FEBRUARY 2016
EDITORIAL
LEADERS
Leader in ethics, leader in managing wealth
Or is Lebanon set to repeat past mistakes?
Executive Editors
COVER STORY
Questioning the messenger
While a money lender’s advertisement was legal, Executive asks if it was ethical
Matt Nash
BANKING & FINANCE
BANKING & FINANCE
COMPANIES & STRATEGIES
Inside a corporate nation
The lessons on statebuilding I learned at Microsoft
Yasser Aakkaoui
ENTREPRENEURSHIP
Startup ecosystem: talent takes the stage
Entrepreneurs are showcasing their products as 331 takes hold
Executive Editors
HOSPITALITY & TOURISM
Spirits importation: toasting a good year
The performance and challenges of the Lebanese spirits industry in 2015
Nabila Rahhal
Spirits marketing: selling responsibly
Lebanese spirits distributors talk marketing strategies and techniques
Nabila Rahhal
LAST WORD
The role of the private sector in the Syrian crisis
The ICRC calls for innovative solutions, not just humanitarian aid
Fabrizio Carboni