Society

“Those who tell the stories rule society”

by Mark Helou
written by Mark Helou

The above quote from Plato has never rung more true. At a time when perception is stronger than reality, the people who can tell the stories and influence public opinion are now as powerful as the strongest armies in the world. Heads of media conglomerates are feared and even revered by most heads of state and politicians, who are fully aware that they can ‘make or break’ them.

The power of the media today is such that it can even make or break the image of a whole country. With the proliferation of 24-hour news, satellite TV, social media and the Internet, influencing people’s perceptions of a country has never been easier. Inhabitants of the “global village” are continuously subjected to a stream of movie and TV productions that also contribute to forming numerous stereotypes and images, which they end up perceiving as reality.

 

This is not to say that motion pictures and television are the only, or the most influential media channels, but they are often the channels most able to transcend linguistic, ethnic, social, and cultural barriers. Whether you are watching a Charlie Chaplin or a Steven Spielberg movie in English, Spanish, or Chinese, chances are, you are going to understand the messages behind it and sub-consciously pick up and form what you believe are your own ideas and perceptions.

How a country is perceived by investors and visitors can make the difference between economic prosperity and stagnation – especially for a state such as Lebanon, which is eager to attract investment and rebuild its tourism industry as an economic backbone.

A nationwide thinking process around this issue is all the more relevant today, as Lebanon is at the threshold of an extremely promising touristic season, confirming the country’s potential as a destination of choice for tourists of all nationalities. Its image should thus be optimized to take full advantage of this potential. 

Sadly, the media – especially Hollywood – continues to portray Lebanon as a land of war and violence, perpetuating an image of the country as being unsafe, dominated by extremists, or a haven for terrorists. There are many examples of Hollywood movies such as Syriana, Spy Game, Naked Gun and, more recently, From Paris with Love, in which silver screen stars use Beirut as a metaphor to express a state of mayhem and anarchy. While we might think that this is only done in the context of a movie, and will not have any lasting effect, emphasizing again and again that same message will ultimately affect global opinions of Lebanon, especially in the many without first-hand knowledge.

Shorthand for destruction

The same applies for other media outlets such as TV and newspapers, where Beirut has been constantly used as shorthand for destruction and anarchy. Whether there is intentional malice behind it or not, this further confirms the fact that Beirut remains a byword for chaos. This originated with the stream of horrific images that came out of Beirut during the Lebanese Civil War. Among the first conflicts in the era of 24-hour news and live broadcasting, and also involving foreign deaths and hostages, the 15-year conflict seems to have burned an indelible mark on the city’s reputation.

The fact that Beirut was a sophisticated westernized city in the eyes of the international community made its rapid descent into mayhem all the more striking, rendering it a sensationalist example of a ‘good thing gone bad.’

The interest that the international media had in Lebanon during the war years was such that the terminology “Lebanonization” or “Libanization” even became part of the media and political analysts’ lexicon. Such terms even made it into dictionaries as synonyms for the breakdown of a country into various religious communities.

Believing the hype

But the media can not only break a country’s image; it can also help build it to the extent where the line between fiction and reality often becomes a blur. 

Take the case of the United States: While Hollywood and the US media in general have often portrayed Lebanese and Arabs as violent, backward, and blood-thirsty terrorists, they were able to create an image of the regular American as the quintessential hero in the waiting, always willing to sacrifice himself to save the world. Movies like Armageddon and Independence Day are only a couple of the scores of films that have helped build the image of America, among its citizens at least, as “the land of the free and the home of the brave.”

Westerns also succeeded in the acrobatic task of portraying the settlers of the new world as the “good guys” while their Indian victims were confirmed as all-time villains, and series like “Sex and the City” have established the image of New York as glamorous and romantic, downplaying its darker side.

What the media has effectively done is to entrench the feeling among Americans that they have a responsibility to lead the world, that they are the guardians of humanity. In that sense a cliché becomes a stereotype, and a stereotype becomes a reality for many.

One thing we can learn from Hollywood is that the only way for us to amend Lebanon’s image is by using the same medium that got us here in the first place: the power and reach of the mass media.

Changing scene

So far, there have been a number of sporadic and ad-hoc efforts, some spearheaded by the government and the Ministry of Tourism, and others that came spontaneously or as a result of a particular media’s interest in Lebanon, such as the New York Times article that ranked Lebanon as the number one destination to visit in 2009, the article in Paris Match focusing on Lebanon’s  joie de vivre, or the report on CNN highlighting the fact that Beirut has become a “top city to party in.”

That said, a concerted national effort to develop a clear and holistic communication strategy to rebuild Lebanon’s image is still lacking.

We have to decide how we want Lebanon to be perceived and which key attributes we want communicate. Do we want Lebanon to be seen as a place for those looking to party all night long and enjoy the naughtier side of the country? Do we want Lebanon to be seen as a perfect getaway for family relaxation and for those looking to enjoy its mountains and beaches? Do we want Lebanon to be positioned as a place filled with history, focusing on our archeological heritage, or do we want to position Lebanon as a hub for business and investments instead?

Media campaigns should focus on communicating Lebanon’s positioning and edge, as should politicians and civil servants abroad in all their meetings and conferences.

Seeing how the movies can help build a country’s image, the government must support the local film industry; several home-grown offerings have already started shifting the public perception of Lebanon away from that of a bombed-out haven for terror and fundamentalism.

But more importantly, we as Lebanese citizens should take advantage of the current emergence of new media channels and the drastic decrease in production costs that have come about thanks to the omnipresence of digital technologies.

The global media and communication scene has reached a new stage where anyone can make themselves heard across the globe, and where creating and disseminating impactful content has become accessible to each one of us.

As such, changing existing perceptions or creating new ones becomes only a matter of creativity, a creativity that each Lebanese citizen can exercise in order for us to help successfully build the image that truly reflects the history, values and uniqueness of our country.

 

 

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Society

“War Games”

by Executive Staff
written by Executive Staff

Aid is big business. The wealthy donor governments that belong to the Organization of Economic Cooperation and Development together give around $120 billion annually. In addition to the United Nations, there are a growing number of both international and local non-governmental organizations (NGOs) competing for a piece of this sizeable pie — but very little popular debate over how they spend it.

In her new book “War Games,” Linda Polman seeks to redress this omission through a savage critique of the aid industry. The veteran Dutch journalist accuses aid organizations of continuing the cycle of violence in the countries they are supposed to be assisting, as aid is appropriated by various militias in conflict zones and used to further their own, often bloody, ends.

In Rwanda, for example, Polman claims that the Hutu extremists would not have been able to murder up to a million Tutsis, based from their UN camps in what is now the Democratic Republic of Congo, without the humanitarian benefits they received as refugees. “Without humanitarian aid, the Hutus’ war would almost certainly have grounded to a halt fairly quickly,” she states.

Polman also touches on the issue of bribes, the morally questionable kickbacks that aid organizations often have to offer local militias in order to be able to safely deliver aid in some of the most lawless places in the world. It’s something the people involved want to keep a lid on: “Aid organizations and donors usually prefer to keep silent about the aid to war-torn countries that is extorted or stolen, and there’s no collaborative attempt to quantify the damage,” says Polman.  

Polman argues that ignoring politics when delivering aid is murderous. “Humanitarian crises are almost always political crises, or crises for which only a political solution exists. When donors, militias and armies…play politics with… aid, NGOs cannot afford to be apolitical.”

“War Games” offers a strong argument for aid organizations to engage with their context. But simultaneously, it also unknowingly provides a counter argument as to why aid organizations should be wary of dabbling in politics. What if they get it wrong, or misunderstand a complex situation, as Polman does several times?

For example, in criticizing UNRWA, the UN agency responsible for Palestinian refugees, for supposedly allowing the creation of militant breeding grounds by providing shelter and services to the civilians displaced by the creation of

Israel, she makes the following statement: “When Sabra and Shatila… were attacked by Phalangist militia units in 1982, half the world was incensed, saying the militia had massacred innocent people, while the other half believed the attack was justified because the camps were in fact military bases.” If Polman had done even the most basic research she would know that the armed members of the Palestinian Liberation Organization had left the camp and that the massacre was carried out on an unarmed civilian population. Polman also makes no mention of the Israeli Army’s collaboration in the massacre.

So, what if aid organizations get it wrong politically? Polman argues convincingly that by not engaging they are getting it wrong anyway. The question is not whether we should simply do nothing at all — rather, donors and NGOs need to ask themselves where the balance lies between the positive effects of aid and its exploitation by warring parties. At what point do humanitarian principals cease to be ethical?

Despite the many faults of this book, Polman delivers a stirring polemic that does ask important questions about the aid industry today. Whether aid organizations will seriously take on the debate raised by “War Games” is yet to be seen.  

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Society

Crisis-proof style

by Emma Cosgrove
written by Emma Cosgrove

What does luxury powerhouse Louis Vuitton do as designers step away from haute couture and multi-national brands file for bankruptcy? They throw a party – several in fact.

Still basking in the golden glow of their World Cup triumph – providing the trunk from which the cup itself traveled from Paris to Johannesburg  – the legendry fashion house finally opened its long-awaited Beirut store with a string of soirees and press events. The ostentatious branded trunk facade that covered the Beirut Souqs store whilst it was being prepared came off with a fanfare, perfectly illustrating the statements of brazen confidence from Vuitton’s chief executive officer Yves Carcelle.

“We were the only brand which published double digit growth 2009 worldwide, so yes there was a crisis but we didn’t feel it. We rather have the feeling that each time there is a crisis, that reinforces our market share because people in these periods tend to turn to objects of real value,” said Carcelle at the July 15 opening of the Allenby Street boutique. The Beirut store marks Vuitton’s 453rd store worldwide with regional outlets in Bahrain, Qatar, Abu Dhabi, Riyadh and Jeddah. In addition to the traditional Louis Vuitton luggage, bags and shoes, the brand will also produce a city guide for Beirut, as they do for all of their stores, with restaurants, hotels and activities fitting the brand, which should be available in October. Joseph Ghosn, editor in chief of several Conde Nast Paris websites and a native of Lebanon will be heading the effort.

Vuitton is one of the headlining brands of luxury conglomerate Louis Vuitton Moet Hennessy (LVMH). In 2009 LVMH profits dropped 13 percent, causing group Chairman Bernard Renault to announce that “bling went out of fashion with the crisis.” But Vuitton seems to be one of the few brands not affected by the bling backlash.

Though Louis Vuitton has been growing strongly, the brand’s behavior is congruent with current trends in the luxury fashion world, which is squarely looking east.

In October 2009, Vuitton became one of the first luxury brands to open a store in Ulaanbaatar, Mongolia. The brand is also choosing to upgrade its flagship stores in London and Paris, even in these lean times.

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Society

Carving a slice

by Executive Staff
written by Executive Staff

There are few markets more obstinate to penetration than the automotive industry. To compete with the giants of East and West — Korea and Japan on one side, Europe and the United States on the other — you need either a massive resource base to fund your start-up operations or a full nelson on regional sales, and preferably both, as is the case for government-run manufacturers such as China’s Zhongxing.

So when a new, independent automaker of limited size crops up in a region already thick with competition, take-off is going to be a measured and gradual process.

This has been the story for Britain-based McLaren Automotive, which has worked for two decades to extricate itself from the larger milieu and gain traction as a truly independent manufacturer. From its debut in 1989 to the release of its last road car, the Mercedes-Benz SLR McLaren, the high-performance automaker has always preferred to partner with better-entrenched, more fully equipped brands in the production of its vehicles. Its first car — the McLaren F1, celebrated for almost a decade and a half as the world’s fastest road vehicle — flowed naturally from the McLaren Group’s experience in Formula 1 racing in terms of design and dynamics, but was powered by an engine designed and built by BMW. Later models were built with and distributed by Mercedes-Benz.

The McLaren MP4-12C, set for launch in early summer 2011, breaks this trend. At last the world has access — albeit extremely limited access, as only 1,000 cars are to be released in the first year of production — to a road vehicle that is solely and completely the work of the company that brought the world the F1. Enthusiasts seem unanimous in their predictions that the MP4 will compete with the best in its segment, including the Lamborghini Gallardo, Audi R8, Mercedes-Benz SLS, and most notably, the Ferrari 458 Italia.

At first, this fact seems antithetical. The massive overhead costs of design, testing and development that go into producing a supercar mean that, as often as not, sales of the finished product barely compensate for the resources poured into its manufacture. On some occasions, a supercar costs a company more than it reaps in benefits. So how is it that a micro-manufacturer like McLaren can hope to build its own supercar from scratch, relying exclusively on their own facilities and team, and still profit enough to carry out their stated aim of expanding operations in the future?

The answer: they’re not building it from scratch. The MP4 draws not only inspiration, but much of its technology from its F1 predecessor, including brake steer — a technology which applies the brake to the inside rear wheel during sharp turns, tightening the radius — and a seven speed ‘seamless shift’ dual clutch gearbox. It is a highly scientific car, with every ounce of weight accounted for, in accordance with the company’s oft-repeated motto “everything for a purpose,” and uses a chassis molded from a single piece of carbon fiber, reducing weight without sacrificing strength.

Even the new developments in the vehicle were designed, tested and retested before McLaren fastened a single rivet: a virtual vehicle was built and tested in McLaren’s F1 simulator, which was readjusted for the MP4’s own parameters.

“By the time we began production of our first prototypes, the car was already 60 percent complete,” Ian Gorsuch, regional director for the Middle East, Africa and Asia Pacific, told Executive at a recent media roundtable in Beirut: “We cut our costs down dramatically by simulating the car before we ever physically built it.”

From its earliest beginnings, McLaren has been a piecemeal innovator. It has been a producer of parts, some of which ended up in road cars, others in racecars, and some which found their way into the late Mars Orbiter (after the Orbiter’s unfortunate crash, those pieces now dot the surface of the red planet, while McLaren insists that their technology had nothing to do with the crash). Finally it has come up with enough parts to assemble a complete vehicle.

It’s still a modest step — in the Middle East, the company will limit its distribution to dealers in Saudi Arabia and the United Arab Emirates, restricting its operations in Lebanon to a single service station — but for a maker just stepping out in its own shoes, even modest steps are important ones.

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Society

Q&A – Stefano Macaluso

by Executive Staff
written by Executive Staff

Girard-Perregaux is one of the first of a number of high-end watchmakers to open monobrand outlets in the Beirut Souks. Executive sat down with Girard-Perregaux Vice President Stefano Macaluso recently to talk shop, the economy and the Lebanese market.

E  Monobrand outlets are a new phenomenon in Beirut’s high-end luxury market, and yet we’ve see a number of them cropping up already in the Beirut Souks. Any thoughts on what could be causing this trend?

The idea of monobrand outlets is, as you say, relatively new here in Beirut, and I think it reflects an increased interest by big-name brands in Lebanon and in the Middle East in general. At a time when luxury watchmakers were tallying losses in Europe and the United States, sales soared in this region. Even in Dubai, which suffered its own imploding economic bubble, we had our best year ever for top-end, extremely complicated pieces in 2009.

I think the Middle East continues to hold a lot of potential. Middle Eastern countries will not be affected like European countries, which resorted to big cuts in social investment.

The situation is still complicated in the United States and in Europe, but we are also reacting there, though a little behind our developments in this region, and will shortly be opening a monobrand boutique on Madison Avenue in New York. So the next stage for the brand, even if the market has slowed, is expansion.

E  How long have you had a foothold in Beirut?

Our first contact was [just over] a year ago, after I was invited by Ziad Annan [of A&S Chronora] to discover the location. I fell in love with the city immediately and saw great potential for growth, because as I’ve said, Lebanon was booming even in the face of global recession. With a strong regional partner and a good business climate, it seemed an opportune moment to open our own boutique.

We consider the location [in the Souks] to be very good, even if it is currently under construction. Compared with other sites in the Middle East in particular, I appreciate the architectural approach, as opposed to say that of Dubai, Abu Dhabi or Kuwait, which tend to opt for a more aggressive supermall approach. The Souk is a good compromise between the traditional market, with visibility for every brand, and the sophistication of modern architecture. In all, it feels like a more human approach to commercial development.

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Real Estate

Cityscape speaks – Damac Properties

by Nada Nohra
written by Nada Nohra

Our message over the previous years has been growth, new projects, new demand, but this year it is very much construction and delivery,” says Niall McLoughlin, senior vice president of corporate communications at Damac Properties. With that message, Damac has been marketing every stage of its progress, assuring buyers and investors that the units they bought will be delivered on schedule. Last year, Damac announced that it had 11,313 units under construction. The company has delivered 3,029 in the last 12 months, and will deliver the rest by the end of 2010.

McLoughlin explains that Damac has been working with customers and transferring their investments from longer-term projects to the ones under construction or that are almost completed. “We have approached our customers on a case-by-case basis. It is a winning situation for them because they get the product earlier. It may also be a question of consolidating their portfolio to ease payment terms for them,” says McLoughlin. This strategy has been very successful, as it helped decrease potential payment defaults, which is the last thing either developers or customers want.

The company has also dedicated a new management team to focusing on customer queries, handling them case by case. “Losing a customer is not good for us, and also not good for the customer,” says McLoughlin.

Currently, Damac is not planning any news launches. The company is issuing enabling works contracts for its projects in the United Arab Emirates and Qatar. “By the end of the year, we anticipate awarding two to three main contractor works with a value of over AED 1billion [$272 million],” explains Mc Loughlin.

As for the long term, McLoughlin says the company will be looking to expand regionally, but not before the time is right. “Now the market is not ready for expansion, so our short-term objective is consolidating and constructing what we have launched,” he adds. 

 

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Finance

Regional equity markets

by Executive Editors
written by Executive Editors

Beirut SE  

Current year high: 1,200.49    Current year low: 991.49

>  Review period: Closed – June 22 at 1079.28 Points          Period Change: -1.5%

The MSCI Lebanon index trended lower in a not overly dramatic fashion in the June 2010 review period, leaving all the excitement for Lebanon’s army of devoted football fans. When compared with its high of 1,180.98 points for the first half of 2010, the index softened by just over 100 points. However, the banking sector could show off another victory with a 31% y-o-y rise in its Q1 2010 aggregate net profit of the top 12 lenders. Market cap leader Solidere scored a goal of $189 million net profit last year in a stable performance.

Amman SE  

Current year high: 2,744.07                Current year low: 2,320.14

> Review period: Closed – June 23 at 2,388.94 points          Period Change: -0.5%

Having just passed across a multi-year low of 2,320.14 on June 20, the best wish for the Amman Stock Exchange may be for this to have been rock-bottom for the market and for new stamina to appear after the disappointing first-half. Sadly, endurance training seemed to be of no help to the insurance sector, which dropped 15.2% at the bottom of market trends. Banking, industrial, and services sectors, by contrast, traded range bound with the ASE general index and banking even achieved a tick into positive territory, starting from June 21.

Abu Dhabi SM  

Current year high: 3,239.74                Current year low: 2,467.04

> Review period: Closed – June 23 at 2,551.39 Points                      Period Change: -2.0%

Abu Dhabi’s exchange has dropped a sizeable 7% from the start of 2010, though this decline is only half as steep as the plunge Dubai’s DFM took over the same period. The ADX exhibited some noticeable volatility in June and sector indices fluctuated in uncoordinated trends. The only sector index to end the period in positive territory, however, was the industrial index. Market cap leader Etisalat weakened 2.4% as Methaq Takaful and Gulf Livestock were beaten down 28.4% and 26.8%, respectively. The best gainer was Finance House, up 18.6%. 

Dubai FM  

Current year high: 2,373.37                Current year low: 1,487.93

> Review period: Closed – June 23 at 1551.19 Points           Period Change: -1.8%

The ‘lord of the dip’ award goes hands-down to the Dubai Financial Market for the first half 2010. With the halfway point for 2010 quickly approaching, the DFM was down 14% for the year to date at its June 23 close and danced around 1,500 – levels last seen in February 2009. No vigor, no football competition, no cultural happening seemed to energize the DFM, where a 10.7% climb of Aramex stock was the only upward outlier. The vast majority of shares tended to the red, as did the sector indices, except for transport. 

Kuwait SE  

Current year high: 8,140.20                Current year low: 6,528.60

> Review period: Closed – June 23 at 6,653.00 Points          Period Change: -0.7%

The fact that the Kuwait Stock Exchange closed less than one percent down in the review period cannot soften the harsh realities of the bourse’s massive slide in May, which didn’t stop until the index hit a 15-month low of 6,528 on June 15. It remains to be seen if this will be rock bottom for 2010, or if investor nerves have worn so thin that share price performance in Kuwait will fall further. Banking and industry were better than the general index; real estate and investment underperformed.

Saudi Arabia SE  

Current year high: 6,929.40                Current year low: 5,407.31

> Review period: Closed – June 23 at 6,343.47 Points          Period Change: 3.6%

After its immune system took a hit from various contagions in the second half of May, the Saudi Stock Exchange resurged in June, in a manner of speaking. Compared to its GCC peers, the SSE index was second best performer in the review period and for the year to date it is still the best student in the GCC securities college, with a 3.6% climb. Most SSE sub-indices moved range-bound with the TASI in the review period; a news-driven 23.1% spike in the Energy and Utilities index was the upward exception.

Muscat SM  

Current year high: 6,933.75                Current year low: 5,263.94

> Review period: Closed – June 23 at 6,173.33 Points          Period Change: -1.3%

The Muscat Securities Market had more losers than winners in the review period and the general index seemed to be finding its feet after two months of down pressures. While the industrial sub-index was the June market’s consistent best performer, banking had the most erratic ride. Brokerage Financial Services Co was the MSM’s best individual performer in June and shot up 19.6%, reversing a comparable drop it had suffered in May. National Mineral Water Co found no such mercy, dropping 21.6% from June 1 to 23.

Bahrain SE  

Current year high: 1,613.01                Current year low: 1,390.81

> Review period: Closed – June 23 at 1,413.19 Points          Period Change: -2.6%

Although the BSE’s bow beneath the 1,400 point line between June 15 and June 20 was merely a six-month low, and although the year-to-date performance of minus 3.1% is only the fourth worst in the seven GCC security markets, Bahrain’s investors will still be hoping the second half of 2010 bestows more blessings than the first.  While Esterad Investment fell 28.3% in the review period, a gain of 2.63% was made by Al Salam Bank – Bahrain, the period’s best performer.

Doha SM  

Current year high: 7,801.33                Current year low: 5,731.30

> Review period: Closed – June 23 at 7,072.08 Points          Period Change: 4.2%

Though the Gulf region has no team in the World Cup to bring home glory,  the Qatar Exchange took this month’s trophy for greatest market vigor. After its epic 1,250-point slide between April 13 and May 25, the ensuing gains of June made for a picture perfect V-shaped performance, albeit a V that is still rather short on the upside. The QE’s four sector indices all were positive, with insurance coming out on top as best performer. Was it because the country iterated another energetic bid to host a World Cup (2022)?  

Tunis SE  

Current year high: 4,772.39                Current year low: 3,337.48

> Review period: Closed – June 23 at 4,957.85 Points          Period Change: 0.4%

Minimal volatility and sideways trading at the ceiling of historic performance was the game on the Tunisian Exchange. The period close represented a tiny retreat, by not even 15 points, from a new index peak of 4971.35, which was scaled on June 21. The market reported a smashing success in the initial public offering of cement maker Carthage Cement. The $89 million share offering for 49.8% in the company’s stock was oversubscribed more than 13 times and the stock debuted on June 22 with a first-day change of 26.3% when compared with the issue price.

Casablanca SE  

Current year high: 12,457.59              Current year low: 9,997.56

> Review period: Closed – June 23 at 12,055.36 Points        Period Change: -0.1%

The June 2010 match between bulls and bears on the Casablanca Stock Exchange was a draw. As the impact of the downturn in most global markets in late May caused the MASI to correct from record highs of almost 12,500 points, the optimists dominated on the pitch in the first eight sessions of the review period, but the bears came back in the second eight sessions for a flat net balance. Market cap leader Maroc Telecom advanced 4.7%, and leading bank Attijariwafa dropped 1.8%.  

Egypt CASE  

Current year high: 7,603.04                Current year low: 5,229.40

> Review period: Closed – June 23 at 6,319.00 Points                      Period Change: -3.5%

The highest volatility in North African markets marked the flow of trade on the Egyptian Stock Exchange in the June 2010 review period. After a massive drop and sharp rebound between May 18 and 31 into the mid 6,500 range, the EGX 30 fell more than 300 points to June 10, recovered by almost exactly the same point score, and weakened again. Telecom Egypt managed a flat performance but Orascom Telecom lost 14.7% as analysts questioned its planned divestment from Algeria.

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Feature

A species sinks

by Executive Editors
written by Executive Editors

Blame it on the sushi. The rising popularity of the Japanese delicacy has brought the northern bluefin tuna to the brink of extinction, while at the same time profoundly altering the dynamics of fishing in the Mediterranean.

On June 9, the European Commission closed the Mediterranean bluefin tuna season, which had opened just three weeks earlier, because the annual quota had already been caught — predominantly by the ultra-efficient industrial fishing vessels sailed by Spain and France. At 13,500 tonnes, the 2010 quota was already set 40 percent lower than 2009 — a concession to environmental organizations, which had argued for a complete ban on bluefin fishing this year. For them, the European Union’s decision to halt bluefin fishing is too little, too late.

The Mediterranean’s stock of bluefin has shrunk to less than 15 percent of its original size due to overfishing.

“Bluefin tuna must be given a break,” said Sergi Tudela, head of fisheries at the World Wildlife Federation — Mediterranean. He advocates a global trade ban as the only way to ensure a sustainable tuna fishing industry in the Mediterranean. But the latest fishing ban applies only to EU countries — non-European fishermen will continue to fish the waters. Greenpeace believes that European boats will circumvent the ban by flying non-EU flags and gravitating to territorial waters off the North African coast, which are harder to regulate. 

Japan, which receives around 80 percent of the world’s tuna catch, has repeatedly moved to block an international tuna trade ban by the United Nations. Similarly, few Mediterranean countries are volunteering to give up a lucrative source of income, as tuna prices have shot up in recent years with the global popularity of sushi. A ton of the fish now sells for $1,000, up from $300 in 2005.

On the other side of the coin, declining supplies have had a deep impact on local fishing communities, especially in North Africa, where fishermen employ smaller vessels and outdated technology. In Morocco, where fishing is a pillar of the agricultural industry, tuna catches dropped 96 percent between 2006 and 2007, from 8,800 tons to 343 tons, leading to the discontinuation of local tinned tuna brand Tam. 

Some North African countries have increased measures to protect their dwindling fish resources. In April 2010, Tunisia passed a bill aimed at preventing illegal fishing in its territorial waters, where a tuna recovery program was initiated in the summer of 2009. Foreigners found fishing in these waters will be fined up to 300,000 dinars ($196,860), while Tunisian fisherman will be penalized up to 100,000 dinars ($65,620).

However, Africa remains a weak spot for the prevention of bluefin exploitation. The Gulf of Sidra off Libya, previously the largest breeding ground for Mediterranean bluefin, has been identified as the greatest site of illegal fishing in recent years, and yields approximately 40 percent of total bluefin catch.

While Libya has relatively scant fishing production itself, the country sells major European companies access to these waters. As a result, it has been one of the most vocal opponents of a bluefin fishing ban, which it believes disadvantages the developing nations that rely on the trade. 

At the Convention on International Trade in Endangered Species held in March 2010, Libya’s delegate forced a vote on the matter before any debate had taken place. The result was 68 votes against and 20 for, with 30 abstentions, clearly demonstrating that “governments are not ready to adopt trade bans as a way to protect species,” a spokesman for the UN told international press. In the minds of environmentalists, this nearsightedness has sealed the fate of the bluefin tuna. 

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Economics & Policy

For your information

by Executive Editors
written by Executive Editors

Inking free trade

Lebanon, Syria, Jordan and Turkey came to an agreement June 10 to allow the free flow of goods between the four nations. Under the deal a “Cooperation Council” will be set up to tackle long-term strategic planning and implement a free movement zone. The agreement also included the lifting of visa obligations for individuals traveling between the countries. The deal was agreed by the foreign ministers of each country on the sides of a Turkish-Arab cooperation conference in Istanbul. The statement issued also stated that Turkey and Lebanon were required to complete a bilateral agreement before the multilateral agreement could go ahead. Three days later Lebanon and Syria also inked 15 memorandums and two executive programs covering the environment, consumer protection, agriculture, tourism, culture, justice, education, higher education, economics and vocational training.

Budget steps closer to approval

After several months of delays and almost a full five months past the constitutionally mandated deadline for Parliament to ratify a national budget, the Council of Ministers approved a version of the budget that was then passed on to Parliament for deliberation. If passed, the budget will be the first the country has seen since 2005. The draft budget was first submitted in April by the finance ministry and has been heavily debated by the opposition, specifically Telecom Minister Charbel Nahas and Speaker of Parliament Nabih Berri, who raised concerns about off-budget items and budget increases, respectively.  The proposal itself contained a total deficit of $4.3 billion based on a projection of  $9.2 billion in revenues — an 8.6 percent rise on 2009 — and $13.4 billion in expenditures. A total of $4.3 billion will be spent on servicing Lebanon’s public debt, which reached $51.48 at the end of April according to the latest available figures from the Association of Banks in Lebanon, constituting a year-on-year rise of 7.7 percent. The total debt at the end of the year according to the proposed budget is estimated to reach $55.18 billion, or a debt-to-GDP ratio of 147.47 percent, based on a estimated real growth of 4.5 percent and an inflation rate of 3.7 percent. According to the Central Administration for Statistics, Lebanon’s consumer price index, the primary indicator of inflation, had risen by 4.9 percent year-on-year as of the end of May.

A new plan for power

The Council of Ministers, Lebanon’s cabinet, approved a proposal on June 21 to overhaul and reform the country’s decrepit electricity sector. The plan, originally proposed by Minister of Energy and Water Gebran Bassil in March, lays out a 10-point, four-year agenda to move Lebanon toward producing more electricity through cheaper and more environmentally friendly natural gas, as opposed to the current use of fuel oil. The plan aims to increase the country’s production capacity from the current 1,600 megawatts (MW) to 4,000 MW by 2014, and then to 5,000 MW in 2015.

By 2014 it is envisioned that the country will enjoy 24-hour electricity. As part of the plan, the loss-making sector should be breaking-even by 2014 and generate a profit the following year. This would be achieved through cost cutting measures associated with weaning off fuel oil, and increasing the tariff structure of Électricité du Liban (EDL), Lebanon’s publicly owned electricity provider. The strategy earmarks a total of $4.87 billion to boost production and will be funded by several sources: the Lebanese government ($1.55 billion), the private sector ($2.32 billion) and donor countries ($1 billion). However, for all of the elements of the plan to be implemented, Bassil notes that several decisions will need to be approved by himself, EDL, the cabinet and the Parliament.

According to the energy ministry, the Lebanese pay around $700 million to EDL every year and $1.4 billion towards the private generation of electricity.  “If we don’t decrease the debts after reducing the cost of generation, we would go to $650 million in 2014 as direct losses to the treasury,” said Bassil. Both the finance minister and the International Monetary Fund have also stated that they support an increase in the price of electricity, although Bassil acknowledged the poor and the productive sectors will probably have to be compensated in some way. The energy minister also stated that renewable energy will make up 12 percent of the energy portfolio by 2020, a target first announced by the prime minister at the 2009 United Nations Climate Change Conference in Copenhagen. He added that the high possibility of finding gas offshore was a major factor in deciding to transition to more natural gas production in the plan. A law to regulate the exploration of gas in the country was before the Council of Ministers as Executive went to press.

Broadband: almost there…

Lebanon’s telecom sector is set to receive a boost from the government’s broadband infrastructure project, the first phase of which Minister of Telecoms Charbel Nahas announced on June 15 will cost $66 million. A spokesman for the ministry confirmed, on June 22, that a request for proposals would be issued in a matter of days . In January the Minister estimated that the much-anticipated project would total $166 million, then revised that figure down to $92.9 million in April. In March, Executive cited telecommunications experts at the International Telecommunications Union, the United Nations agency for telecommunications, as stating that the project should cost no more than $40 million. Anders Lindblad, president of Ericsson in the Middle East, confirmed that the project would constitute the “highways” or the national fiber-optic backbone, but did not include the access layer — the final crucial link between telecommunications infrastructure and the user which is still being studied by the ministry. 

“This part [highways], I assume will be public sector and I think that is a sound decision because there is a lot of money going into [it],” added Lindblad.  Nahas estimated that the project would need another 12 months to be completed and stated that in the 2011 budget “there will be a displacement of the tax burden on the telecom price structure,” adding that $800 million of the approximately $1.2 billion transferred to the treasury from the telecom sector last year was in the form of taxes; in a $160 million accounting discrepancy, the finance ministry stated that the total transfer from telecoms was $1.36 billion.

Lebanon praised and chided

The International Monetary Fund has concluded their annual consultation mission with Lebanese policy makers, including the Minister of Finance Raya el- Hassan, Central Bank Governor Riad Salameh, President of the finance commission  Ibrahim Kanaan and others.  “If the trend continues, [real] growth could reach 8 percent or even a bit more,” said Andreas Bauer, mission chief for Lebanon at a press conference alongside Hassan and Salameh.  “We have to caution that despite the progress made the vulnerabilities in Lebanon are still very high,” added Bauer. “There has been little progress on the structural side to address some of the bottlenecks and to strengthen the economic institutions in Lebanon.” The mission identified two main challenges for the country: to manage the strong economy with caution to make sure potential risks such as high inflation do not materialize, and to implement long delayed reforms to ensure the sustainability of the current economic growth. 

The IMF later issued further recommendations that advised Banque du Liban (BDL), Lebanon’s central bank, to privatize its non-financial assets, including Middle Eastern Airlines and its real estate portfolio, to improve its financial balance. Bauer also cautioned that the rise in real estate prices, the sector’s expansion and the amount of credit allocated to it should be watched “carefully.”  Using the finance ministry’s latest gross domestic product estimate (year-end 2009) and the BDL’s latest available figures on loans to the sector (February 2010), total credit extended to real estate in Lebanon is equivalent to some 33 percent of the economy. Speaking with Executive recently, Central Bank Governor Riad Salameh revised upward his previous estimate, from May, that real estate constituted 18 percent of total loans in the country.  “It might be one third, in fact, of the loan portfolio but it does not represent more than 10 percent of the total balance sheet of the banks,” he said. “Therefore, [with] the liquidity being very high in the banking sector, you do not have a situation of leveraging and the risk of bubbles.”

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Real estate

For your information

by Executive Editors
written by Executive Editors

Lebanon’s real estate sector forges ahead

Total real estate transactions in Lebanon increased 39.5 percent in the first five months of 2010 compared to the same period in 2009. In that time the average real estate sale value jumped 47.2 percent and the number of construction permits rose 53.7 percent, according to Bank Audi’s June real estate report. The greatest indicator of demand, said the report, was the doubling of total real estate sales over the five months — between 2004 and 2009, average growth for this period was 19.5 percent. Lebanese residents and expatriates made up 85 to 90 percent of total demand, while the amount of sales to non-Lebanese grew by 10.7 percent compared to last year, according to the General Directorate of Land Registry and Cadastre.  Housing loans added up to $3.1 billion, thus considerably helping Lebanese residents’ purchasing power, said the report, while noting that these loans take up only 2.5 percent of banks’ balance sheets in Lebanon.

Solidere rakes in record revenue

Solidere, Lebanon’s largest property developer, recorded record revenues for 2009, hitting $336 million last year, up 17.5 percent year-on-year, according to the latest figures released on June 21 by BLOMInvest, the investment arm of BLOM Bank. The number matched BLOMInvest’s expectation of $340 million for the year and was mainly driven by land sales, which made up 91 percent of revenues. Rental revenues increased from $22 million in 2008 to $27 million in 2009, and this year are expected to draw a greater proportion of rental income in line with the recent full opening of the Beirut Souks retail project. Gross income rose 13 percent to reach $234 million, while net income grew only 3 percent, totaling $189 million, compared to $183 million in 2008. Liquidity dropped to $114 million due to necessary dividend payments and payouts for new projects.

More space to grow

Construction permits issued in the first four months of this year covered 5.1 million square meters, a 56.5 percent expansion compared to the same period a year ago, said Albert Aoun, chief executive officer of International Fairs and Promotions, at the opening of the 15th edition of the Project Lebanon exhibition last month at BIEL. Aoun, whose firm organized the event, said in his speech that the booming real estate sector in the country has not been affected by the credit crisis. Project Lebanon showcased regional and international construction, building materials, equipment and technology firms and drew some 600 exhibitors – the largest number to date by a margin of nearly 25 percent.

Noor International’s big talk in the south

Noor International Holding announced in mid June plans to build a residential project of 74 homes and 444 apartment units in the southern district of Azza, 62 kilometers south of Beirut. If construction actually begins, this will be the first project in the south of the country for the Lebanese developer, which has opened an office in Nabatiyeh. Other recently announced Nour projects include the “Cedar Island” off the coast of Lebanon and the “Arab Star Islands” off the coast of Syria, intended to offer “luxury” living communities on artificially created islands. Neither project, however, has yet to progress much beyond blueprints on a page, despite the fanfare.

Egyptian and Syrian developers join forces

Egypt’s fourth largest developer by market value, Six of October Development and Investment (SODIC), will acquire 50 percent of the Syrian developer Palmyra in a $40.5 million deal, according to a press release issued by the Egypt Stock Exchange last month. The newly formed Palmyra-SODIC, financially advised by EFG Hermes Syria, will be managed by SODIC and plans to develop several residential, retail and commercial projects in and around Cairo. “With a population of 20 million, strong economic fundamentals, an underserved real estate market and a strong and reputable partner, we are extremely optimistic about the future of this venture. We believe there’s a lot of value to be generated,” said Maher Maksoud, SODIC’s chief executive officer. Palmyra is a subsidiary of MAS Economic Group, and although it has 2.6 million square meters of land in Damascus, Aleppo, and Lattakia, its only existing project so far is a 169 villa residential compound near the periphery of Damascus, due to be completed by 2012. Real estate exchange set to open in Dubai

The first specialized real estate exchange in the world, trading asset-backed securities in the sector, plans to open branches in Dubai and London. The Irex Group, a Canadian company, announced in a press release last month that it will create and run a marketplace which will list and trade assets in real estate, functioning in a manner similar to a stock exchange. The Irex exchange branches should be open by 2012. All securities listed on the exchange will be approved and licensed by the appropriate government figures, according to the group, which is now in the process of seeking approval from the Dubai government to set up its MENA exchange branch there. Safar al-Harthi, executive chairman of the Irex Group, says that the company has been working on the real estate exchange for 10 years and is now in a position to set it up in the Gulf. “Dubai is the preferred location for the regional branch of the real estate exchange due to its infrastructure and regulatory framework,” he said, adding that the new mechanism will help developers through the credit crisis by offering financial instruments, such as real estate investment trusts, which will increase regulation and confidence among market players.

Concerns raised at real estate forum

The first edition of the Lebanon Property Investment Forum ‘Estate Lebanon 2010’ saw market experts discuss property-related issues, such as the effect of the global and regional financial crisis on the Lebanese real estate sector, property market trends in the country, regulatory framework and urban planning issues. In the first panel entitled “The Fundamentals of the Lebanese Real Estate Sector,” while most of the speakers expressed confidence in the real estate market and the health of the sector, Nassib Ghobril, head of economic research and analysis at Byblos expressed some concerns. Ghobril said he expected growth in the Lebanese property market to slow as expatriates, who used to represent a major share of the market, are finding Lebanese properties expensive and therefore may begin looking elsewhere for other opportunities. He added that there is a high level of land speculation that will hurt the market, in addition to the lack of a price index and adequate data. “No one realizes there is a bubble until it bursts,” he said.

Top award for world’s tallest tower

Less than six months after it opened, the Burj Khalifa in Dubai has won one of the Council on Tall Buildings and Urban Habitat’s awards for ‘Best Tall Building’, according to Emirates Business.  The daily also reported that service charges at the world’s tallest tower are $14.4 per square foot for residential units and $15.16 per square foot for office units. Mohanad Alwadiya, managing director of Harbor Real Estate, told the paper: “If you compare the total maintenance and service charges of Burj Khalifa to other luxurious projects in town, you’ll find that it is not the highest, which is quite impressive, as everyone was expecting the Burj Khalifa charges to break all records in terms of maintenance and service charges.”  Real estate brokers informed Emirates Business that most owners of the units, who all paid in cash, do not want to sell but would rather lease their units for now, as they expect prices to rise. Alwadiya said the current market price for residential units, capped at $1143 per square foot, is higher than the original price issued by Emaar, the Dubai developer that build the tower, which set a maximum of $980 per square foot. According to Gulf News, real estate ads are asking for $81,700 as the starting price of a two-bedroom apartment.

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