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Tech Knowledge

The next wave.com

by Mira Baz March 22, 2000
written by Mira Baz

Ego and tradition have tended to
dominate Lebanon’s business circles.
Losing control of the family
fiefdom is viewed as one of the worst
nightmares, regardless of whether that
might involve a sound business decision.
But this is the new generation and
Lebanon’s Internet service providers are
among those at the forefront.

Imad Tarabay, the 27-year-old chairman
of Lynx, received an offer he couldn’t
refuse and wouldn’t disclose from
PSINet, a US-based multinational Internet
company with revenues of $555 million
last year. It was a tough choice: either roll
up the drawbridge and face a competitive
local market alone, or give up the reigns reins to
an international heavy**-**weight. Tarabay,
now vice-president of sales and marketing
for PSINet Middle East and Africa, decided
to sell at the end of December. And as
competition increases and prices drop,
more of Lebanon’s ISPs are having to face
the bitter reality that they cannot stay afloat
without financial backing.

But what on earth would attract a multinational
to a market of not more than
100,000 Internet users, less than 0.05% of
worldwide surfers?

The target is not just the local market.
Now, Tarabay is standing tall among local
competitors and is readying the company for an aggressive push into the Middle East, a
region with an estimated 1 million Internet
users (see chart). “This year we’re going to
enter at least 14 countries in the region,”
says Tarabay. The buy-out of Lynx is part of
PSINet’s strategy to expand internationally
by acquiring existing ISPs rather than
establishing new ones from scratch. In
1999, the company acquired 43 ISPs
worldwide, including the purchase of
seven in Latin America (see box).

According to Tarabay, PSINet was
attracted to Lynx’s fiber-optic network.
Though ISPs are generally reluctant to
reveal the arrangement of their network’s
structure, the majority have routes through Cyprus or the UK. Lynx, the self-proclaimed
fifth largest local ISP with over
4,000 subscribers, claims to be the only
one with a direct fiber optic connection to the
US, avoiding any nodes or intermediary
connections. This minimizes the number of
errors and error-corrections during transmission.
Lynx still had to go through the
MPT. “I spent six months working on it,”
says Tarabay.

The regulatory environment could create
obstacles to further expansion into some
countries in the region. Egypt, where there
are about 55 ISPs, Jordan and Saudi Arabia
offer attractive markets for acquisitions.
Others, like the UAE, where one company
monopolizes the Internet, are off-limits. In
Lebanon, ISPs are at the mercy of the ministry
of post and telecommunications
(MPT), which has the sole power to grant
companies the bandwidth they require.

But whatever the hurdles now, the company’s
strategy is long-term. Many multinational
companies go into markets prematurely
in order to gain a head-start on competitors.
Ericsson, the Swedish mobile phone manufacturer,
recently opened a regional office
here. Sony, Japan’s leading electronics giant,
opened its Lebanon office two years ago.
Both are the first in their industries to enter the
local market, before the environment
becomes attractive to competitors.

“Privatization is being echoed in Lebanon
and international research firms contracted for
studies,” says Sam Lutfallah, executive
director of Inconet. “They are lured by this.”
And what better way to get into a market
than by linking up with a local firm. It was
Lynx that originally approached PSINet in
July with an offer to form a joint venture.
Tarabay, who had established Lynx with his
partner Raed Rayess only three months earlier with a $300,000 initial investment,
wanted to expand into the region and needed
a financial backer. “We had a lot of contacts
in the area, but we needed technical
and financial assistance,” he says. “Any
country you want to go into requires an
investment of $1-2 million to start up.”
Negotiations proceeded till November,
when PSINet suddenly handed Tarabay its
offer to buy.

But the new entity will not recreate the
Internet. The company has the same dial-up
and e-commerce services offered by other
ISPs. A number of services that PSINet
provides elsewhere, such as ISDN and
VoiceOver IP, cannot be offered here for the
moment because of the monopoly of the
MPT. “They are offering nothing that
[other ISPs] here don’t have,” says Abude
Omari, CEO of Cyberia. Since it’s a carrier
as well, PSINet/Lynx will be able to sell international links out of Lebanon to other
ISPs, once the MPT relinquishes its monopoly.

Lynx can take advantage of the financial
and technical boost in order to improve
services. Tarabay plans to upgrade the
amount of bandwidth in order to increase the
speed and capacity of connections.

Although the company may have the
financial weight to cut rates, don’t expect
any new price wars on dial-up. Already,
Lynx has some of the highest rates on the
market, ranging from $14.99 for unlimited
access ($9.99 for students) up to $29.99 for
unlimited corporate accounts. Tarabay
says that there are no plans to reduce these
rates any time soon. “Cutting prices was
never our strategy,” he says. “We’re going
to maintain our prices because we believe
that if you want quality you have to pay a
higher price.” Nor is the competition worried.
“This move will not affect prices,”
insists Fadi Ghazzaoui, marketing manager
for TerraNet.

With dial-up prices unprofitably low,
Lynx is focusing on the corporate market,
where it can offer a greater array of services
at higher rates. That will pit it against
Inconet, the self-proclaimed leader in corporate accounts.

PSINet’s acquisition of Lynx came as
no surprise to others in the sector. “The natural
trend is toward consolidation,” says
Bahjat el-Darwiche, IntraCom’s managing
director. “If ISPs are not backed up
financially in some way, they will not
last,” says Tarabay.

The prospect of international firms entering
the market did not seem likely last
September. Sitting in his office in Hamra,
Omari was skeptical. “Why would [a
multinational] want to operate this small
Internet service in a market of 60,000
users, when they add close to a million
users per quarter?” he told EXECUTIVE at the
time. But now he thinks differently:
“International players who bring in money
and expertise show that the market is interesting.”

Louis Hobeika, chairman of
Sodetel, welcomes the healthy dose of foreign investment that the entrance of companies
like PSINet into the market will
bring. ISPs are having trouble surviving
with rates so low, and most of the major ones say that they would welcome some sort
of partnership with a large foreign firm
(see box). PSINet’s move just might be
what’s needed to get the ball rolling.

Top of Form

PSINet’s expanding by buying out ISPs worldwide

Internet carrier PSI Net was the first company to commercialize the Internet in 1989.
CEO William Schrader was one of the founders of NYSERNet in 1985, the first network
to link university, government, and corporate supercomputers in New York.

He realized the potential of the Internet when corporate clients started approaching
NYSERNet. Being a non-profit organization, the company subsidized PSI Net
to sell Internet services.

Acquisitions in the third quarter ended September 30, 1999:

  • Transaction Network Services (TNS): provider of eCommerce data communications
    processing. Revenue in the third quarter 1999 was $46.1 million, net profit
    $5.5 million. Sold for: $720 million in cash and stock.
  • In the US/Canada: Two ISPs, Internet Network Technologies (US) and TotalNet
    (Canada). Add 100 business accounts.
  • In Europe: Seven ISPs in Spain, Austria, Hungary, and Italy. Add over 1,200 business
    accounts.
  • In Asia Pacific: Two ISPs in Hong Kong, Global Link and Vision Network Online.
    Add 500 business accounts.
  • In Latin America: Seven ISPs in Panama, Brazil, Argentina, and Chile. Add over
    500 business accounts.

Would you sell? Here’s what the ISPs replied

Word has it that America Online
Inc. (AOL) has its eyes set on the
local market, though it seems that the
rumor’s been running for a while now.
EXECUTIVE also found out from several
sources that the French ISP Wanadoo
(www.wanadoo.fr), associated with
France Telecom, is in talks with Gellis.

This is the next big thing now.

Most ISPs refer to “partnerships”
rather than mergers and acquisitions.
The sector should witness a number of
joint ventures in the near future. Here’s
what the main players had to say.

CYBERIA: “We have no incentive at
this stage to sell. We might partner up,”
says CEO Abude Omari. Cyberia is privately
financed and will continue to be so.

INCONET. “We welcome a joint venture,”
answers executive director Sam Lutfallah, “but one in which we have a controlling
interest. We would not release our
shares.” But, he adds, if the offer were
good, the company would be open to a
buy-out. Inconet is under the umbrella of
GlobalCom, a holding company half
owned by Audi Investment Group.

SODETEL. Louis Hobeika said that he
is open to a partnership. Telecom Italia
and France Telecom together own 50%
of Sodetel.

TERRANET. Marketing manager Fadi
Ghazzaoui claims talks are underway “in
Europe and Arab countries for a partnership.
Acquisitions are not healthy,
because they would allow an [international]
firm to take control of the local
market.” TerraNet is a sister company to
LibanCell. Nizar Mohsen Dalloul is a
major shareholder in both companies.

Bottom of Form

Bottom of Form

Hack Attack: the World Wide Worry

Accessing someone’s server can be surprisingly easy.

Luckily the “art of hacking” is still rudimentary in Lebanon

Hack attacks are all the news almost monthly now.
International news, that is. Think you’re safe from similar
attacks because your Internet service provider certifies
it, because you have a firewall, or because there are no hackers
locally? Think again. “Hacking, like AIDS, is thought to happen
to other people,” says MajorD0m0. “But it can happen anytime,
anywhere, to anybody. It’s simple, and I can prove it.” So EXECUTIVE took him up on his word.

MajorD0m0 is a 20-something ethical
hacker, a rare breed whose reputation has
been soiled over the last decade by Internet
vandals and egotistical teenagers. In fact,
MajorD0m0 is a hacker in the original sense of
the word, which used to describe an amateur with a thirst for knowledge about computer technology without the
malicious intent. Web-wise, MajorD0m0‘s hacking expertise is the
result of years of surfing and learning.

“Name your website,” smiles MajorD0m0. He makes hacking look
easy, to the extent that one forgets its implications. He uses point-
and-click software, and types in just a few commands. The tools are
at his fingertips on the PC. Each is a downloadable program rarely
larger than 50kb and thus takes minutes to install and use.

They are just a few clicks away on the Web. Port scanners detect
types of networks, servers and ports that give leeway to hackers.
A trojan horse is a program embedded in email attachments that
can be secretly sent to users, allowing hackers to take control of
the remote computer. Mail bombers send thousands of junk
emails to an address, blocking or slowing down access to
emails. Password crackers are programs that can crack a user’s
password. The list goes on.

He thinks up a few local dot-coms, considering the rush to e-commerce
and everybody feeling hip about being online. Scanning a
server, MajorD0m0 detects which ports are “open.” Any information
a port provides gives the hacker more to work with. Most
ports are susceptible to some form of attack, be it access to files
or databases. He clicks, types in the website’s IP address, and up
comes the message: “start scan … ports 0 to 1000.” Seconds later
a list of ports follows. “Eureka,” he exclaims.

Each of the seven websites he tried, owned by major local
companies, had at least eight ports exposed, most commonly the
file transfer and mail ports. Secured sites wouldn’t allow scanners
to detect any of their ports. Their security system would trace the
intruder’s IP address and block access from it. MajorD0m0
demonstrates with two secured websites, where the scan message
appears but returns no information. This is one step short of
actually breaking in. But that’s as far as MajorD0m0 will go.

Hacking in Lebanon is still amateur, MajorD0m0 confirms. It’s
usually done upon a dare. The hacker uses software to crack a
friend’s email password, or take control of their desktop, turning
it into a zombie, shutting down Windows and performing tasks remotely from their own
computer, all for a laugh.

Locally, the Internet’s
limited speed (up to
36kb/s) and the lack of
permanent connections
to the Web pose difficulties
to any serious hacking
activity.

But that should not be
comforting. The threat is
global, and proficient
hackers worldwide can
attack. There is little
awareness of security in
the Middle East as a
whole and in Lebanon
particularly. Hackers
from Brazil recently
vandalized several websites in the UAE and Saudi Arabia. Vandals usually post a message
mocking the webmaster or the institution, send greetings to their
buddies and boast about their skills. After such attacks, the
servers have to be shut down and scanned, since it’s not easy to
identify exactly what the hacker did.

This is not to imply, however, that anyone can or should attempt
hacking. In fact, amateurs lacking programming and Internet
knowledge could put themselves in danger of being traced and
caught. A hacker doesn’t always go it alone, since collaboration
and speed are needed to “get in and get out” safely. MajorD0m0
points out that hackers work in pairs or groups. While one gains
access to the server and proceeds to vandalize it, the other erases
any “traces” left behind.

Did MajorD0m0 hack into any websites? No. Reading up on hacking
remains his hobby, and besides, he has better things to do. We might
be better off taking his word for it. After all, never dare a hacker.

March 22, 2000 0 comments
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Money Matters

Greenspan: Serving more screwdrivers

by Peter willems March 22, 2000
written by Peter willems

The US is experiencing its longest economic growth
period in history. The end of February marked the
107th month of strong economic performance,
surpassing its previous record set in the colorful 60s (106
months between 1961 and 1969). A bull run on US equities

  • with the occasional hiccup – has kept in stride with
    growth. Over the last five years, the Dow Jones Industrial
    Average (DJIA) rose 197%, S&P 500 climbed 219%, and
    the Nasdaq composite index soared 907%.

Rejoice, celebrate, open a bottle of champagne? That’s not
what is happening on Wall Street. The Federal Reserve,
headed by chairman Alan Greenspan, is worried that the
American dream is on the verge of overheating (average
GDP growth rate over the last three years was 4.8%), with
the threat of inflation just around the corner. Since June last
year, the FED has raised the federal funds rate by a quarter
percentage point four times (three times for the discount
rate). Its objectives are clear: To keep inflation from getting
out of hand, the FED wants to strike first by curbing robust
consumption, slowing down the economy.

A slew of indicators show that there’s potential for overheating.
Greenspan is keeping his eye on the tight labor market.
In January non-farm payrolls increased more than
expected – by 387,000 – the largest jump in two years. That
pushed unemployment down from 4.1% to 4%, the lowest
level in 30 years. This could lead to wage and compensation
increases that would pass on to prices covering costs,
and there are signs that upward pressure on prices might
come soon. In the fourth quarter of 1999, the employment
cost index (wages, salaries and benefits) rose 1.1%, above
the expected 0.8% increase, followed
by a wage increase of
$.06 per hour in January.

Another concern for
Greenspan is the stock market
pumping money into consumers’
pockets which lifts consumer
spending. In 1989, 28% of
household financial assets were
linked to stocks. That now
stands at 54%, and Greenspan
believes that about a quarter of
the GDP growth rate is derived
from wealth coming from stock
gains. This gives Greenspan a two-pronged attack: slow
down the economy and/or get the
stock market to take a breather.

Greenspan’s intention of controlling inflation has sent
shimmers through some markets. So far this year, the DJIA
fell more than 11%. And to make matters worse, hikes in interest
rates are expected to continue this year. “The chances are
high,” says Douglas Wilde, a global investment strategist at
Merrill Lynch. “We will probably see interest rates go up
between 50 to 75 basis points by the end of the year.”

If this is the case, should investors expect the markets to
respond negatively, fueling a correction, or something
even worse? According to Gary Shilling, president of A.
Gary Shilling & Co, economic consultants and investment
advisers, there will be a correction or even a crash coming
from the sting of rising interest rates. But it appears that
there have been two markets going on recently. While
many stocks have already been hit, technology stocks
have been immune; they have pushed Nasdaq up over 8%
so far this year. Shilling believes that technology stocks,
which are seen as extremely overvalued (many companies
trade more than 100 times projected earnings in 2000, if they
have any), will eventually be affected with the rest of the
stocks and prices will plummet.

Wilde, on the other hand, believes Greenspan will be cautious,
moving rates no more than a quarter point each
time, knowing that markets are sensitive to his actions. The
chairman has a history of taming economic growth with a
soft landing. And some figures are working against the indicators
that are screaming danger. In the third quarter of 1999,
the consumer price index climbed 4.2%. But in the fourth
quarter, it increased by 2.2%, followed
by a less-than-expected
0.2% rise in January.

But Greenspan still appears to be
on the hunt. In his last semiannual
economic presentation to
Congress in mid-February, he
made it very clear that he would
continue raising interest rates
until consumer spending retreats
and the stock market calms
down. Tightening the screws is a
sure bet. But if and when it hits the
breaking point, sending all stocks
south, is anybody’s guess.

March 22, 2000 0 comments
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Money Matters

The Global Strategist Fund Manager Survey:

by Trevor Greetham & Plum Shipton March 22, 2000
written by Trevor Greetham & Plum Shipton

Global economic optimism may have lost its upward
momentum according to our February Fund Manager Survey.
The inversion in the US yield curve could be taken as a sign
that Fed rate hikes are biting and the US economy is slowing.
If this were so, it could be time to cut cash and go overweight
bonds. A peak in the global manufacturing cycle would once
more align structural and cyclical forces in favor of disinflation.

Two risks keep us on the sidelines. First, the oil price could be
allowed to spike higher if OPEC think a high oil price poses no
threat to the global “e-conomy”. Fund managers do not expect
the oil price to stay at $30, but our global oils team are warning
of $45 if production is not increased. Secondly, and more
fundamentally, there is little evidence that the US economy is
slowing beyond the technical rally in bonds. Most fund managers
think the peak in Fed Funds is a couple of hikes away. We
are not so sure. We remain overweight cash in our UK benchmarked
global mixed fund.

Growth at any price?

We have used our Global Sector “Wheel of Fortune”
model to explain the fund manager love affair with TMT
(Tech, Media and Telecoms). These stocks are the New Era’s
cyclicals, or Growth Cyclicals. Cross-checking fund manager
preferences for Growth stocks with their preferences for
Cyclicals seems to bear us out. Japanese fund managers are most taken with TMT whereas US managers are the only ones
leaning towards Growth Defensives such as Pharmaceuticals.

Growth investors could be caught out in 2000 if the global
economy stays strong and commodity prices surge as they did
in 1994. When pricing power becomes widespread, investors
refuse to pay a large premium for long-term growth. Value
stocks tend to outperform by a wide margin.

When to switch back into the UK?

The UK equity market has underperformed Europe significantly
in the last couple of months. UK earnings
forecasts have not been downgraded. UK equities have been
de-rated by around 25% relative to Europe to reflect the fact
that fund managers expect the UK to slow while they expect
Europe to remain strong.

This period of UK underperformance could end in one of two
ways. UK economic optimism could recover as fund managers
factor in a peak in base rates and a soft landing in the economy.
Or European economic optimism could fall as the Eurozone
economy responds to more aggressive ECB rate hikes.

We expect a UK soft landing to precede any European slowdown.
But judging by Eddie George’s hawkish tone it could
still be a little early to switch back into the UK. There may be
one or two rate hikes left.

European Sector Strategy

• Extremes exist within the European equity market,
even to a greater extent than on a global basis.

• The TMT (Technology/Media/Telecoms) sector
generally has poor value, but newsflow and sentiment
are driving the sector higher.

• Differentiate within TMT – overweight IT Hardware/
Electronics, underweight Media.

• Hedge selected TMT with some value –
overweight Oils & Banks.

Extremes clearly exist within the European equity market,
where valuations are becoming somewhat meaningless.
Fear of underperforming benchmarks in the
institutional world at a time when consolidation is causing
some weighting nightmares, combined with a rush of liquidity
from the retail market into a relatively scarce space are just some
of the factors encouraging these extreme sector divergences. We
are painfully aware that trying to predict the “bursting of the bubble”
is difficult, and in any case, these sector divergences could
continue for longer than anyone anticipates.

The divergences between sector performances and valuations
are even more extreme in Europe than in the US. European TMT
trades on over 60x 2000 forecasted earnings (I/B/E/S), compared
to the US TMT constituents of the S&P, which trade in aggregate
on just over 40x, yet both groups have similar growth prospects.
And whilst 29% of the US TMT stocks have actually declined over
the past three months, this has only occurred to 12% of European
TMT stocks.

The driving forces of these extreme positions are partly global,
partly European, and are illustrated below.

• The long-term growth of the market is estimated by analysts
to be 10%, while the long-term growth rates for the IT Hardware,
Software, Media and Telecoms sector are 26%, 21%,
12% and 15% respectively and are on a rising trend.

• Penetration rates in Europe are much lower than those in the
US allowing room for catch-up.

• Consolidation is still driving the TMT sector. 1999 saw
record M&A activity where 32% of all global M&A
involved a European target, up from 23% in 1998. And this
year has started well, with the Vodafone/Mannesmann deal
beating all global M&A records. Of the top 50 M&A deals in
1999 involving a European company, 42% (by value)
involved a TMT company, up from only 3% in 1998.

• According to our Gallup survey of fund managers, Technology/
Media/Electronics and Telecoms are the four most
favored sectors in Europe and this has been the case since
April 1999 when pharmaceuticals dropped from its high
perch. And not only do they remain favored sectors, but over
the past three months, fund managers have actually
increased their preference for each of these four sectors.
Research in the UK shows that the Gallup survey is best used
as a confirming indicator rather than a contrarian indicator
on a sector basis.

• Although we don’t have ownership details yet for Pan
Europe, UK fund managers are currently only 94% weighted
in TMT and post the Vodafone/Mannesmann merger this
is likely to fall to 86%.

• News stories abound fuelling investor sentiment. Screening
Reuters and the Financial Times for stories involving companies
announcing an “Internet strategy”, there have already been
160 stories so far this year (an annualized rate of 1840) compared
to 324 for the whole of 1999 and merely 27 during 1998.

• Liquidity is pouring into the markets. Borrowing in the US
to buy securities rose at an annualized rate of over 400% over
the past quarter, which accounted for 25% of the growth in
total US bank lending. In addition, according to Trim Tabs,
US margin debt as a percentage of market cap has now
exceeded the September 1987 previous record of 1.38%.

These are signs of excess in financial markets. Although similar
comparable data is not available for Europe, we also know
that European mutual funds saw inflows into equity funds in
Q4 1999 of $40 billion – a record quarterly inflow.

• Scarcity of tech stocks is a relevant factor for European
investors. Although TMT now accounts for 32% of European
market cap (up from 18% 12 months ago), this still lags the
US where the TMT weighting is 42%. The European/US
divergence is clearly much greater in the Internet space
alone, where the European Internet sector’s market cap is
around $140 billion (up from only $17 billion at end September)
compared to close to $1 trillion in the US.

We compared European sectors with their US and Japanese counterparts
in the February Sector Strategy and they were some of the
most staggering set of charts we’ve ever run, very clearly illustrating
the extremes within sector rotation on a global scale.

Our main message is the need to differentiate within the
TMT group. It is clearly not ideal to be completely out of the sector,
but just as in the US, where more differentiation is occurring
within the TMT group as the industry matures, we suspect
this will also take place in Europe. We would differentiate within
TMT in four ways.

1. Visibility. If, for any reason, investors’ risk aversion rises, their
time horizons will most likely shorten. We therefore recommend
those areas of TMT which are currently experiencing strong
earnings growth and upgrades and where visibility is greatest for
the future. Of those reported, 1999 results have certainly beaten
expectations for the telecom equipment and semiconductor
stocks, but the same cannot be said for all telecom/media stocks
(as illustrated by BT, Deutsche Telekom, GTS and Reuters).

2. Barriers to entry. There is an increasing risk that “too much
capital is chasing too few companies” and that overall returns
may be depressed by overcapacity. The fixed-line telecoms are
currently experiencing this, with heavy competition driving
down tariffs and destroying profitability. However, as an example
of an area with high barriers to entry, Nokia, Ericsson and
Motorola, together having a market share of around 50% (and
rising) of the wireless handset market, are able to hold onto their
pricing power and are significantly better able to absorb spiraling
R&D costs at a time when volumes are exploding.

3. Nature of the business. We suspect that Europe is likely
to undergo a technologically-led capex boom in coming years,
given the low cost of capital, technology catch-up. Capex
equipment plays within the TMT group are likely to benefit.

4. Interest rate sensitivity. We continue to believe that interest
rates could rise more than equity fund managers are currently
discounting and those stocks with the highest amount of value
in their terminal value are more vulnerable under this scenario.

Bearing in mind these factors, we remain overweight IT
Hardware/ Electronics, are underweight Media, and broadly neutral
Telecoms and Software.

The sector rotation and market obsession with TMT has created
some enormous potential opportunities elsewhere in the
market. And although value alone is not a strong enough catalyst
to provoke investors’ attention, both the oils and banks sec-
tors could be beneficiaries either from a broadening out of the market,
or from a significant change of sentiment caused perhaps by
one of our suggested triggers. We still believe the global economy
has room to surprise on the upside, and there is also a high
chance that the oil price remains firmer than the market anticipates.
With current Euro weakness, cost-cutting efforts and synergy benefits
and a firm oil price driving oils’ earnings significantly higher,
we view the oil sector as one of the best plays on a continued
global upturn.

The oil sector’s price relative is almost back to Fall 1998’s lows
(when the oil price was closer to $10 per barrel), while the
prospective P/E relative of the sector is at a ten-year low. Note, the
Telecoms sector has outperformed the Oils Sector by 84% since
the start of Q4 1999. Prospective EPS Relative Price relative

European Banks have clearly been dogged by expectations of
Internet-induced structural declines in the industry combined with
rising bond yields. We suspect however, that more than enough bad news is discounted in sector valuations, and that another wave
of industry consolidation, potentially on a cross-border scale (or
even potentially involving the TMT sector), could be the catalyst
to revive the sector. However, we suspect that outperformance
from the banks could be quite limited while sentiment remains
so attached to TMT.

Previous research into sector correlations, both in Europe
and the US highlighted the significant inverse correlation
between the financials and TMT. Banks are better viewed as a
hedge against a “bursting of the bubble” rather than a long-
term theme, but are strongly favored over both insurers and life
assurers given current valuations. Our largest underweight positions,
alongside Media, are pharmas, retailers, diversified industrials
(which include German electricity stocks), transport and life
assurers. These are generally sectors whose ratings remain at risk
while their earnings are in decline relative to the market.

March 22, 2000 0 comments
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Money Matters

Prospects of regional peace and its impact on economic growth in the Levant

by Executive Contributor March 22, 2000
written by Executive Contributor

The resumption of talks between
Israel, Syria, and Lebanon is generating
hopes that a peace agreement
could be reached this year. Such a
development would enhance regional stability,
reduce the degree of risk perceived by
foreign investors and eventually lead to
the improvement of economic growth
conditions for the countries of the region.

The anticipated boost to regional economic
growth is expected to come from an
increased domestic business and consumer
confidence, upswing in tourism
activity, higher domestic and foreign
investment, reduced military spending,
and various forms of international support.

Because of the removal of adversarial
threats at the borders, the long-awaited
domestic economic reforms in Syria will
soon take off and will be put on a faster
track in Lebanon, Egypt and Jordan.

External factors and the reduction in
regional instability can jumpstart a development
process, but such a process can be
sustained only by a real domestic effort to
modernize the economy, liberalize the
trade regime, create a stable, supportive and
transparent legal environment, strengthen
the financial sector, and change the role of
the government from that of a “player”, or
a dominant actor in the economy, towards
that of a “referee” or a regulator in competitive
private markets.

Prospects of regional peace would
reflect favorably on the region’s overall
investment climate. It should help trigger an
investment boom in all productive sectors.
Foreign investment will be on the rise
especially in those countries of the region
that have put in place a low-cost structure
and an investment-friendly environment.

Local as well as international investors
may reconsider their stance towards the
attractively priced equity markets of
Lebanon, Jordan, Egypt, and Palestine.
Middle East stock markets have emerged at
a time of low investors’ interest and have
low correlation to other emerging markets.
Investing in these markets will provide
immediate risk diversification benefits.

Regional stability should also help
materialize strong tourism potential in the
region as a whole, a sector that is particularly
sensitive to geo-political stability.

The Middle East is uniquely endowed
with historical, religious, and natural
tourist attractions and is potentially one of
the most attractive tourist areas worldwide
assuming political stability, cooperation
between the countries in the region,
and effective regulatory measures to facilitate
mobility. Although there have been
talks of such a regional cooperative
tourism effort between Israel, Jordan,
Egypt and Palestine, real developments
have failed to materialize on the ground and
tourism activity has suffered across the
Levant. With regards to Lebanon, an
Israeli withdrawal from the South will
give the rapidly recovering tourism sector
a strong push and help it recapture its pre-
war
share in the national economy.

With a regional peace agreement in
place, Jordan, Lebanon, Egypt and Syria
would be able to capture part of the $2 billion
import market of the Palestinian territories,
so far monopolized by Israel.
Cross-border air and land transport costs in
the region will also be reduced, and this
will enhance transit trade between the
Levant and the Gulf.

The Middle East continues to be the
world’s leading arms market, both in
absolute terms and as a proportion of
GDP. The conflict between Israel and the
Arab states has been a significant factor in
the diversion of resources that might otherwise
have been channeled to foster economic
development. Normally, peace
would result in the commonality of interests
to seek security at lower levels of
armaments and find ways of reducing
spending. An anticipated reduction in military
expenditures would release substantial
resources for economic and social
development. This would be reflected in
growth rates markedly higher than those
that would have been achieved under an
animosity scenario.

It is hoped that the drive for peace in the
region would inspire the international community
to provide substantial economic
support to countries of the region. This
could take the form of increased financial
assistance during the transitional period,
debt reduction and relief that would help
countries modernize their economies.

Assuming that a favorable peace scenario           
will unfold this year, growth
prospects for the Levant economies are set
to improve. Egypt benefited from the
recovery in oil prices last year which, with
higher revenues from tourism and Suez
Canal activity, led to a rise in real GDP
growth rising to 5.7% in 1999 from 5.3% in
1998; with growth forecast at above 6% this
year. Syria, suffering from drought, saw its
real GDP growing at 0.5% last year with
higher growth of 2% anticipated in 2000 due
to the reduction in risk premium. Drought
conditions and weaker domestic demand
narrowed down growth to 1% in Jordan last
year; however activity is expected to pick
up
this year with growth rising to 2.0%.

Lebanon was in recession in 1999 with
negative real GDP growth of 1% due to a
sharp contraction in private consumption
and higher taxes. However, prospects for
peace in the region are likely to stimulate
capital inflows and investments, bringing
forth higher growth of 2.5% this year.
Growth is forecast to rise in the Palestinian
territories as well to an average of 4% in
2000, up from 3.5% in 1999.

Peace in the region is likely to create
challenges for businesses in the Arab countries
of West Asia who have to be prepared
to face new cross-border competition.

March 22, 2000 0 comments
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Money Matters

GDR commentary

by Executive Editors March 22, 2000
written by Executive Editors

In the middle of January, Solidere

  • Lebanon’s real-estate giant –
    released a list of projects that it
    had been pursuing throughout the
    past year. The firm confirmed
    that it had completed the final
    Jun-99 Aug-99 Oct-99 Dec-99 Feb-00 phase of infrastructure work and
    finished the renovation of 90% of
    ancient buildings in the downtown area. Solidere also confirmed
    continued advanced work on the Saifi residential project, as well
    as the initiation of environmental work by the US firm Radian
    International on the Normandy landfill. Solidere’s GDR witnessed
    much fluctuation in January, whereby its price varied
    between a low of $8.7 and a high of $8.8.

BLC      

    

                                                                                                                                 

Banque Libanaise pour le
Commerce enjoyed a rather rocky
month that saw it subdued by negative
sentiments following its declaration
of 1998 profits of a loss of
$4.3 million.

The bank attributed the loss to a
$16.5 million increase in provisions
and doubtful loans, which
amounted to $24.1 million.

The Bank’s GDR suffered throughout the month, whereby its price
spiraled downwards, dropping consistently from $13 on January 17,
2000, to a low of $10.85 on January 16, 2000, representing a 19.8%
drop in the GDR’s price.

BLOM

Lebanon’s largest bank in terms of
assets and customer deposits,
Banque du Liban et d’Outre Mer
SAL, declared net profits of
$70.43 million for 1999, a 20%
rise over 1998 results. Return on
Average Equity stood at 28.6%
while return on average assets was
1.46%. Total assets reached $5.08
billion, up 10.9% from 1998. Customer deposits amounted to $4.33
billion, a 12.2% rise year-on-year, while loans rose 12.49% to
$1.107 billion. BLOM announced that the results were due to a conservative
lending policy, cost containment and the launch of retail
products and services. Merrill Lynch reaffirmed its long-term “Buy”
recommendation for the stock and it also announced that it expects
the bank’s income from retail products to grow significantly in 2000
compared to fees generated from loans and trade finance.

AUDI

Bank Audi SAL, one of Lebanon’s
top five banks, declared consolidated
net profits of $38.1 million in
1999, an 11.3% decrease from 1998
adjusted figures. Return on average
equity stood at 17.1% while return
on average assets was 1.23%. Total
assets reached $3.246 billion, up
9.88% from 1998. Customer
deposits reached $2.69 billion, an
11.07**%** rise year-on-year and loans rose 0.27% to $862.2.

The Bank attributed the decrease in results to the prevailing economic
recession as well as to the cost of expansion and development.

Following the Bank’s annual earnings results, Merrill
Lynch raised its medium-term opinion on Bank Audi’s GDR from
Neutral to Accumulate, and recommended the stock as a long-term

“Buy”.

MOROCCO

A surge in turnover, led by block deals, failed to pull the
Casablanca Stock Exchange (CSE) out of negative territory
last month with year-to-date losses totaling 4.8%.

The bourse was occasionally led higher by gains posted
by the subsidiaries of the conglomerate ONA Group.
However, these gains were short-lived as the market
succumbed, driven by losses in major stocks including
Ciment du Maroc, Samir, and SMI. Although the surge in
trading activity indicates potential signs of recovery, the
market is still in need of more liquidity to be injected by
large local and foreign institutional investors to pull it out
of the doldrums.

EGYPT

Strength in the cement sector and renewed interest in a
score of blue-chip issues, along with news of falling inter-bank
rates, consolidation and privatization in certain sectors, propelled
the Cairo Stock Exchange (CSE) into positive territory.

Several reports pointing to the privatization of Telecom
Egypt with an initial tranche of 10% slated for the second half
of 2000 also added positive sentiment to the market. The stabilization
in inter-bank rates at around 15% alleviated concerns
of a rising interest rate environment following the US
Federal Reserve’s decision to hike the overnight borrowing
rate by 25 basis points in early February.

JORDAN

The Amman stock exschange recorded substantial losses
on the back of steep declines in leading industrial and
banking blue chips. The banking sector led the decline as
the heavyweight Arab Bank share lost ground after
announcing a marginal rise of 0.9% in 1999 net profit to
$225.6 million, triggering a selling spree among foreign
funds. In the industrial sector, the Jordan Phosphate
Mines Co. dropped steeply dragging the whole sector with
it. However, trading activity was strong thanks to the government’s
continued divestiture of its holdings in Arab
International Hotels as part of its privatization drive.

March 22, 2000 0 comments
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Money Matters

Diamonds in rough

by Peter willems March 21, 2000
written by Peter willems

It wasn’t all that bad for Lebanon’s listed
banks last year. Caught in the middle
of the country’s worst recession since the
war, falling interest rates that put a squeeze
on spreads and competition heating up, it is
estimated that the banking sector’s overall
earnings fell about 15% in 1999. There was
a mixed bag of results among listed banks.
One showed a poor performance, others
were resilient to the harsh conditions, while
some surged ahead in profit growth.

Investment firms local and abroad have
come out with their scorecards. And just like
the financial institutions’ mixed performances,
the analysts’ recommendations and
projections for the future are divided on some banks, as well as being cautious, linking
the sector to a potential peace agreement
and economic recovery.

The banks getting the most attention are                                         
Banque du Liban et d’ Outre Mer (BLOM)
and Banque Audi, which have shares traded
on the GDR market. Everybody’s favorite is
BLOM. Rightfully so. BLOM has been, and
will probably continue, to weather the economic
storm and produce healthy returns.

Last year, Lebanon’s largest bank in assets,
deposits and profit volume plowed ahead in
earnings, up 20%, from $58.7 million to
$70.4 million. Return on average equity
(RoAE) stood at 31.9%, far above Byblos
Bank (20.3%) and Audi (20%).

Its net interest income jumped 23%. This is
partly due to BLOM taking advantage of its
image of being one of Lebanon’s safest
banks, allowing deposit rates to be lower than
most of its peers, and having little effect from
interest in arrears. Still focusing mostly on high
net worth corporate clients for lending, its nonperforming
loans (NPLs) to gross loans
u 13
12.8 12.4 ….,. 1.9 472
18.7 13.1 2.4 237
72.3 12116 a7 8.7 1.8 1.2 435
Ill& N/A 17.8 t&.11 NIA UI
dropped from 6.7% in I998 to 6.4% last year.

BLOM’s net interest spread grew from
1.97% to 2.12% year-on-year, while Byblos’
and Audi’s shrank from 4.01% to 3.50% and
3.39% to 3.09% respectively.

Another strength is BLOM’s persistence in keeping
costs low. Its cost-to-income ratio came
down from 45.5% in 1998 to 41.5% in
1999, according to HSBC Investment Bank
in London. “This is the result of our internal
team that for almost four years has been
studying all activities in the bank, both in
branches and administration,” says Samer
Azhari, BLOM’s general manager. “But it’s
long term, a never-ending process.”

There is an ongoing debate, however,
about what will happen to BLOM when the
economy recovers and interest rates fall,
putting serious pressure on margins.
According to HSBC, BLOM will not perform
as well as some of its peers when there is
strong economic growth, as it’s not putting
enough energy into developing retail banking.

Azhari begs to differ. He asserts that the bank has taken the necessary steps to build
the infrastructure to move more aggressively
into retail banking when the time is ripe.
“It is part of our preparation: be aggressive
on products and services that aren’t risky to
the bank,” says Azhari. “The results have
shown that we are quite successful in terms
of the products and services we have
launched so far.” In 1999 BLOM’s products
contributed to non-interest income, which
grew 23%. Philip Khoury, vice president of
Merrill Lynch’s London branch, believes
that the bank’s income from retail products
will grow strongly in 2000. Recently,
BLOM got itself into retail lending, targeting
existing clients to do it cautiously. Last year
loans increased 12.5%.

There is also a difference in projected
earnings. Khoury sees the tightening of the
spreads, for example, beating down on
BLOM’s profit growth in the next two
years, up only 7% and 6%. Spiro
Youakim, senior manager of corporate and
project finance at Schroders, comes out
with different projections: “It has the elements
to support 11.5% average annual
earnings growth over the next five years.”

Regardless, analysts agree on one thing:
“Buy.” Khoury’s valuation targets the
bank’s GDR price at $44 over the next 12
months, a 62% upside to the current price at
$27.10. It’s P/E ratio is 7.1 (’99), one of the
lowest in the local banking sector and the
lowest on the Merrill Lynch Emerging
Europe Universe list of 35 banks.

Unlike BLOM playing it safe, Audi is
aiming to be the leading retail bank. It has
been rolling out unique products (first on the
block bringing out its Net Account, which
has already brought in over 10,000 customers),
has the best capital markets division
in the sector and is expanding its branch network
rapidly, from 42 branches to 55 last
year and aiming at 68 by the end of 2000.

But being aggressive to be a retailer
makes Audi vulnerable to the tough times:
Its profits dropped 11% in 1999. Freddie
Baz, advisor to the bank’s chairman, places
the blame on the squeeze on spreads and flat
growth on non-interest income.

Net interest income increased 0.5%. Its
NPLs to gross loans jumped from 7.4% in
1998 to 10.9% last year, and interest in
arrears (that grew from $6 million to $12 million)
put pressure on margins. For fees and
commissions, the stagnant Lebanese equities
took a toll on Audi’s capital markets division,
trade finance was pulled down and loan fees
didn’t help either. Its strategy can be costly.
Audi’s cost-to-income ratio increased from
50.8% to 52.3%, according to Merrill Lynch.

“What we are paying today is much lower
than what other leading banks will have to pay
without sufficient preparation for the postpeace
era in terms of regional and international
competition,” says Baz. There is little
doubt that Audi is preparing itself. Its capital
markets division will profit handsomely
when Lebanese stocks come back to life.
That department hooked up with Lebanon
Invest in a cooperation agreement between the
two institutions. Audi also plans to buy its two
sister banks abroad this year. The Paris
branch focuses mostly on commercial and
retail lending, while the outlet in Geneva is
involved in private banking and asset management.

To be more regional, “We will be
supported by the European branches,” says
Baz. “A large potential customer base in the
Middle East is related to Europe, doing business
activities in Europe.” And its products
and services should eventually pay off. ‘The
broad range of retail products that came out
in 1999 has started to generate significant
commissions,” says Baz. “After starting last
year, figures will be much higher in 2000.”

But Audi is in a precarious situation.
Boldly going forward to be the first in retail banking links its results a great deal to
peace and economic recovery, which worries
some analysts. ABN AMRO and HSBC
have placed a hold on its shares traded in
Luxembourg. “The future of Lebanon is
speculative. The economy is sluggish and
fiscal adjustments are unsure. It needs a
remedy,” says Ghassan Medawar, the
financial analyst for MENA (Middle East
and North Africa) banks at ABN AMRO.

Khoury, on the other hand, has changed his
recommendation from neutral to accumulate
and a long-term buy. “I don’t expect great
earnings this year, but I do expect good
profit growth in 2001,” says Khoury, who
targets the GDR price at $25, up 22% from
its current price. His forecast on Audi’s
earnings is a 4% increase in 2000, followed
by a 29% jump next year, which is quite different
from Medawar’s: 4%, 12% and 15%
from 2000 through 2002.

Audi is not alone in trying to be the premiere
retail bank. The pioneer was Byblos,
who was the first to offer retail lending in the
early 1990s. But going out to be different
has left Byblos exposed to harsh economic
conditions. It’s profits were flat in 1999,
standing at $49.8 million.

Byblos’ fee-based income, expected to
increase in retailing, didn’t increase in
1999. Its net interest income dropped
0.3%, stemming from margins tightening
affected by unearned interest and deposit
rates not retreating fast enough.

Interestingly, Byblos started pulling back
on some of its aggressive tactics last year to
cope with the slowdown: Loan growth
inched up only 0.86%. It also controlled
NPLs, up slightly from 11.2% to 11.9%. The
bank increased investments in T-bills, from
40.2% to 46% of assets, which took up
50% of its interest earning assets, an
increase from 43.1% in 1998. Byblos can
also be seen as a highly liquid bank.

According to HSBC, its liquid assets stood
at 67% of total assets, below BLOM
(71%), but 14% higher than Audi’s.

Though it appears that Byblos has begun
digging in with a more conservative stance, it’s
making moves this year to improve on earnings.
First, it will be concentrating more on
efficiency. It invested heavily in IT last year.
“We see great potential for efficiency in the
bank. We are now in the process of implementing
our new software,” says Seeman
Bassil, general manager of Byblos. It will
also be funneling its energy into cross-selling
products. “We have a large customer base that
we have not sold more than two products on
average to each customer,” says Bassil.

Byblos has also found markets to tap into. It’s
aiming at small- to medium-sized businesses.
“We found 30% of small businesses that do not
deal with banks,” he says. It will also branch
out into areas not being fully banked, such as
the Bekaa Valley, north and south Lebanon.

But implementing its plans to increase
profits won’t happen overnight. “The kind
of improvements they’re trying to develop
are longer-term in nature,” says Nicolas
Sawan, head of trading at Lebanon Invest.
“This year is too early to predict whether it
will improve profits.” Sawan suggests a
hold on Byblos shares, considering it a
long-term buy. HSBC agrees, predicting
5% earnings increase this year, followed by
a better 10% rise in 2001.

Some analysts say they haven’t been following
Banque Europeenne pour le
Moyen-Orient (BEMO), due to its size
($381.5 million in assets) and expensive
share price (its P/E ratio stood at 16.8 on
February 18, the highest among bank
shares traded on the BSE and GDR market).

But being a very conservative bank,
BEMO is well positioned to withstand
recessionary pressure. Ninety percent of
its balance sheet is made up of foreign currency,
while just 5% of its assets are in T-bills,
well below the sector’s average.

BEMO is into lending, its loan-to-deposit
ratio at 35.6%, and caters only to high net
worth corporate clients (just like BLOM).
This has led to a phenomenal 0.01% of
NPLs to gross loans in the last two years.

Its unique strategy brought in a 6.3%
profit growth in 1999, which isn’t bad in
current conditions. But that’s down considerably compared to 1998’s figure of
79%. Non-interest income moved down a
bit, and interest spread dropped from
1.94% to 1.3%, mostly from competition
that pushed deposit rates up from 5.21% to
5.94%. It also had a cost control problem,
cost-to-income ratio jumped from 58.7% to
62.9%, according to MECG.

Its conservative policy, including not
expanding branches beyond the current
five, may work against it if an economic upswing occurs. But senior associate at
Middle East Capital Group (MECG) Talal
Ghali sees pluses in the bank. He admires its
core banking activities, and because
BEMO has a very large client base in Syria,
it will be able to capitalize on that if peace
comes around and Syria opens up. “I like
BEMO a lot,” says Youakim. “It’s a good
bank, conservative and will do fine during a
recession. Add BEMO to your Lebanon
stock portfolio.” He calculates over a 10%
average increase in earnings over the next
few years and holds a fair market value of its
shares at 10% over the current price.

Bank of Beirut (BoB) is a comer. Starting
out of nowhere in 1993, its rapid growth has
already placed itself in the banking sector’s
top ten. Last year it completed its merger with
Transorient Bank and had the best profit
performance among listed banks, up 27%.

Comparing the unconsolidated income
statement in 1998 and the consolidated
income statement last year shows that net
interest income increased 59.7% and non-
interest income sky-rocketed 138.7%.

This year BoB is planning to concentrate
on profit growth (see ‘Shooting higher,’
February 2000). It is developing private banking, expanding on products and
strengthening income through an alliance
with Emirates Bank International. That
may just be a start as BoB has its eyes on
going more regional in the near future.

Its P/E ratio compared to other banks
implies that its share price is not cheap. And
even though BoB’s growth rate has been very
impressive, it isn’t clear if the recession will
catch up with the bank. The general consensus
among local analysts is that BoB will
probably continue to grow.

The bank that analysts have the least
amount of interest in is Banque Libanaise pour
le Commerce (BLC). Not long after Byblos
and BLC had a bloody break up that left
BLC limping away, the latter merged with
United Bank of Lebanon (UBL). Analysts
were already wary: They wanted to see these
two move in together and settle in before making
a judgment call. They also complain
about BLC’s transparency. BLC is also tardy
on opening its books. Recently BLC
revealed its 1998 results, which showed $4.3
million in losses.

But this is just the start of analysts shying
away from BLC shares. Safi Harb, chairman
of the merged entity, was forced to step
down in late February, due apparently to the
bank lending money to members of Harb’s
family and board members.

Its GDRs have tumbled since rumors of
something fishy happening at UBL (BLC)
first surfaced early last month. And though
the prices are cheap (BSE P/E is 6.8 and
GDR P/E is 5.4), analysts want to stay
clear of the bank.

But not all doubts are focused on BLC.
Brokers grumble that it is difficult to predict
when the down-time in trading Lebanese
stocks, which has lasted more than a year-
and-a-half, will finally come to an end.

Analysts say that if there is a peace agreement,
Lebanese stocks, especially Solidere,
and the banks, will take off and there’s a
chance that the economy will get a boost
(see ‘What will happen after the party’s
over?’ February 2000). On the other hand,
peace talks have stalled, again. Without
peace, Lebanon must get its act together and
reshape its economy. Unfortunately, that
means betting on peace and the government
rather than the fundamentals and performances
of the banks.

Top of Form

Bottom of Form

The Eagle ~

has landed

The first real estate investment company
in Lebanon, Eagle One, has been set up
by The Property House, a subsidiary of local
finance firm The Investment House. The ten-
year,
closed-end fund, pays dividends
derived from rental income and capital gains.

The firm’s focus is on commercial properties
rather than residential units. “The purpose of
the project is to purchase income-producing
real estate,” says Karim Salameh, project
manager. “With the market at a standstill,
now is the time to buy. We can buy at a discount,
pay dividends from rental income,
then when the property values appreciate,
we’ll sell at a profit.”

The firm has already identified $20 million
worth of prime commercial properties in
Beirut that can offer annual yields of 12.5%.
Income from the properties would cover
management fees, taxes and expenses, and the
balance would be paid as dividends twice a
year. Structured like American real estate
investment trusts (REITs), Eagle One offers
investors long-term income from both dividends
and capital gains. It also provides foreign
investors, currently restricted from complete
ownership of local real estate, indirect access
to the Lebanese market. There are plans to list
Eagle One on the Beirut Stock Exchange this
spring and to issue global depository receipts.

The firm has already targeted corporate
investors interested in the Lebanese property
market and it has conducted a pre-marketing
tour of the Gulf and Europe.

FNB looking

to buy

First National Bank SAL (FNB) has
expanded its shareholder base as a
forerunner to a possible acquisition of
another local bank. Among the new shareholders, who now have a 62% share of the
financial institution, are Lebanon
Holdings, Promotion des Investissements
SAL, Abdo Kassir, Salah-El-Din Osseiran, Elias Pierre Sabbagh, Darar Kanaan, and Kabalan Yammine. The sale of shares raised the bank’s capital from $5.33 million to $24 million. “Some banks are now being considered for acquisition,” says Mounir Freiha, operations manager at FNB’s Hamra branch. “Although some appear to be likely candidates, nothing has yet been finalized.“

“These investors didn’t come in to wait for the bank to grow,” says Nicole Gebara, assistant manager for corporate
finance at Lebanon Holdings. “The
bank is now looking to acquire another
bank through which it can expand its
coverage. But, for the time being, we
can’t disclose any names.”

Wedding’s Oli?

There was talk on the street in February
that Bank of Beirut (BoB) was getting
close to acquiring Allied Business Bank
(ABB) for between $30 million and $35 million.

BoB, one of the top ten banks with $1.8
billion in total assets and $1.3 billion in customer
deposits at the end of 1999, had
already proven itself capable of marriage by
smoothly merging with Transorient Bank
last year. The acquisition of a medium-size
bank would have catapulted BoB’s branch
network from 30 outlets to 47.

Both BoB and ABB officials have denied
the rumor. But it looks like ABB is still interested
in merging. Last December, Habib
Abu Fadil, the bank**’**s managing director,
announced that the bank was interested in
consolidating with several other banks. But
it is not clear if that means ABB is off the auction
block. Jordan’s Al-Ahli Bank and local
First National Bank have shown interest in
scooping up ABB.

Whether ABB merges or not, it looks as
though consolidation in the banking sector is
heating up. Analysts believe that now is the
time. If there is a peace agreement in the near
future and Lebanon opens up to the international
market, there is fear that large foreign
heavies will start buying out local banks.

“The time has come to consolidate to be
ready when the environment changes quickly,”
says Freddie Baz, an advisor to Banque
Audi’s chairman. Are the banks showing more interest in mergers and acquisitions?
“Banks have become interested. Three years ago it was a taboo. Today there is a lot of talk.
It is a clear perception among the major players that someday we’ll have to join efforts,” says Baz.

World Bank is

open tor business

The World Bank opened an office in
Lebanon at the end of January in a
move that may help speed up the implementation
of projects funded by the organization.

The bank has approved allocations totaling
$135 million this year to support ten projects,
some still in the pipeline. Should
there be a greater need, the bank can
increase its support to $200 or $300 million,
according to Hari Prasad, the resident representative
of the World Bank in Lebanon.

Over the years, the bank has disbursed
$600 million in loans to Lebanon. But so far
only about $350 million of the allocated
funds have actually been used.

Bureaucratic inefficiencies within the government
administration have been the
main barriers to the implementation of projects.
The problems are not new to the
bank according to Prasad who was stationed
in Colombia from 1986 to I994. In
his opinion, “the essence is to modernize”
and to “reach the stage where loans can be
disbursed more rapidly.” Apart from the
thorny issue of administrative reform, the
bank may provide technical assistance to the
government if it decides to go ahead with its
plans for privatization.

The bank’s complement of 12 staff
members will also be available to offer
consultation to other countries in the
region that do not have representation on the
ground. The bank has offices in Egypt,
Morocco, Yemen and the West Bank/Gaza.

Passive about

privatization

There will be no privatization of the
country’s telecommunications sector
before the middle of 2001, Issam Naaman,
minister of post and telecommunications
recently announced. Even partial privatization,
he says, must wait for parliament’s
passage of a law restructuring the
telecommunications sector. The government’s
five-year plan, proposed last year,
included projects to raise $5 billion,
including $1.4 billion this year, through
privatization of everything from the country’s
utilities to Middle East Airlines. The
revenue was to be used to reduce the public
debt, currently 130% of GDP. But, so
far, very few steps have been taken
towards selling off state-run entities.

Naaman hopes that a law restructuring the
telecom sector will be passed by the end of
April. That will be followed by the ministry
replacing the two cellular operators’ BOT
contracts with licenses and issuing a third
license, most likely to the state-run telephone
company Ogero. Naaman has indicated
that granting Ogero a license would
increase the value of the telecommunications
company, thereby making it more
attractive to buyers.

But according to one economist, the
more the government waits, the less benefit
privatization will bring. The debt will
only be growing larger in the meantime.
“We will be back to where we were in
1998,” he says.

Money under

the mattress

InfoPro, a local market research firm,
has released some disheartening news
about the country’s banks. Even though
Lebanon’s banking industry is the
strongest sector in the country, making up
around 15% of the country’s GDP last
year, in the first quarter of 1999 only 30%
of individuals surveyed had bank
accounts, down from 37% in 1997. A further
28% of people questioned said that, while
they previously had a bank account, they no
longer did. On the service side, 72%
claimed that they never applied for a loan,
while 54% of those who had applied had
been turned down.

Nicolas Photiades, senior vice president
at Thomson Financial BankWatch, gave
several reasons for the study’s results. He
says that the economic slowdown, which
started in 1996, has increased the number of
people below the poverty line. Another cause was the steady flow of Lebanese
leaving the country. But Photiades felt the
main explanation for why people were not
banking is due to a waning confidence in
Lebanon. A rise in political and economic
uncertainty, he says, may be prompting
people to put their savings outside the
country. There is proof of a link between
political uncertainty and money flows.

According to Merrill Lynch, the majority of
deposit growth in 1999 came in the fourth
quarter, partly due to the re-activation of the
peace process between Israel and Syria.

Some banks consider the high number of
people without bank accounts to be an
untapped market. Banque Audi is aggressively
expanding its network of branches. It
opened 13 new branches last year, up to 55
outlets, and has plans to open 12 more this
year. Byblos Bank is aiming at areas that are
considered untapped, such as the Bekaa
Valley as well as north and south Lebanon. But
if the government doesn’t do more to bring the
economy out of the doldrums and peace
remains a dream, the uncertainties may make
it difficult to get a better flow of deposits.

March 21, 2000 0 comments
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Money Matters

Premium pressure

by Avo Tavoukdjian March 21, 2000
written by Avo Tavoukdjian

Shape up or ship out. Those were the
words of warning given to insurance
companies when the new insurance
law was finally passed last May, though
the original draft legislation was prepared in
1993. It was about time that something was
done to restrain the chaotic sector. The ministry
of economy and trade had finally
taken the first real step since the 1968 law to
get Lebanese insurance companies back in
line (see ‘Corporate medicine’, September
1999). The new law is expected to shake up
the market, bringing consolidation and
pushing out the slackers, if the authorities
actually come through on enforcement.
Insurers will now have to juggle tougher
government requirements and the pressures
of a competitive insurance market.

The law requires insurance companies to raise their capital to a minimum of $1.5 million,
as opposed to the previous $200,000.
The first installment, 50% of the increase on
their existing capital, is due on June 28,
2000, while the payment of the remaining
50% is to be paid by June 28, 2001.
A company must also secure deposits for
each type of insurance it writes; the minimum
is about $500,000. A deposit of
$800,000 is required for each life and credit
insurance, $500,000 for agricultural and
$233,000 for each fire and transport. A
firm wishing to write all classes of insurance
would be required to secure deposits of
about $3.4 million, on top of the minimum
$1.5 million in capital. These deposits are
due in the same two installments.

But how serious is the ministry really?
Lebanese United Insurance (LUI), which was licensed at the end of 1998 and began
operations in March 1999, months before
the law was passed, wasn’t granted a grace
period. It had to come up with the minimum
capital and required deposits from the get-go
(see ‘Getting tough’, January, 2000).

Companies are also required to have a
realistic solvency ratio. Now the maximum
volume of premiums a company can write is
set at ten times its capital and reserves, with
$15 million being the limit for a company
with no more than the minimum capital.
These requirements are meant to give insurers
the financial credibility to honor claims.

With the weak economy, purchasing
power has been reduced dramatically so
consumers are likely to hunt for the lowest
prices available and the most lenient credit
terms. The insurer expects to face claims from just a small portion of his portfolio and
calculates rates accordingly. But if that
means cash flowing in isn’t sufficient to
honor claims, the company will have to tap
into any available assets. Mesir was forced
to close down in 1999 when its gamble of
undercutting prices failed. It was faced with
millions of dollars in claims and only a few
hundred thousand in the cash box.

Mesir also had its fair share of collection
problems. Insurers can’t afford to be too
lenient in collecting premiums, otherwise
they’ll face serious liquidity problems. In
medical insurance, for example, the probability
of receiving claims is much higher and
less predictable than for car insurance. When
premiums are collected slowly, claims are also
paid slowly, giving the company a bad reputation.
And if premiums are collected too
slowly, the insurer runs the risk of bankruptcy.

LUI doesn’t tolerate long collection periods;
it gives two months at the most with 35%
up front. “I collect premiums up front so
when it’s time to pay claims, the funds are
there,” says Hassan Harb, managing director
of LUI. Middle East Assurance and
Reinsurance Co (MEARCO) is strictly cash and carry with no credit allowed except in rare
cases. Al-Mashrek bases its collection period
on the risk involved, with 45 days for hospitalization
and a maximum of 90 days on the
whole portfolio.

Insurers are faced with a dilemma.
Lowering rates to meet market demand
jeopardizes the firm’s solvency. But opting
for solvency by raising prices, discourages
potential clients. “Often we have to turn
clients away because we don’t allow credit
facilities,” says Rached Rached,
MEARCO’s chairman. “But we have no
outstanding claims as a result of our policy
to remain liquid.” Companies aren’t finding
it easy to strike a balance between competitive
business moves and caution.

Unless, like Arab Lebanese Insurance
Group (ALIG), you have the financial
backing of Arab Reinsurance and
Insurance Group (ARIO), one of the Arab
world’s largest reinsurers with assets of
over $1.7 billion, cutting prices to get market
share is a sure ticket to disaster (see
‘New kid on the block,’ July/August,
1999). Had Mesir’s portfolios been adequately
reinsured, the company probably
wouldn’t have gone bankrupt.

The credibility or risk rating of a reinsurer
makes a big difference when it’s time to pay,
as does the amount of retained risk. The
greater the risk retained by the insurance
company, the more profits-or losses – it can
make. The reinsurer may be less expensive
and allow the insurance company to offer
lower rates, but when it’s time to pay claims,
will it? Ask Mesir. Such decisions should be
based on the risk involved, the firm’s solvency
ratio and its collection period. The law now
requires that a reinsurer be rated B or better.

The maximum risk the local insurance firm
is allowed to shoulder is 5% of its shareholders’
equity, but even at that its assets are
highly involved and may need to be liquidated
quickly if the company’s retention is hit too
many times. Insurers need to calculate the
amount of risk it retains so that it doesn’t need
to liquidate assets to pay liabilities. The higher
a reinsurer’s rating, the better its support to
insurance firms. But it will also require that
the insurer charge higher premiums.

Again, back to the fine line. “Although it’s
a competitive industry with each company trying
to get more business, it’s also a dangerous game,” says Abraham Matossian, chairman of
Al-Mashrek and president of the Association
of Lebanese Insurance Companies (ACAL).
Finding the right combination of prices and
credit terms isn’t so easy. Simply writing a lot
of business and competing to be number one
or two means nothing. “Tomorrow you can
decide to undercut your premiums and be
very free in your collections, absorbing half of
the market, but how long you can continue
being number one is another story,” says
Matossian. “You cannot tell clients when it’s
time to pay that they’ll have to wait until you
collect your dues.” Income, Phoenix and
Mesir tried to get market share by undercutting
prices and allowing extended credit
terms. All were forced to close their doors.

There’s also the matter of what classes of
insurance one operates in. Can a company
decide not to go into medical because of the
risk and headache involved? Some do.
MEARCO has a ‘you want medical insurance,
go somewhere else’ policy. But that
might mean the insurer loses out on the
chance to insure the same person’s car,
house, business or life. Medical makes up
about 12% of LUI’s business – low by
industry standards. Despite offering medical
insurance, LUI is careful about whom they
accept. Mesir went heavily into medical
and lost just as heavily, while its other portfolios
weren’t enough to compensate for
that. For some, it’s just not worth the risk.

Insurers are finding their livelihood
threatened elsewhere as well. Banks, which
contributed 15% to the GDP in 1999, are also
playing the insurance game. Try applying for a loan at a bank. The credit officer will
probably direct you to a particular insurance
company. For a personal loan you will need
life or disability insurance covering about
110% of the loan. Housing loan? Add property
insurance to that life policy. Car loan?
Take out all-risk insurance. It might be difficult
to disregard the suggestion if you
really want the loan.

Though far behind the world trend that
has seen a convergence of banking and
insurance, a grow-ing number of Lebanese banks are either setting up
their own subsidiaries
or buying
shares in already
established insurance
firms. Banque du Liban et d’Outre Mer
(BLOM) has Arope Insurance, Banque Audi
now owns Libano Arabe and part of Societe
Nationale d’ Assurance (SNA), Bank of
Beirut owns 10% of ALIG, UBL has ties with
LUI, Byblos Bank owns ADIR, Fransabank
owns a chunk of Sofrace.

For the banks it’s all pretty profitable,
though it doesn’t leave too many choices for
the consumer. The question for insurance
firms is what it leaves for them. Can they
come up with the funds needed to increase
their capital or will they stop writing business? Can they meet the market
demands? Can they
remain standing in
the face of greater competition? Insurance
firms say they can. MEARCO, which currently
has a capital of $400,000 (see ‘A sure
thing?’ February, 2000), intends to come up
with the funds itself. “We will not bring in
new investors,” says Rached. “The present
shareholders will provide the amounts
required as each due date comes around.”
That’s $550,000 this June, and another
$550,000 a year after that. But there’s still the
matter of coming up with the required deposits. For those
lacking the financial
strength, one
alternative is to
bring in new
investors to increase their capital. Another is to merge.

But that’s not an easy prospect in
Lebanon. While some companies see new
investors as less control and a smaller
share of profits, others see mergers as a sure
way of losing their identity. “They keep
meeting with each other in order to reach
some form of agreement, but the meetings
always break up when it’s time to decide
who will run the company,” says Aline
Kamakian, general manager of Insurance &
Investment Consultant (IIC). “Those who
already have the funds have nothing to
worry about. American Underwriters
Group (AUG), is capitalized at $4 million
and has assets of about $12 million. ALIG
has $7 million in capital.

These might just face less competition, as
it is generally believed that many undercapitalized
companies will not be able to
come up with the funds and will have to close
down. But the question is whether the ministry
will have the guts to be as tough as it is
on start-ups when it comes to pulling the plug
on existing firms that don’t make the grade.
“Only about two thirds of the companies in
the market will probably remain,” says Naji
Habiss, deputy general manager of Al**-**Mashrek,
“with about eight or ten major
players holding the majority of the market.”

Lebanon is a small market. There are
more than 70 insurance companies fighting
over a few hundred million dollars in premiums.
Consolidation would reduce that
number, while solving the capital and solvency
dilemma. Does it really matter who’s
running the show, if the other alternative is
being forced to close down. Remember
Strikers insurance. It was in trouble due to
price competition and was acquired by
Medgulf, which now holds the number one
position in the non-life market with total premiums
of $29 million from the Lebanese
market in I999 (see graph). Large foreign
insurance companies are entering the
Lebanese market. Societe Libano
Francaise (SLF) sold 51 % of the company
to AXA while 51 % of Societe Nationale
d’ Assurance(SNA) is now owned by
Assurance Generale du France. Vulnerable
companies have no chance of surviving in
such an aggressive industry, especially in the
face of international giants. The only way
they can survive is to merge.

March 21, 2000 0 comments
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Feature

Moving on up?

by Kirsten Vance March 21, 2000
written by Kirsten Vance

When Carly Fiorino was paid $100 million in stock to take over the helm at Hewlett-Packard (HP) last summer, the media went ga-ga. The spunky, blond 45-year-old was charged with jolting some life back into what had already become a dinosaur of the technology age, when veteran CEO Lewis Platt retired after 33 years with HP. The $200-million relaunching of HP, which had a turnover of $42 billion last year, has been focused on Fiorino herself, so much so that her photo was splashed on the cover of Forbes under the headline “The cult of Carly.” While few have reached her star status, women have gradually made their way into higher echelons of world business. Might that formidable glass ceiling be showing signs of cracking?

Though here in Lebanon such an example would be impossible, the status of women in the workplace is changing, albeit at a slower pace than many would like. “Versus the rest of the world the participation of women in economic activity is relatively low in the region. But I can’t deny it has increased dramatically since a few decades ago,” says Fatima Kassem, the head of the Women and Development Unit at the Economic and Social Commission for Western Asia (ESCWA). She points to the Nordic countries where women’s participation is as high as 50% compared to 19% for the Arab world. In comparison, Lebanon’s rate is high at 27%, though it still lags behind countries like Egypt or the Emirates. It is generally agreed that women’s economic activity is on the rise, but some caution that there is a discrepancy in statistics and Lebanon’s rate may be overstated.

Despite their increased number in the workforce, which most attribute to economic necessity, women are still under-represented in managerial and administrative positions compared to the United States. Administrative and managerial positions account for less than 5% of the female working force in Lebanon, according to ESCWA. Though separate statistics are not available, it is still rare to find women at the top, as is still the case in much of the Western world. So why are women still so outnumbered at work?

“We’re in a part of the world where a woman’s primary role is still considered to be a mother and wife. Norms and traditions play a very important role,” says Mona Khalaf, director of the Women’s Institute at the Lebanese American University. That makes balancing a career and family more onerous for women, while businesses here have traditionally been passed from father to son.

Others are more radical in their views. While women are accepted in certain positions, this changes drastically when they compete with men on a higher level, says Najla Hamadeh, secretary general of the Association of Lebanese Women Researchers. “Men are very threatened by a woman who feels like she’s an equal.” The demand for women is usually as assistants or in professions typically viewed as areas where women excel, says Carole Contavelis of Hunter International placement agency, but employers still demand all the qualifications of a general manager. She also claims that pay scales are often lower, even for the same position.

Claims of gender discrimination are next to impossible to quantify. Is the lack of women in top management due to a real bias, their more recent entry into the labor force, different priorities or a combination? Difficult to ascertain. “Remember that old adage? ‘Women will have gained equality with men when there are bad female managers,’” says Caroline Fattal, customer service manager of Unilever-Fattal. “Women have to make a double effort to get where they are, because there’s no place for women who under-perform.”

But women also have a part to play in pushing back the barriers. “I don’t think it’s men who have impeded women,” says Leila Kobeissi, director of human resources at Fransabank. “I think it’s that spoiled aspect of our society; I wonder if that doesn’t bring an end to ambition. Even in Europe women had to fight to get where they are. We haven’t gotten there yet.”

Many point to the lack of women in decision-making positions as a barrier to getting women’s issues on the nation’s agenda, such as changing the view that a woman’s salary is secondary and thus providing child benefits. There are just three women members of parliament in Lebanon out of a total of 138, and not one holds a post as minister. “What remains is the legal framework in which Arab women work,” says Kassem. “Although the law itself sometimes doesn’t discriminate, there is always a gap between the legislation and how it’s practiced.” Kassem and others want the law to adapt to women’s conditions, suggesting more flexible working schedules for those caught between work and family life. “Many companies have lost good female managers because they couldn’t find a solution for them to balance between family and business,” says Fattal. She believes that the ease of starting up small businesses today could create a human resource problem for companies that aren’t flexible. In some industrialized countries, companies have begun allowing such arrangements, especially with the onset of the information age.

EXECUTIVE spoke with a number of businesswomen about their careers and the issues they face at work, although most were reluctant about being featured in an article. They were virtually unanimous in saying that being a woman never impeded their careers, and in preferring to be judged by their work and success rather than on the issue of their gender.


Caroline Fattal

Customer service manager, Lever-Fattal

The photo hanging on her office wall says it all. At a meeting of sales managers for the Central Asia and Middle East region of Unilever, Caroline Fattal is the sole woman. Just 28, she is surrounded by mostly gray-haired or balding men. Fattal leads the sales, trade marketing and outbound logistics departments of Lever-Fattal, the Lebanese entity of Unilever Levant. Rather remarkable for her young years, especially in a field that is largely dominated by males.

Her pinned-back, shoulder-length hair might portray a school-girlish impression, but her confidence and well-spoken responses do not. “When I go out with my sales force, people initially think I’m the merchandiser or something,” says Fattal. A young woman in her position undoubtedly comes as a surprise to many.

She oversees a department of 25 local recruits, herself the only expatriate. While the average age of the sales administration team is about 26, her field sales team averages about seven years her senior. Her success could be written off as family connections, since Khalil Fattal & Sons was one of four local distributors for Unilever before opening a joint venture with the UK-based firm two years ago. But that wouldn’t be entirely fair.

“I was a good candidate for both parties. I wouldn’t negate that 50% of it was my family and 50% was Unilever,” says Fattal, who was originally returning to Lebanon after 17 years abroad to work in the family business.

Fattal had actually got her foot in the door at the fast-moving consumer goods company several years earlier. “My career with Unilever started without family interference,” she says. Her first position with Unilever was as a marketing assistant in France, following her studies in management at Université Dauphine in Paris. After a year she was transferred to another country. Her next three years were spent in Argentina, first as a marketing assistant and then as a brand manager.

Fattal has overseen sales for a company that has seen double-digit percentage growth in the past two years, though Unilever would not release exact figures for Lebanon. Lever-Fattal is one entity of Unilever Levant, which hopes to capture a 25% share, or $150 million, of the estimated $600 million market in the next five years. The combination of her youth and gender can make negotiations difficult, she says, when there is sometimes an element of disregard. “That’s where you have to stay calm, make the point and be professional,” says Fattal.


Suzanne Bacha

Director of internal audit, Banque Audi

When Suzanne Bacha returned to Lebanon three and a half years ago, she brought with her a wealth of international banking experience to a financial sector that needed to catch up with the rest of the world. But that was not always met with open arms.

“The older generation, mainly men, have difficulty accepting that young people, especially women, have a lot of experience and could threaten their position,” says Bacha, director of internal audit at Banque Audi. Pausing, she chooses her words carefully and adds, “Maybe it’s not only a woman’s problem; it’s the older generation that feels threatened and it’s a response to those who have outside experience.”

Nonetheless, that international background played a large part in her appointment at Audi, Lebanon’s fourth-largest bank with total assets of $3.2 billion. Last year the bank posted net profits of $38.1 million, down 11.3% from 1998.

With a degree in banking and finance, Bacha began as a trainee at Deutsche Bank, one of 200 selected for a managerial trainee program that included a diploma from Germany’s Bank Academy. She specialized in trade finance and financial analysis, working in Germany and Paris for two and a half years before spending a total of 14 years with Deutsche Bank.

When Deutsche Bank shifted from commercial to investment banking, Bacha was asked to create its internal audit department. She later became a natural fit to head Audi’s internal audit function, overseeing a team of 15 and reporting directly to the chairman and general manager.

Noting that there are few women in high positions, Bacha sees change on the horizon. “In the generation after me there is a larger number of women in the workforce with the ability, background and ambition,” says Bacha, 37. As for her own ambitions, she laughs: “If I tell you what they are, the people I want to replace will know.” She laughs.


Nadine Kurban Boutros

Managing director, Kurban Travel

Nadine Kurban Boutros found the working world in Lebanon not entirely hospitable when she first returned seven years ago. Coming from Canada, where she says women are on a more equal footing with men, the adjustment was difficult.

“When I came back you really had to prove yourself, to people you work with and even to your employees,” says Boutros, adding that the situation has improved as more women have entered the workforce. “But I believe a family business is completely different; we are working altogether so it’s not the same thing.”

Boutros oversees the travel agency side of Kurban Travel, including ticketing, incoming and outgoing operations, while her brother runs the local Avis office. The company has four offices and a staff of 40. Together, the siblings have increased turnover by about 20% a year since 1992, reaching roughly $8 million last year, excluding offices in Montreal and Paris run by another sister.

Founded in 1952 by their father, who remains chairman, Kurban Travel is among Lebanon’s largest agencies. About half of its business comes from corporate accounts. Boutros has stepped up marketing efforts in Europe and the United States, including international exhibitions, to promote Lebanon abroad.

After the war, business was sluggish. “Incoming is growing little by little, but not as much as we would like,” she says. “Tourism depends on peace; everyone in the tourism sector is waiting for peace.” She also points to weak coordination among local travel agencies as a structural problem.

Boutros began working in Canada at 26 at her father’s urging. Married young and a mother, she ran the Montreal office for seven years before returning to Lebanon. “When I came here I told my husband I was going to take care of the head office; I didn’t want to stay at home.”


Top of Form

Myrna Bustani

Director, Societe Hoteliere de Tourisme

‘ ‘Women in business; I hate
this topic. It’s so boring
and everybody’s had
enough of it,” says Myrna Bustani, an elegant
woman and former MP who packs an
incredible amount of feistiness in her small
frame. “And it’s unfair because I don’t
think you’d ask a businessman what he
thinks about being a man in business.”
Clearly not amused, and quickly bored, by
an apparently trite line of questioning,
Bustani happily throws a wrench in this
reporter’s idea for a “good feature”. That
same spunk and directness have undoubt-
edly been important ingredients in being a
co-owner of businesses, in which she notes
that over half the employees are women.
The topic here in Lebanon is irrelevant in
her eyes. At an international business con-
ference in the UK and another in New
York, Bustani recalls that she was one of just
two women in attendance.
As director of the Societe Hoteliere de
Tourisme, the holding company of the Al-
Bustan Hotel, she has been overseeing the
remodeling of the 100% family-owned
hotel since the end of the war. Now in its
third stage, the renovations have so far
required an investment of $30 million.
Construction of the five-star hotel in Beit
Mery, which was begun by her
father in 1962, was eventually
completed after his death and
opened in 1967. Bustani is a mem-
ber of the board of directors of
Contracting and Trading Company
(CAT), also founded by her father.
The Bustani family currently holds
a 33% share in CAT, which has a
turnover of about $150 million.
She also holds a seat on the board of
directors of la Banque de
l’Industrie et du Travail in which
the family holds a 70% share.
Assets of the bank totaled $273
million in 1998.
Bustani’s other hat, and perhaps
her most cherished, is as the direc-
tor of the Bustan Festival. Now in its
seventh edition, the festival brings
together hundreds of musicians
from around the world. At a cost of
close to $ 1 million, Like most cul-
tural events the festival is a money-loser
despite its sell-out rate of 80%.
Bustani got her start in the family business
at the age of 24 in the public affairs for CAT
in the 1960s. “I did not choose to be involved
in business at all,” she says in her somewhat
gravelly voice. “When my father died I had
to help my mother; it was not my choice.”
Now a grandmother of six, Bustani prefers to
be judged on her accomplishments. “I don’t
look at business from the financial side
only; it’s what we do,” she says. “The finan-
cial result is sometimes the result of the suc-
cess, but it’s not the success itself.”

Leila Kobeissi

Director of human resources, Fransabank

The view from Leila Kobeissi’s spa-
cious ninth-floor office overlooking
Hamra is magnificent. As someone
“who borders on being a workaholic”,
Kobeissi didn’t get to her position at the helm
of human resources and the sole woman on the
executive committee of Fransabank by
chance. “I am someone who loves to work,
who loves to do things well and I give all my
time to what I do,” says Kobeissi. “That’s how
I have advanced; it comes naturally. I never
told myself that I must reach a certain position
and I must fight to get there.”
It’s easy to see why Kobeissi has garnered
the respect of others; professional and confi-
dent, her responses are delivered with elo-
quence. As for being a woman in business? “I
don’t think there is really a difference
between men and women in the world of
business; I never felt that people acted differ-
ently with me or that there were any con-
straints simply because I am a woman,” she
says. “I believe that from the moment a
woman demonstrates that she is there
because of her competence, a man respects her
and accepts that she might have a higher
position than him.”
Married and already a mother of two as a
student of law at Universite St. Joseph,
Kobeissi embarked on a career path somewhat
late in life, once the third child was old
enough. She came to the banking sector “by
pure chance”. Her first job came at the age of
30 when she created and ran the Centre
d’Etudes et de Documentations Econo-
miques at the chamber of commerce. From
there she moved to the Union of Arab Banks,
where she was responsible for training and
publications on banks. Following a stint with
Banque Audi, Kobeissi took up the reins at her
current position. One of the top ten banks in
Lebanon, Fransabank had assets of $2.2 bil-
lion and profits of $44.9 million in 1998.
There she is responsible for recruiting,
training and staff development of the bank’s
some 800 employees. “Today the role of
human resources is crucial to an organiza-
tion,” says Kobeissi, who looks younger
than her 52 years.
Kobeissi attributes much of her success to
the support that came from her father and hus-
band. “The most important thing is that your
husband supports you; if you don’t have the
support of your husband you won’t go far in
your career.”

Claude el-Alia

Financial and administrative manager, Abela Freres

Petite and soft-spoken, Claude El-Alia
manages the finances and adminis-
tration of pharmaceutical importer
Abela Freres. She is also in charge of the
human resources for her department. Out of
the company’s total staff of 58, El-Alia
directly manages 15 employees.
This is a company that had a turnover of $16
million last year, up more than 150% from the
$6.3 million registered in 1996. The increase
was due largely to the Glaxo-Wellcome
merger as Abela Freres won the exclusive
agency of the new entity, having previously
been the importer of Wellcome.
Switzerland’s Serona and Germany’s Asta
Medica make up the rest of Abela Freres’ phar-
maceutical portfolio, which accounts for
more than 90% of the firm’s business. The rest
of its turnover is through imports from an array
of stationery and parapharmaceutical firms.
Emirates
38
Fully family-owned until 1996, Abela Freres
has since diversified its shareholding.
El-Alia took up her current position upon
joining Abela Freres a decade ago, while her
responsibilities have increased in tune with the
company’s expansion. At the outset the firm
had a smaller portfolio of products and her staff
was a third of what it is today. A year after
graduating in accounting from Sacre Coeur
Jdeide college, she spent six years doing the
accounts for contracting firm Elie Saghbini.
One of four children, she and her twin sister
followed a similar career path, while the third
sister chose not to work. Single with no chil-
dren, 39-year-old El-Alia has no regrets for
devoting much of her time to a career. “You
have to assume the responsibility for the
choice you make,” says El-Alia. “I know my
private life is completely different from
someone who doesn’t have my responsibili-
ties, but I suppose that someone else might
want the responsibilities that I have.”
While El-Alia never encountered any bar-
riers in getting promotions, she does say that
it’s difficult for a woman to get upper man-
agerial positions in Lebanon. “Men still see
women as taking jobs away from them,” says
El-Alia, adding that it is getting easier for
women to be in high positions.

March 21, 2000 0 comments
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Feature

Switzerland of the Middle East no longer

by Robert Tuttle March 21, 2000
written by Robert Tuttle

It seems everyone is talking about a peace
dividend these days. Despite their rather
lukewarm first encounter and the subsequent
Israeli raids on Lebanon, there is little
doubt that the chances of Israel, Syria and
Lebanon reaching a settlement are closer
today than in the last five years. Talk of stable
and open borders has been whetting the
appetites of Lebanon’s business community,
long awaiting the economic boost that would
turn this dormant economy around. No one
seems to be more excited than those in the
tourism industry.

With the dark shadow of war no longer
casting its pernicious gaze on the region,
some tour operators expect the Levant to
become what Spain became in the 1970s, or
the Mediterranean coast of Turkey in the
1980s. According to estimates, more than
30 million tourists will visit the Middle East
per year once there is peace — nearly double
current levels. Lebanon, even by the most
conservative estimates, could see a tripling
of tourist numbers.

“I’ve met a number of
international hotel chain executives who say
that Lebanon will be like Singapore when
there’s peace,” says Arthur Nazarian, minister
of tourism. “One who visited recently said
that three years after peace, he expects 6
million visitors per year.” A paltry 673,000
tourists came last year, excluding an estimated
1 million Syrians.

Already, tour operators are privately talking
of running day trips from Beirut to
Jerusalem, of driving all the way to Cairo in
a day. Not long from now we may be scuba
diving in the Sinai in the morning, lunching in
Tel Aviv in the afternoon and spending the
evening partying at a Kaslik nightclub.

“A peace deal would be wonderful. You can’t
have tourism without peace,” says Riad al
Khouri, an economist and director of the consulting
firm Middle East Business
Associates. Khouri, who has written extensively
on tourism, feels that Lebanon could
conceivably become the most important destination
in the Mediterranean basin, second
only to the French Riviera.

“But in fact, it will probably turn into a
hell hole,” he warns. “The Lebanese are
going to shoot themselves in the foot just as
they have done so many times. So long as you
can tear down a forest and build some ugly
apartments, that is going to destroy tourism.”

His assessment is harsh, but it may serve as a
wake-up call. Lebanon, he warns, may have
some fantastic archaeological sites and stunning
scenery, but that alone will not turn it into an
attractive destination. Unless serious changes
are made to the way the country is managed
— from its hotels, to its zoning regulations, to
its environment — visitors will not flood in like
they did in the 1960s and 70s just because the
guns have fallen silent. That will require
more than the signatures of a few leaders on
a peace settlement.

But Lebanon does have great potential as a
tourist destination. “We have a niche of
everything,” says Pierre Ashkar, head of the
hotel owners’ association. “We don’t have the
best sea, but we have the sea. We don’t have
the best mountains, but we have the mountains.
Ski resorts, we have. Summer resorts, we
have.”

The problem is that the beaches have been
polluted and many annexed by property
developers; the mountains are riddled with
ugly quarries and strewn with garbage; the
archaeological sites are often unorganized and
poorly managed. Lebanon does have some
very smart hotels, although fewer than before the
war, and a very good international airport. But
other countries in the region have hotels that
are just as attractive and are equipped with
bigger airports.

Today, Egypt has taken over the role that
Lebanon had in the 1960s and 1970s, absorbing
half of all visitors to the
region. “A tourist has a thousand choices. If he
comes to Lebanon and gets ripped off, he’s not
going to come back,” says Khouri.

In a study completed two years ago for the
Lebanese Center for Policy Studies, Tarek
Chemali and Michelle Toumah showed that
while visitor numbers and tourism revenues
have been gradually rising since the end of the
war (see graph), the sector is underperforming.

Between 1988 and 1997, the number of
tourists visiting the Middle East increased
from 8.3 million to 14.8 million and revenues
more than doubled, from $4.2 billion to $8.6
billion. There has been similar growth in
Lebanon in the number of visitors, from
310,743 in 1993 to 568,276 in 1997. But
tourism revenues have only increased by
20%, from $600 million to $719 million.

The sector’s share of GDP has declined, from
7.9% in 1993 to 5.5% in 1996, though these
figures do not include Syrians. That’s quite a
different story compared to 1974, when
Lebanon was the number one destination in
the region. More than 1.4 million tourists
visited that year, a figure that doubles if
Syrians are included, according to the ministry
of tourism. Tourism revenues accounted for
almost a quarter of Lebanon’s GDP and 40%
of the tourism revenues for the Middle East.

The study clearly indicates that while there is an
increasing number of visitors to Lebanon,
they are spending less money. One can
speculate as to why: people’s stays are becoming
shorter, the bulk of the visitors
are of Lebanese descent who stay with the family
rather than in hotels, high-spending
business tourists are not coming. What seems
clear is that most are not coming for
classical tourist purposes.

In 1997, for example, a mere 8% of tourists
visited Baalbek, Lebanon’s most famous cultural
site. “You get walk-ins, there are visitors from the Gulf,
people of Lebanese origin who come and go,
but this is not tourism,” says Myrna Bustani,
co-owner of the Al-Bustan Hotel.

There is no doubt that the fighting in the
south is a major factor. But Fadi Saab, a
member of the board of the National Council
of Tourism in Lebanon, estimates that the
number of visitors could increase by three to
four times even without a peace deal if simple
measures were taken to make the country
more attractive.

“We are trying to entice the
government to put together a master plan for
the tourism sector,” he says, furnishing a list
of areas that need improvement. Lebanon, he
said, needs proper road signs directing
tourists to popular destinations. At archaeological
sites, signs explaining the history and
significance of the location are needed.

The quality of service at hotels and travel offices
needs to be brought up to the prices being
charged. Attractions need to be better promoted
by the ministry of tourism and the private
sector. Pollution levels on the coast and
in the mountains need to be reduced and the
garbage cleaned up. More and better-trained
tour guides are required.

“It is not sufficient to say come and visit
Baalbek or Byblos. If you go to any of the other sites, they are not well
organized. People like senior citizens cannot
visit the Byblos castle for safety reasons. And
we must make a better effort to communicate
the history of these sites,” says Ghassan
Matar, a tourism consultant who has worked
with the ministry of tourism.

Addressing these matters will require coordination.
Promotion requires coordination
between the ministry of tourism, hotels and
travel agencies. Environmental preservation
requires a concerted effort from the ministry
of interior, ministry of environment and individual
municipalities.

But the sad reality, says
Saab, is “that coordination
among different parties is lacking, a
master plan is lacking and a global policy is
lacking.”

A 2,000-page
master plan was written
in 1996 at a cost of
roughly $800,000,
according to Matar,
who was involved in
writing the document. It included a comprehensive
strategy to attract tourists, dealing with
everything from environmental cleanup to
regulating the hotel sector. But it was never
implemented. “It was difficult to execute,
because there were so many other ministries
involved,” says Nazarian.

With that plan effectively dead, another
plan was drawn up a couple of years later at a cost
of about $750,000 by the US-based Stanford
Research Institute and funded by the United
States Agency for International Development.

It singled out tourism as
one of the areas where
Lebanon had a competitive
edge and suggested
ways to improve the
sector. Unlike the first
plan, some action has
been taken to implement
the recommendations
of this one.

The Center for Research and
Development at the
Lebanese American
University was charged
with writing a website
and is composing a
database for the ministry
of tourism. LAU
will assist in drawing up
a new curriculum for hospitality and
tourism for technical schools and in drawing
up new guidelines for hotel rankings.

Current guidelines date back more than 30 years and
tend to concentrate on the size and amenities
offered rather than quality. The government
has also reactivated the National Council of
Tourism Board, which was disbanded in
1992. But progress has been slow, says
Georges Nicolas, director of the research center.

Many recommendations will require
action from various ministries. “But I don’t
think there has been a lot of movement,”
says Nicolas.

Meanwhile, the ministry of tourism, which
plays the central role in promotion and regulation
of the trade, receives minimal funding
and lacks qualified personnel. Its budget this
year is just $4.5 million, less than one tenth of
a percent of the total budget allocated to ministries.

What’s more, its share of the budget has
decreased by nearly 50% since 1994. “In
order to make the government more effective,
we need qualified people and we can’t get
them without paying,” says Nazarian. Bigger
budgets, he adds, might come if there is
peace. But without the bigger budgets now,
implementing any plan will be difficult.

Those within the industry continue to wait
and dream. When asked what is required to
bring in visitors, Pierre Ashkar’s response was
simply “Peace. That’s it.”

Anticipation of a settlement
is prompting investment. Even
though occupancy rates hover below 50% during
most of the year, more hotels are being
built, including a number of big international
chains. Mövenpick, the Ritz-Carlton, the
Four Seasons and possibly the Sheraton are on
the way.

It seems that almost everyone is
gambling that a peace dividend is just around
the corner. “I don’t think that we should wait
till the external factors are opportune before
we tackle the internal factors,” says Saab.

“We should get ready to advance as much as
possible on what’s within our control. If we
have a goose that lays golden eggs, we
should make sure that the goose is properly fed
and cared for so that it will continue to lay
golden eggs. In reality, we are starving that
goose and we will end up not only losing the
golden eggs but also the goose itself.”

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Cover story

Small but solid

by Hadi khatib, Peter willems & Kirsten Vance March 21, 2000
written by Hadi khatib, Peter willems & Kirsten Vance

The Obegi family once owned one of the largest
and most respected banks in Lebanon. But
during the war, the family became fed up running
Credit Libanais under harsh conditions. “It was difficult
to reach many of your branches or even
reach them by phone,” says Henry Obegi, now
chairman of BEMO. The Obegis packed up and
sold Credit Libanais in 1985.

In 1994 they returned to the financial market with
the purchase of Future Bank, and changed the
name to BEMO. Were the Obegis back on the
warpath to take their bank to the top of the industry?
Not particularly. “We are very conservative,”
says Obegi. There is some proof of that. When
BEMO came onto the scene, it had four branches.
It now has five. Foreign currency accounts for
90% of its balance sheet. The average assets that
are funneled into treasury bills (T-bills) for the sector
is around 40%, while just 5% of BEMO’s
assets are in T-bills. “We don’t do mismatching. We
don’t use the word ‘mismatch’ here at BEMO,”
says Obegi.

On attracting customers, he says: “We do not
run after depositors. We have private customers.
We wanted to find a niche and we have a niche.”
BEMO does not do retail lending, like consumer,
car or housing loans. It is strictly into commercial
lending.

But being this conservative does not mean that the
bank doesn’t generate profits. Between 1995 and
1998, its average earnings growth was 55%. In the
middle of a recession, BEMO’s conservative policy
has paid off so far. Last year its earnings grew by
6.3%, while the sector’s average profits are estimated
to have dropped by 15%. Better yet, its
assets grew 29.1% and deposits jumped 35.9%,
much larger gains than three of the leading banks,
BLOM, Banque Audi and Byblos Bank (see chart).

Its “niche” is a profitable tool. BEMO has impeccable
quality in its loan portfolio (the loan-to-deposit
ratio stood at 35.6% last year). BLOM is known for
its high-quality loan portfolio: its non-performing
loans (NPLs) to gross loans came out at 6.4% in
1999. BLOM aims at blue-chip corporate clients to
keep its portfolio squeaky-clean. BEMO uses the
same strategy, but its NPLs to gross loans last year
were 0.01%.

Another unique element in BEMO’s niche market is
its large customer base in Syria. If and when Syria
opens up to foreign banks to enter its market,
BEMO will have a foot in the door. Who will be its
local rival there? BLOM. Its chairman, Naaman
Azhari, is from Syria, was once the minister of
finance and a general manager at a leading Syrian
bank. He has strong ties with the Syrian business
community, which has lured Syrian companies to
bank with BLOM. But the Obegi family is originally
from Aleppo, so they have also brought with them
strong business connections next door.

BEMO may have some obstacles to face in the
future, however. Most of the leading financial
institutions are working towards becoming retail
banks. Banque Audi and Byblos Bank are running
neck and neck out in front, with Credit Libanais
coming up as a threat. “We’re not much into retail
banking,” says Obegi. “We’re mostly into commercial
banking.”

Will BEMO be changing its strategy soon? The
Obegis have now decided to add private banking
to BEMO’s activities.

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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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