Raja Trad is one of the most distinguished executives in the region’s advertising industry, with more than 30 years of experience at American advertising agency Leo Burnett in the Middle …
Maya Sioufi
Maya Sioufi
Maya is a research consultant on Arab youth entrepreneurship and employment. She headed Executive's banking, finance and entrepreneurship sections from 2011 to 2013. Previously, she worked at JP Morgan in London in equity sales for three years. She holds an MSc in Accounting and Finance from the London School of Economics (LSE) and a BA in Economics from the American University of Beirut (AUB).
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Executive is in New York. As we embark on our 2013 mission to engage the successful and influential Lebanese diaspora in order to relay their stories, inspire hope and propose solutions …
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Economics & PolicyLebanese in advertising
MENA Cristal’s Christian Cappe talks revolution
by Maya Sioufiby Maya SioufiI am coming home,” said Austrian skydiver Felix Baumgartner right before jumping off a balloon capsule 39 kilometers above Earth, setting a new world record. Sponsored by energy drink company …
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Economics & PolicyLebanese in advertising
Grey’s Eric Haana on advertising in 2013
by Maya Sioufiby Maya SioufiWith more than a decade of experience at American advertising and marketing company Grey, owned by British-based multinational ad agency WPP Group, Eric Hanna was appointed over a year ago …
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Economics & PolicyLebanese in advertising
Memac Ogilvy’s Edmond Mountran on Lebanese dominance
by Maya Sioufiby Maya SioufiOne of the pioneers of the advertising industry in the Middle East, Edmond Moutran — commonly referred to as ‘Eddie’ — kicked off his career in Bahrain in early 1973 …
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The country’s engine is still running. Despite all the pressures that the Lebanese banking sector faced last year, they still managed to grow their deposit and asset base and extend …
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Economics & PolicyLebanese in advertising
Omnicom’s Dani Richa talks Lebanese dominance
by Maya Sioufiby Maya SioufiWith 25 years of experience at Impact BBDO, a leading regional advertising agency, Dani Richa has assumed different roles within the company, including chief creative officer. Chairman and chief …
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Economics & PolicyLebanese in advertising
WPP’s Roy Haddad talks Middle Eastern advertising
by Maya Sioufiby Maya SioufiAppointed in July 2012 as Middle East and North Africa’s director for WPP, the London-based multinational advertising agency with a $20 billion market capitalization, Roy Haddad is among the most …
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The game of advertising has a paramount survival rule: adaptation. Successful strategies and campaigns inject creativity into marketing messages that are tuned to the demands of clients and the psyches …
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Economics & PolicyLebanese in advertising
TBWA’s Ramzi Raad talks success
by Maya Sioufiby Maya SioufiKicking off his career in advertising in 1967, Ramzi Raad is one of the architects of the industry in the region. Based in Dubai since 1986, Raad is the chairman …
