Jihad Murr has got himself a promising little startup. Yep, the very same Jihad Murr who’s the executive manager of MTV and RML as well as 51 % stakeholder in a $4 million investment to establish a Virgin megastore downtown. Nonetheless Murr confesses that it’s his newly sprung business, a direct mail order company called GetForLess, that’s dearest to him. “I had this idea a long time ago,” says Murr. But to realize it he wanted someone experienced and trustworthy to handle operations. Enter long-time friend Alain Arab, general manager and shareholder, along with Murr’s brother Carl. The trio established GetForLess, which started operations in June 1999, on an initial investment of $200,000. It is 60% owned by Murr. GetForLess sells merchandise through a catalogue published every 45 days and an ecommerce site. “It demands huge investments,” says Murr. “Every 45 days we have a running cost of around $80,000.”
