Moooooove over

I n case you hadn’t noticed, a new line oflocally made dairy products recently appeared on supermarket shelves. Li ban Lail is the third and riewest major combatant in Lebanon’s dairy wars. The company’s fresh milk, UHT milk, yogurt, labneh and fruit yogurt entered the market, in limited quantities, in May. Li ban Lait has been a bit slow in getting to pasture. Its arrival follows the boisterous entry of Dairiday into the market in 1998, the first company to sell fresh milk in post-war Lebanon, and Daliah a few months later. Since the mid-l 990s, companies such as Taanayel Farms have dominated the dairy market. Liban Lait may have to play catch-up for a while, but the new firm has some potent new weapons that could leave its more established competitors cowering in the barn. “We will grab a large market share if not eliminate some of our competition