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Banking 2016Special Report

Compelled to comply

by Jeremy Arbid June 13, 2016
written by Jeremy Arbid

“Should I be worried?” wondered one Beirut Souks restaurant owner. During a lunch at the local establishment the restaurateur passed by the table to inquire about the meal and service, casually mentioning concern over an American law – one targeting Hezbollah’s alleged money laundering through financial institutions worldwide.

Local business owners outside the banking industry should hardly be worried. It is the banks that are responsible for complying with the Hezbollah International Financing Prevention Act,  Lebanon’s central bank circular 137 stipulates, and in so doing must carry out client due diligence when opening accounts or facilitating transactions. To the banks this is just another chapter in the book of risk management, where compliance with the laws of foreign jurisdictions in which they do business is not a choice, because the banks must comply and have long invested in the tools to do so.

Compliance costs

This is money well spent, says Chahdan Jebeyli, the chair of the compliance committee at the Association of Lebanese Banks (ABL), who also heads compliance at Bank Audi. Referring to investments in compliance infrastructures to satisfy reporting requirements, he tells Executive that rules first started to surface following the terrorist attacks on the United States on September 11, 2001, with harsher rules introduced in the aftermath of the global financial crisis. In the years since, the costs of compliance have increasingly become a topic of boardroom conversations, not only of local banks but those worldwide as well.

For risk managers the question has never been whether to comply or not, but rather how much investment is necessary to satisfy regulators while not being overly cautious in a way that jeopardizes legitimate opportunities. Compliance costs have certainly increased and are significant, Jebeyli says, noting that its rise has become increasingly more challenging for smaller banks to meet, but one that is still manageable. “You cannot really compromise on [compliance] requirements for the purpose of saving money because you may end up paying a more expensive price. Compliance failure, if it is serious enough, could affect the franchise. That’s why this is essential spending,” he adds. Industry wide figures on investments into compliance structures in Lebanon are not available because they are difficult to determine – they are intermingled with other expenditures such as IT investments or otherwise enmeshed in human capital costs spread across departments. On the other hand, the proprietary nature of those investments, such as for sophisticated software, discourages disclosure of those figures.

[pullquote]For risk managers the question has never been whether to comply or not, but rather how much investment is necessaryto satisfy regulators[/pullquote]

The structure of a bank’s compliance department has varied looks, says chief economist at Byblos Bank, Nassib Ghobril. Foremost, it is a mesh of human resources and technology, a combination of interfacing with the client plus sophisticated software tracking transactions and managing clients’ identities.

Compliance is no joke

That the cost of compliance is looked at as an institutional investment is telling: it is an intangible deposit in the bank’s reputation, lending credibility and assurance to correspondent banks – those banks that facilitate a local bank’s transactions in the former’s jurisdiction. Non-compliance with the US law, or Lebanon’s central bank failure to regulate compliance, would jeopardize partnerships, cutting Lebanese banks off from correspondent banks in the United States. That Lebanon is a dollarized economy, and that the bulk of transactions are in US dollars, also fuel the existential necessity of complying.

Of course investing in compliance is no guarantee that a correspondent bank will continue the relationship; the risk of severance is only decreased by proof of compliance. But the cost of a cut off can be far greater than the investment. When a bank is accused of being non-compliant a number of cost factors come into play: the difficult to quantify losses in opportunity resulting from suspended relations with a correspondent bank, and the more easily measurable financial penalties from regulatory action or litigation.

Were a correspondent bank to cut relations with an accused financial institution, the ability to conduct transactions in US dollars would no longer be possible, affecting not only the bank but its clients too – local businesses trading internationally and Lebanese abroad transferring dollar-denominated remittances back home. What’s more, the mere hint of non-compliance may cost the bank – damaging its reputation, an accusation might push clients to migrate to a competitor for any number of reasons.

[pullquote]Were a correspondent bank to cut relations with an accused financial institution, the ability to conduct transa ctions in US dollars would no longer be possible[/pullquote]

By size of infractions, Lebanon, in the years since 2002, has not really been on the radar of anti-money laundering concerns. But when terrorism finance is factored, where very small amounts can actually finance a bomb, then Lebanon is on the map. In 2015, the subsidiary of Bank of Beirut in the United Kingdom was fined £2.1 million for intentionally misleading regulators with false information concerning its financial crime systems and controls. Lebanon’s biggest case in money laundering – the forced closure of the Lebanese Canadian Bank (LCB) in 2011, settled for $102 million in 2013 – pales in comparison to bank penalties in Europe or New York. Take, for example, the 2015 case of French bank BNP Paribas (BNPP), at the time the fourth largest in the world by total assets. BNPP was accused of laundering upwards of $100 billion for several sanctioned countries, including Iran and Sudan. The bank was convicted of violating US economic sanctions and forced to pay a total financial penalty of just under $9 billion.

Lessons learned

To say that Lebanese banks are panicked that their compliance investments might not satisfy American standards may be an overstatement, but it certainly is an issue that compliance executives and banks’ management are following closely. “I’m not trying to minimize the [issue] but I’m saying it is important to the US, it’s important to us and it’s important to our clients,” Jebeyli says. Lebanese banking officials and executives are acutely aware of the seriousness of the American legislation, a notion that Jebeyli and others that Executive spoke with pointed out. And the lessons learned from the case of LCB – of alleged management complicity in money laundering and that of insufficient controls – are now core considerations in assessing compliance programs.

But smaller banks, perhaps in acknowledgement of the high investment threshold of compliance, do recognize that client due diligence, coined KYC for “know your client,” is a challenge. “It’s not written on their face and you don’t ask them to fill a document asking ‘Are you Hezbollah? – click yes or no.’ We investigate and do our homework on due diligence but at the end of the day we cannot do anything if someone is Hezbollah and we don’t know that. There is an element of uncertainty that we are worried about, definitely,” says Raed Khoury, chairman and general manager of Cedrus Invest Bank.

As Lebanon’s largest bank, Bank Audi may be less concerned than smaller financial institutions because it can more easily absorb the costs and may be able to incorporate more sophisticated compliance solutions. That continued availability of its banking products or services in parts of the country where clients may come into contact with, may be linked to or directly connected to Hezbollah, is a non-issue for the bank, Jebeyli says. “It is clear which individuals are listed or designated [sanctioned by the Americans], and there are the proper diligence rules that are driven by risk classification,” he says before confidently telling Executive, “We treat our clients fairly and properly. At the same time we’ll apply the law as and when we should and to the extent that we need to.”

June 13, 2016 0 comments
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Child LaborEconomics & Policy

Child labor in agriculture on the rise in Lebanon

by Paul Cochrane & Sami Halabi June 12, 2016
written by Paul Cochrane & Sami Halabi

The sun is rising over the Anti-Lebanon mountain range that borders Syria. Kowsa Ibrahim, a 12 year old refugee from Aleppo, is already at work pruning grape vines. She will work for the next several hours for 6,000 Lebanese Lira ($4), although she will not get that amount; an overseer, known as a “shawish,” will take 2,000 LL ($1.33) as a form of commission.

Kowsa prefers working the vines to collecting potatoes. “It’s better as there’s more shade. Potato work is out in the open fields under the sun, and it’s hard. I collect the potatoes in 20 kilogram sacks which I have to carry to the collection point,” she says.

Kowsa never had to do such back-breaking work in Aleppo, but for the past three years she has had to help support her family since fleeing Syria to Lebanon’s Bekaa valley. The war in Syria, now in its sixth year, has caused millions of refugees to flee their homes, putting significant strain on already stretched labor markets and services in neighboring countries.

“The number of working children has increased exponentially since the Syrian refugee crisis began. Because the country is struggling economically many families are relying on their children to contribute to their livelihood,” says Hayat Osseiran, a child labor consultant at the International Labor Organization (ILO).

In addition, international aid has been reduced. Last year, the World Food Program (WFP) was forced to cut its food voucher aid from $27 a month per refugee to just $13.50.

“It is a major problem, how can people live on that? But it is not only lowering the monetary amount, the targeted assistance program has been reducing the number of people it aids every year,” says Solange Matta Saade, Assistant Representative at the Food and Agricultural Organization (FAO) of the United Nations.

As a result of such cuts and the economic situation, refugee children are being forced to work as farm hands. But it is not just Syrian children working in the fields.

“We think only Syrians are being affected, but from 2009 to 2016, there has been an increase in the number of Lebanese child laborers,” says Carlos Bohorquez, a child protection specialist at UNICEF, referring to a study the agency carried out on child labor in the country. “There are three times more Lebanese (children) working than before, so the Lebanese are also being affected.”

Out of school, into the fields

There is a dearth of national data on child laborers, but an indication of the rise in their numbers can be gaged through school attendance.

“Last year there were around 10,000 Lebanese students that dropped out,” said Sonia Khoury, Director of the RACE project (Reaching All Children with Education) at the Ministry of Education and Higher Education (MEHE).

Among Syrian refugee children the numbers are even starker. Currently, out of the 482,034 school aged Syrian children, only 33 percent are enrolled in school. To bolster attendance among refugees, the MEHE’s RACE project implemented a second school shift in the afternoons to cater to the surge in students.

“Four months after starting the second shifts we lost 45,000 students,” says Khoury, attributing this to children being forced to work and the lack of affordable school transportation in the more rural areas. There is also a correlation between the picking season and school attendance.

“We are noticing 2,000 to 3,000 are absent during that time,” she adds.

However, the problem has moved beyond seasonal work. “Child labor in agriculture is classified as seasonal labor, but what we’re seeing now is that it is no longer the case as picking seasons vary, from potatoes to year-round greenhouses to picking flowers,” says the ILO’s Osseiran.

2016 world day against child labour-7

12 year old Kowsa Ibrahim hard at work pruning grape vines in Lebanon’s Bekaa Valley (Photo credit: ILO/Tabitha Ross)

Hazardous work

It is not only the workload that Kowsa finds tough. She says she has been frequently exposed to pesticides. “I get a rash from the pesticides. Sometimes I get flu or breathing difficulties too as we get no protection,” she says.

Such exposure can lead to pesticide poisoning and long-term health problems, explains Rana Barazi-Tabbara, a public health lecturer at the American University of Beirut.

“For children it is especially dangerous as there will be immediate health effects from pesticide toxicity, which at the most acute level can cause vomiting and even death. In the long term, pesticides affect nearly all the organs in the body, from the neurological to the reproductive system, and results in cancer,” she says.

Raising awareness

Indeed, the ILO notes that agriculture is one of the three most dangerous sectors in terms of occupational safety and health, irrespective of the age of the worker, because – in addition to occupational diseases – it results in a high rate of work-related fatalities and non-fatal accidents, largely through use of motorized agricultural machinery.

To raise awareness of these dangers, the agency held a children’s funfair in the town of Saadnayel in the Bekaa, one of the areas with a high prevalence of child labor in agriculture.

“The fair was one of our ways to raise awareness, among both locals and refugees, on the very real dangers and risks children face when working in agriculture,” says Osseiran as the fair closes, which was held just ahead of World Day against Child Labor, marked globally on 12 June. “It also included artistic performances by working children and their parents, which provided them with a means to express some of the distress they feel due to their life of toil and hardship.”

Legal loopholes

Children have often been extra hands during harvesting time to pick olives and other cash crops in Lebanon. In fact, children as young as 10 are legally allowed to engage in family farming.

“Not all participation by children in agriculture is defined as child labor. It can be to acquire skills for the future, and is allowed as long as the children are not coming to harm, being abused, or their opportunity to get an education is denied,” says Faten Adada of the FAO’s Social Protection Focal Point.

Lebanon’s Decree No. 8987 of 2012 defines which forms of agricultural labor minors can engage in.

“It specifies which forms of hazardous work and which forms of agricultural work children should not be exposed to, which includes family farming. However, there is a loophole in the law that says that when a child is engaged in family farming they can work from the age of 10 onwards. We are working with General Security on closing this loophole,” says Nazha Shalita, Director of the Child Labor Unit at the Ministry of Labor.

Photo credit: ILO/Tabitha Ross

Photo credit: ILO/Tabitha Ross

Minimal enforcement

But with minimal enforcement of the Decree at the national level, children are openly working in the agricultural sector. “As children are working freely, and can be filmed doing so, it shows they are not worried about being caught,” says Adada.

An issue is that the inspection department at the Ministry of Labor has just 90 staff, while there are only around 45 inspectors to monitor labor practices nationwide. To Adada, such inspectors need to be bolstered not only in number but also at the technical training level to properly assess child labor practices, while they should be backed-up during inspections by the General Security. This is considered crucial to take on the shawish.

Forced labor

“We asked General Security to enforce the law, to have a reason to tell the shawish that it is not us (requiring no children to be employed) but the law. We need to show them the law is being enforced, and to get more inspectors for the ministry,” says Elie Massoud, Head of the Agriculture Department at the Chamber of Commerce, Industry and Agriculture in Beirut.

The shawish used to organize Syrian farm hands that came to Lebanon on a seasonal basis before the 2011 uprising. Once the Syrian conflict started, and the number of refugees rose to the government estimated 1.5 million today, the shawish moved into the informal refugee camps to capitalize on an abundance of cheap labor and their agriculture contacts.

“Those living in the agricultural camps pay no rent, and they are obliged to work for the shawish. If they don’t work, they have to leave,” says Riad Jaber, Co-Founder of civic organization Beyond, at the Fayda camps outside of Zahle. “There are 15,000 refugees there – it’s about 10 camps grouped together, and each group has its own shawish. If there are at least 100 women and children going from their camp, the shawish will be making about $200 a day,” he adds.

Unless greater action is taken by the authorities and public awareness around the issue improves, children will continue to be exploited and exposed to hazardous working conditions while missing out on crucial schooling years.

“There should be a concerted effort by the Lebanese government, supported by international donors, to eliminate child labor in agriculture, among refugees as well as Lebanese host communities. Unless it is addressed, it will contribute to a ‘lost generation’ in terms of education and human development,” says Frank Hagemann, Deputy Regional Director of the ILO Regional Office for Arab States.

June 12, 2016 0 comments
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Lebanese film industry 2016Special Report

No stone unturned

by Natascha Schellen June 10, 2016
written by Natascha Schellen

When M Media’s Chairman Eli Khoury described the recent success of Bil Nesbeh La Bokra Chou? (What About Tomorrow?) as “phenomenal”, he was right, from the perspective of the Lebanese market. With gross ticket sales of more than $1.3 million in local theaters, according to online reporting service Box Office Mojo, it is the highest grossing film of the year as of April 2016 (the latest available data). Based on the same website, in the past decade, there have been 10 movies (five of which are Lebanese) to break the $1 million mark. One filmmaker that has stood out with her international triumphs is Nadine Labaki, whose film Caramel, on a budget of $1.6 million, achieved an international gross box office result of $13 million. Her next film, Where do we go from here?, had a much larger budget of $6.7 million and earned more than $2 million in Lebanon alone. But Labaki’s films are the exception, not the rule. The reality is that most filmmakers leave no stone unturned as they search for the necessary funds to see a project through development, from production to distribution.

Myriam Sassine, a producer at Abbout Productions

Myriam Sassine, Abbout Productions

And yet movie production is on the rise. “I don’t know if it’s a wave, but there is something happening. There’s popular films, there’s documentaries, arthouse films, radical films, films in between, and we keep receiving projects. This is amazing. That wasn’t the case when I started working [in 2010],” says Myriam Sassine, a producer at Abbout Productions.

Although there are conflicting sources of information and gathering data on the sector poses quite a challenge, according to the non-profit entity Fondation Liban Cinema (FLC), the number of feature films, including any documentaries or works of fiction running longer than 40 minutes, being produced in Lebanon jumped from four in 2004 to 31 in 2014, with the most significant growth after 2010. The investment value in these 31 films in dollar amount is anyone’s guess, as the figures presented by the two most ‘reliable’ sources available are 150 percent apart ($13 million and $32 million).

Recent developments

One encouraging sign was the memorandum of understanding (MOU) signed by the FLC and the Investment Development Authority of Lebanon (IDAL) in March 2015, which has added the media sector as a whole and film in particular to IDAL’s mandate of bringing investment to the country. “IDAL was not aware of this mission that [it] could fulfill and now [it] realized that the media sector is a good field to support… That’s why now with IDAL we are trying to finance more promotion and presence of Lebanese cinema abroad,” says FLC President Maya de Freige, adding that another MOU signed this year with Minister of Culture Raymond Araiji will also benefit the cinema industry. The significance of IDAL’s support is the 100 percent tax exemption on corporate profits for up to 10 years, provided certain requirements are met. Tax exemption was something the FLC and others had been trying to achieve through a draft law submitted to Parliament in 2014.

The second positive indication is that Banque du Liban (BDL), Lebanon’s central bank, has started to move. As the banking sector has been driving the Lebanese economy in various industries (see banking overview page 20), BDL has been increasingly concerned with bolstering the knowledge economy, notably through Circular 331, which includes digital media – online video platforms such as Cinemoz and M Media have already made use of it. And on April 6, 2016, the central bank took an important step in supporting the arts with the release of Intermediate Circular 416, which subsidizes loans of up to $3 million by banks and financial institutions for the production of movies, television series and documentaries, as well as theater plays. The loan is set for a maximum of 16 years and is based on the condition that at least 90 percent of the work is carried out in Lebanon. The central bank Governor Riad Salameh announced in a statement on May 12 at the Arab Economic Forum that he is committed to supporting film and the arts, which can contribute to job growth in the creative economy. He further stated that a total of $100 million in loan guarantees had been made available at the low interest rate of 1 percent.

[pullquote]A total of $100 million in loan guarantees had been made available at the low interest rate of 1 percent[/pullquote]

Circular 416 has opened banks’ doors to producers in need of liquidity. “For example, [a fund granted by] the Centre national du cinéma et de l’image animée (CNC) would give you 100,000 euros but would pay you in installments, and sometimes you need the money right now to do the film. You know you will get it, so you can get it right now [with the bank loan]. With such a circular we can now access the money and just pay 1 percent interest, which is not big,” says Abbout Productions’ Sassine.

Weighing the options

The idea of a bank loan isn’t always attractive to film producers, however. Some industry players argue that in the current market, their prospects on return aren’t that good, even if they have 16 years, which means they would much rather receive “soft money” or grants instead of taking on a debt.

The other side of the coin here is the equity financing, which seems to be a model that could suit film, according to Blominvest General Manager Fadi Osseiran: “For me, the movie industry should rely mostly on the equity because it’s risky, and it fits very well with the private equity concept because private equity is a risky business.” He then continues with the analogy, saying, “If you put money into one idea, that might be a flop, or you might put in money and it turns out to be the Facebook of this world. The amount of ideas like Facebook has been tremendous; few of them survived and most of them did not. But if you have put money in all of them, you make it. This is because one will cover all the other failures.”

What he is referring to is the need to invest in a portfolio of films in order to distribute the risk. This means investing in one prolific production house or studio that has a number of projects lined up and the phenomenal success of one would, hopefully, make up for all the underperformers. Gabriel Chamoun, chief executive officer of The Talkies, the production company behind the feature film Ghadi, is working on setting up such a studio: “The idea is to create a studio and the studio will be producing many different forms of content: some feature films, some TV series [and] some digital series. So the investment risk will be spread over many projects and we will have the size and leverage which will allow us to negotiate better terms with the various partners involved in the distribution chain. We will even have leverage to reduce production cost and to improve our revenue flow.”

Nadine Labaki in ‘Where do we go from here?’

Nadine Labaki in ‘Where do we go from here?’

For the moment, no such studios exist in Lebanon, and according to what investment managers are saying, it seems unlikely that private equity funds would consider the financing of movies, based on the risks and costs considered. The concept of investing in films as a business is also relatively unfamiliar territory here. “Most of the demand is not from investors. Mostly producers go to investors and they have to pitch for that,” explains Osseiran.

The question remains, if not from banks or venture capitalists, where do producers in Lebanon go in order to get financing? When it comes to independent films, one road oft taken is applying for grants from funds in Lebanon and the region (or even beyond), such as the Arab Fund for Arts and Culture (AFAC). Since it started in 2007, AFAC has promoted various artistic fields in the Arab region, including cinema, through short- and long-term programs. The documentary program, for instance, is in its fourth year with a yearly budget of $300,000 and has supported around 35 projects that address “political and social realities in the Arab region,” says Rima Mismar, deputy director and film programs manager at AFAC. Then there is the general cinema grant, which includes all kinds of films – documentary, fiction, shorts, animation and experimental – that is given to “between 15 and 18 projects per year” with a total budget of $400,000. According to Mismar, individual grants range between $5,000 and $50,000, but the average grant is $30,000 per project. This amount will get a producer started, but certainly not cover a major feature film production, so why stop there? Often you will find a single movie being supported by multiple funds and institutions.

There are just a handful of funds in the Arab region, a couple of notable ones being the Doha Film Institute and Enjaaz, the funding arm of the Dubai International Film Festival. But these funds generally don’t receive a financial return on their investment. “We don’t hold any rights to any of the films that we support. We only ask for a sentence [of acknowledgement] to be placed at the beginning and end of their film,” says Mismar. Funds are thus dependent on fundraising and donations from a variety of institutions and philanthropic individuals to stay afloat, which is why unfortunately they don’t always last. On April 19, Screen Institute Beirut, a local fund, announced that it would temporarily not be able to allocate any more funds due to a lack of resources.

Another way of securing funds from abroad is through co-production. Lebanon and France signed an agreement in March 2000 that encourages exchanges and co-productions between the two nations in the cinema industry. According to the Euromed Audiovisual III report on Lebanon published in 2013, 37 percent of all Lebanese co-productions in the period between 2006 and 2011 were with France. The United Arab Emirates came in second, with 20 percent, and all other countries were in single digits.

These co-productions do, however, come with strings attached. Among other things, the French-Lebanese co-production agreement states that “the minority co-producer’s contribution shall involve an effective technical and/or artistic participation that is equal to no less than 20 percent of the total budget.” Even when it is possible to meet all the conditions, the competition is fierce. “The actual situation is that when you go [for co-production], everyone knocks on the same door. We just all knock on European doors,” says film producer Diane Aractingi, adding that the amount of money you bring to the table has sway over the final decision.

[pullquote]The concept ofinvesting in films as business is also relatively unfamiliar territory here[/pullquote]

Other financing options include going to private investors directly (what Osseiran alluded to earlier), often achieved with the help of personal connections, and seeking sponsorships from corporate institutions. This can manifest itself in the form of product placements in the sponsored film. But according to Abbout Productions’ Sassine, it is mainly the “popular” commercial films that rely on such methods. “[Sponsors] want the films to be seen and sometimes our films struggle to be seen, so they wouldn’t put much money to have their products in them,” elaborates Sassine. She then adds that the independent filmmakers they work with would feel “awkward” about inserting sponsored content.

When all else fails, a work of passion that lacks the funding may be able to reduce its human resource costs. “We work quite regularly with some people, so when they know a film is more fragile than another they are most of the time willing to accommodate us with their salaries, or they give in services and enter as co-producers, so there is a kind of [bargaining]. This works when they like the project,” says Sassine.

A broken chain

One of the most talked-about challenges in the industry is the gap between producers and distributors.  From a story concept to the silver screen, there is a multi-stage process that involves a whole range of individuals, from producer to cast and crew, to distributor and exhibitor (the theater owner). “You have all the [players], but they’re all on their own islands; you need to start building canals between them and those canals are distribution canals – it’s a value chain. So if everyone does their job on the chain, you can have a healthy, flourishing industry,” says Karim Safieddine, founder of online platform Cinemoz and a distributor.

The domestic market is small to begin with, making it hard to return on investment in Lebanese theaters, not to mention the fact that foreign films take the lion’s share of admissions. Based on data that the Euromed Audiovisual III report collected for the year 2010 (prior to the latest production boom), Lebanese films took less than 1 percent of all box office revenues. “We really need to have public support in the fight that is held between producers and distributors because when it comes to the theater, we don’t have the distribution budget. In the US, in the studios [distribution] is 30 percent of your budget, so we can’t afford this at our level. Whatever we put in terms of distribution can never compete with the studios and Hollywood and what’s signed in Cannes,” says producer Aractingi.

Maya de Freige, president of the FLC, and Serge Akl, director of the Lebanese Tourism Office in Paris, at the Lebanese Pavilion

Maya de Freige, president of the FLC, and Serge Akl,
director of the Lebanese Tourism Office in Paris, at the Lebanese Pavilion

Distribution costs can run high, between the marketing of the film and the renting of theaters, which sets you back around $500 per screen, according to Mohamed Fathallah, who is both a distributor and producer. Depending on the film, Fathallah will invest anywhere between $10,000 and more than $1 million to acquire the distribution rights for a region-wide release, and the ticket sales are split roughly 50-50 between distributor and exhibitor. In Fathallah’s experience, however, when it comes to Lebanese films, producers tend to bypass the distributor: “Producers in the region like to be in control and for them it’s more a way to maximize on their profits because a sales agent is going to take a certain cut of the revenue.”

[pullquote]For the year 2010 (prior to the latest production boom), Lebanese films took less than 1 percent of all box office revenues[/pullquote]

Fathallah argues that distributors are more aware of the commercial side of the business – and thus producers would benefit from their input from early on in the production process – and have strategies for when is the best time to release a film. For example, in the Middle East region the month of Ramadan has an interesting role to play. Considered a “dead month” for the cinema sector, particularly in summer, when only the 10pm show is left, theaters release the minor movies during this month. The action-packed blockbusters and long-awaited films, such as the upcoming Finding Dory, are scheduled to be released in time for Eid weekend.

Public funding

The public sector’s contribution to the film industry as a whole has been quite insignificant, in the view of many. The Ministry of Tourism has been taking baby steps through promoting the industry at Cannes (see Cannes story page 74). Culture Minister Araiji told Executive that the yearly budget for the film sector was 256 million Lebanese lira ($170,000) and called it “a shame”. When it comes to giving grants to filmmakers, the National Film Commission of the Ministry of Culture is the entity entrusted with that responsibility, and divides a meagre budget of around $100,000 among 10 to 15 projects each year, according to a 2015 film industry report published by IDAL.  Compare this to what some of the other countries in the region are offering. Aractingi, who researched the topic for a presentation, discovered that “in Tunisia you can get up to $150,000 per film” and that even the Palestinian territories received more funding. There are some who argue that government support is not the make-it-or-break-it factor, or indeed should not be expected to arrive any sooner than Godot, and say it falls rather on the shoulders of corporates to boost the sector, but for the most part producers would welcome the financial assistance.

June 10, 2016 0 comments
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Lebanese film industry 2016Special Report

Yes we Cannes

by Natascha Schellen June 9, 2016
written by Natascha Schellen

In mid-May there was a temporary mass migration to the south of France as film professionals around the globe rushed to attend one of the year’s most prestigious international film festivals. When Executive spoke with a number of Lebanese film industry stakeholders last month, the excitement in the air was palpable. But it wasn’t the overly talked-about celebrities on the red carpet that shone in the eyes of these individuals. The real stars here were the three Lebanese films in the official selection at the 69th Cannes Film Festival.

For most Lebanese productions, being seen on an international stage at a festival like Cannes is their best bet of getting picked up by foreign distributors or sales agents. And with such a small domestic market that even the most successful theatrical releases have difficulty breaking even (see finance story), securing distribution in France, for instance – a country with a long history of co-producing with Lebanese cinema – is on the minds of local independent production houses such as Abbout Productions, which was one of the producers of Tramontane, the feature film that competed in Cannes as part of the International Critics’ Week, more commonly known as La Semaine de la Critique.

“Cannes is like the holy grail of [independent] films. Once you are selected, it’s like you are part of these films that will be seen more than others, go around a lot of festivals [and] have more chances of finding distribution, so it’s kind of very exciting for us and for the film to have it at Cannes,” says Myriam Sassine, producer at Abbout Productions.

Festival visibility helps on other counts as well. According to Sassine, gathering the estimated “$600,000 to $700,000” for the production of the film from various sources in multiple countries  was not the Herculean task that it usually is, partly thanks to director Vatche Boulghourjian’s previous success. “[Boulghourjian] did a short film that was in Cannes in 2010 called The Fifth Column, and he won third prize, so he was already kind of visible as an emerging talent [and] there was curiosity about what he would make,” explains Sassine.

[pullquote]Participation in the festival is a costly venture, with 60,000 to 80,000 euros ($67,103 – $89,471) invested by the Ministry of Tourism through their Paris office on a yearly basis[/pullquote]

Taking it one step further, it is in fact common practice nowadays for unfinished projects to look for funding through the Marché du Film (Film Market) that runs in parallel to the Cannes Film Festival and is the center of all commercial activity in the film industry. The Fondation Liban Cinema (FLC), a nongovernmental organization that has been supporting the film industry since 2003, organized the screening of five films that are works in progress in the event ‘Lebanon Goes to Cannes’, inviting investors and distributors to preview 20 minutes of each in the hope of securing financing for postproduction from interested buyers. At time of writing, there have been no announcements of inked deals, but a source at the FLC stated that the reception had been generally encouraging.

To the thousands of film distributors and sales agents that attend, the Cannes Film Market means serious business. This is where distributors compete for the biggest projects, as they skim through film screenings, talk with producers and sign their deals for the year.

The importance of Cannes to the industry thus lies in the exposure given to selected films, which increases the likelihood of getting financed, and because it is the movie marketplace where distribution contracts are signed. It is also a great opportunity for a nation to promote its cinema, and realizing that, the FLC worked in collaboration with the Lebanese Tourism Office in Paris – the Lebanese tourism ministry has just one other overseas branch in Cairo – to establish an official presence at Cannes with the Lebanese Pavilion starting in 2005.

cannes1

“As the ministry of tourism, we are fulfilling our mission: communicating on something interesting in Lebanon – in this case cinema – and promoting our territories for filmmaking,” says Serge Akl, director of the Lebanese Tourism Office in Paris. With this goal in mind, an initiative called 35mm from Beirut was launched by Akl in 2009, the year that it provided the “first ever location guide” for Lebanon to facilitate networking between foreign and local film professionals.

Participation in the festival is a costly venture, with 60,000 to 80,000 euros ($67,103 – $89,471) invested by the Ministry of Tourism through their Paris office on a yearly basis, not to mention the corporate sponsorship by Bankmed that supports FLC going to Cannes. The Lebanese Pavilion itself, now in its 12th year, does not come cheap. According to the Film Market website, the starting fee for a standard pavilion is 16,800 euros ($18,789), which gives you 25 square meters of tent space and 25 square meters of terrace. The cost then goes up with each additional square meter. Add to that promotional and media spend, as well as travel expenses – Akl revealed that the ministry sometimes assists Lebanese filmmakers going to Cannes with airfares, hotels and other costs. This year in particular required a sizeable investment, with the addition of a Lebanese cinema party organized for industry professionals – a similar event was held once before in 2007 – and the production of a promotional video to advertise Lebanon as a film-shooting destination, commissioned by the ministry and directed by renowned filmmaker Philippe Aractingi.

The general consensus is that the investment has been worth it, with each year improving on the last. In 2015, Lebanese Ely Dagher picked up the Short Film Palme d’Or, the highest award in his category at Cannes, for his animation Waves ‘98, allowing Lebanese student filmmakers to dream that they too can succeed. FLC representatives returned from Cannes last month, bubbling with enthusiasm over the positive response to the films – Tramontane received a standing ovation – and the fact that Lebanon had its largest Cannes presence to date. With the rising momentum and the high number of films being produced this year, “2016 is the year of the cinema for Lebanon,” says FLC President Maya de Freige.

June 9, 2016 0 comments
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Lebanese film industry 2016Special Report

Lebanon’s cinema: the best ambassador

by Natascha Schellen June 8, 2016
written by Natascha Schellen

When the 12th edition of the Lebanese Film Festival opened to movie enthusiasts at the Beirut Souks on May 30, it reflected the potential of the nation’s film industry but was also a testament to the need for funding – the festival was only made possible this year with the help of crowdfunding.

The Lord of the Rings trilogy captured a generation of fantasy fans in the early 2000s and succeeded in drawing an enduring worldwide love for the natural beauty of New Zealand, where the films were shot. Local businesses have capitalized on the popularity of these films, which have been credited with directly bringing tourists to the country, by setting up tours of various filming locations. More recently, the hit HBO television series Game of Thrones resulted in a similar benefit to the Northern Ireland economy – the show brought in an estimated 110 million pounds ($161 million) in the first five seasons, according to national agency Northern Ireland Screen. “Cinema has a huge impact on a country. It’s the best ambassador we can have,” says Gabriel Chamoun, chief executive officer of Lebanese production house The Talkies.

Film production in Lebanon is a nascent industry, if it can be called that at all, when compared with developed industries such as the United States, India and France. “Lebanese cinema [is so small] and also the history of Lebanese cinema was interrupted at many stages because of the Civil War and all the turning points within the Civil War itself… There were always interruptions and the film industry would start all over again, depending on the situation. We’ve had some sort of stability since maybe 1994 and you can see that films of all sorts are being made,” explains Rima Mismar, deputy director at the Arab Fund for Arts and Culture.

A 2015 film industry report published by the Investment Development Authority in Lebanon (IDAL) reveals that the sector employs around 1,000 people directly, not including the hairdressers, makeup artists, costume designers and so forth. The total number of companies involved in production and postproduction is 97 (this includes production of television shows, commercials, music videos and others), 27 of which are exclusively film, in addition to 18 distribution companies.

It is hard to pin down in percentage terms precisely how much film and production as a whole contribute to the Lebanese economy, but it is in the low single digits. The economic potential in terms of indirect jobs created, however – particularly in the tourism sector – is substantial.

[pullquote]The economic potential in terms of indirect jobs created – particularly in the tourism sector – is substantial[/pullquote]

The Ministry of Tourism has been making efforts to put Lebanon in the spotlight as a filming location for foreign producers through its office in Paris, in collaboration with the Fondation Liban Cinema (FLC), a nonprofit organization dedicated to supporting the film industry. Serge Akl, the director of the Lebanese Tourism Office in Paris, informs Executive about his role in spreading the word to foreign filmmakers on Lebanon as a filming destination. The office has so far sponsored at least 10 “fact-finding trips” for foreign producers and directors to explore Lebanon as a potential shooting site and meet with local technical teams. While the IDAL report outlines Lebanon’s competitive prices relative to the region, as well as its multilingual and highly skilled technical staff – six universities graduate some 220 students in the audiovisual field in roles such as cinematographer each year – and its favorable weather and diverse scenery, it fails to mention the security concerns.

In the words of The Talkies’ Chamoun, “The major problem of Lebanon is the perception of insecurity, the proximity of the war zone in Syria [and] the fact that many insurance companies will not insure stars coming to Lebanon.” He also points out that the Saudi and other Gulf states’ ban on travel to Lebanon has affected the usual pre-Ramadan business boom in TV commercial productions. There will have to be a substantial period of stability and security before the next Game of Thrones or Lord of the Rings can be shot here in Lebanon.

Turning to another area of potential, the digital age has led to new heights in entertainment distribution. According to media reports, recent South Korean hit TV series Descendants of the Sun was streamed more than 2.3 billion times in China this April. Estimates vary, but the show is expected to add several hundred million dollars to the Korean economy through product placement-driven exports to China as well as increased tourism to the country. When it comes to Lebanon, regional success in the silver screen has limited potential due to the underdeveloped theatrical infrastructure in many Arab countries – in Saudi Arabia, cinemas are officially banned. And while the Middle East is not on the same scale as China, an opportunity nevertheless presents itself in the form of online, which is a growing segment in the region. Lebanon has already achieved an audience base to a certain extent. “There are a lot of documentaries, short films [and] experimental films when it comes to Lebanese cinema, and that has been exporting extremely well. In North Africa – Tunisia, Algeria, Morocco – these viewers are avidly consuming Lebanese independent cinema,” reports Karim Safieddine, whose streaming site Cinemoz also analyzes data on viewer habits.

Digital companies in the film business such as Cinemoz have also been able to make use of Circular 331 funding, unlike traditional production houses – but new avenues for financing have recently opened up.

Although the industry has been taking baby steps, there is a sense of optimism in the air. “What I feel is happening right now between all the different institutions, like the Ministry of Tourism, the Ministry of Culture, IDAL and FLC, is that things are getting together and I think we’re at the beginning of the organization of a true industry in Lebanon called cinema,” says Akl.

June 8, 2016 0 comments
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LeadersOpinion

Get your house in order

by Executive Editors June 8, 2016
written by Executive Editors

Alain Saadeh, the lead actor in Film Kteer Kbeer (Very Big Shot), shocked audiences at a domestic awards show on May 28 when he refused the Murex d’Or award. Speaking on behalf of the director and production crew of his film, Saadeh pronounced the Lebanese award show, which recognizes regional players in a variety of entertainment categories, corrupt and did not want any part of it.

Executive cannot ascertain whether Saadeh and his crew were right in their accusation or not, but the refusal shows two things. One, the Lebanese movie industry is on a path of expressing greater self-confidence and sensitivity to the quality of the recognition that is offered to them. Two, the growth of this industry is accompanied by growing pains.

As Executive did its inaugural investigation of the cinema industry in Lebanon, we found an industry at a crossroads. Things are starting to look up in terms of volume and financing possibilities, though the future would be much brighter if more regional grants and government funding were available (see finance story). 

The industry, however, must get its house in order at the levels of labor and distribution and in boosting the quality of production. Film crews often work for little or almost no remuneration and the vast majority of Lebanese productions struggle to be seen; often the best chance for visibility comes if they are selected to be screened at an international film festival (see Cannes story). On the other end of the spectrum are the hypersexualized, cheap comedies that are snubbed by other filmmakers and yet manage to attract a considerable local audience, partly due to their extended theater runs.

In order to bridge this gap, the industry needs to feed itself: a percentage of profits earned at the box office should be reinvested back into the sector to develop talent and fund more projects. Investment into the production value chain such as scriptwriting would lead to higher quality Lebanese stories that would be made into movies with both commercial and artistic sides in mind. In turn, distributors would invest in the marketing of these films which would lead to greater box office results. The end result is that exhibitors would keep the films on their screens a couple of weeks longer.

In a nutshell, what is needed to push the whole industry forward is a collective film fund, something that has worked remarkably well in France. The country has a tax of 10.72 percent on theater admissions that goes directly to a common pot managed by the Centre national du cinéma et de l’image animée (CNC), a financially independent entity under the culture ministry.

Further down the road, once a certain volume of quality feature films has been reached, setting a quota in theaters for domestic films is another way to build up the industry. The Arab Media Outlook 2011-2015 reported that a reduction of the domestic quota in South Korea led to a 9 percent decrease in feature films in the same year.

When it comes to distribution, Lebanese films also need to capitalize on the rising trend of digital viewing in the region (see VOD story) and thus expand beyond its small local market. Cinema is a nation’s history, culture and a part of its identity, and therefore it is worth fighting for.

June 8, 2016 0 comments
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Banking 2016Special Report

Back to banking for the future

by Thomas Schellen June 6, 2016
written by Thomas Schellen

Lebanon without banks. That is far more difficult to envision than Mount Sannine without snow or the coast line without illegal buildings and the hills without litter. Asking some Lebanese economists if they can imagine the country without banks is like asking a king salmon if it can live without water. “It is true that there is an over-dependence on banks for financing but I would shift the question to ask, ‘what if there were more developed capital markets? What if you had a developed stock market that would enable companies to raise equity? What if you had a developed private equity sector and a venture capital sector?’” retorts Nassib Ghobril, chief economist and head of research at Byblos Bank.

“You cannot answer this question that way. In any country, banks are building the currency. You should ask this question differently: Can you imagine any society where there is no currency?” comments Freddie Baz, chief strategist and vice-chairman of the board at Bank Audi.

With currency he describes not only narrow money but also broad money, which is created at banks through deposits. “Currency is not cash, it is scriptural currency, deposits. The central bank is responsible for issuing banknotes. We create the other currency through our loans. We are financing the Lebanese economy exclusively; there are no capital markets. You cannot imagine any country without a banking system, unless you want to go back to barter economies,” Baz explains further.

Both economists are unequivocal in their appreciation of banking as elementary constituent of an economy and Ghobril emphasizes that banking would flourish even more successfully if it were supported by another systemic element. “Capital markets would complement commercial banks rather than compete with them and that would definitely reduce the burden on the banking sector of financing the entire economy and the government on its own. That would reduce the pressure to attract deposits,” he says.

While their concepts of money cannot be expected to reach the complexity of economists’ understandings, it is a safe bet to assume that the thousands of invitees at a cocktail reception with dignitaries from Lebanon’s top bank were in agreement on the importance of banking in Lebanon. As they were lining up to shake the hands of Samir Hanna, Mark Audi et al (after already having queued in their vehicles around the Centre Sofil block and into the nearby through streets), their voices were summed up in the words of a well-known business man and consultant. “Lebanon could not exist without its banks,” he commented when asked by Executive how important banks are for the country.

[pullquote]“Currency is not cash, it is scriptural currency, deposits. The central bank is responsible for issuing banknotes. We create the other currency through our loans.”[/pullquote]

The same view exists from abroad. When asked why UK-based events company Euromoney Conferences was coming to the small Lebanese market to stage a financial conference for the second year in succession, director for the Middle East and Africa, Victoria Behn, commented that they are “convening in Beirut to provide a platform for discussions on the future of finance and technology in Lebanon.” Lebanon’s “financial and business success stories should be told to the international markets and to our core audience of financiers and investors,” she adds and enthuses, in response to a why-here question, “Lebanon has an incredibly strong banking sector with globally recognized banks.”

Points acknowledged. Lebanon stands out in banking and it is unthinkable to contemplate a modern – i.e. short of returning to Paleolithic barter – global economy without it. Still, there are reasons today, and increasing numbers of such evidentiary factors, to send the conventional economic thought box to the shredder. Perhaps not so much Lebanese reasons, but all the more valid macroeconomic and geo-economic ones.

Consider this: Productivity growth in all member countries of the Organization for Economic Co-operation and Development (OECD) has been declining in the pre and post crisis years, the OECD at the end of May said in a press statement with new data in preparation of its June 1 & 2 Paris Summit on the theme of “enhancing productivity for inclusive growth”.

Affirming that growth of productivity constitutes the central driver of “rising economic output and material living standards”, the OECD said it found that the rate of decline was much sharper in recent years than in the period between 1996 and 2004. Plus, the slow growth is worrisome because it has the potential to exacerbate income and wealth inequalities as it can trap people in low-productivity activities with high job insecurity, as the organization admitted.

It said, with an undertone of puzzlement, “In most OECD countries the slowdown has cut across nearly all sectors, affecting both large and small firms, but has been particularly marked in those industries where digital and technological innovations were expected to generate productivity dividends such as in the information, communication, finance and insurance sectors.”

In sum, the fabled knowledge economy sectors in developed economies did not deliver what they were expected to do. And the pictures do not get better if one looks up and down the road, left and right.

Dark clouds but nothing severe

In the local direction, banking is as vital as ever, and that means the economy is both sensitive and exposed to this segment. As the emerging markets-focused ratings agency Capital Intelligence observed in a note published in April, the state of the Lebanese economy’s vulnerability was on a trajectory of only getting worse in 2015 and beyond. “Refinancing risk remains high, with the government’s gross financing requirement at about 29 percent of gross domestic product (GDP) in 2015 and likely to top 33 percent in 2017,” it said, and continued, “The government is reliant on the domestic banking system for the bulk of its financing in both local and foreign currency. The economy would therefore be vulnerable to a shock that adversely affects the risk appetite of local banks or the confidence of depositors.”

Ratings agency Fitch was more supportive but hardly voicing good prospects for the future when it said in May that on the one hand Lebanon is in the group of banking systems with low outlook when it comes to vulnerability to shocks but on the flipside Fitch gives the banking system a B, a non-investment grade; Standard & Poor’s likewise upheld a non-investment grade ranking with negative outlook in March and the World Bank Group’s view on the role of the banking system and its interplay with fiscal realities in the recently published “Systematic Country Diagnostic” (SCD) on Lebanon is also, well, not flattering. “Fiscal policy is not transparent, lacks basic accountability, is prone to being captured by vested interests, and therefore is inefficient and unproductive,” it says (page 60). The banking sector “has reached a size seen only in a few countries in the world” but to improve financial inclusion “returns from lending to the private sector have to be better than the low risk, low cost, and high margins that banks are realizing by lending to the sovereign”.

This is hardly a new story and on top of this description, the SCD characterizes the central bank as “trapped in a Stackelberg follower role vis-à-vis the fiscal authority”. This term from game theory is not elaborated on in detail or explained to us in its theoretical depths. In a Federal Reserve paper written in the early 80s by US economist Alan Blinder, a central bank in Stackelberg follower role is actually prone to have the hand at the wheel; “Under a leader – follower arrangement, the follower runs the show, albeit subject to some constraints placed on him by the leader’s prior decision” he explained, and the follower’s room to maneuver can allow him to obtain the optimum if the follower only has enough instruments at his disposal so that he can effectively function as “single stabilization authority”. But given the view on the quality of fiscal policy voiced before, the limitation to central bank independence that is implied in the SCD observation is certainly not encouraging.

Still, Lebanon is not anywhere near the epicentres of the new money problems, which are based on the propensity to generate a financial sector that is exceeding the real economy by multiples. Lebanon’s banking sector appears to preoccupy itself with considerations of growth and competition that are very conventional, not to say tedious. Structurally, nothing major is visible at the surface of banking in 2016.

[pullquote]Lebanon’s banking sector appears to preoccupy itself with considerations of growth and competition that are very conventional[/pullquote]

The alpha banks – the financial animals with bellies stuffed with over $2 billion in deposits for each of the 14 institutions in this group – can be seen as a class with approximately four peer groups. At the top are the two super-alpha banks, over-achievers Audi and Blom, whose diversification and size is advanced enough that they in foreseeable years will not be challenged competitively by any other Lebanon-based banking group. Then there are banks vying for the third spot and competing in the first follower segment. They make nice when the teacher is looking but are kicking each other under the table. A bit further down in the pecking order are banks that chase the top performance and size spots in the lower half of the top ten banks, and further down the five or six contenders that haggle with their peers in this size group for leadership laurels in niches or market segments.

Other than making marketing noises and reaching modest positioning gains – SGBL was the sole bank with improvements in every major category – these banks did not roll out models of revolution or new ideas. Even the largest ownership transaction in the sector – the sale of 9.5 million shares, or 40 percent, in Credit Libanais Bank by Egypt-based investment bank EFG Hermes is shrouded in secrecy.

When contacted by Executive, EFG Hermes said it would not comment because the bank has a habit of only issuing statements after the completion of a deal, but by all appearances the transaction, worth over $310 million plus fees and with potential to reach $480 million if all 66 percent of its Credit Libanais shares were sold by EFG Hermes, was more connected to the investment bank’s situation in Egypt than to any local issues in the Lebanese economy. In a local deal, Byblos Bank completed the transaction to acquire Bank Pharaon & Chiha, paying according to its statement $91 million for a bank with five branches, 30,000 accounts, 100 employees and $242 million in assets. It was the ninth acquisition move by Byblos in about 20 years but the first such event since 2010. In a smaller divestment HSBC’s local ops is for sale but bankers say nothing is known to have been decided.

The transformation of Near East Commercial Bank, Banque de Industrie et du Travail, and various entities in the Saradar Group into a new powerful contender is perhaps progressing with less-than-promised speed – also, nothing unusual in Lebanon. As far as operating environments and profits go, nothing new needs to be said beyond the habitual check of the numbers (see analysis page 28). In short, there is still excitement to be waited for, but nothing urgent on the table now. For those cherishing urbanization, building activity will be watchable in the new head office construction projects by Bank of Beirut and Banque Libano-Fran çaise.

The global economic quagmire   

Looking down the global economic road, traffic is even more confused than in Lebanon; dangerous driving abounds. The top economists in positions of influence, such as then-Fed chairman Ben Bernanke, could not foresee the Great Recession because they were thinking within in the boxes of backward induction, said James K. Galbraith, American economist and son of another famed economist, John K. Galbraith, in his book, The End of Normal. In this thought box, Galbraith wrote, the “preferred conclusion is inferred from the improved outcomes. Alternatives are ignored.”

Under the prevailing basic growth theory, central banks could only make two errors – of too loose or too tight monetary policy – and face in consequence only the dangers of inflation or deflation. Near-stable prices meant that it was assumed that central banks did their job. “Far be it from a central banker to master the larger world of industrial profitability, job gains and losses, the build-up of private debts, or the balance of supply and demand in the commodity market. Let alone the malfeasance of private bankers,” Galbraith wrote, arguing that this was why this breed of economists was unable to conceive of the Great Recession in advance of its outbreak.

[pullquote]Looking down the global economic road, traffic is even more confused than in Lebanon; dangerous driving abounds.[/pullquote]

Galbraith’s was a book in a recent range of clarion calls with fin-de titles given to them by, one suspects, marketing executives who were gauging the international mood as moving into depression or acceptance of downward prospects.

In 2013, Venezuelan author and one-time World Bank executive director Moises Naim published The End of Power, describing how ever-greater power accumulations in a wide range of areas, including corporate and finance behemoths, make the possession of power positions ever more short-term and perilous. In 2014 Galbraith published The End of Normal. And in 2016 two current works are reinforcing the impression that some leading economic minds are now voicing worries and considerations as if they were moving, in the Kuebler-Ross model of grieving, into an acceptance phase.     

One of these new noteworthy books is sold by marketing agents under the fin-de outlook: The End of Alchemy by former Bank of England Governor Mervyn King. The other’s title is – on its sound value – more reassuring. It is The Only Game in Town, by Mohamed A. el-Erian. But the works have more in common than marketing accolades of the kind: “this is the only book that you ever need to read”. Both authors are addressing the aftermath of the Great Recession, the roles of central banks and commercial banks, along with key questions on the future of the global economy, and they can both, as can Galbraith’s, be characterized as works for which gloomy is too weak a term.

Even darker clouds

King opens by saying that the financial crisis triggered “a worldwide collapse of confidence”. El-Erian, the finance man with many hats and even more publications under his belt, opens by saying that the post-crisis era’s “frustrating ‘new normal’ of low growth, rising inequality, [and] political dysfunction” is coming to a sort of maturation point – even this “new normal” (a term which he popularized himself in 2009) is getting exhausted, he says.

Naim cites expert findings that diagnose dissatisfaction with political systems and economic core institutions “is a growing and global phenomenon”. He notes, “The economic crisis that erupted in 2008 in the United States and then ravaged Europe has also fueled powerful sentiments against powerful actors that the public blames for the crisis: the government, politicians, banks, and so on.” He also draws attention to the shrinking power franchises of some top banks in the era after the crisis, and the diminished “freedom of action” of bankers.

Galbraith is more direct. He opines for a slow growth system as a “qualitative different form of capitalism”. In his perception, which seems more in line with traditions associated with the Left but not socialist enough to find the Left’s approval, banks are nothing more than intermediaries. Their usefulness is given only when they support “either household consumption or business investment – and then only as long as they do so in an effective, responsible, low-cost way.”

“Perhaps the country would be better off without its big banks,” he speculates in typically America-centric ways. He believes the financial institutions, along with other big entities, should be scaled back and advocates that the economy should migrate toward a “decentralized system with smaller top-level units, less powerful bankers, and stronger controls”.

[pullquote]“A long-term program for the reform of money and banking and the institutions of the global economy will be driven only by an intellectual revolution”[/pullquote]

The newer recipes and concerns are taking things a step farther. At the end of The End of Alchemy, King’s prescription is as limited as any acknowledgement of – inevitable – human information deficiency has to be. “A long-term program for the reform of money and banking and the institutions of the global economy will be driven only by an intellectual revolution,” he says, and argues that “without reform the economic and human costs of [the next] crisis will be bigger than the last one”.

Only a proper diagnosis, namely a recognition of the severe disequilibrium into which leading economies have fallen, will give us the courage – “the audacity of pessimism” when one has nothing to lose – to undertake bold reforms, he thinks.

El-Erian for his part thinks that “seldom has the global economy been engaged on such a path to a T-junction”, meaning a fork in the road from where one of two possible roads is leading the global economy into even lower growth, higher unemployment and greater inequality than was seen in the recent past.    

The other road, which can herald more inclusive growth, in his opinion, will require something utopian. “High inclusive growth and lasting financial stability requires a more comprehensive policy response that sees other government entities joining central banks in steadfast and serious effort,” he writes at the end of his too short book, and while he says that there is nothing preordained about our future, taking the better road will require our governments to get their act together.

In his words “a more comprehensive policy approach is urgently needed and is available” by governments and central banks and he postulates that they, and companies and households, will have to come to terms with their blind spots and do more to gain greater control of their destiny under either road out of the T-junction. Everybody working together? El-Erian might as well be asking for a lunar colony to deliver answers to the world’s economic problems. In the case of Lebanon, the request would be for a colony to function on the backside of our orbiter.

The silver lining

Compared to the troubles of the global banking scene, the Lebanese banks are reassuringly boring. Baz points out that this is continuing to be the case. “Look at our balance sheet as an industry. It is very simple; 90 percent of our funding is customer deposits. If you look at the assets side, there is no borrowing from the markets, it is customer deposits and equity. Loans represent 50 percent of our assets. We have some portfolio investments, but in Lebanese and some regional securities that we understand. The remaining is primary liquidity which is placed either with the central bank here or with our main correspondents abroad. Lebanese banks are boring banks,” he emphasizes. 

The banking troubles of today are actually economic problems that are rooted in a past of fragility and conflict, not of crises of the financial system. According to Baz, the steady-state size of an undisrupted Lebanese GDP – i.e. growth continuing at the average rate achieved in the two decades prior to the outbreak of the Civil War in 1975 – would make the country reach $120 billion in today’s economy. Even if one takes into account that this figure is hypothetical and that history cannot be reversed and restarted toward a more favourable outcome, the discrepancy between what could be and what is, is in the billions. Baz assumes that the economic utilization rate is 75 percent, and the economy, which he estimates at $55 billion at present, could therefore stand at $73 billion.

In Ghobril’s assessment, the gap is similar. “The point is the decline in consumer confidence correlates with the decline in GDP growth, which averaged about 1.4 percent between 2011 and 2015. Compare this with the average growth rate over the period between 2001 and 2010, which was about 4.6 or 4.7 percent. The output losses from declining growth in the past five years [sum up] to about $24 billion,” he tells Executive. 

[pullquote]In Lebanon, banks feel that their problem is that “we are impacted by the underperformance of our economy”[/pullquote]

This means that Lebanon, due to regional strife, political inaction, and similar issues, is suffering an “opportunity cost for the overall economy”, and this translates into less lending opportunities to the private sector for banks. “We extended $2.9 billion to the private sector last year, compared to $3.9 billion in 2014. The banking sector would definitely like to see the economy grow and expand, so that it can find more lending opportunities. Banks cannot be successful if there are no successful sectors to lend to,” he says.

Another entrenched problem is the opacity of the economy and the lack of information on most sectors which makes it impossible to say how large a share of corporate profits go to the banks. “As your question is, how much the $1.9 billion dollars of banks’ corporate profits represented in 2015 in percentage of corporate profits in Lebanon, and the answer is we don’t know. We don’t have figures,” Ghobril affirms. This means that everyone looks to banks as the institutions for all seasons and purposes.

“Is there an over-dependence on banks? Yes, there is over-dependence on banks in the sense that they are the only source of financing for the private sector and almost the only source of financing for the government. Between commercial banks and the central bank, and in absence of political will to reduce the fiscal deficit, which is the weak link in the economy, the banks will have to continue to attract deposits so the government can continue to meet its maturities and dates of payment,” he confirms.

In Lebanon, banks feel that their problem is that “we are impacted by the underperformance of our economy,” as Baz puts it. Where ignorance of sustainable economic mandates is endemic, central bankers and forward-looking commercial bankers would be waiting till the end of times if they wanted, in the sense of el-Erian’s recipe, real support from their political counterparts who are not trained in relevant skills. Lebanese politicians – if they get their heads out of demagogistan or wastastan and away from populist and simplistic decision attempts on promising sectors – will be hard pressed to find solutions to even exit their own communal backyards and gain regional perspectives on issues like developing oil & gas or employment.

At their best, the observations and recipes of global thought leaders like King and el-Erian perhaps qualify as belonging to the phase of grief over the loss of the small business world, a phase where we come to acceptance of information that the future will be different from what we expected before the Great Recession. That means also – positively – accepting limited but existing options that will be at our disposal to influence the future. After all, as King says, in a capitalist economy money and banks play such a critical role because they constitute “the link between the present and the future.”

June 6, 2016 0 comments
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LeadersOpinion

An ode to strength

by Executive Editors June 6, 2016
written by Executive Editors

Last month Lebanon celebrated, on May 25, our liberation and resistance national holiday for the 16th time. The region also marks 100 years of the Sykes-Picot Agreement’s adoption on May 16, which was signed in secret by colonial powers to delineate areas of power in the Near East. We commemorate too that 10 years ago this summer, some Israeli hardheads said they would bomb Lebanon “back into the stone age”. And last but surely not least to note is that May 25 is the day on which the country suffered the completion of two years without a president.

It goes without saying that the country needs a president and that history, however loaded with mistakes, is a river whose tide we cannot turn back. But in noting the painful past and its many sins of omission, something also deserves to be said about the current time, namely that Lebanon now, more than ever, is advised to think with full appreciation of its banks and its central bank.

Even if the banks’ results in 2015 and the first quarter of 2016 demonstrate lower or absent growth except for profits (see analysis) and even if the central bank governor is so pressed for time that his statements sound like similar to previous ones (see Q&A), the story is simple: we need both factors of confidence, the banks’ prowess and the central bank’s integrity, more than ever.   

This is not because the central bank has a monopoly on printing and controlling our money and because the commercial banks are financing both our private and public deficits. They have been doing both for ages.

There are at least three reasons why we should think about banks and the financial economy at this point. One is external. The global economy is calm now – but the question begs if this is the proverbial calm before the next storm. Experts warn that the developed and large emerging markets are passing through perilous moments of uncertainty and risk (see overview), and we will be under their influence.

Growth in the wrong places

The second reason is that the Lebanese economy is faced with low growth in 2016, for yet another year. As conventional wisdom goes, there is not much – not any – progress in the development of the oil & gas sector; not much growth in our traditional power house sectors like hospitality and real estate; not much transparency in most sectors of our economy; and a depressed mood to the point that the only things perceived as rising are corruption and inequality.

[pullquote]The global economy is calm now – but the question begs if this is the proverbial calm before the next storm[/pullquote]

All this is reflected or even demonstrated in the data – as weak as some of the data are – such as the relentless increase in the gross public debt to over $71 billion in March 2016 according to numbers cited by the Association of Banks in Lebanon; the increasing share in recent years of gross public debt as percentage of gross domestic product (GDP); the weak consumer confidence index levels that are in a trough for multiple quarters and 66 percent below peak levels that were reached in the fourth quarter of 2008; and the declining perception of Lebanese competitiveness, as shown in the World Economic Forum’s Global Competitiveness Index where Lebanon slid down from 89th place in 2011 to 101st place in 2015, including the world’s second lowest (139) ranking in the “macroeconomic environment” pillar.

Inversely, it feels as if – whether based on facts or not – banks and the central bank are ever more important. The stimulus packages that keep our housing market afloat (as illiquid as real estate is in itself) come from the central bank. The investments that drive our slow migration into the entrepreneurial knowledge economy come from the central bank (see update on the latest funds). When people organize large social events, such as the Beirut Marathon, a cultural festival, a design week or a startup competition, they go to banks, and the banks, as Byblos Bank’s chief economist Nassib Ghobril put it, “respond”. That is why we sought out examples of how important a role banks play in our society, not only in their core business activity but also in areas like sponsorship of movies (see story) and cultural events (see Executive Life).

What is not a reason for any worry about the banking sector’s viability, by the way, is compliance. Lebanon’s commercial banks are prepared for whatever compliance mandates are thrown at them and the latest updates on the compliance front only confirm this (see story and Q&A).

The third reason why there is still room for serious, fundamental concerns is related to the difference between sustainable staying power and exhaustion by being in power too long and too lonely. The inherent instability of capitalism – which is not to be confused with the discredited idea of capitalism as being doomed – is captured in well-known concepts like Austrian economist Joseph Schumpeter’s ‘creative destruction’ and American economist Hyman Minsky’s financial instability hypothesis according to which “the economy transits from financial relations that make for a stable system to financial relations that make for an unstable system”, or in short ‘stability leads to instability’. The history of finance does not support the argument that something will work in future just because evidence shows that it has worked in the past.

Within the reality of us not ever being able to predict the future with certainty (but enjoying the illusion that we can), trust in our banking system is key for having confidence in our own future. That is perhaps the reason why banks are vulnerable to sudden changes in the narrative that determines investor behavior, as seen in the financial crisis. It is when the narrative and behavior of our economic actors change that the future is in jeopardy.

What lies beneath

But also, we dare surmise, because even the strong get vulnerable when they are on their own in stemming the tide. The home-made problem is the weakness of our implementation of democracy. This problem means that in our experience of the past two years in absence of the Baabda manor’s mistress or master, inefficiency, inequality, irresponsibility and corruption cannot be curbed.

[pullquote]The home-made problem is the weakness of our implementation of democracy[/pullquote]

These monsters are building their strength for the third year now – and all the while too many banks seem overly and increasingly concerned with controlling their messages than with open and honest debates that come, for example, from answering the questions of journalists (and not from trying to turn all that is asked into controlled PR). If the banks are the last line of defense against economic decay and if the central bank is the last force standing against the invading monsters of inequality and greed, even the most ethical bankers or central bankers need support. They are tasking themselves with doing what they are not trained for – things like issuing fiscal incentives on top of guarding monetary stability.

Although writing about a different set of circumstances from the Lebanese scenario, American finance guru Mohamed el-Erian lately sounded like he was talking about Lebanon’s central bank, when he said “We all owe a big debt of gratitude to central banks. Acting boldly and innovatively in the midst of a massive financial crisis, they helped the world avert a multi-year depression that would have wreaked havoc on our generation and that of our children.” But he also observed the danger of them being so central to the whole economy, saying “the longer central banks remain ‘the only game in town’, dedicated to repressing market volatility and artificially boosting asset prices, the greater the subsequent risk to their effectiveness and operational autonomy.”

The problem is that the monster, of whatever nature, is growing and gnawing beneath the ground that our economy is based on: it is gnawing at our roots of trust because we give it too many opportunities to do so by not empowering a groundskeeper. It may be speaking to the wind, but Executive calls one more time for the election of a president, and for more standing together: that means standing shoulder to shoulder in openness to an unconventional and inclusive search for solutions to coming challenges, in our banking sector and the entire economy.

June 6, 2016 0 comments
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EditorialOpinion

In need of a new national economic strategy

by Yasser Akkaoui June 3, 2016
written by Yasser Akkaoui

Our economy is seriously underperforming. While this isn’t a surprise, it still bothers me every single day. I love our banks, but they are only part of the equation for real economic success. We need functioning capital markets, and we needed them yesterday. I love our central bank, but it simply cannot continue being the country’s only economic agent. We need a robust and well-planned fiscal policy, and we needed it last year.

The Beirut Stock Exchange is a joke. Companies with growth ambitions in Lebanon have debt as a local financing option. That’s basically it. This is absurd. We Lebanese have trading in our blood. Our financial markets – indeed, our entire economy, including capital markets – should be at the service of traders pushing our economy forward. Instead, we don’t even have laws that allow private equity and venture capital funds to be properly structured. While private sector initiative led to a draft PE/VC law, there’s a very real fear our politicians will ignore it, not understand it or both. Our national economic strategy was written for an era that ended 100 years ago. It’s pathetic.

While you might expect parliament or cabinet to develop and implement fiscal policies that can help the economy grow, ours are silent on that front. Our central bank is doing all of the heavy lifting, even as its actions are increasingly far from its mandate. Central banks do monetary policy. It’s a medium- to long-term game. Fiscal policy – which can have immediate effect – is meant to be hammered out by politicians (ideally with some input from the people they were elected to represent). Today, through stimulus packages, long-term loans, investment subsidies and debt restructuring guidance, our central bank is supporting the real estate, film and ICT entrepreneurship industries, to name but three. This is not only wildly abnormal, but also arguably unsustainable. We can only ask and expect so much from the central bank.

Last month’s municipal elections proved two things: elections can be held without the country imploding and people are ready for change. With parliamentary elections scheduled for next year, the opportunity to move this country in the right direction is more real than it has been in over 25 years. This is an opportunity that the unqualified will no doubt try to exploit. Our chance to influence the outcome begins now. If we begin demanding candidates who have real economic vision, we just might get them.

June 3, 2016 0 comments
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Editorial

A Disappointing Win

by Yasser Akkaoui June 1, 2016
written by Yasser Akkaoui

Three years ago, we asked then Minister of Energy Gebran Bassil about how millions of dollars made from the sale of oil and gas data were being managed as part of our cov- erage of the governance of the nascent industry. He told us it wasn’t important. When we ran an article suggesting such secrecy is a bad thing, he sued us for defamation. This month, we won. What kills me, however, is that our in-depth coverage that exposes with irrefutable truth suspicions of cronyism got overlooked by the general public, civil society and those responsi- ble for investigating such doubts. I welcome the judgment, but the most important questions remain unanswered: where’s the money and what checks and balances are in place to safeguard our interests? The purpose of sticking out our necks quite prominently is not to get shares and likes or even warm handshakes. We demand an investigation.

There is an accountability problem in this country, and it’s about time someone did some- thing about it. Around this time last year, we watched the political class manipulate a popular movement. “The mafias” who we were marching to depose won – let’s not kid ourselves. They used and manipulated street protests as an excuse to cancel waste management deals with the private sector that would have solved the trash crisis across the whole country. We would have had infrastructure and modern solutions. Instead we’re going to throw much of our trash in the sea. The rest will continue to be burned and dumped around the rest of the country. And no one cares.

It’s demoralizing. Our economy is all but dead. We’re sinking. Instead of throwing us a life- line, our politicians are pushing us under with their dirty deals and gross mismanagement. At Executive, we’re doing our part. Our investigative journalists work tirelessly month after month to explain the most complex of issues in an easy to understand way, pointing out what is being done right and how to improve what is not. We’re doing the hard work and it’s time for civil society to pull its weight as well. Without strong and continuous action, we will never be able to save this country.

June 1, 2016 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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