Lebanon is a wealthy country. In principle. It has all sorts of assets – land, water, industry, skilled workers and competitive professionals, a deep education system, …
How to create sustainable marketing: from strategy to marketing mix
Over the past years, sustainability has become increasingly central to all stages of marketing, from strategy, designing to implementing. But how can we ensure that marketing further evolves to effectively…
Drifting into a smoke-free future
Decades of selling cigarettes has led Philip Morris International (PMI) to become one of the world’s largest corporations. Today, the company’s “smoke-free” alternatives, such as IQOS, have successfully lured smokers away…
Big Tobacco takes responsibility
As the global spotlight turns to expose the social and ethical behavior of business in an increasingly challenging market, the pressure is on for companies to revise models and check…
Of elephants and hot potatoes
Lebanon is a wealthy country. In principle. It has all sorts of assets – land, water, industry, skilled workers and competitive professionals, a deep education system, touristic and cultural treasures, seasonal…
Can public transport go “public”?
The realm of ground transport is in upheaval. Increased need for affordable commutes to and from work is rooted to one side by higher fuel costs and on the other…
Business
Over the past years, sustainability has become increasingly central to all stages of marketing, from strategy, designing to implementing. But how can we ensure that …
Opinion
The secret of a viable capitalist approach to macroeconomics may lie less in redistributive intervention or stimulus of consumption but in aligning the private greed …
