yourself in this regard? What is your margin of confidence that you have on those growth numbers, such as 168 percent in agriculture, 206 percent in industry, and 149 percent in ICT over the decade to 2030?

I am confident with these numbers and will tell you why. Of course the coronavirus has had a major effect on us. It has had a major effect on the world, but in our case this is exacerbated by our financial crisis. If you like, the difference between our plan and the plan of Lazard is the following: Lazard’s plan is for a U-shaped recovery. You have the country in decline now and this is going to be an accelerated decline. At some point in time, they want to stabilize it with the measures that they have in their plan, and then they want [the country] to resume growth on a normal slope. Ours is a V-shaped recovery. It is a drastic decline that has to do with freeing the exchange rate and [other factors], and an accelerated and quick recovery immediately following. 

It looks to be a shock treatment.

It is a shock treatment, exactly. You can see this also in the plan that we will eliminate zeros from the currency. This is not cosmetic. This is intended to change people’s reference point, and then you have a V-shaped recovery, because you bounce back very quickly. And the reason that the growth rate is so high is that you have gone down so low. Then the growth rate becomes very high.  

Someone I talked with asked why the IPR note on intellectual property is placed right at the top of your presentation. Is this something that you want to sell as a consulting service? 

What we have in this presentation is only part of the total information that we have. We of course want to provide this to Lebanon and help the country for free. What we wouldn’t be happy about would be government consultants, who are paid millions of dollars, taking our ideas and implementing them, getting paid for work that we have done. 

How many hours of work have you invested as co-authors of this plan, between you and Gérard Charvet?

We do not stop; we work on it every day.

How many man-hours or workdays?

I don’t know. We have been working every day since February. We were not counting hours. 

It certainly looks very impressive as a plan but this raises the question of how you will get remunerated for such an effort.

That is not important for us. As I said, we wanted to do something of value here. We just didn’t want other people to profit from our work, but we want Lebanon to profit from our work, for free. 

Would you be willing to go into politics in order to make the plan happen? 

I have not expected this question. Gérard is French, doesn’t speak Arabic, and would not go into politics here. I myself have left the government a year ago and it is not like I am eager to get back in. But I feel that the experience that I have is valuable in the situation, having restructured the debt of Honduras, Trinidad and Tobago, and Venezuela, and having been an advisor to the Mexican government on the peso crisis in 1994. Also Gérard, having been the guy who thought up the Brady bonds for Latin American debt solutions, we both felt that we have expertise and that it would be a pity not to use that expertise to help Lebanon. We are not thinking beyond that. I am not thinking beyond that. 

The reason why I am asking is that the whole discussion of a financial rescue and economic plan is very political and has been so from the beginning—but I do not see anybody who could be the superhero or historic leader to drive this, nor do I see political consensus for working in the best interest of the Lebanese people as much as I would want it to be. I think our politicians in charge are now trying to work in the best interest of the people but ask myself: Are they up to the task in the current scenario?

I agree. These times require a different type of leadership. We are missing that as a country. But to end on an optimistic note, I just want to make sure that our plan is grasped in its entirety; any piece of this plan can be criticized but, taken as a whole, it is very well balanced. That is the important message.   

May 14, 2020 0 comments
0 FacebookTwitterPinterestEmail
Economics & PolicyOpinion

Analysis of recent inflation using the Consumer Price Index

by Kamal Hamdan May 13, 2020
written by Kamal Hamdan

In October 2019, following years of dysfunctional public policies, Lebanon entered the vortex of an unprecedented collapse. This was evidenced by, among other indicators, a further dramatic decline in economic growth rates, exceptional primary deficits and a negative balance of payments, a banking sector in crisis, and the emergence of a parallel foreign exchange (FX) rate in a country that imports most of its consumption needs. The increase in consumption prices is one of the most revealing indicators of these structural dysfunctions, and one of the most influential on the lives of the country’s residents—the majority of whose salaries are in the national currency. 

Using the Consumer Price Index (CPI) of the Consultation and Research Institute (CRI) consultancy firm, which has been issuing a monthly CPI for Greater Beirut since 1977, we have predicted the inflation trend over the medium term. (The CPI was the only inflation indicator in Lebanon until the Central Administration of Statistics began issuing their own in 2000; the two indexes record similar trends but are not identical as they weigh various expenditure categories within a typical household budget differently.)

Increasing inflation

Based on the trends recorded by the CPI over the past few months, several conclusions and warnings over future expectations can be drawn.

Firstly, the emergence of a parallel FX rate in October 2019 resulted in a price increase across several major items of the Lebanese consumption basket, in particular food items (see infographic below). The CPI, however, as it includes around 1,000 products and services, only began to increase in December 2019. The yearly price increase (a comparison of the CPI for each month of 2019 with its equivalent in 2018), remained either flat or negative for the first eleven months of 2019 (due to the stability of the peg until October last year).

Starting in December 2019, the CPI began to increase compared to the year prior, rising by 4.6 percent in December, 8.7 percent in January, 11.4 percent in February, and 13 percent in March (see graph below). More alarming was the sharper increases in the price of food items on year-on-year comparison, which rose by 3.1 percent in December, 10 percent in January, 16.8 percent in February, and 20 percent in March. In other words, the marked increases in food prices (weighed at 30 percent of expenditures in the CPI), which constitute a high share of the expenditure budget of low-income households (30 percent if not more for the lowest income households), have been the main driver behind the CPI’s increasing trend over the past few months. 

The relative delay in the impact of the exchange rate on consumption prices following October 2019 (see graph below) could be explained by the following factors: 1) The government’s commitment (through Banque du Liban) to subsidize the import of fuel, medication, and wheat, which constitute a major share of the consumption basket (fuel 3.03 percent, health 9.8 percent, and wheat 3.6 percent); 2) the stability of public fees and taxes, and the relative stability of housing prices; 3) the volatility in the price of vegetables; 4) the repercussions of the economic recession reflected in negative growth rates since 2018, which drove a number of importers and wholesalers to prioritize clearing their inventories, at least in the short term, by keeping their prices stable despite the devaluation of the lira on the parallel exchange market. 

Lessons from the past

The most important point, however, is the lesson that can be drawn from the historical relationship between the CPI and US dollar exchange rate trends. Based on CRI’s database, the yearly CPI curve remained consistently above the exchange rate curve from the mid-1970s until the mid-1990s, when the lira peg was put in place (with a limited exception in 1985-1987). Interestingly, after the inauguration of the peg, the gap between the two curves continued to widen year after year, despite the stable exchange rate (between LL1507 and LL1515 to the dollar). The trend is reflected in the demands of the Union Coordination Committee for a 121 percent wage adjustment to compensate for the accumulated inflation between 1996 and 2012, a period during which the US dollar exchange rate remained completely stable as a result of the peg. 

The three graphs below show the trends of these two indicators during three distinct periods that could not be merged into one graph as a result of the 4,800 times increase in the CPI between 1977 and 2019. The first period, which extends from 1977 to 1985, was characterized by relatively moderate differences between the two indicators, with the exchange rate curve catching up to the CPI curve in 1985. 

The second period, between 1985 and 1997, witnessed a closing of the gap between the two curves in 1985-1988, following which the CPI curve took off on its own while the exchange rate curve began to decline as of 1993 (this was aided by factors such as the expected increase in prices after the war due to the spring effect, multiple wage adjustments in the early 1990s, and the beginning of a descending trend of US dollar versus Lebanese lira when Rafik Hariri became prime minister in 1992).

The third period, extending from 1997 to 2019, was characterized by a widening of the gap that began in the second period, as the CPI continued its upward trend despite the quasi-absolute stability of the dollar exchange rate. 

These observations clearly show that the increase of the cost of living in Lebanon over the past four decades was not only dictated by the lira/dollar exchange rate (despite the importance of that factor). Rather, it was also, if not mostly fed, by factors that are deeply rooted in the Lebanese economic model. Specifically: 1) the domination of import and internal markets by cartel groups, as a result of the absence of effective anti-trust regulations and an ambiguous commercial representation statute that has strengthened these cartels; 2) the exacerbation of distortions in consumption prices and the exchange rates of non-US dollar foreign currencies, as a consequence of the implicit monetary stabilization policy after 1992 and the explicit stabilization policy after 1997, which encouraged imports and undermined the competitiveness of domestic exports; 3) the transformation of Lebanon into a consumer country (since the onset of the 1990s and accelerating from 2011) that finances its consumption through remittances and domestic and foreign borrowing (according to Lebanon’s National Accounts, private and public consumption exceeded the country’s total GDP in 2018); and 4) the weakness of consumer protection laws and regulations, especially those related to controlling monopolies and fostering competition, in addition to the low effectiveness of price control authorities and mechanisms that are currently solely reliant on margins of profits (as they are now in Ministry of Economy and Trade regulations). 

Warnings for the future

If we were to assume that the trend that has governed the relationship between the exchange rate and CPI curves over the past 40 years would remain unchanged, then we must raise an alarm regarding the potential of this relationship in the future. Based on the historical trends, what we are seeing now in terms of price increases failing to catch up to the rising exchange rate is only temporary and we should therefore expect the gap between the two curves to gradually begin narrowing. It is even likely that the consumption price increases may exceed exchange rate increases, which would have horrific consequences for the savings, wages, pensions, and purchasing power of the Lebanese people, especially if the needed public interventions do not materialize in view of the economic, fiscal, banking, and currency crises. Specifically, what is needed is macroeconomic adjustment, financial and monetary reforms, reform of the fiscal system, restructuring of public expenditures, independence of the judiciary, and accountability and the recovery of the stolen funds.

The interventions required to stave off price increases go beyond currency, fiscal, or regulatory measures that only serve to address the symptoms rather than the causes of inflation. The first step consists of regaining the trust of the people in their country, their economy, and their independent judiciary, through the immediate fulfillment of the just demands raised by the popular uprising, namely the enforcement  of an effective national rescue and recovery plan starting with taking concrete steps toward the recuperation of stolen or wasted public funds, reform of taxation system, a restructuring of public expenditures, and laying the groundwork for the revival of productive sectors, in addition to addressing the root causes behind persistent primary deficits, public debt, currency devaluation, and banking collapse. This plan would focus primarily on investment in infrastructure, fostering productive activities, the creation of decent jobs for graduates and unemployed youth, and the elaboration of a comprehensive social development and protection strategy that addresses the needs of the poor as well as lower and middle-income households in a country that is characterized by staggering income inequalities.

May 13, 2020 0 comments
0 FacebookTwitterPinterestEmail
Brand Voice

Philip Morris International’s Taylan Suer discusses IQOS and local market response

by Phillip Morris International May 8, 2020
written by Phillip Morris International

Philip Morris International (PMI), the company that introduced iconic cigarette brands to the world, is building its future on their line of smoke-free products and envision that they would one day replace cigarette smoking, according to its website. Taylan Suer, country manager at PMI, tells Executive’s readers about the company’s line of heated tobacco products, including the IQOS. Suer also addresses the local market, especially given that IQOS was officially launched in Lebanon in February 2020, barely a month before the COVID-19 lockdown measures took ahold of Lebanon and the world.

The heat-not-burn technology completely reimagined tobacco products when it was first developed. Could you tell our readers how this technology works and also about PMI’s line of heated tobacco products?

The idea of heating tobacco, as opposed to burning it, is not new and has in fact been around for more than two decades. PMI has been heavily investing in research and development in order to develop a portfolio of reduced-risk products for adult smokers that have the potential to be less harmful than continued smoking.

In a nutshell, tobacco in cigarettes burns at temperatures exceeding 600°C, generating smoke that contains the majority of harmful chemicals. In contrast, IQOS contains an electronic system that heats tobacco within a precisely controlled temperature range that does not exceed 350°C. Since the tobacco is heated and not burned, the levels of harmful chemicals released are significantly decreased when compared to cigarettes. This is not to say, however, that IQOS is risk free.

At PMI, our reduced-risk portfolio currently comprises four products in different stages of development and commercialization. Our heated tobacco product IQOS, the forefront of these products, is already available in 52 markets across the globe and is continuously expanding. Approximately 15 million adult smokers to date have chosen to stop smoking and switch to our tobacco heating product IQOS.

Apart from reducing the harmful risks associated with burnt tobacco consumption, how does IQOS fit in with PMI’s culture and vision on a global scale?

With IQOS and our other smoke-free products, PMI is transforming into much more than just a cigarette company. We want to change society and deliver a better, smoke-free future. To make our vision a reality, we are transforming and staking our entire future on a line of smoke-free products. This is the biggest shift in the history of Philip Morris, and we are doing it because it’s the right thing to do.

There are an estimated 1 billion-plus adult smokers in the world that should be encouraged to quit. But for those adult smokers who would otherwise continue smoking, we want to provide them with smoke-free alternatives. We have committed to our vision relentlessly and have invested $6 billion in research, development, and production, all to ensure that those who choose to continue smoking have better options of doing so.

Let us talk a little about the local market. How was IQOS first released in Lebanon and how did the market react?

We launched IQOS in Lebanon in February 2020. I must admit that we have been impressed by the positive response and the high level of interest among adult Lebanese smokers. We believe that this interest is driven by the value adult Lebanese smokers place on innovation, which leads them to be open to trying and adopting innovating smoke-free products.

We have introduced IQOS in key branches of Spinneys. These corners are staffed with IQOS experts who are specifically trained to service and guide our adult consumers. We are also providing customer care support through our call center and social media channels including Facebook, Twitter, and IQOS.com.

Where can consumers find IQOS? Are they available for ordering online?

IQOS can be found in four Spinneys branches; Dbayeh, Hazmieh, Jnah, and Souk Beirut. However, due to the lockdown driven by COVID-19, we had to temporarily suspend our retail operations in order to ensure the health and safety of our employees. In the meantime, we activated a great partnership with the Lebanese online delivery service platform Toters, through which consumers are now able to buy IQOS from the comfort of their homes at the official prices.

Before IQOS was officially launched in Lebanon, consumers who wanted to try it were able to do so by purchasing the product from both the grey and black markets. How is PMI currently dealing with the latter?

Unfortunately, illicit products continue to be widely available in Lebanon. A 2019 study conducted by Oxford Economics, entitled Levant Illicit Tobacco, indicates 3.7 billion illicit cigarettes were consumed in 2018, more than one in every four cigarettes consumed that year (this was the peak figure in the three years covered by the study starting from 2016). We fully support and appreciate the efforts of the Regie Libanaise de Tabacs et Tombacs (RLTT) and the security agencies in their fight against illicit products.

With the COVID-19 pandemic holding companies’, employees’, and consumers’ necks tight, how has Philip Morris pushed back and how have you helped your employees in coping with the current situation?

It is a fact that every single person on this planet is feeling the impact of the global pandemic COVID-19. It truly a challenging time for all. We, however, made it our utmost priority to support one another. We have implemented strict policies to ensure the safety of our employees through remote work, hygiene kits, and other preventive measures. We have also ensured employment and financial stability and special recognition awards for the employees who need to be physically present at their work location during this period.

It is additionally important for us to support the local communities. We have worked with Ajialouna, a non-profit organization engaged in charitable, social, educational, and healthcare programs. They have been doing a wonderful job supporting the vulnerable communities during this period. They have been distributing boxes of food staples and other goods and we’ve contributed by supplying the hygienic products such as masks, sanitizers, and gloves to more than 200 families. We’ve also supported other NGOs and initiatives who’ve asked for help in these difficult times.

In conclusion, how have you personally dealt with the lockdown situation and what advice can you give our readers and your employees?

Frankly speaking, I find that establishing a routine has been the best remedy for me during this period. I do my best to separate work time from personal time, which includes working out, reading, and enjoying some Netflix series. I have, as well, done my best to stay in contact with my friends and family back home through video-calls of course. This is especially important in these times of physical isolation and I encourage everyone to reach out to loved ones who are not physically with them in this manner.

Brand voice is the paid window that Executive provides to our corporate partners and the business community for sharing their views, insights and messages. Brand voice content has to comply with Executive’s content guidelines but is not under the magazine’s editorial responsibility or control.

May 8, 2020 0 comments
1 FacebookTwitterPinterestEmail
Coronavirus AnalysisLeadersOpinion

Pandemic brings needed media self-reflection

by Executive Editors May 6, 2020
written by Executive Editors

What is in a magazine? From the perspective of us who write and edit the content of Executive, it is a striving for truth, meaning a constant quest and never-ending chase for an elusive public good of the first order. In times of crisis, this striving for truth is often the most valuable contribution that critical thinkers, constructive troublemakers, and professional sceptics can make to a society, but in the immediate moment—it is often thankless. And yet, despite it being known to not be financially rewarding, the real prize of the writer is a long-term and intangible hope to make a difference. All that and more is being confirmed to editors of Executive and our magazine’s entire team during this time of global and local challenge.

In operational terms, Executive Magazine is both fortunate and deeply challenged by the circumstances. We decided in March as the lockdown got underway to reorganize our workflow, shifting from a monthly magazine format to an online-first approach. This has not meant a decrease in our output. On the contrary, these last seven weeks, through the immense efforts of our in-house writers, have seen multiple weekly analyses and the production of not the usual one, but three special report focuses: on Lebanon’s food security, on the impacts of coronavirus, and on what this all means for the insurance industry. 

Moreover, following passionate deliberations and soul searching, we have decided to double up our online content choices by creating a full PDF version of the magazine. You can now pour over Executive pages online as you would go through pages in the print edition, or continue to enjoy our stories in our web format. It goes without saying that our expert online team of one (enhanced by lots of willing collaboration from our wider team) will keep you alert on what we do, through our social media channels on Facebook, Twitter, Instagram, and LinkedIn. 

From perspective of professional journalism, a social media presence helps spread our content but does not do much to solve the challenges of providing top, trustworthy content in conjunction with economic viability. Financial pressures come with the territory of journalism and are exacerbating during the coronavirus recession for media organizations around the world, let alone for twice or thrice burdened Lebanon. Executive is not immune to these pressures; our team is working hard in these difficult circumstances to produce the best stories and analyses that we can, knowing that now more than ever is when Lebanon needs committed, investigative, and honest journalism. 

Lebanon’s experience of compounded crises is a painful but essential reconfirmation: A country cannot survive without the people’s quest for truth. This is always thus but never a more obvious and blatant need than at a time when leaders are lost; when they cannot find a way out of misery without turning to the outside and begging strong nations for costly aid; when they are in danger of giving up their people’s sovereignty; when they are unable to climb out of a hole of corruption that they have dug for their political class and for the state.

Talking globally and about moving forward, media and journalism will be in need to reboot after the pandemic. This will involve not just the reignition of the economic engines of media outfits but also a review, rethink, and refocus on conceptual levels. There can be no business as usual under lockdown, even for the online design Picassos, frantic teleworkers, heroes of home office labor, and executive multitaskers that are constantly hopping around between simultaneous Zoom gatherings or confidential Webex board meetings—but going forward, there also will be no business as before. 

The preparation phase for all that new business is commencing now when the seed of the post-corona world is still covered by the calming soil of economic inactivity that has been forced by our medically mandated responses to the pandemic. In the news business—that to some who love it has long been like no other business—the restart of money-making business in a world with more digital media competition over fewer advertising resources will involve taking further and faster steps in digital reengineering of business models, something that has been going on for decades, albeit far too slowly until the 2010s (and with too little vision and lacking of moral compasses throughout).

Media in times of pandemics already have become a hot research topic in online academic journal publishing. Social networking is jumping into a new dimension of its short history, becoming by some observations more socially connective but also more burdensome and intrusive. Observing this and embedding it into a narrative on the problematics of “neoliberal capitalism” (the 21st century edition), American academic Martin Filsfeder asks if we could imagine “social media networks and apps designed for the public good?”

In the social networking realm that is a democratization of what once was the profitable communication domain of yellow journalism and digitization of bad gossiping habits, the reality is now turning against that what was the old normal not even a quarter year ago. Social media has for years “incentivized controversy, outrage, and half-baked contrarianism” with the effect that there were many people who “correctly internalized those incentives,” but this is changing, says Andrew Marantz, a tech and social media journalist at The New Yorker. During the coronavirus pandemic, what was seen as good in terms of clicks—getting people’s attention at any price, under total disregard of ethics—even if it was a “bad tweet, morally speaking” is no longer just repulsive from the quaint observation point of looking for truth in media but potentially destructive of lives (it always was, but in a more indirect and less alarming way). 

It would be idiotic to believe that this destructiveness of lies and attention will eliminate the human temptations to tell lies or suddenly liquidate and reverse the patterns of propaganda journalism and deception that have been embedded for ages in media cultures of tyrannies, totalitarian states, revolutionary societies, and proud republics that are self-proclaimed homes of their peoples. For all who care about journalism and communication while living in imperfect societies in the best of all available worlds, this time of crisis is proof of the need to strive for truth. 

It is an urgent time us at Executive Magazine to keep our deception detectors on high alert, and also fact-check our own assumptions and all narratives as diligently as we can. For publishers, media types, writers, visualizers, bloggers, online influencers, and communicators of all stripes, it is time to rethink business and coverages. In the honorable profession of journalism, this virus-induced chance for personal reflection on existential essentials deserves to be a time of return to emphasizing media ethics and refocus professional journalism, remembering that we should and can be indispensable contrarian cogs in the digital machines of post-pandemic economic and social life.     

May 6, 2020 0 comments
0 FacebookTwitterPinterestEmail
Coronavirus AnalysisFood securityIndustry & AgricultureInsurance

Executive Magazine’s April/May issue

by Executive Editors May 6, 2020
written by Executive Editors

The lockdown in Lebanon has been extended for a fourth time, till May 24. Easing measures are seeing those who can slowly reopen businesses and try to get back to work. But protests have also sprung anew. The reality is for many, there was no work before the lockdown began, and there will be none even when it is fully lifted.

Meanwhile, the lira is in freefall, decimating the purchasing power of many Lebanese as prices in the supermarkets continue to rise at alarming rates. One confrontation between a protester and an army officer, widely shared online, saw the officer respond to the protester’s shout of being hungry with “I’m hungrier than you.” Human Rights Watch warned earlier in April that millions of Lebanese were at risk of going hungry due to lockdown measures.

Now, more than ever, is the time for rigorous, honest, and investigative journalism. 

When it became clear that the country would be going into lockdown to try and prevent the spread of the coronavirus, Executive’s team made a collective decision to reorganize our workflow. Rather than produce content for a monthly magazine format, we shifted to a online-first approach. This did not mean a decrease in our output, on the contrary, our team has been working hard throughout these difficult circumstances to provide detailed analysis on three special report focuses: Lebanon’s food security, the impact of the coronavirus, and lessons to be learned from Lebanon’s insurance industry. 

We recently took the decision to collate all our work over these past two months into a PDF-format magazine that our readers can enjoy as they would our usual magazine. This can now be accessed here, or downloaded directly here.

We hope that you will enjoy seeing our content in its usual format. Of course, all the articles and analyses within remain available to read online, and will be shared on our Facebook, Twitter, LinkedIn, and Instagram pages. 

Moving forward, it is our hope to return to printing our magazine for the June edition, though Executive, as with all media outlets in the country, and indeed the globe, is not immune to the financial pressures and lockdown measures that the coronavirus has brought in its wake. We shall be taking things step by step, to ensure that the safety of our staff continues to be a top priority. 

To our readers, we thank you for continuing to trust us and follow our work, this past month has seen a double digit percentage growth in the number of sessions and page views on our website. You have given us amazing encouragement and we promise to continue our efforts to provide clear, accurate, and independent information on which you can form your opinions in these trying and stressful times. 

As always, stay safe. 

— Executive Editors

May 6, 2020 0 comments
0 FacebookTwitterPinterestEmail
AgricultureCoronavirus CloseupHospitality & TourismQ&A

Q&A with Kamal Mouzwak on the impact of COVID-19 on Tawlet and Souk El Tayeb

by Nabila Rahhal May 4, 2020
written by Nabila Rahhal

After being closed down starting March 11 for almost eight weeks, due to measures taken in response to the COVID-19 pandemic, Lebanon’s restaurants were allowed to re-open on May 4 as part of a phased easing of the lockdown. To learn more about considerations F&B operators were taking into account before reopening, Executive chatted beforehand with Kamal Mouzawak, founder of farmers’ market Souk El Tayeb, Tawlet restaurants, and Beit guesthouses.  

Mouzawak also shed light on how the COVID-19 lockdown has impacted Souk El Tayeb and its food producers, given that the farmers’ market was classed as  a mall and as such will not be able to reopen until May 25.

Have you decided whether you will be opening the Tawlet farmers’ kitchens on May 4 or not?

We are still hesitating. It is risky [in terms of health] for our staff and for ourselves and our guests.

We are thinking that people will most likely feel comfortable being in open air venues in regions close to their homes. So we will open the Tawlet in Ammiq and the Tawlet in Deir el-Qamar. We will also be opening a new Tawlet in Douma. Douma was just a Beit [a bed and breakfast] but will now have a Tawlet too. (NB: The Ammiq, Deir el-Qamar, and Mar Mikhael restaurants did reopen on May 4, and while prices remain the same Mouzawak indicated they would increase slightly in the near future).

How about the Tawlet restaurants in Mar Mikhael and Hamra?

We took the decision to close [Tawlet and Beit] Hamra. It was a catastrophe for us; it was a project that started in June (2019) and cost us a lot of money and now we have to shut it down. We are very sad but it was bad timing since we launched it in the summer, then came October with the protests and now corona.

What is going through your mind as you contemplate reopening your Tawlet restaurants on May 4?

We have to open at 30 percent occupancy (NB: as per the government reopening mandate for the coming two weeks), which is nothing and hardly covers costs. The second thing is that people are still afraid to go out.

The third thing is that we have no recommendations at all on how to open; they just said 30 percent occupancy and that is it. The syndicate [of Owners of Restaurants, Cafes, Nightclubs, and Patisseries] asked consulting company GWR Consulting to give a webinar for 30 minutes but it should be coming from the concerned ministries and not the syndicates.

Hotels have been allowed to operate since April 27. Did you open your Beit projects?

No, because again we don’t know how to deal with this. Our hotels are not big: They are bed and breakfasts with teams that work very close to the guests. So how are we going to deal with it? We don’t know yet how to go about this. 

It’s not enough to say ok now you can open, you have to tell us how to open. We are left alone as we have always been. But sometimes we can deal with the situation when we are left alone, and sometimes we can’t.

Let us try to consider what the situation will be like in the summer or toward the end of 2020. Do you believe it would improve?

I don’t know. We are trying our best to open in outdoor places and hope for the best. We don’t just have the economic situation to deal with, we also have the political one where a person died two days ago (NB: A 26-year-old father and Tripoli resident Fawaz Fouad al-Samman died on April 28, as a result of wounds sustained the night prior in clashes between protesters and the Lebanese Army) and people are back to the streets. In such a situation, no one is in the mood to eat out. There is a lot of uncertainty.

In Greece and Turkey, tourism helped their economies recover from financial challenges. Do you see that happening in Lebanon?

That’s true and you don’t need to convince me about it. But they were only dealing with one negative situation, which is the economic crisis, not the coronavirus-related crisis, or the political crisis we are going through, or the corruption in the country … We have a lot to deal with.

Also, Greece had the backing of Europe while we have no one to back us up.

As you said there is a lot of uncertainty …

Yes, indeed. Yesterday we were working to close [Tawlet] Hamra while at the same time we are opening [Tawlet] Douma. It is totally schizophrenic.

But hasn’t the hospitality sector in Lebanon always been this way?

Not to this extent. We were never this poor. We used to be stronger in the face of crises both emotionally and economically. Even if you have money now, you cannot access it.

On another note, how are the farmers and food producers you work with faring under the circumstances we are facing these days?

The problem is that we barely had time to deal with the economic crisis—and we had just started to adjust and adapt to it—when we were hit with the coronavirus-related lockdown.

The coronavirus crisis is a catastrophe for Lebanon and everyone else in the whole world. But the problem for food producers, especially those that work with fresh produce, is that [their products] are perishable. If you are a fashion designer, you can store a dress safely for when you can sell it but fruits and vegetables have seasons and farmers need to harvest them and sell them in time or they will rot.

Another problem is that farmers have a [more] precarious and fragile situation than others because they work in a medium that is not very lucrative but has a high cost of production.

Has the demand on food products not increased since the lockdown? Given that people are at home and potentially cooking more?

This may be true but how can small scale producers and farmers deliver their products to these consumers? We are selling some of their produce in Dekenet (NB: a grocery store outlet in Mar Mikhael that was launched by Mouzawak and team in February 2020) but it is very limited compared to the market they had prior to the lockdown. Back then, they would sell in Souk El Tayeb and they had their own clients that they would deliver to.

What are the producers you work with doing in the meantime?

Nothing. They are at home; they try to make mouneh products (NB: preserved traditional foods such as pickled vegetables, dried yogurt, tomato pastes) and sell based on demand. But if this is not well organized and there isn’t enough volume, the delivery will cost them more than the profit they stand to make.

In the past few months, we have felt an increase in the recognition of the importance of agriculture and agro-industry to the economy. You at Souk El Tayeb have been aware of that for a long time now but is Lebanon catching up?

Definitely. Following the economic crisis, there was this trend of local production and of course, the first sector that will benefit from this is agriculture.

Where do you see this going? Is there potential to strengthen the sector?

Well, we have no other choice now. With the economic problems, we have no other solution than to produce locally. But we have to look at the costs here considering there are a lot of imported raw material; we have to look at this and also at how much they will be able to sell. We can produce more locally for sure, but at what cost? And at what price? Keeping in mind that consumers’ purchasing power is very low these days.

So you don’t see it as being the salvation to Lebanon’s GDP?

It costs a lot. The land is very expensive and there is no law to protect agricultural land as is the case in the US and many other countries. [Landowners] would prefer to sell their land for commercial use rather than keep it for agriculture since they would make a lot more money from that. 

May 4, 2020 0 comments
2 FacebookTwitterPinterestEmail
AgricultureEconomics & PolicyFood securityOpinionSpecial Report

Food insecurity in Lebanon

by Abdallah al-Wardat May 1, 2020
written by Abdallah al-Wardat

As Lebanon weathers through an economic crisis and COVID-19 outbreak, food insecurity has become a major concern across media headlines and in society. More stories are surfacing on how many families can no longer afford to meet their food needs, raising questions on the future of Lebanon’s fragile food sector.  

What is food security, and what does it mean for a country to be food insecure? For the United Nations World Food Programme (WFP), the world’s largest humanitarian agency concerned with food security and food assistance, these questions are essential in today’s Lebanon. Access to food is a basic need and a basic right, with serious and far-reaching human and economic consequences when under threat, especially since the poorest and most vulnerable groups in society are usually those first and most affected.  

At the 1996 World Food Summit, the United Nations’ Committee on World Food Security defined food security as people having at all times “physical, social and economic access to sufficient, safe and nutritious food that meets their food preference and dietary needs for an active and healthy life.” It is not just food availability that determines the food security status of a certain country, group, or person, but also the stable and constant access to food, and how this food is used. How do these definitions apply to Lebanon in the present circumstances? 

Food availability  

Food availability derives from domestic production or from imports, with Lebanon relying heavily on the latter as a net food importer. The recent scarcity of US dollars and capital control measures have put food availability at risk as food importers have been facing increasing obstacles to make payments on the international market.  

Between 2015 and 2019, Lebanon imported about three million tons of food products each year to meet the demand on the domestic market. Less than 20 percent of the consumption needs of cereals was covered by local production. 

Food access 

Food availability on the domestic market, however, does not guarantee that consumers will be able to afford and to access, in sufficient quantity, the various and adequate food products necessary for a healthy diet. Even prior to the COVID-19 outbreak and the resulting lockdown of economic activity, WFP has been concerned that access to food was threatened by the steady inflation in food prices that commenced in the latter months of 2019 and the economic recession causing large-scale job losses and salary reductions.  

Between September 2019 and March 2020, WFP research recorded an increase of 40.1 percent in the price of the basket of eight basic food commodities (rice, bulgur, pasta, white beans, sugar, sunflower oil, salt, and canned meat) which serves to determine the cash transfer value for food assistance programmes benefitting vulnerable Lebanese and Syrian refugee families. This food basket is known as the Survival Minimum Expenditure Basket (SMEB), as it is required, in sufficient quantities, to cover an individual’s minimum survival food needs for a month. The inflation observed for the SMEB can be compared to the inflation reported by Lebanon’s Consumer Price Index (CPI), derived from a much larger basket of food and non-alcoholic beverage products, which stood 18.4 percent for the period September 2019 – January 2020.  

This high inflation of food prices, unprecedented in Lebanon in the last ten years, is strongly correlated to the unofficial devaluation of the Lebanese lira against the US dollar, which made food imports more expensive and also more difficult to get due to capital control measures. Food price inflation combined with inflation affecting non-food products and services, and with loss of income resulting from rising unemployment and salary cuts, has undoubtedly and drastically reduced Lebanese households’ ability to afford adequate and sufficient food, especially for the poorest and most vulnerable.        

Since 2014, WFP and its partners, including international donors and Lebanon’s Ministry of Social Affairs (MoSA), had already been reaching out to almost 150,000 Lebanese and Syrian refugee families (close to one million individuals) with cash-based food assistance to cover their basic needs (SMEB). Estimates, however, indicate that almost twice as many additional households are currently unable to meet their minimum food needs and would require assistance until economic recovery enables them to afford the cost involved.   

The face of vulnerability  

The economic crisis has changed the face of poverty and vulnerability in Lebanon—it has made it significantly more acute.  

Even prior to the current economic and COVID-19 crises, poverty levels were high in Lebanon, hovering just above 30 percent according to the World Bank. Based on negative GDP per capita growth projections for 2020, the World Bank estimates poverty prevalence will rise to 45 percent in 2020, up from 37 percent in 2019. Likewise, extreme poverty (also known as food poverty) is expected to affect 22 percent of the population, up from 16 percent in 2019. According to these estimates, Lebanon could count as many as 335,000 poor Lebanese households in 2020 (out of 4 million Lebanese residents), including 163,000 households (close to one million individuals) under the food poverty line.  

Significantly, Lebanon’s Ministry of Education and Higher Education reported last January that 40,000 students previously schooled in the private education system had enrolled in public schools, as their families were no longer able to afford tuition fees. This represented a 15 percent increase in students enrolled in the public education system, at a time when the government’s fiscal capacity is severely challenged. This example is emblematic of a sudden and rapid impoverishment affecting even the middle class, while the impact on the poorer strata of society is undoubtedly much more severe.    

Syrian and other refugees as well as migrant workers residing in Lebanon have also been seriously affected by the economic downturn. WFP estimates that between 2019 and 2020, the proportion of Syrian refugee households unable to meet their minimal survival needs, including food, has increased from 55 percent to 83 percent (WFP estimates that Lebanon is host to 1.2 million Syrians). Only half of these extremely vulnerable families are currently receiving basic assistance. 

The need for change 

This sudden and significant rise in poverty and food insecurity comes at a very critical time and in a very challenging context in Lebanon, where targeted social safety nets are the lowest in the Middle East and North Africa region (at less than one percent of GDP), and when public debt and fiscal challenges severely undermine the government’s capacity to mitigate the impact of the crisis, even on the poorest and most vulnerable. 

The government and partners, including WFP and international donors, are acutely aware of the situation and are urgently seeking to protect the most vulnerable in the short term, while looking at sustainable solutions to improve social safety nets as well as economic and fiscal policies impacting poverty and food security in the medium and long term.  

The MoSA’s National Solidarity Programme launched in early April to assist 200,000 vulnerable households through cash-based transfers puts food security at the center of its objectives. Likewise, reform and expansion of the National Poverty Targeting Programme (NPTP), which could benefit as many as 150,000 extreme poor Lebanese households as an emergency social safety net, are being actively discussed. The main feature of the current NPTP, supported by WFP, is to ensure that food needs of the poorest Lebanese families are covered through a food “e-card” that can be used as a means of payment at food retailers. WFP also commends and supports initiatives from civil society and non-governmental organizations to address urgent food needs across Lebanon. 

Availability and access to food at affordable prices have emerged as major issues in Lebanon in recent months. As they are closely associated to basic human and social rights, if not to social justice, and as their contribution to health and economic indicators is highly critical, they deserve priority attention.  

The measures and programmes discussed above are only part of what is needed to address urgent needs and to build efficient social safety nets to protect food security. Food security in Lebanon, sustainable and affordable to all, will require all actors to engage in a wider range of reflections and reforms, touching on domestic food production and transformation, agricultural policy, food value-chains and markets, terms of trade issues, and the environment. In this sense, food security as a central social and economic determinant should also be seen as a critical starting point and catalyst for reform in general.  

Lebanon is facing a period of many unknowns, yet in the current state of emergency at national and global levels the provision of enough food at affordable prices for all Lebanon’s residents, including refugees and migrant workers, must be secured. Failing this, the country’s food security situation will rapidly deteriorate, both in terms of food availability and access to food.

Diminishing food imports will lead to increasing food scarcity, while the agricultural sector is also bound to suffer from the higher prices of imported inputs such as seeds and fertilizers. As for access, if food prices continue to increase and if families continue to lose their income, there is a high risk that residents will no longer be able to afford their daily meals.

This highlights the need to undertake not only appropriate and urgently needed fiscal and structural reforms, but also to address the immediate food and essential needs of the most vulnerable households. Lebanon should also explore cost-effective methods to increase its domestic food production, which would decrease its reliance on food imports and increase job opportunities. It would also relieve the pressure on Lebanon’s scarce foreign currency reserves, and ultimately reinforce them through increasing exports from the food sector.

Lebanon’s food sector must reach stability when it comes to access and availability. This would considerably reduce the risks and consequences of sudden economic or health shocks such as the ones Lebanon and the rest of the world are facing now with the coronavirus pandemic.

May 1, 2020 0 comments
0 FacebookTwitterPinterestEmail
Coronavirus AnalysisOpinionSpecial Report

The need to develop an integrated approach on COVID-19

by Thomas Schellen April 28, 2020
written by Thomas Schellen

The real-life specter of SARS-CoV 2 comes across as existentially frightening. With the virus being as familiar as a seasonal respiratory disease and yet totally untamed by possibilities of existing immunity, it reminds many of a scary scenario in popular fiction (remember that Stephen King one about the bad dude living in Texas and the flu survivors in Colorado?). One must admit, SARS-CoV2 sounds high tech and ominous, much more so than any threat in a tale of hidden monsters under your blanket (I am not a toddler, you know), and much more threatening than a flu (yawn, got that last year), a velociraptor (cute), or an alien (unreal). 

But after more than four months of living with the virus and reading a new story about it every two minutes, it seems inevitable that one develops a certain familiarity with this new monster in our life—but, dangerously, without actually having real knowledge about it. And acting on half-knowledge, in itself, is a serious threat—because, as the Alexander Pope couplet says about a mythological fount of scientific and artistic inspirations, “a little learning is a dangerous thing, drink deep, or taste not the Pierian Spring.” 

Accurately determining all possible trajectories of the coronavirus threat in different national and cultural environments sounds like an impossible challenge. Its dangers lie in the absence of information on what variables actually play how much of a role in influencing the virus’ spread, what its real lethality is, and how the immunity created by a first-wave exposure might or might not nullify the risk of mortality when being exposed to the virus in a future coronavirus wave. 

Correlating a full risk assessment of the virus with a full assessment of the economic risks that could emerge because of measures against the virus, sounds like mission mega-impossible. This modeling of these two unprecedented risk complexes would involve extrapolation of medical factors on yet to be obtained epidemiological knowledge in conjunction with assessments of never before measured social and economic risks pertaining to the death of social lives and slaughter of economic activities in course of implementing lockdowns and isolations of millions. 

How to quantify the risks of increased morbidity and mortality associated with a chain of job loss—impoverishment—long-term unemployment—deterioration of general health—depression and a sense of uselessness that can be triggered as downward spiral through an economic hyper-recession not seen in almost a century? How to compute the thoroughly unexplored risks of social repercussions and lasting life impairments from an experiment putting the human “zoon politicon” (in the Aristotelian sense of humanity as a herd animal) indiscriminately into isolation not seen since the bomb runs and sequestering of masses in air raid shelters in London, Moscow, and Berlin during World War II? Modeling all those intertwined risks on a large numerical scale of affected individuals and over an extended period of time, appears to the non-scientist to be impossibility squared, or total delusion. 

In the small factual base of knowledge about the pandemic and its direct human impact—not accounting for the indirect and induced impacts over time—the confirmed infected percentage of populations such as China, France, Italy, and the United States is at time of writing is assumed to be in the two to three per mille range, meaning that 0.2 or 0.3 percent are infected in countries with, by global comparison, high absolute infection counts. 

The total number of global COVID-19 deaths is horribly high, yes, but this is because the global population is unimaginably large. We humans are numerous—more numerous than ever before in the existence of planet Earth, whose accretion is estimated to have commenced an also unimaginable 4.6 billion years ago. 

Zooming back into the present age of the coronavirus threat, the disease’s mortality rate is moreover so different from country to country that some associated factors jump out—such as the variance in average population ages between a country such as Italy and a population-wise younger country such as Lebanon. As Lebanon’s acting head of the Insurance Control Commission Nadine Habbal pointed out on the sidelines of an interview with Executive, when researching the extent of Lebanese insurers’ likely exposure to the coronavirus she found to her surprise that the average age in Italy is 47 years, while the average age in Lebanon is merely 31. 

Taking this case as example, it is correct that in a Wikipedia list of countries by median age, Lebanon is ranked in position 118 while just north of the Mediterranean, Monaco is noted as the country with the world’s highest median age and Italy as the fifth-oldest. As a matter of fact, Lebanon is in spitting distance of the world average as far as median age of its population. Also with regard to the specific higher vulnerability of older men to the pandemic, Lebanese men would by conventional wisdom have better cards than their Italian peers, given that the median age of men in Italy is almost 15 years higher than that of Lebanese men. 

However, assuming a direct correlation between median ages as single determinant in a national coronavirus propensity profile would be indefensible—Brazil (ranked 103), Turkey (110), and Iran (123), ranked among the world’s 12 worst-infected countries as of April 20, are very similar to Lebanon in terms of median population age. The age factor, when taken alone, thus seems more than questionable for being suited as predictor of anything.

Besides the country’s small size, the young age of the population, and the government’s immediate decision to close schools, further advantageous factors cited by Habbal regarding Lebanon’s response to the COVID-19 pandemic include the country’s heavy reliance on individual modes of transport—“every family has two or three cars; we don’t have a metro or tube we can use,” she noted—and the absence of large social gatherings in the revolutionary and restless months before the coronavirus crisis. 

From the perspective of fighting the coronavirus, it was almost an advantage to have been in subdued spirits due to our Lebanese economic crisis, meaning, for example, to not have had events in February that would have been comparable in their effect to spectator sports events with ten thousands of visitors at football matches in northern Italy in mid-February or a major religious assembly in France’s Alsace region. 

But when taking a complex national specificity into account—even if this diagnosis includes factors that at first seem so thoroughly counterintuitive to national wellbeing as Lebanon’s historical overcrowding with private cars or the new extreme detriment of the economic meltdown—and combining this with currently accumulating data on the spread of coronavirus infections and COVID-19 fatalities as percentages of populations that have been collated in countries with much more thorough testing than Lebanon, it does sound no longer like totally fake news or ignorant deception that official Lebanon reports comparatively benign coronavirus numbers. 

What’s in a number?

It deserves to be repeated, however, that the data uncertainty on the pandemic is immense. With regard to known data, and without even venturing into questions of the distinction and relationship between crude global death rate (total number of deaths during a given time interval) and the cause-specific death rate (number of deaths assigned to a specific cause during a given time interval) related to the coronavirus, it is undeniable that the infection fatality rate (the proportion of deaths among all the infected individuals) of COVID-19—which appears to be more narrow that the cause-specific death rate but wider when taken as the mortality indicator for an epidemic as opposed to the case fatality rate (the proportion of deaths from a certain disease compared to the total number of people diagnosed with the disease for a certain period of time) will support a different sort of bias when the information is processed emotionally, given that infection fatalities are in ranges that will not ever conceivably threaten the survival of the human race. 

The confusing ways of defining and accounting for fatalities makes you wonder if any of the data from any of these definitions would have been helpful to Homeric hero Achilles for answering his fateful question over eternal glory after a short life versus a long life of eternal boredom. Moreover, when compared with, let’s say, statistics on minority rights or gender equality, death rates appear to be a topic that psychologically and philosophically has not been prominent on the agenda of most people in the postmodern age, including media professionals—with the consequence that imbalances in discussions of the pandemic in media sometimes seem to be magnified either out of ignorance or because of editorial or political biases.

Given that huge differences in confirmed infection rates and death rates have so far been recorded in countries around the world—and that among those very divergent accounts are adjacent territories with similar development levels and cultures such as Belgium and Germany where the population-adjusted COVID-19 fatality rates in mid-April were reported in the former as nine times those of the latter (452 versus 52 per million inhabitants) one can safely assume that people with predilection for rational arguments—meaning excluding those who consider metaphysical explanations as well as those who overenthusiastically jump on passing conspiracy wagons—will for much, if not all of this year, hypothesize, guess, and speculate about contributing and exacerbating factors in the pandemic. 

This range of rational assumptions, judging from a scan of statements by governments and reports in media with fact-checking cultures, begins with explanations about statistical methodologies and governmental reporting standards in different countries, as well as testing capacities and health system factors such as available hospital staff and medical equipment. The laundry list of presumed influence factors continues with demographic, environmental, climate, and geographic items, such as age structure and general health of a population, the degree of air pollution, a country’s role in international transit travel, its seasonal climate pattern, and factors of urbanization such as population density, residential clustering, and dominant modes of urban transportation. 

The list balloons further to a line of economic and social factors, the most influential of which is nominal GDP per capita “as proxy for several socioeconomic dimensions” according to Lebanese actuarial consultants i.e. Muhanna & co (see box and Q&A). The firm applied its actuarial exactitude this March and April to developing a tool for calculating and visualizing four factors of import in analyzing COVID-19 mortality—infection rates, GDP per capita, number of hospital beds, and average age of population in a country. 

But the list of economic and social factors appears to stretch much farther still, from the count of accessible water faucets and people’s informedness in underprivileged areas in the developing world to smoking and lifestyle habits everywhere and eventually the atomization of families with segregation of the elderly into group accommodations in economically overdeveloped G7 countries. 

All such assumptions and rational theories about factors that influence the pandemic have yet to be tested and verified or falsified but some already appear likely to become widely accepted as people’s heuristics for estimating the coronavirus risk for years to come. However, the perhaps only thing that during the disease’s first global wave can safely be said about this haystack of rational assumptions is that a multi-faceted look at a country’s circumstances is preferable to a single-focus approach, even when based on factors as fundamental as the case-specific death rate or the number of testing kits that are available in a jurisdiction. 

We are not living a dystopian horror tale where 99 percent of the world population die of a weaponized flu; we all are now actors in a, no less dystopian, play where the 99 percent do not die of a virus but are threatened by convergence of medical and economic risks and need to find their way to a sustainable future. A multi-factor analysis almost certainly will offer a better chance for untangling the complex yarn ball of economic, social, and medical risks that impend on us in the wake of the 2020 COVID-19 pandemic. 

April 28, 2020 0 comments
2 FacebookTwitterPinterestEmail
BusinessCoronavirus AnalysisInsuranceSpecial Report

Q&A with actuary Ibrahim Muhanna on insurance liabilities amid economic crisis

by Thomas Schellen April 28, 2020
written by Thomas Schellen

Practically every private household in Lebanon relies on one or other insurance service, beginning with the mandatory protection of motorists under third-party liability insurance or savings schemes offered by life insurers. Services such as health and pension insurance are becoming focuses of attention as the country’s healthcare and employment systems are increasingly challenged. Commercial lines from property to credit insurance feature in prudent business planning of an increasing number of enterprises. To understand better what risks and threats the Lebanese insurers are facing in the coming months, Executive inquired with Beirut-based international actuary Ibrahim Muhanna about his expert perspectives.

What is your assessment of the financial situation of the Lebanese insurance sector?

Looking at the balance sheets of the insurance industry as of 31/12/2018 and their exposure to the banking sector in Lebanon [reveals] that the total assets of insurance companies in Lebanon are in the neighborhood of LL7,500 billion, which translated into about $5 billion (see table below). From that amount, roughly $2.7 billion is exposed to the financial sector. Simply stated, local insurance companies have a huge exposure to the banking sector.

As an example, if the industry loses 50 percent of its assets that are currently at the banks, because of some form of a haircut, that means that there could be $1.35 billion in losses across the industry. Which would be roughly $29 million per company on average. Obviously, not all companies have the same level of exposure or the same assets. I have calculated that the estimated average exposure of insurance companies to the financial sector is around 55 percent of total assets, with the company with the least exposure having 11 percent and a maximum of 96 percent for the company with the highest exposure.

If we use this representative number to get a first concept, such as $29 million per company, what does this exposure imply in context of the Lebanese banking scenario today?

If the banking industry takes a hit of 50 percent on deposits above $100,000, which is what is being discussed, this means that the insurance industry may take a hit of $1.35 billion on their assets in the banks. Calculating these $1.35 billion, which companies may lose from their assets in banks, against shareholders’ equity in Lebanon’s insurance sector of $1.34 billion means they may be short by about $145 million and their capital may be completely wiped out.

Would that mean the companies with shortfalls in shareholders’ equity will be bankrupted by a potential haircut of 50 percent of large deposits?

In a pessimistic scenario, up to 17 insurance companies would have their equity completely depleted if a 50 percent haircut is implemented in some form. In that scenario, the other 31 companies would maintain a positive shareholders’ equity. However, they may need to inject further capital, in particular insurance companies that write long-term business. What I said so far about the assets, however, is not really the full story. We know that if there is a devaluation of the assets, the associated liabilities of these companies will also have to be revalued. Technically speaking, it cannot be said that the insurance industry is bankrupt because their liabilities in some cases may decrease as well. What is very interesting here is that out of the $2.7 billion in total assets there are about $1.4 billion in assets for the life portfolio, which does not include unit-linked policies (NB: savings-cum-life insurance contracts that are linked to specified assets and are exposed to upside and downside risks. Returns of such plans are linked to market performance and the investment risk in investment portfolio is borne entirely by the policyholder). Insurers total earmarked assets for unit-linked life policies amount to around $700 million, which match the insurers’ associated liabilities. Therefore, the tens of thousands unit-linked policyholders are the ones exposed to any haircut and will be the ones affected. 

Then holders of unit-linked combined life-and-savings insurance contracts will be hit heavily?  

That is right. But it can be mitigated, even when there is a financial crisis. To give an example from the time when the financial crisis hit Cyprus in 2011, our firm was managing pension funds of different syndicates. When capital controls were introduced in Cyprus, we said [to the authorities] that we have seven such accounts with about €500,000 each but these are not really seven accounts. They represent 1,000 individual sub-accounts because each deposit account/fund account is for hundreds of individual members of the total pension fund. Each member’s contributions to the pension fund and rights to the fund are for example in one case €17,000 or in another €56,000. We identified all these contributors, submitted their cases to the central bank, and were able to renegotiate the capital control of certain funds.

Would that be a route that insurers in Lebanon should take in your opinion?

I think that it can be one of the possible options to study to mitigate the risk. You and I know very well that most of the life policies in Lebanon are sold in dollars. If someone has a cash value of his policy of $17,000 or of $26,000, whether in unit-linked or in endowment form, these people should not be hit under the capital controls. They can be safeguarded. We in the insurance industry have an opportunity right now to proactively say that these total amounts are really for our thousands of individual policyholders. They can earmark these amounts and protect and ring-fence these values.

As a consulting firm, we have consulted in different jurisdictions on such situations and ways that insurance companies can protect their assets and their policyholders’ funds. Had the levels of exposure to the banking sector been reduced by other admissible assets, the solvency margins might have been sufficient to safeguard both the policyholders’ and the shareholders’ funds. I am very surprised that few insurance companies were exposed to the banks above 50 percent of their total assets without holding reserves against this risk.

What is the average exposure of insurance companies to banks in other jurisdictions by your experience?

Twenty percent to the banking sector.

How do you think the economic crisis will impact the insurance companies in Lebanon on the demand side? Will market demand for general insurance lines, health insurance, and life insurance hold up or do you expect destruction of demand?  

On the medical side, the demand will be maintained, because people buy insurance out of fear. Whether they can afford to buy it or not is a different ballgame. But the appetite to buy [health] insurance will be there. In other products, whether motor or fire, household or marine, demand will be affected tremendously because of the economic crisis.

Going forward a bit into the future, there will be the IFRS 17 regulation as the new global accounting standard for insurance. A first seminar on the new standard was conducted in Lebanon last fall by the Insurance Control Commission. Even if IFRS 17 will now come into force in January 2023 as per the latest delay announced only weeks ago will the new accounting standards also have an impact on the Lebanese insurance companies?

It is right that regarding IFRS 17 everything is being postponed internationally. I would think, however, that before talking about IFRS in general, this time is an opportunity for the insurance industry to reflect and figure out how they can survive this crisis—the financial crisis in Lebanon, compounded with the corona crisis. Those who will emerge from this crisis will be very few companies in my opinion.

So you expect that if there is the long overdue merger wave of Lebanese insurance companies, it will be bound to happen before IFRS 17 kicks in, rather than after?

Definitely. Now that all the cards are on the table, people will have to view the situation. I think within the next month or so, things will be clarified. In short, I expect a massive impact on the insurance sector in Lebanon and a large role for risk professionals and actuaries to play as they help navigate the upcoming systemic shocks.

You are an actuary and also have long been very active in consulting on pensions. Is it possible in your opinion to create a sustainable pension system for the people of Lebanon?

I was very happy to hear that they are talking about seriously reforming the pensions of the civil service and the military because that is costing the government quite a bit. Certainly if there is more [done about] the electricity authority, they can in my opinion easily balance the budget but they have so much to worry about right now that I don’t know what priority they are addressing.

April 28, 2020 0 comments
0 FacebookTwitterPinterestEmail
  • 1
  • …
  • 47
  • 48
  • 49
  • 50
  • 51
  • …
  • 696

Latest Cover

About us

Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

  • Donate
  • Our Purpose
  • Contact Us

Sign up for our newsletter

    • Facebook
    • Twitter
    • Instagram
    • Linkedin
    • Youtube
    Executive Magazine
    • ISSUES
      • Current Issue
      • Past issues
    • BUSINESS
    • ECONOMICS & POLICY
    • OPINION
    • SPECIAL REPORTS
    • EXECUTIVE TALKS
    • MOVEMENTS
      • Change the image
      • Cannes lions
      • Transparency & accountability
      • ECONOMIC ROADMAP
      • Say No to Corruption
      • The Lebanon media development initiative
      • LPSN Policy Asks
      • Advocating the preservation of deposits
    • JOIN US
      • Join our movement
      • Attend our events
      • Receive updates
      • Connect with us
    • DONATE