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Best SellersUncategorized

Power play

by Samia Jouzi April 6, 2000
written by Samia Jouzi

Abdul Jessani is reveling in newfound
independence. “Any profit
or loss is now all ours,” says the
confident first chairman of Unilever
Levant. Jessani came to Lebanon two years
ago to set up a regional subsidiary of
Unilever, the world’s largest producer of
branded products, including Lipton tea,
Signal toothpaste and Lux soap. Global
revenues totaled $45.8 billion last year.
Jessani’s arrival followed a massive corporate
restructuring of the company.

Decisions concerning international markets
were moved from the European
boardroom to the regional headquarters.
The UK-based Export Division, previously
responsible for handling regional markets
through a myriad of local distributors, was
dismantled. Today, Unilever supplies the
capital, key human resources and global
brand strategy while the local outfits are
responsible for marketing strategies and
turning profits in their respective territories.

Jessani now sits at the helm of Unilever
for Jordan, Syria and Lebanon, where he is
responsible for the performance of 16 key
brands. The firm’s rise or fall in this part of the world is his responsibility and Jessani
relishes the challenge. His sales target for
the Levant is $150 million by 2003, up
from less than $20 million in 1998, a very
ambitious goal considering that the region
is in the midst of a recession. That figure is
based on expectations of grabbing at least
25% of the $600-million Levant market
for product categories where Unilever
competes here. So far he is on target, having
increased sales by 200% in the first
two years.

How did he do it? Jessani reduced
Unilever Levant’s portfolio of brands from
44 to 16, to focus on brands that have the
greatest potential for growth. Products like
Ragu spaghetti sauce, Timotei shampoo
and Gibbs Sport aftershave were dropped.
The move preceded a similar restructuring
by the mother company. Over the next five
years, Unilever will reduce its brand portfolio
from 1600 down to 400.

“Our experience has shown that, when we
focus on a more limited number of brands,
we excel. If you have big brands, then you
have an advantage of scale in terms of production
and marketing costs and an advantage
in distribution. If you look at our big
brands, you notice that they are more profitable,”
says Jessani.

Unilever has boosted local manufacturing
for specific ‘champion brands’ products,
thereby reducing import costs. Some new
products have also been added to the local
manufacturing line-up.

Two years ago, Unilever manufactured
from one factory in Lebanon producing
only Lifebuoy soap. But since Jessani’s
arrival, the company acquired a second
factory. Now the company produces Lux
soap, Comfort fabric softener, Jif, Sunsilk
and Organics shampoo. In Syria, where the
company manufactures Sunsilk shampoo,
Omo and Surf laundry detergent and
Signal toothpaste, it has increased its production
of Sunsilk from 200 to 1000 metric
tons in the last two years. Unilever has
a total of six factories in the Levant.

Jessani has also streamlined the manufacturing
operations by reducing the number
of work shifts, changing the plant layouts
and machinery, designing systems
that reduce wastage and reorganizing loading
and unloading procedures. “We have cut a lot of costs at the factory and from the supply
chain,” says Jessani. With manufacturing
costs reduced, the company has been
able to reduce prices on brands like Omo at
a time when sluggish economies have cut
into people’s purchasing power. In Syria, the
shop price of the 2.7kg pack of Omo laundry
detergent was cut to 235 Syrian
pounds, just 10% more than local brands
and 20% cheaper than the only other foreign
brand produced under license in Syria,
Obegi’s Persil. But Jessani stresses that
price cutting must be selective so as not to
harm brand image.

Unilever Levant has also begun offering
more affordable options. About a year ago,
it started importing Good Morning, an
olive oil based soap, which is manufactured
at its sister company’s plant in Egypt
and is 40% cheaper than Lux. According to
Jessani, the brand has proven to be a strong
performer in Syria because it is less expensive
and superior to local competitors.

The company is also reorganizing its
imports, which include Dove soap,
Impulse deodorant, Close Up toothpaste,
Lipton tea and Vaseline. The breadth of
Unilever’s network can make imports a
more viable and cheaper alternative than
manufacturing. “We went through our
inventory across the world and checked
which brands were the most relevant for us,
which would suit our requirements best,”
says Jessani. For example, he found that the
cheapest way to supply the Jordanian market
with Organics shampoo was to import it
from Saudi Arabia, where it is manufactured. A trade agreement between those
two countries means that tariffs are near
zero. Unilever has also changed the marketing
strategy of some key products, like
Lipton tea and Vaseline.

So far, Jessani’s measures to boost sales
have had mixed results. On the positive
side, the market share of Lux soap has
increased in Lebanon from 8.6% in the
spring of 1998 to 10.3% by the fall of last
year, according to a retail audit conducted
by AMER Research. (AMER’s bi-monthly
retail studies were taken from surveys of
medium-sized supermarkets and did not
include statistics from hypermarkets or
cooperatives prior to 2000). The company
made this gain by keeping the price of Lux
down and hiring former Miss Lebanon,
Joelle Bohlok, to promote the product.
“They pushed Lux into the top three in the
soap category in Lebanon. They used to be
well behind,” says Georges Obegi, president
and CEO of Obegi Consumer Products. As
producers of everything from Persil laundry
detergent to Fa soap, the Obegis are one of
Unilever Levant’s main competitors.

Today, says Jessani, Unilever is the
Levantine leader in the sale of personal
wash products. With Dove covering the
premium market, Lux covering the middle
ground, and Lifebuoy and Good Morning
at the bottom end of the market (see table),
Unilever had carved out a 19.7% share of
the Lebanese soap market by October of
last year, according to AMER. This compares
with a 15.7% market share in early
spring of 1998. By contrast, the share of
Procter & Gamble (P&G), with their
Camay and Zest brands of soap, declined
from 26.5% to 17.3%.

In Lebanon, the company has also managed
to push up the local market share of
Comfort fabric softener from 48.5% to 56.2%
in the same time period. By manufacturing
locally, Unilever has drastically
reduced shipping costs, which were high
because of the bulkiness of the products. In
Syria, says Jessani, sales of Sunsilk shampoo
have increased nearly ten times while in
Jordan it’s the leading brand with a 22.5%
market share.

But in fact, not all
Unilever bets have
paid off. While demand for Sunsilk
in Jordan and Syria
has been strong, the
brand’s performance
in Lebanon
has been disappointing.
According to
AMER, the brand
controls just 1.5% of
the market. Results
were so poor that
Jessani was recently
forced to relaunch
the product.

Organics shampoo,
another major Unilever brand, has
made some gains in Lebanon and Jordan, but
is still struggling with less than a 7% share in
both countries.

“Organics achieved some market share
gains in Lebanon, but not as much as they
had been expecting,” says Nazar Najarian,
the general manager of Cosmaline, a Sarraf
Group company. “The brand’s message,
‘health from the roots’, is not unique.
Procter & Gamble has already used it. It
made Unilever look like imitators, not
innovators.” Locally, Unilever has a long
way to go if it wants to challenge P&G’s
near dominant position in the shampoo
market. The three Unilever brands of
shampoo, Sunsilk, Organics and Timotei,
control just 7.4% of the market, compared
to P&G’s 36.7% with Head and
Shoulders, Pantene and Pert Plus.

By its own admission, Unilever needs to
pay more attention to the lucrative detergent
business in Syria. It already cut the price of
Omo but it’s still not clear whether the
move has helped the brand retain its estimated
15% share of the market against a
strong push by Obegi to increase Persil’s
5%. In Lebanon, where a tiny number of well-established brands dominate the market,
Unilever has decided against entering
the race for the time being. “Unilever is not
a competitor. Persil, Ariel and Bold have
90% of the market,” says Nadim Tabet,
managing director of Transmediterranean
that distributes P&G products. Only in
Jordan has the company been successful in
marketing detergents.

Unilever’s
more middle-range brand Surf, with a
12.4% share, is the
third most popular
detergent, behind
Sar with 20.2% and Persil at 13.2%, according to AMER’s figures.

Coupled with Omo’s
7.1%, Unilever has
the second best selling
portfolio of detergents there.

Jessani might
introduce new products
to the market, though he declined to say
which ones. The Levant market for all
product areas where Unilever international
competes is about $1 billion, compared to
the $600-million market Jessani is currently
fighting over. Bringing in a few more key
products could provide a boost.

Despite Unilever’s strength as a multinational,
the future won’t be an easy ride for
Jessani. Competition in the region is getting
more fierce. L’Oreal has opened its own
offices in Lebanon and there are strong
rumors that Colgate-Palmolive will follow
suit. P&G reached an exclusive local
distribution agreement with the Joud trading
company in Syria six months ago.
Joud has assembled and trained a 100 person
sales and distribution team and has a
sales target of $10 million for this year.

Jessani is also looking east.
Unilever’s sales are divided about equally
between the three countries. But with a
population that is nearly double that of
Lebanon and Jordan combined, Jessani
feels that Syria really represents the greatest
potential for the future. All that is needed
now is for the economy to liberalize.
Jessani is betting it will.

April 6, 2000 0 comments
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Best Sellers

One step ahead

by Hadi khatib April 6, 2000
written by Hadi khatib

Changes are afoot in the country to
the east. A serious debate is underway
in Syria – one of the last bastions of
Soviet-style central planning – about economic
liberalization, opening up borders and
making it easier for foreign companies to
invest. Two years ago, the country signed the
Arab free-trade zone agreement, which will
require it to reduce trade barriers on other
Arab states’ goods to zero within a decade.

Syria is also considering entry into the
European Association Agreement, which will
require tariffs on European goods to be
phased out over a ten-year period. Free trade
spells trouble for an array of inefficient public
and private sector companies, which have
been living off the luxury of high import barriers.

In the global economy, only the fittest survive,
and there is one Syrian company that is taking
heed. Joud, one of the largest trade and manufacturing
firms in Syria, with over
1,500 employees and annual revenues
in excess of $115 million, has
proven itself capable of adapting to
change. Whenever a new opportunity
crops up, Joud takes advantage
of it. And now it is getting
ready to compete in a market-driven economy.

Established in 1933 by Mohammed Joud,
an orphan who traveled between Syria and
Lebanon trading apples and flour, the company
rose from humble beginnings and now
commands a hefty portfolio of business
activities. It is one of the country’s biggest
traders in foodstuffs, animal feed, steel,
wood and heating equipment. The company
is the official importer and distributor of
Goodyear and Fulda tires and manufactures
Mandarin, Syria’s number one soft drink.

Joud also produces a range of home appliances,
including refrigerators, washing
machines, gas and electric ranges and
microwaves under the Penguin, Hi Life and
Riviera brand names.

How did the company get so big, especially
in an economy under heavy state control? By
anticipating the market and being the first to
take advantage of new opportunities. Today,
many of Joud’s most lucrative lines of business
are in areas that were in the strict
domain of the public sector. In 1975, when
the government opened up the manufacturing
of refrigerators to the private sector,
Joud wasted no time stepping into the business.
It formed a partnership with Penguin,
another private firm, built a factory and
within a year had rolled its first refrigerator
off the assembly line. In 1982, the line of
products was expanded to include freezers,
washing machines, gas and electric ranges, all
under the Penguin name. With demand rising,
a smaller second factory was opened in
Latakia in 1984.

In the early 1990s, two new opportunities
arose. The Syrian government passed
investment law number ten, which made it
cheaper and easier to import industrial
machinery, and began phasing out the use of
CFC (Freon)-producing appliances. Joud
spotted an untapped market. It wanted to use
the new investment law to build the country’s
first factory capable of producing appliances
compliant with the new regulations, but
its partner Penguin was not interested. “We
couldn’t reach an agreement with Penguin to
move to a bigger plant, and we felt we had to
satisfy the demands of the market, so we went
solo,” says Farouk Joud, general manager of
industrial operations. Joud formed another
company called Riviera and launched
Hi Life, Syria’s first brand of CFC-free
refrigerators and the first local manufacturer
to become ISO 9002 certified.

Today, Joud’s home appliance division
earns $25 million in revenues per year.
Thanks, in part, to a $450,000 per year
advertising budget, Joud claims that both its
Penguin and Hi Life brands control 30% to
35% of the 100,000-unit-per-year refrigerator
market. Its competitors, Al Hafez and the
state-owned Barada, each control a further
30% share, although Al Hafez says it produces
60,000 refrigerators a year (see “Chillin’
with the Big Boys,” February 2000). Joud also
maintains that its Riviera washing machines,
produced under the license of Italian manufacturer
Zerowatt, have carved a commanding
70% market share, and its microwaves,
despite having been in the market for only
three years, a 60% share.

Another opportunity that Joud wasted no
time in seizing was the government’s decision,
in the early 1990s, to reopen trade in
food items to the private sector – an area that
had been under the government’s tight control
since 1965. Today, Joud’s foodstuffs
division earns more than $20 million in revenue
annually. It is the importer of such popular
brands as St Louis sugar, Al Malak coffee,
and Chiquita bananas, while nearly 12%
of the division’s revenues come from exports
of locally produced olive oil, apples, lemons,
limes, oranges and seeds to Russia, Spain and
other Arab countries. With a 40% market
share, Joud’s only serious competitor in the
trade is Akhrass with 55%. “We are in every
Syrian kitchen, because my father taught me
how to weigh an honest 200 grams and
instilled the fear of God in me,” says Sobhi
Dib Joud, CEO of Joud and the eldest son of
the company’s founder.

The government also freed up the import
of animal feed to the private sector. Sure
enough, Joud was there. It now sells around
$30 million per year of animal feed, most of
which is imported in the form of yellow corn,
barley, meat meal, fishmeal and soya bean
meal from Belgium and France. Of this trade,
$4 million is by direct export to other countries.

Mohammed Joud, vice president, started
that division in 1992. Another example of
Joud taking advantage of new opportunities
was its entry into the tire business in 1994.
The company became the official importer
and distributor of Goodyear and Fulda
tires. Today, this division generates $3.7 million
a year in revenues, or a 33% share of the
domestic truck tire market and 15% for
farm vehicles.

One of Joud’s most dramatic success stories
has been Mandarin. With the international
cola heavyweights out of the Syrian
market due to import restrictions, Joud has
been able to make Mandarin the number
one brand, pushing sales from $6.6 million
in 1993 to $22 million last year. Mandarin,
the company claims, has a 39% local market
share, just ahead of the number two brand
Cadbury Schweppes, which has a 30% to
35% market share. Much of the soft drink’s
success, argues Haitham Joud, manager of
the soft drinks division, stems from the
nationwide direct distribution network. “In
Syria, once you improve your distribution
and marketing network, you exceed your
competitors,” says Haitham. Another reason
for Mandarin’s success is the diversity of
selection. “Joud has 12 flavors for all tastes
where we only produce three or four flavors,”
says Sidky Lyousfi, general manager of a factory
that produces Cadbury Schweppes.

Now, with economic liberalization on the
horizon, Joud is adding new feathers to its
hat. Two years ago, when Syria signed the
Arab Free Trade Agreement, Procter &
Gamble found the 16 million consumer
market a golden opportunity. For the first
time, the US-based multinational will be able
to import a multitude of brands into Syria –
including Pantene, Pert Plus, Always, Head
& Shoulders, Camay, Zest, Ariel, Tide and
YES – which it has already been producing
at its Saudi and Lebanese factories. The
international heavyweight chose Joud to be
its representative in this important new
market. “We had several criteria that we
presented to five distributors we picked
from hundreds who originally applied,”
says Ziad Chabaan, manager of manufacturing
at P&G Lebanon. “Out of five, we
picked Joud, because it was the company
best suited to our criteria.”

Joud is now P&G’s sole distributor in Syria
for the next 20 years or more. The company
has been busy building a 100-man sales
team, trained directly by P&G personnel, and
the multinational’s products have already hit
the shelves. “We will focus on diapers, detergents
and shampoo, with a sales goal of $10
million in 2000 and double that in 2001,”
says a confident Haitham. P&G will benefit by
being able to cross-advertise using Joud’s
portfolio of products.

Working with P&G will allow Joud to
improve its long-term planning, management
and distribution know-how. Joud will also be
able to attract contracts from other multinationals,
much in the way that Obegi in
Lebanon won the sole distribution
rights for McDonald’s through its
nearly 25-year connection with the
German-based Henkel corporation
(see “Can’t get enough,” March
2000). “P&G has very good products.
Joud, as a distributor, is very
good,” says Georges Obegi, chairman
of Obegi Consumer Products,
makers of everything from Persil
laundry detergent to Al Wadi Al
Akhdar canned foods. “They’re
professional. We’re not active in
diapers or shampoo in Syria. In
detergents, P&G Syria isn’t active
yet, but when they are, they’ll be a
challenge.”

Another new venture for Joud
was its 1995 partnership with the
Lebanese company BD&A, the
official representatives of Saatchi &
Saatchi (S&S) Middle East. That
deal placed the skills of a dynamic
international advertising firm at the company’s disposal. Today, the S&S
office in Damascus is mostly working for
Joud, helping it build strong brand images.
But in the future, there is significant potential
for the advertising firm to expand its
activities there. That will mean a new source
of profits for Joud.

Internationally, S&S focuses mainly on
big corporate entities like banks and insurance
companies. These sectors of the Syrian economy
are in the hands of the public sector. But what will happen
when the government finally allows the private
sector to enter these fields, like it did with
refrigerators, foodstuffs and animal feed?

“We will be partnered with a world-renowned
media company which will give us
a big advantage in serving those corporations
before any other media companies enter the
market,” says Haitham.

Another future plus for the company is its
position as an advisor for British American
Tobacco (BAT), manufacturers of such cigarette
brands as Viceroy, Lucky and Kent.
Currently, imports represent just 10% of the
tobacco market in Syria, and are controlled
by the state-run regie (Gotha). But, as with
many sectors of the economy, if the government
allows private companies into the cigarette
business, Joud’s association with
BAT will leave it in a position to dominate.

In Lebanon, BAT controls a 51% market
share, while Philip Morris, producers of
Marlboro, Merit, L&M and Chesterfield,
has just 38.5%, according to a retail audit
done by MEMRB in August 1999.

In anticipation of a housing boom – a
strong likelihood in the event of a Middle East
peace settlement – Joud is branching into
steel manufacturing. It has already become
one of the biggest importers of steel, wood and
heating equipment, a division that generates
revenues of $10 million per year. Now, the
company is building a $12 million plant
about 15 km from Latakia able to produce
profile sheets, reinforcing bars and other components
for construction. It will import its
raw materials from Ukraine and Russia and
sell to local dealers and wholesalers.

Even Joud’s soft drinks division is looking
to the future. So far, Coke and Pepsi,
with the exception of Pepsi’s 7-Up, have not
been able to penetrate the Syrian market
because the government forbids the importation
of the cola concentrate. But when
these restrictions are dropped, and
Mandarin is forced to compete, what will
happen to Joud? Well, the competition
might present an opportunity. In 1995, the
company received a letter of intent from the
Coca-Cola Company, giving Joud bottling
and distribution rights for Coke,
Sprite and Fanta. This means Joud
is poised to tap a potential gold
mine. Per capita cola consumption
is 12 liters a year in Syria,
whereas in Lebanon it is around 30
liters. “If Coke and Pepsi make
their way into the market in the
future, they will help bring the
soft drink consumption higher,”
says Haitham.

But a broadening of the economy
also poses new challenges. For the
first time, the home appliance
division is under attack from
imported Korean brands. While
the law prohibits the importation
into Syria of products that are
already produced domestically, a
trade agreement with Jordan
allows Korean brands produced in
that country, like LG and Daewoo
refrigerators, to enter the Syrian market.

“They have a fantastic finish and use digital
controls, but that kind of technology is not
needed in Syria and their prices are 30% to
40% higher than local brands, despite the
customs duties exemptions,” says Farouk.

Selim Antaki, CEO of LG Lebanon, disagrees:
“Although our appliances are digital,
they involve simple configurations that
any consumer can learn easily.”

More such challenges invariably lie
ahead. But Joud is a traditional family
business that has grown strong by adapting
to change. So long as it keeps on its toes,
it will likely do well.

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For your information

Waiting for Euro-Med

by Executive Contributor April 6, 2000
written by Executive Contributor

What steps should Lebanon take to join the Euro-Med Association Agreement?

KOURKOULAS
The main obstacle is that Lebanon must reduce or abolish
customs duties. They should replace this method of gaining revenues.
The government is already committed to introducing indirect taxation,
and we are assisting the government in introducing fiscal reforms.
But in the last few years the government has actually
been increasing tariffs.

KOURKOULAS
The rise in protectionism we have seen in the last three
or four years is the opposite of what we are trying to do. I think that the
Lebanese are aware of this, and they have always communicated their
willingness and commitment to go in the other direction. The problem
is the budget deficit and the fact that more than 60% of revenues are generated
from customs tariffs. But this is not the best solution, because not
only does it go against the terms of the association agreement, it undermines
the competitiveness of the Lebanese economy. Lebanon cannot
afford to continue in this manner.

The government is planning to replace customs duties with a value-added tax (VAT). But some economists feel that Lebanon is not transparent enough for it to be effective. What is your view?

KOURKOULAS
You should not underestimate the capacity of the
Lebanese economy to introduce VAT. There are examples of other countries
in the European Union who were reluctant to introduce VAT
because of the argument you have just made. For example Greece,
which was obliged to introduce VAT after its accession to the EU. The
fiscal authorities were not very organized; there was a lot of tax evasion.
But the introduction of VAT helped rationalize the fiscal system
and reduce the tax evasion problem.

Are you preparing future loans or grants for Lebanon?

KOURKOULAS
We are preparing some new programs. One is a
social development fund that will assist in the creation of jobs in remote
and underdeveloped regions. Twenty-five million euros will be dedicated
to the social fund, 11 million euros will be allocated for industrial
organization. We are also preparing a structural adjustment facility
for the Lebanese budget. These are all grants.

There is a lot of fear that Lebanese companies will become casualties once the country lowers its trade barriers. How real are these fears?

KOURKOULAS
The Lebanese market is small and this market
already has a high percentage
of import penetration.
I think that
it’s not correct to say
that customs duties
protect local production. The main reason for increasing customs duties
is for fiscal reasons: to increase revenues for the government.
Sometimes, local industry is the victim of these protections when they
have to pay customs duties for raw materials. We allocated 11 million
euros for industrial modernization with the objective of improving the
performance and the competitiveness of Lebanese industries.

Presumably, the Lebanese sectors that are competitive cannot rely on
this small market. The Lebanese know this better than we do. We feel
that, on the contrary, the realization of our free trade area with
Lebanon and Mediterranean countries will give them a much bigger
market in which to operate.

How can local industry compete? They have high energy and production costs, high labor costs and they pay high prices for raw materials.

KOURKOULAS
Compared to other countries in the region, the cost of
labor here is high, as is the cost of land. But I think that this country’s big
asset is its human resources. They can be competitive in more sophisticated
and more value-added services. In the service sectors or the tourist sector
they can be competitive despite the fact that the cost is higher. They can
be competitive in processing agricultural products. There are other high
value-added sectors that might benefit.

I think that the main obstacle is not the high labor costs but the cost of
administrative procedures. Sometimes, it’s more important for businesses
to reduce or simplify these procedures than to have lower labor costs.

Euro-Med is supposed to encourage European investment. But this is a tiny market and costs for businesses are high. Do you feel that European companies will really want to invest in Lebanon?

KOURKOULAS
I think that what is more important for businesses is
the whole administrative framework in which they will have to operate.
We feel that the conclusion of the agreement will send a strong signal
that Lebanon is going in the right direction, and I think that this will
increase the attractiveness of this country.

The market may be small, but other countries in the region will adopt
the same rules. I think that other businesses in the region would like
to operate on a regional level, not a national level. The sooner this agreement
is concluded, the better it will be for attracting investors.

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In need of an economic laxative

by Sami Atallah April 6, 2000
written by Sami Atallah

So whatever happened to the Euro-Med partnership agreement?
And wasn’t Lebanon applying as an observer to the
WTO? After all, countries around the world have been integrating
through the flow of goods, services, capital and technology
across borders. Others have gone further by establishing trade
blocs, such as the North American Free Trade Agreement,
European Union or Asia-Pacific Economic Council. Developing
countries are under increasing pressure to liberalize trade. Many
are not enthusiastic because of the disruption it may cause,
whether social, fiscal or economic.

The effects of trade liberalization on Lebanon have not been
properly assessed. Those who oppose it cry that it will lead to
unemployment and economic stagnation. The proponents draw
a rosy picture of growth and a boom in export-oriented industries.
I haven’t seen any serious work that supports these scenarios.
Nevertheless, I will make the following propositions. First, integration
with world markets is a source of disruption and upheaval
as well as an opportunity for profit and economic growth. Take the
East Asian countries. They performed well in the last decades by integrating
their economies with the rest of the world. However, it is this
integration that led to the capital crisis in 1997/8. Being a small country
with the pro-free trade institutions, Lebanon will inevitably undergo
full trade liberalization. And globalization, whether we like it or not,
is here to stay. So the more pertinent question is not whether to globalize
but how to do so.

Dani Rodrik, a professor of international economics at Harvard’s
Kennedy School of Government, suggests that countries should complement
trade liberalization policies with an “internal strategy of institutional
reforms.” He argues that the strategy must have three
components. First, a country must improve the credibility of its state
apparatus. This means that Lebanon can no longer rely on sound
macroeconomic policies of low inflation and stable currency to attract
investments. In the 1950s and 60s, inefficient and corrupt bureaucracy
and weak government institutions went hand in hand with
investment and growth. This formula no longer applies. Investors
expect countries to have transparent and accountable institutions.
Moreover, the government must have an efficient judiciary to
resolve conflicts, lower transaction costs and increase economic
activity. These have become the new prerequisites for investment
and growth.

Second, a country must also improve the mechanism of “voice.”
That is, Lebanon can no longer make policies in a vacuum: the economic
and social actors must be included in the decision-making
process. Private sector participation in economic policymaking is
low, except for the banking sector. Moreover, the labor associations,
despite their internal weaknesses, have often been marginalized by
the state or broken up for political purposes. The government has
also failed to bring other civil society organizations on board, particularly
social ones, and support their activities.

The social safety net must be improved, because trade liberalization
will severely affect certain groups in the economy. The organizations
that provide social care in Lebanon operate in a vacuum, leading to
a duplication of efforts, according to Adib Ne’meh, a lawyer and a
consultant to the UNDP. More than half of the population does not
have social security. And the existing social service system is often
manipulated for political purposes.

Lebanon has failed to prepare itself for globalization. Time is running
out. Economic treaties will soon be put back on the table and
Lebanon will have to sign. Without an internal strategy, the costs of
globalization will be too high. Social tension will inevitably arise.
Frankly, these institutional reforms are good not only as a means to
face globalization, but also as an end in themselves. The question
remains: Why hasn’t the government adopted any of them yet?

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Gagging the press

by Samia Jouzi April 6, 2000
written by Samia Jouzi

Freedom of the press is under threat, the media is screaming
in unison. The culprit is an apparently well-intentioned
proposal to place a ceiling on campaign expenditure and
advertising in a bid to limit the influence of money in parliamentary
elections. It’s not the spirit but the fine print that has the press
in an uproar. In trying to ensure equal access to airtime and a limit
on spending, the law would make it impossible to stay open for business
during elections, according to the press. “The proposed law prevents
the audio and visual media from covering one of the most
important political events in the life of the Lebanese people – the
parliamentary elections,” says Tanios Deaibess, general manager
of Sowt el Shaib radio station. “It contains
clauses that mix reporting with
advertising.” Private media representatives,
supported by the publishers’
union and the press syndicate, are trying
to have the draft law amended, specifically
clauses nine and ten (see chart).

The proposed law gives state-run
Tele-Liban (TL) and Radio-Liban the
exclusive rights to air campaign advertising.
“That contradicts, first of all, the
right of private television to equal treatment
with TL. Secondly, it undermines
an individual’s right to freely
enter into any commercial deal. And
thirdly, a Lebanese citizen has the right to
choose any form of media for the campaign,”
says lawyer Edmond Naim. Not
surprisingly, granting exclusive privileges
to TL has been rejected by private
stations. “Tele-Liban is a registered company just like all other television
stations. All institutions should be treated equally,” says
Gabriel Murr, advisor to MTV television.

On top of limiting airtime and spending, the elections are seen as
an opportunity to compensate the financially ailing TL. “When the
television licenses were granted in the past they deprived TL of the
right to exclusivity which it had until 2012,” says Hikmat Abou Zeid,
the prime minister’s media advisor. “But there’s a deeper problem
with TL that will not be solved with the one-off $5 million or so that
they might get during the elections,” counters Murr. The law suggests
giving all parliamentary contenders an equal time slot at a fixed
cost of about $1,326 for five minutes on TL and $130 for ten minutes
on Radio-Liban. The government now says that it’s open to
making the airtime free of charge to all candidates.

The government’s proposal to monitor the press on election coverage
would mean blurring what is campaign advertising as
opposed to legitimate reporting. “It prevents the radio and TV stations
from covering the elections as well as from being a medium
of publicity. It says the prohibition covers interviews, platform declarations,
candidate rallies, caricatures,
etc,” says Murr. Media professionals
believe that will make it impossible for
them to cover any political figures or
events during election time. Drawing the
fine line between publicity for candidates
and their platforms and reporting on
those issues is, legally speaking, tricky.
“Electoral advertising is making public
the candidates’ qualifications or informing
the public of the date and place of rallies
or the events. Reporting, on the other
hand, is discussing the platform or the
intentions of the candidates should they
get elected,” says Naim.

There is also the issue of advertising revenue.
Advertising goes up across the
board for all media with a political
license during elections. It increased by
some 15% for An Nahar newspaper during
the 1996 elections. Excluding the private audio-visual media not
only deprives them of revenue from campaign advertising but
also affects their ability to attract advertising during the pre-election
season, according to a memorandum sent to prime minister
Salim Hoss from LBCI and Voix du Liban.

The draft law sets the ceiling at almost $100,000 for campaigning
expenses and about $66,000 for publicity. But candidates have
spent a great deal more in the past. An election hopeful would not
have spent less than $500,000 during the
1996 elections, according to Edmond
Saab, the executive editor of An Nahar. The
cost of political advertising, which is four
to five times more expensive than commercial
advertising, doesn’t come cheap. A
page of platform publicity was priced at $15,000 last time around.

The government is expecting a heated
debate. “The proposed law is the first of its
kind and it is natural that it will cause controversy. The state is committed to two fundamental
principles: that of a ceiling on
campaign spending and ensuring that all
candidates have equal access to the media,”
says Abou Zeid. The draft will probably be
amended. But requests to withdraw and
redraft the law before it goes to parliament
would mean delays. If the law is put forward
in time for the vote, MPs will have the final
say on what they can or cannot do during the
run-up to elections.

Excerpts from the proposed law on campaign expenditure and media coverage

Clause 9 Electoral media and advertising for the benefit
of candidates means: conveying news of campaigns
and electoral lists (meetings, rallies, interviews,
symposiums, etc), promotion of events in
audio and visual media. In the press those that benefit
candidates (headlines, articles, slogans, pictures,
analyses, commentary, caricatures, etc), either directly
or indirectly.

Clause 10 To ensure equality amongst candidates
all private audio and visual media cannot air campaign
publicity for the duration of the election period
which begins when elections are officially
declared by the government.


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Checking out

by Hadi khatib April 6, 2000
written by Hadi khatib

The 36-year-old Coral Beach Hotel, once a summer playground
for Gulf princes, European holiday seekers and
Beirut’s elite, has closed its doors. After suffering three consecutive
losing years, Izzat Kaddoura, the owner, is calling it
quits and pulling out of Lebanon. The empty shell of the once-thriving
resort that employed
over 170 people is up for
sale at a price that has not
yet been disclosed.

Kaddoura blames the
recession, an unstable political
environment and a business-
unfriendly government
for the hotel’s failure. In
1997, Coral Beach had over
2,600 members and received
1,000 guests. Last year, the
hotel saw less than half those
numbers. Occupancy
declined from 60% to less
than 25% during the same
period. But Coral Beach is
not alone. Across the country
hotels are suffering.

An independent survey
done by Arthur Andersen of six leading hotels in Beirut showed that
the average price for a room has declined from $156.16 in 1998 to
$150.03 last year. The survey also showed that the yield for rooms
(occupancy multiplied by the average room rate) declined by 10%
in that same period, from $107.99 to $97.20. “We used to get company
representatives attending conventions as well as tourists from
all around the world. Today these same people go to the Gulf,
Egypt, Morocco, Tunisia, Turkey or Greece,” says Kaddoura. He estimates
that Rhodes alone attracts 1.3 million tourists annually, compared
to the 670,000 tourists who visited Lebanon last year.

Kaddoura complains that the cost of maintaining the Coral Beach also
took its toll. The hotel was spending nearly $300,000 a year on electricity
and the corrosive sea front climate cost the club another
$300,000 to $350,000 in yearly maintenance. Government policies
toward the struggling hotel sector haven’t helped. Two years ago, a
5% tax was imposed on hotel revenues but the struggling tourism sector
has received little support in return. “The government makes us
pay taxes, social security, transportation, schooling for our employees’
children as well as fees for street and sidewalk maintenance and trash
removal, which we do ourselves,” says Kaddoura.

The ministry of tourism, which plays a central role in promotion,
receives minimal funding. Its budget for this year was a mere $4.5
million, less than one-tenth of a percent of the total budget allocated
to all ministries (see “Switzerland of the Middle East No longer”,
March 2000). “We keep
hearing speeches from the
government that don’t
translate into action, they
simply don’t have a plan of
action and lack vision,”
says Nizar Alouf, managing
partner of the Riviera
Hotel. Last year, the
Riviera underwent a complete
rehabilitation. “The
commercial loan here is
higher than any other
country,” says Alouf,
adding that at best a five-year
loan carries an 11%
interest rate. In the Gulf,
the interest on a 15-year
loan is as low as 6%.

Meanwhile, as hotels suffer,
government officials and some within the industry continue to
act as though everything is fine. Last June, after the Israeli air
strikes, a letter was sent to members of the hotel owners’ syndicate.
It said that the syndicate and ‘responsible’ officials had devised a
plan to use the media to create an image of normalcy. The letter
urged all hotel owners, when speaking to the press, not to mention
any cancellations as a result of the bombings.

Kaddoura has grown tired of the rhetoric. He is investing elsewhere.
Six months ago, construction started on a $42-million residential project
in Conakry, in the Republic of Guinea, which he and seven other
shareholders are financing. The facility will include furnished apartments,
a beach and recreational facilities, supermarkets, restaurants and
hotels. The government gave the investors the 250,000 m² of land for
free as well as a seven-year tax exemption and a free license to build.
Kaddoura also plans to invest $7 million to open a company there that
will export fish to Europe. As for Lebanon, he warns the government
that if it wants to attract tourists it should take a lesson from countries
that have been successful and lay down the proper legal and regulatory
framework where hotels can prosper.

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Brain drain

by Natacha Tannous April 6, 2000
written by Natacha Tannous

Karim Habib (not his real name) is a young
and bright financial analyst. Four years ago
he was employed with one of the biggest
investment firms in the United States, where
he had a promising career ahead of him. But
the post-war feeling that Beirut would reemerge
as the Middle East’s financial center
inspired Habib to return to his homeland,
where he was offered a position with a newly
established investment company. His enthusiasm
has since waned. “What I came back
for is proving to be an empty shell,” he says.
Now intent on returning to the US, Habib will
be among the thousands of educated
Lebanese that emigrate each year.

Lebanon has long been a major exporter of human resources
(see box), but the civil war pushed unprecedented numbers
of people to emigrate. From 1975 until the end of 1993,
729,000 people emigrated – 19.9% of the net population at that time,
according to a study by statistician Anis Abi Farah. Displacement is
common during wartime, but what is uncommon is that the exodus
didn’t subside when the hostilities ended. By 1996 that number had
increased to 950,000. In other words, between 1994 and 1996 – years
of relative stability – another 221,000 people emigrated, a further
increase of 30.3%.

Should emigration be condemned entirely? “Emigration has
always been a major element of strength for Lebanon, because emigrants
transfer quite a lot of money to their relatives and also capital
savings,” says economist Marwan Iskandar of MI Associates.
“Whenever we achieved a surplus – except in ’96 and ’97 which was
due to borrowing – it was due to transfers from Lebanese.”

However, transfers cannot compensate for the losses due to emigration
of educated people. University graduates accounted for 32%
of emigrants between 1975 and 1996, reducing those within the resident
population to 22.4%. “We lost 300,000 university graduates in
that period. It cost us $30 billion to prepare them,” says Abi Farah, referring
to public and private investments in education. “Have we been reimbursed

$30 billion by them leaving?” Indeed not.

For example, a Lebanese working abroad as an electronics engineer
produces ‘X’ amount of value – let’s say $100,000 annually. He
might transfer $10,000 of his salary to his family in Lebanon. “If this
person was able to be productive here, we would get ten times more
benefit,” says Paul Salem, a political and development analyst.
“Obviously it’s a bad deal, but that’s what is happening because our
productive sectors aren’t able to absorb this amount of skilled labor.”

So the greater value is forfeited to the host countries, most of which
have developed economies. Abi Farah’s study shows that of the emigrant
university graduates, 23.9% went to the United States, 20.1% to
France and 13.4% to Canada.

Iskandar presents yet another, more recent study. “41% of all people
between 20 and 30 years are applying to emigrate – whether they
succeed or not, the desire is there,” he says. Lack of economic opportunity
is identified as the fundamental reason young people emigrate.
For those with jobs, incomes are low (Lebanon’s per capita income is
$3,000 to $3,500 annually) while the cost of living is high. And for thousands
of young graduates entering the job market every year, most cannot
find employment. No statistics are available on job creation.
Considering the economic stagnation of 1996 to 1999, job creation was
probably negligible, while there was possibly even job loss.

The government hasn’t traditionally taken a leadership role in the
economy. “But now, I believe the government should begin to take a
lead in certain areas where Lebanon has a comparative advantage,” says
Salem. Identifying potential sectors is one thing, taking action is
quite another. For example, the government has identified the technology
sector as strategic. “They have been talking about it for the last
year, but I haven’t seen any laws or regulations pass that would help
develop it,” says Habib. For this sector to develop, the government must
give tax breaks, create an information free zone and support specialized
institutes, such as training centers. It must also invest in upgrading
the school curriculums. In 1998 parliament endorsed a new curriculum
to improve the current system, which hasn’t been changed in
about 30 years. However, it was never implemented. The allocation
for the training of teachers was $13 million a year for three years. “We
put the new program on hold to save $13 million, but the returns of education
are enormous,” says Iskandar. If the trend of emigration continues,
“in the coming five years we will lose a further 500,000 people,
of whom 150,000 would be university graduates,” he adds.

Lebanon cannot sustain such losses and expect to achieve growth
via a ‘knowledge-based economy’.

Habib returned to Lebanon “with big plans to modernize and earn
a good living.” But his aspirations have been shattered by harsh realities. He cites nepotism, rampant corruption, bureaucracy, red
tape and wastefulness along with shortsightedness on the part of
the government. There is hope that the peace process will bring foreign
investment to Lebanon. But, according to Habib, “if there is
still chaos in the government, other countries will benefit from the
peace, not us.”

Global networking

The claim is true: The number of Lebanese people throughout the world
far exceeds those that reside within its borders. The first exodus started
in the middle of the 19th century because of economic hardship and
political instability. Since then the flow of emigrants has been steady, but
three periods of war commencing in 1860, 1914 (punctuated by
famine), and 1975, pushed unprecedented numbers to emigrate.

Today it’s impossible to compile accurate statistics on the size of the
expatriate community (including descendants). And the said population
of Lebanon is only an estimate. In the absence of statistics, a simulation
model is the best means to assess such data. Statistician Anis Abi Farah
has developed a software program called nasripop, which can produce
data on the Lebanese population. The program calculated that in 1999
Lebanon’s population was 3.2 million, while the number of Lebanese emigrants
(including descendants) was 8.3 million. According to nasripop’s
projection (see chart), the expatriate community is growing at a
faster rate than the resident population, so that in 2010 there will be 3.9
million residents and 11.6 million emigrants.

“Lebanon stands out as one of the few countries in the world with a
larger expatriate community compared to its own,” says Paul Salem, a
political and development analyst who sees a positive side to this.
“Lebanon needs to recognize that we are – and will always be – a global
country.” Israel is probably the only other “global country” in the world.
It has always recognized this and includes the diaspora in its national
affairs, an approach that has proved beneficial to economic development.
Many expats have achieved success, and Lebanon could gain by similarly
involving them in state affairs. “A lot of them are wealthy, influential
and have global connections,” says Salem. “Have them represented
in parliament, let them have a say in economic policy – involve them
in the country.” Now might just be the time, as Lebanon embarks in the
global economy. “Global trade requires a global network, and our allies
around the world are the Lebanese around the world,” says Salem. “They
are a great resource.”

Salem is a progressive thinker. But personal experience of Lebanese
communities in the United States, South America and the Caribbean
leaves this writer doubtful that such solidarity is possible. True to form,
division and discord characterize Lebanese emigrant communities. It
would take charismatic, dedicated leaders to lobby the Lebanese
worldwide to join hands and contribute to the greater good of Lebanon.

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Bullet proof bank

by Gareth Smith March 24, 2000
written by Gareth Smith

Even in the occupied zone, people still needed banks. With
its two branches, in Marjayoun and Bint Jbeil, Fransabank
enjoyed a monopoly among 100,000 people. With the
Israelis gone, the bank is in pole position to beat off rivals if stability
returns and the local economy recovers. “They were daring,”
says Nassib Ghobril, an analyst at Lebanon Invest, “and others are
now thinking of following them.”

Thinking, but not acting — at least yet. Lebanese banks are
unlikely to stampede south immediately.

“I don’t think any of the other
banks have applied to work in the
zone,” says Sarni Sfeir, press
spokesman for the Central Bank. “We
will be monitoring the situation.”

Uncertainty persists in the South,
especially with the Shebaa Farms
issue not yet resolved. This leaves
Fransabank sitting pretty. In the
short term, customers require a safe
port and, in due course, Fransabank
will have a firm base.

But think of the worst scenario:
what if someone blows up the bank?
No worries, says Ibrahim Qoleilat,
Fransabank’s deputy general manager:
“The branches in the South hold a
minimum of paper money. What’s
there? Only furniture and PCs.”

And
customers have seen it all before, says
Habib Rohayam, manager of the Bint
Jbeil branch: “People are not unduly worried.
They remember that when the
bank closed in 1978, they could still
withdraw their money from Beirut.”

Back then, the area — known not
so affectionately as Fatahland — slipped into disorder. But gradually
a strange kind of order returned, albeit under Israeli occupation.

“The people who had relocated from the South were
always asking us to go back,” says Qoleilat, “and eventually we felt
the time was right.”

The branches in Bint Jbeil and Marjayoun reopened in 1993,
around the time that the Lebanese ministries increased their presence
in the zone. But Fransabank never closed its branch in
Jezzine, which remained an unofficial part of the zone until last
summer.

In Bint Jbeil and Marjayoun, the bank found a promising
market, as trade with Israel was booming and more than 3,000 local
inhabitants were earning good wages south of the border. The Bint
Jbeil branch has 10,000 customers, which is nearly double the national
banking average of 5,500. The Marjayoun branch is
prominently situated at the entrance to the town.

Until the pullout,
a statue of Saad Haddad stood in front of the bank. (It has subsequently
been destroyed.)

“We are serving the whole region,” says
Qoleilat. “Where someone needs a banking service, we provide it.”

In practice, the services offered by the bank are less comprehensive
than elsewhere in the country. Neither branch, for example, has
an ATM. Personal loans have been “limited,” says Rohayam,
adding that it’s not due to difficulties
in assessing or collecting collateral.

Quite how the bank managed during
the years of the occupation, understandably,
is a sensitive matter. But it
has coped successfully with the
anomalies produced by 22 years of
Israeli control.

Think only of the legal
situation: the darak (police) and the South
Lebanon Army (SLA) both had “law
and order” roles; the Israeli-sponsored
civil administration worked alongside
the Lebanese government ministries.
Court decisions were left pending
until the end of the occupation.

How easy was it to deal with default in
such a peculiar legal situation? “The
bank had its own law,” says one
employee. “This could be either the
darak or the SLA.”

Rohayam declined
to elaborate on his policy for bad debts.
“I would protect myself,” he says. “I
don’t know anything else.”

It’s easy to see why Rohayam is
upbeat, at least for now. In the short
term, the cash flows into Fransabank because residents of the now
unoccupied zone save for a rainy day. The local economy went into a downturn
as soon as the Israeli government confirmed its withdrawal.

But there’s an optimistic scenario for the former occupied zone,
at least beyond the short term. A fair proportion of the 100,000 people
who have left the zone during the occupation will want to go
home, and many of them will want to bank.

Front-runners to join Fransabank are probably Al-Mawarid
and Beirut Riyad Bank, which are owned by two natives of
Hasbaiya, Marwan Kheiredin and Anwar Khalil, respectively.

“These banks will know the situation on the ground better than the
bigger, more aggressively marketed retail banks like Audi or
Byblos,” says Ghobril, who is from Hasbaiya. “Local people will
feel more comfortable with them.”

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Paridora’s mailbox

by Kirsten Vance March 24, 2000
written by Kirsten Vance

While some point the finger at the Canadian-run consortium,
which took charge in October 1998, Fakhoury, like
most, does not. The contract stipulates that all MPT
employees should be able to join LibanPost, based on an assessment
of skills. Some did choose not to transfer. But employees insist that
this was due to the lack of regulation to protect them once transferred,
that the selection process favored youth, and that political pressures
played a role in appointments. (Issam Naaman, the minister responsible,
declined repeated requests for an interview.)

“What is the future
of those who are taken by LibanPost when the contract ends?” asks
Boutros Harb, a lawyer and member of parliament. “Nothing was
stipulated, nothing at all; and I think the government was irresponsible
in this case.”

Part of the problem was trying to get the accord of the Civil Service
Board to allow MPT employees out ‘on loan’ to LibanPost.

“But this is an internal government matter,” says Nassib Husseini,
chairman of LibanPost. “The priority has always been for MPT
employees. But would you, as a customer or citizen, expect us to wait
another five years to settle this issue?”

Further, there were some
205 ‘untouchables’ that the minister retained to form a regulatory
body, and many of these are the most qualified. Almost 400 didn’t
make it through the selection process, says Husseini.

“We did
put on the table a firm 250 written job offers, and 71 of them accepted,”
he says. The current LibanPost staff totals 450.

But with the employee issue brewing, LibanPost could soon find
itself the receiver of an MPT special delivery: the matter may be headed
to the Council of Ministers.

“LibanPost will have to agree to modify
the contract,” says an MPT official.

Having a regulatory framework
in place, he argues, might sidestep the employee imbroglio and
other problems.

At the same time, MP Georges Kassarcji wants to have
the 12-year build-operate-transfer contract brought back to parliament:

“As soon as we finish with the cellular issue, I want the LibanPost file
put back on the table.”

The debate centers on the constitutionality of the contract. Harb
insists the contract contravenes Article 89 of the Constitution,
while others point to Article One of Decree 126 (see box), which governs
the former Directorate of Post, Telephone, and Telegraph.

An
independent lawyer consulted on the matter said that the decree only
touches on distribution, not running the entire concession, and
that the Constitution takes precedence.

This is not the first time such a debate has erupted. It’s an issue
that just doesn’t seem to die for LibanPost — one that threatens to
be continually questioned by MPs or with each new government
that comes into power.

“Whatever the decision of the government,
we will respect it. But we feel we have a solid contract; so if it is
challenged, there’s compensation linked to that,” says Husseini.

“Our
objective is not to kill the guardian of the vineyard; our objective
is to eat the fruits, which is a project that is good for both parties.”

There’s also the matter of the international couriers (see “Down and
Out in Beirut,” January 2000). The amendments to the contract gave
LibanPost the right to collect, as part of its revenues, what is essentially
a tax on private courier companies.

When the tax was
increased last June from $6 per kilo on inbound documents only to
$12 per kilo on both inbound and outbound,
the couriers cried foul and have
refused to pay. The outstanding tax bill
will reach about $9 million by June.

According to the MPT official, this part
of the contract will also have to be amended.

“I hope that it’s changed too. Why?
Because I am looking for a healthy
environment,” says Husseini. “I think
we share that goal with both the government
and the courier industry.”

If the MPT employees and others
have complaints, it hasn’t been smooth
sailing for LibanPost either. Husseini’s
worry? That LibanPost is working with
a fixed revenue-sharing formula and a
fixed tariff scale, as well as delivering in
villages at a loss.

“How can we compete
with someone who works without a
license and charges local tariffs that are
lower than the government’s?”

The company also suffers from the same bureaucracy that inflicts
most businesses. One problem, which has
slowed down the process of renovating post offices, has
been getting permits. It’s no secret that the municipality
isn’t exactly quick on its feet in that arena.

Some offices
have yet to be passed from MPT control to LibanPost. Bureaucracy
has also impeded the launching of new products. And red tape at
customs undoubtedly makes Lebanese hesitant to send or receive
more than letters internationally.

On the upside, items up to LL 1–2 million in value should be delivered
without going through customs very soon.

Nonetheless, LibanPost is reassessing its expectations of breaking
even by year three. Husseini declined to reveal how much the company
is losing, saying only that this is a time of investment.

While the
volume of mail more than doubled in the last year, it’s still low compared
to levels in the West.

“Unfortunately, the win-win conditions we
were hoping for didn’t materialize, and we are at a turning point,” he
says. “We should make a decision on whether the conditions are now
there to invest more.”

LibanPost has invested
$20 million so far and is committed to
investing at least $50 million over the life
of the project.

While some say the
Canadian team has threatened to leave,
Husseini refutes that claim. The coordination
committee hasn’t met in over a
year and a half — that’s a pretty clear indication
of how poor relations are between
LibanPost and the MPT.

LibanPost is two-thirds owned by Canada
Post Systems Management together with
Profac, a joint venture between Canadian
firms Bracknell and SNC-Lavalin.

The
remaining third is held by Qantara
Holdings, a Lebanese company that
Husseini set up for the project.

“We’ve
done the best we can given the conditions,”
says Husseini. There is still room for
improvement, however (see box).

So are the Canadians
worried by the cellular war?

“What we care for is to be assured
that a written contract is respected
and that arbitration clauses are respected,”
says Husseini.

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Editorial

Cold comfort for change

by Executive Editors March 24, 2000
written by Executive Editors

It is time to celebrate. After 22 years of occupation in South
Lebanon, Israel pulled out quickly and quietly, leaving the
country with a sense of relief and a brighter picture for the future.
But it is also a time to worry. Solidere, Lebanon’s biggest company,
is reeling under the harsh economic conditions and political
uncertainties in the region. If that isn’t enough, the company is
wrestling with the government over permits.

The cabinet has approved the long-awaited privatization bill. A sell-off
of state-run assets could cut the debt by 30%, but it’s unclear how
privatization will be handled, or if it actually happens.

The country’s two cellular telephone operators, LibanCell and
Cellis, have their own reasons for worry. The government, claiming
the companies have breached their contracts, has ordered each
to pay a $300 million penalty or risk having their contracts canceled.

LibanPost, which began pumping new life into the country’s faltering
postal system over a year and a half ago, is also facing a barrage
of difficulties.

This month’s cover story examines the effects of the Israeli withdrawal
on the economy. Peace and stability following the pullout
could bring untold benefits. But if there is violence, the results could
be devastating.

All around, there are uncertainties in Lebanon, and uncertainty is
the enemy of economic development. Some matters, like what will
happen following the Israeli pullout, we have little control over. But
for others, like the cellular contracts, LibanPost, and Solidere, we
do. By hassling companies that are investing in rebuilding the country
and its economy, we are telling future investors that Lebanon
is not a safe place for business. Haven’t the Israelis done enough
of that already?

March 24, 2000 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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