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Hospitality & Tourism

Hotels bridge troubled financial waters

by Nabila Rahhal June 21, 2016
written by Nabila Rahhal

From the fifteen year long Civil War which began in 1975, to the assassination of Prime Minister Rafik Hariri in 2005, to the sit-ins in downtown Beirut in 2007 and numerous other disruptions, it seems that Lebanon is always either in crisis or recovering from one.

This roller coaster of stability has had a negative impact on tourism, with the number of tourist arrivals dropping almost every time Lebanon makes the news for a security incident, only to rise again as soon as the situation stabilizes. Khalil Arab, co-owner of Warwick Palm Beach Hotel in Minet el-Hosn, gives the example of how their low room occupancy rates shot up considerably the day after President Michel Sleiman got elected in 2008 and the sit-in in Riad el-Solh Square was dismantled.

[pullquote]Many hotels have outstanding loans which hotel owners took out for the purpose of renovation or improvement to property[/pullquote]

Survival yet again?

It is no wonder then that hotel owners have become almost accustomed to riding out and managing the latest crisis while waiting for the good times – which previously were typically not too far off.

However, the length of the current instability in Lebanon and the region – which began with the conflict in Syria in 2011 and has stretched on with various security incidents extending into Lebanon – has gotten Lebanese hotel owners wondering if they will be able to weather the storm this time.

“Hotels in Lebanon have become seasoned in dealing with crises since we have passed through so much. But this time it has lasted for a very long time and this is causing some establishments who were doing well at the onset of the instabilities, almost five years ago, to reach a critical financial situation today,” says Pierre Achkar, President of the Association of Hotel Owners in Lebanon.

The new tourists

Achkar does admit that the past five years have not been all bad. Summer 2015, for example, got off to a good start tourism-wise until the waste management crisis late August, which drove sightseers away due to the garbage on the streets. He says that the type of tourism to Lebanon has changed, with the average length of visit shorter and the spending power less than it used to be.

“What has changed is the nature and style of tourism with citizens from the Gulf no longer being the main tourists of Lebanon. These tourists had the most capacity to spend and usually stayed for a month in Lebanon, whether in their properties here or in hotels, but either way they spent in the country and revitalized the economy to some extent,” says Achkar, explaining that these days tourists to Lebanon stay for an average of a week.

The need to look good

1

Many Lebanese hotels are finding themselves with few guests and are struggling to meet their operational costs. What compounds this dire financial situation is that many hotels have outstanding loans which hotel owners took for the purpose of renovation or improvement to property – bank loans are only given to cover these expenses and not for operational costs. Achkar explains that these loans are subsidized by the central bank which finances a percentage of the interest that hotel owners owe the bank, and were meant to support new major investments in Lebanon.

Hotel owners with properties that are several years old must renovate and update them, no matter what the situation in the country is, explains Arab, who took a loan of $1.6 million two years ago with his partners to finance the renovations of Palm Beach Hotel’s three restaurants and a later loan of $700,000 to upgrade some of the rooms. “We had to renovate because if we didn’t do so, people would stop coming, thinking the hotel is old and rundown; for them to come they have to see some change,” says Arab, adding that they had chosen to renovate in this period of low activity for hotels in Lebanon so that they would be prepared to welcome guests when the situation improved.

The cost of renovation loans

Getting loans for renovation is easy, explains Arab, as the cost of renovation is very low when compared to the value of the hotel property which the bank uses as collateral. “It was easy to get the loans because we are taking a loan of $2.5 million against a property that is worth $40 to 50 million plus. In our case, the loan was personally guaranteed by the owners so the bank has zero risk,” he explains.

When taking loans for renovations, hotel owners bet on the increased room occupancy and business generated by these improvements to cover the loan payments. But with the situation being what it is in Lebanon, tourists have not been flocking to the country and renovated hotels have not seen the increase in customers they expected. Instead, many hotels have had to manage the payment of their bank loans as well as the operational losses.

[pullquote]Closing down means sending home about a hundred employees[/pullquote]

If hotel owners default on their loans, explains Arab, they lose the subsidy of the central bank in financing a percentage of the interest and they will therefore have to pay the full interest themselves. “So it is better for us as hotels to keep paying the loan rather than losing the support of the central bank and paying the high interest,” explains Arab.

Achkar explains that when banks see that a hotel owner has reached a point where, no matter what they do, they cannot pay back their loans, the first thing they do is stop the increase in credits given to that hotel. “This paralyzes the hotel and if the situation in the country continues as is, it can lead to the bankruptcy of some hotels,” says Achkar, while adding that bankruptcy for major hotels with property values in the tens of millions of dollars and upward is still unlikely at this point.

Financing losses

To cover their operational losses, and pay back their debts, hotels have had to tailor a financial plan based on their own unique situation. “There are many hotels in critical financial situations but how they handle it depends on each hotel. There are some who might increase the capital, or who might sell land to cover their debts,” explains Achkar, using his hotel, Printania Palace, in Broumana – where he leased its garden to food and beverage outlets for the summer and as such covered a percentage of his operational costs – as an example of what hotel owners could do to hang on during this rough period.

Achkar urges the Ministry of Finance to support debt restructuring, which he explains as deferring payment of the loans for a longer period, as a way to help hotels manage their losses. “The loan which is supported by the central bank was developed to encourage new investors but today they don’t exist so why don’t you support the existing ones through this debt restructuring?” asks Achkar, explaining that while the decision lies with the minister of finance, there seems to be a sense of apathy in the government towards the risk of big names in the hospitality industry going bankrupt.

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Closure Versus Survival

[pullquote]Khalil Arab took a loan of $1.6 million two years ago with his partners to finance the renovations of Palm Beach Hotel’s three restaurants[/pullquote]

When hotels are unable to meet their operational costs or pay back their debts, closure might be the only option for them. However, Arab, who along with his two partners is dipping into his personal funds to finance the operational losses and renovation loans, explains that closure does not come without its own price. “Every time I tell people we are losing, they ask until when and I have no answer for that because the alternative is to close down and closing down means sending home about a hundred employees. Apart from the inhumane aspect, this is also costly for the hotel because we would have to pay compensation for these employees and when things finally get better, you will never be able to find the same quality of staff who have been working at the hotel for about fifteen to twenty years. It is also bad for the reputation of the hotel if it closes down. So you see the alternative is also costly and we are stuck hoping things will get better,” says Arab.

No one knows when or if the situation will improve and the outlook for summer 2016, which will only truly commence in July following Ramadan in June, is still unpredictable as most bookings are made only a few days in advance, explain both Achkar and Arab.

Until then hotel owners have no choice but to hang in there and manage as best as they can for as long as they can.

June 21, 2016 0 comments
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Banking 2016Special Report

In conversation with Freddie Baz of Bank Audi

by Thomas Schellen June 20, 2016
written by Thomas Schellen

In May 2016, rumors circulated that the largest banking group in Lebanon, Audi, had engaged in an exercise of tinkering with the possibility of relocating its corporate holding to a foreign jurisdiction. More tangibly, the bank released its results for the first quarter in 2016, showing lower assets and deposits when compared with the end of 2015 but a 10 percent year-on-year gain in profits. Executive sat down with Freddie Baz, the group’s chief strategist, to inquire about the group’s numbers, strategies and exercises in planning.

E  One reason why we felt the necessity to sit down with you at this time was to seek ultimate clarification of the rumors that Audi Group was considering a move of its holding.

I am not going to expand on this point. Everything needed as clarification was stated in our press release [see page 64]. It was very clear.

E   Looking at the results, there was a noticeable downturn in numbers at the end of the first quarter in 2016 when compared with the end of 2015. Can you explain?

A big chunk, albeit not all of [this drop] was due to currency movements, because we have a material presence in Turkey and Egypt. Sometimes there is some [foreign exchange] impact when we translate [all figures] into the national currency, which is the Lebanese pound, because the parent [company] is in Lebanon, but we express it in US dollar because of the currency peg.

E   But the Turkish lira did not drop much in the first quarter, or are we mistaken?

No, it was almost stagnant. What shows is that we have adopted a wait-and-see attitude in Turkey not only in Q1 but even in Q4 of 2015. We decelerated a bit. The prospects are still good. Turkey is an atypical case whereby the fundamentals are good, as seen by the improvement of the real sectors last year. They achieved 4 percent real growth, which is a very good performance as it represents more than two times the average GDP growth of emerging markets last year, excluding India and China. The very good performance does not only relate to growth. If you look at the debt profile, the fiscal balance to GDP is at a mere 1.5 or 2 percent – and the total debt to GDP [ratio] is within the Maastricht criteria (for EU economies). The concerns are only about the current account – which have also improved significantly, going down by almost 50 percent. So when you look at fundamentals, the country is doing well, but Turkey has a paradox. Its major weakness is [that they possess] zero oil and gas, so they have to import all their energy needs and [at the same time} it is an exports-driven economy. Thus they need to import the major inputs in exports, which is the most important driver of GDP growth. So there is some kind of dependence on the oil bill. This is a weakness which makes Turkey vulnerable from time to time, especially when the international environment is not supportive, such as the current one, which has been pervading for the last two years.

E   What pressures or non-supportive elements are you referring to?

The tapering and the Fed[eral Reserve’s] policy towards emerging markets which have led to many investments to exit emerging markets and return mainly to US markets. Turkey is very vulnerable. This, as I often say, is a weakness that is coming from a strength. Because it is an industrial country and Turkey’s exports are a major GDP growth driver, they need to import energy and are suffering from a structural current account deficit, which needs to be covered by short-term portfolio investments or longer-term foreign direct investments. If the international markets are not supportive, [Turkish economic players] can suffer some pressures on the real exchange rate, which happens from time to time – but they are wise enough to have implemented all kinds of hedge accounting.

[pullquote]The economic performance wasn’t achieved randomly. The GDP growth of 4 percent [in 2015] was supportedby more accommodating Fed policies.[/pullquote]

E   Does the Turkish scenario contain other specific challenges?

There are many pluses and minuses which are translating into a real sector which is performing well within the context of a currency which is drifting, in my opinion, with no fundamental reasons. I have to mention also the second vulnerability besides the capital account in an efficient market which translates into capital inflows and outflows and ultimately the exchange rate. But Turkey is also a very politicized country that is undergoing major structural political changes under [President Recep Tayyip] Erdogan as he wants to change from a parliamentary system to a presidential one. This is generating some domestic political tensions which are impacting the psychological dimension of the exchange rate. It is true that the exchange rate was at 1.70 (Turkish lira per USD) when we did our investment but the fair value at that time was [better than] the market rate. After the change in the international environment and the slight deterioration in the domestic political environment, the market rate closed the gap to the fair value and went beyond that. Today most knowledgeable market analysts put the fair value of the Turkish lira at 2.4 while the [exchange rate] is at 2.9. This means there is a markup of close to 20 percent because of the political volatility and that is too much.

E   How much of the political volatility and markup of the exchange rate vis-à-vis the fair value is in your opinion domestic and how much is related to international issues?

In my opinion it is today almost 100 percent domestic. The economic performance wasn’t achieved randomly. The GDP growth of 4 percent [in 2015] was supported by more accommodating Fed policies and the oil prices were at a level which was supportive for Turkey to significantly reduce its current account deficit, and, more importantly, the improvement in the eurozone, which remains one of the most important trade partners for Turkey, has all together supported the economic performances. What remains is the domestic political scene where there were two very sensitive points at the beginning of the year that were creating [political] volatility. One of [the challenges] was mostly solved through the nomination of the [relatively independent, experienced and well-liked] central bank governor. Also the renewal of positions of all the members of the monetary policy committee was carried out with people [who were accepted by the markets] and provided comfort and confidence to the market. What remains now is the regime change [and the questions related to the ambition of Mr. Erdogan].

E   Aren’t there also international issues, such as the row with Germany over a satirist’s words?

That is all part of the game. But in my opinion, 20 percent markup is excessive. One has to go to Istanbul and see the situation on the ground. People love to talk politics but at the end of the day there is a socioeconomic issue which is so large and so dense that there is some power of inertia in Turkey. I am telling you this because in the full year 2015, the [banking] sector achieved growth rates of major aggregates in two-digit territory, on US dollar adjusted basis.

E   So how did Odeabank perform in this context?

We have outperformed the industry by adding four to five bips market share in assets, loans and deposits. That means that our growth rate was higher than the average. These are five basis points, but it is a $700 million market. But in Q4 [of 2015] we said [to go slower] and we kept [that approach] in Q1 [2016].

[pullquote]You shouldn’t relate deposits to profits. You should relate deposits to spreads, which is the top line, not the bottom line.[/pullquote]

E   But as you said, the currency fluctuations cannot explain all the drops in your aggregates of Audi Group.

This brings us back to the first argument that we have been in consolidation mode in Turkey versus our traditional growth mode. In Egypt, we did grow but this was impacted by the heavy depreciation of the currency, and Lebanon did not achieve any significant performance. The end result was those slightly decreasing figures but it is not meaningful [to review performances] on a quarter to quarter basis. We have a budget to add $3 to 4 billion in the full year 2016 and we are confident that we will achieve it. Having said that, however, we have been able to increase our profits by ten percent.

E   Is it then naïve to think that growth in profits is correlated to growth in deposits?

You shouldn’t relate deposits to profits. You should relate deposits to spreads, which is the top line, not the bottom line. If you want to buy market share, it is at the detriment of your spread. It will ultimately impact your bottom line but it starts by looking at the top line. Our spreads have been improving and we haven’t been competing to get deposits. This explains to a certain extent this consolidation mode versus the growth mode, but is as strategic as growing your deposits base. We are very happy about our overall performance; it is true that we haven’t shown in Q1 important increases on the major aggregates on the group level, but when you look at the key performance metrics of the group, they all improved in terms of spreads, non-interest income generation and decreasing cost to income; and also you need to know that the 10 percent increase in consolidated profits do translate into similar trends in the positions of individual entities. The breakdown of consolidated profits over major development pillars – Lebanon, Turkey, Egypt, and private banking and other entities – shows a balanced contribution to the increase from all those pillars.

June 20, 2016 0 comments
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Banking 2016Special Report

Dissecting the numbers

by Thomas Schellen & Dany Baz June 17, 2016
written by Thomas Schellen & Dany Baz

Although 2015 was a trying year for the Lebanese economy and tested many economic players beyond what they experienced in the already challenging year of 2014, the results of Lebanese banks were remarkably stable. It is notable that the consolidated market shares of alpha and beta banks maintained high concentration on the domestic side. Their domestic assets increased by 13.2 trillion Lebanese lira, accounting for over 95 percent of the growth in total assets.

The same is true for domestic deposits, which edged up 5.1 percent to over $151 billion, with the highest growth in percentage terms in lira-denominated deposits at 7.1 percent, down only 30 basis points when compared with 2014. Growth rates in foreign deposits, due to foreign currency developments, were down a multiple versus 2014, namely at 1.7 percent from 22.8 percent in 2014. This was reflected in the aggregate figures where the share of domestic deposits of overall alpha and beta deposits moved up by 50 basis points, in opposition of trends seen in previous years.

Lebanese banks in the two main size segments by deposits, the alpha banks with more than $2 billion and the beta banks with $500 million to $2 billion, account for over 95 percent of the sector. Bankdata, the consulting and analysis company covering the Lebanese financial sector, has consolidated the results of alpha and beta banks (14 alpha and 12 beta) for the past two years, illuminating their performance in a new and sharper light.

Overseas operations of alpha banks were stronger than those of beta banks as only two beta banks are active in markets outside of Lebanon. But the consolidated results reveal that alpha and beta groups together reached stable portions of approximately 82 percent of assets and deposits, 72 percent of loans and 82 percent of their profits in the domestic Lebanese market.

The profit growth rate of alpha and beta banks in 2015 was 7.5 percent, down 2.4 percentage points from the 9.9 percent growth achieved the year before. However, the growth rates of profits remained strong when compared with all other aggregates; growth in assets, deposits and loans were halved from the growth rates seen in 2014.

Beta banks, whose overall contribution to the consolidated aggregates revolves around 8 percent, saw an increase in their operating expenses that amounted to twice the increase in their operating income.

Of the total workforce of alpha and beta banks, 24,000 or about 70 percent, are active in the domestic market, compared with 10,000 employed overseas. Domestic recruitment was increased versus 2014. The concentration of bank branches is still in a wide range of less than 20 branches per 100,000 residents in outlying provinces to more than 80 branches per 100,000 persons in the Greater Beirut conurbation.

The overall bankerization rate of the Lebanese population is estimated by Bankdata to have reached above 70 percent. In terms of the outlook for network developments, we believe that there are still unused potentials for domestic rollouts, especially using advanced, diversified and innovative methods.

In review of the ratios reported by alpha and beta banks, liquidity is maintained at a high level in both the Lebanese currency and foreign currencies, mainly US dollar. Total net primary liquidity over deposits stood at 31.03 percent at end 2015, compared with 32.38 percent at end 2014. Portfolio securities over deposits increased to 40.97 percent. Collective provisions over net loans and operating expenses over average assets remained in the same ranges as 2014, registering 1.11 percent and 1.41 percent respectively.

Yield ratios on earning assets increased 7 basis points from 5.68 percent in 2014 to 5.75 percent in 2015, reflecting in stable interest margins of 1.97 percent and spreads of 1.89 percent. Asset utilization rates and net operating margins moved in narrow ranges, registering 2.83 percent and 35.08 percent respectively. The closely observed ratio for return on average assets (ROAA) remained unchanged at 0.99 percent while the return on average equity saw a marginal weakening from 11.35 percent in 2014 to 11.19 percent in 2015.

Bankdata notes that the stability of performance ratios and asset quality ratios is remarkable, given the overall market conditions and disruptive developments seen in 2015, and provide proof that Lebanese banks are resilient, run by bankers who are experts at what they do.

ab

June 17, 2016 0 comments
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Banking 2016Special Report

Lebanese banks comply with US Hezbollah Act

by Jeremy Arbid June 15, 2016
written by Jeremy Arbid

The introduction to this interview has been updated in response to the June 12 bombing of the Blom Bank headquarter branch in the Verdun district of Beirut. The original introduction began by noting the ire of Hezbollah party leaders in their reaction to the central bank’s early May decision (circular 137) ordering local banks to comply with a United States law aiming to isolate Hezbollah from the global financial system. The ire conveyed was that of political rhetoric and its acknowledgement is in no way an accusation of complicity at any level for the June 12 bombing. The views expressed in the interview, conducted in late May, also made no accusations of wrongdoing of any sort by Hezbollah in regards to American allegations or, to be clear, the recent targeting of Blom Bank. To better understand the nuances of compliance regulations at the technical level, Executive asked Chahdan Jebeyli, chair of the compliance committee at the Association of Lebanese Banks (ABL), who also doubles as head of compliance at Bank Audi, of the implications to banking of the US law, of institutional investments in compliance infrastructures and on the importance of maintaining partnerships with correspondent banks – those banks that facilitate a local bank’s transactions in the former’s jurisdiction.

E   Lebanon as we know it cannot exist without the banks, and the banks effectively cannot operate without connections to correspondent banks worldwide. In this sense, do you see compliance with the US law as a choice or as a must?

We, as Audi and we as banks, have committed to following international standards. We are living in a dollarized economy – the bulk of our transactions are in US dollars and cleared through the United States. When a transaction crosses a border and [is transacted in] the US, we become subject to their laws. This is the reality because the dollar is a key currency and because transactions in the world are in US dollars and they touch US correspondent banks. So because we are keen to maintain a position as a sophisticated and fair player in the global financial market, we respect the applicable laws. The key applicable laws, because of these reasons, are US laws – we are not talking about politics, this is a business and legal reality.

E   When you speak with other compliance executives at committee meetings of the ABL, is there concern in applying circular 137 or concern that there’s an impending disaster on the way akin to the forced closure of the Lebanese Canadian Bank in 2011?

Yes there are some questions and requests for clarification of some aspects of the implementation and because of the importance of the law and its implications, yes there is an increased focus on the subject – not at the level of the compliance officer but at the level of the banks’ management. This is a very important piece of legislation in the US with an important impact on us and on our customers and we care to preserve our image with the rest of the world and we care about protecting our customers without compromising our obligation to comply with the laws [and] do it in a way that is systematic with our local rules.

E   You word it as increased focus but does that mean executives in the banking community are worried?

No, I’m not losing sleep over this. I’m paying attention to the issue, of course. It is an important subject because we’re in the business of managing risk and when you have an item with such importance and implication for the bank and to the clients of the bank, of course we give it more attention than other things. I’m not trying to minimize the [issue] but I’m saying it is important to the US, it’s important to us, and it’s important to our clients.

E   The rules that the US Treasury Department published to implement its law say it is looking at major transactions and that the Americans are not targeting Lebanon’s economy or the banking sector. But at the same time when the Treasury sanctions an individual or entity they do not provide the evidence justifying their action. You don’t necessarily know why the Americans say this entity is bad but that one isn’t.

To me, I think we don’t need to know the why. I follow the law, the official process. I read the Simpson designation which said they had reason to believe that Lebanese Canadian Bank was a primary money laundering concern. To me, I would differentiate between the fact (and I don’t know exactly the facts) and the lesson you learn out of stuff like this. In the Lebanese Canadian Bank case they raised two issues: one being management complicity – and of course I’m not saying there was management complicity – but in terms of what I need to pay attention to as a prudent banker; and then they spoke of insufficient controls.

And you always ask yourself whether you have sufficient control, and I think our response to all of this is to continue to strengthen our compliance program, that we continue to give assurances to ourselves – our boards, our management, to our shareholders, our employees – that we are managing our compliance program efficiently and prudently so we can continue to maintain partnership with our correspondent bank. Not only do I need to pay attention to my standards but to comply with the standards of the correspondent bank. That means a successful continuation of correspondent banking relationships, which in turn means that we’ll continue to exist and prosper and continue to support our clients in their dealings with the world.

E   KYC (know your client) due diligence might be especially important to the correspondent banks in New York. Have those institutions reached out or been in contact for reassurance that Lebanon has the compliance structure in place and that all applicable rules and legislation are implemented?

They are dealing with our client, who they don’t know, and they rely on us to make sure that the transaction passing through their channel is in compliance with our rules and with their own. That’s why our central bank issued circular 126 [in 2012] which says that we need to respect the foreign laws of the countries where we do business or have transactions. And actually circular 137 refers to [circular 126]. So it means that if I’m doing business with a European client, I have to clear with a European bank paying attention to European laws. If I’m doing a business transaction in dollars, because those clear through the US, they touch the US and become, consequently, subject to US laws and I have to comply with and observe those laws.

E   In terms of opportunity cost, the individuals or entities that may come into contact with, may be linked to or may be directly connected to Hezbollah, might be blocked from accessing whatever banking service, product or financing. In aggregate, can this segment of the economy be quantified to say that this amount of business cannot be facilitated by our banks because the risk is too great?

I don’t have a view on the quantity [or] on quantification of income. All I can tell you is that we apply the law to the extent that is needed for the purpose of meeting our commitment to ourselves, our shareholders, our regulators, and to the global community.

E   Central bank rules and the anti-money laundering legislation passed by the parliament, as well as the latest circular, have added additional layers of compliance reporting requirements. Do you see the cost of compliance becoming prohibitive for Lebanese banks?

If it is a cost that is required by legislation and it’s a cost that you need to invest in for the purpose of continuing business successfully, or if you want to invest in systems for the purpose of improving your control environment, you must do this. With the investment in compliance, in human resources or otherwise, we’ll continue to make money. The challenge, however, is not to make money but to make durable income – income that you make and keep and don’t pay back as a matter of penalties or litigation. It is a cost and a necessary investment that we need to engage, and have, for the purpose of our continuity.

E   For Bank Audi, as Lebanon’s largest bank, these kind of costs can be absorbed. But are there concerns, maybe from a smaller bank, that might say ‘listen we can’t do it on our own, the investment threshold is simply too high’?

Yes, it’s manageable [for Bank Audi]. But providing compliance services is just not doable. This is a commitment of the management of each bank, and also there are regulations that prohibit banks from outsourcing main functions. There are discussions on the increasing costs of compliance, not just in Lebanon but across the world. Of course it is a bigger challenge for smaller banks than for bigger banks but it seems that the situation is still manageable. You cannot really compromise on [compliance] requirements for the purpose of saving money because you may end up paying a more expensive price. Compliance failure, if it is serious enough, could affect the franchise – it depends on the situation. That’s why this is essential spending, this is money well spent.

E   Can you point out how much investment this has required?

There has been an important cost increase but we never question if we should or should not spend. We spend as much as we need for the purpose of continuing to preserve our standing as a compliant banking industry. In compliance there are two risks. There is the risk of making a mistake and there is the other risk in missing legitimate opportunities because of being too conservative or because of insufficient knowledge. I don’t have exact numbers to give you, but is [investment in compliance] significant? I think so, and necessary.

June 15, 2016 0 comments
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Banking 2016Special Report

Updates on Lebanon’s banking sector

by Thomas Schellen & Jeremy Arbid June 14, 2016
written by Thomas Schellen & Jeremy Arbid

Executive sat with the governor of Banque du Liban (BDL), Lebanon’s central bank, Riad Salameh, for updates on the banking sector, the results of the central bank’s monetary policy, the stimulus of the knowledge economy – known as Circular 331 – and the response to latest foreign initiatives, namely compliance with the United States’ Hezbollah International Financing Prevention Act.

All indicators, Salameh says, point to a continuation of slow economic growth in the country. One challenge to the economy is the low demand of consumption and credit, weakness offset by the central bank’s stimulus plans and incentives that directly contributed to growth rates in the targeted sectors. He tells Executive that the central bank will issue two new circulars to complement its May 2016 decision compelling local banks to comply with a US law meant to isolate Hezbollah from the global financial system. The Special Investigations Commission (SIC) will issue a circular requiring banks to detail justifications for the closure of any account. The Banking Control Commission (BCC), meanwhile, will also issue a circular concerning debtor’s accounts [i.e. those with a negative balance]. The balance of any forcibly closed account – whether positive or negative – must be addressed.

E   In all your statements you point out that Lebanon’s banking industry is still very healthy. What are the major developments, if there are any, relating to the growth of the sector and what would be the policies in order to amend or improve these ratios?

The growth of deposits is an important indicator as the Lebanese economy relies on remittances to fund the private and public sector. The central bank monitors closely this development and we can, in our assessment, look at the underlying base. That underlying base has been constantly increasing and therefore the percentage of increase is not really meaningful, it’s the amount that is being added to the liquidity of the country that is more important. Obviously, the remittances were affected by the low oil prices in 2015, and by the decline in commodities in general, as most of the remittances come from either the oil producing countries or from Africa. The increases last year were around $8 billion, which is lower than the previous year but enough to fund the public and private sector, especially since we saw a decline in the demand for credit from the private sector. For 2016 we expect the same amount and so far it is progressing in that sense. The country is liquid and today banks have excess liquidity. The issue is that we don’t have demand on credit, meaning enough to offset this liquidity.

E   But commercial banks’ lending opportunities to the private sector seem subdued. Why is that in your opinion?

The credit policies of the banks, and you see it from advertising, is still in force with the same energy. But today you have to recognize there is less demand for consumption and for investment.

E   Several circulars have been particularly impactful to the economy: the limit on borrowing by necessitating consumers to downpay 25 percent (from 2015), and those circulars seeking to inspire economic growth in areas ranging from renewable energies to creative industries and the arts, not to mention the stimulus package. How are these developing in 2016?

The general guideline and the target of the central bank is to increase local demand. We are in an environment where there is a slowdown in all the countries around us, and the reliance on external input to the economy has decreased. This is due to the political and security conditions in the area but also, again, due to lower liquidity because of lower oil prices. The incentives we are putting in place, we believe, are yielding results because today 67 percent of the growth rates of the country are directly linked to these incentives. Therefore, as long as we can increase the local demand without creating inflation or threatening the stability of the currency, the central bank will pursue these policies.

[pullquote]We have shown that the monetary initiatives, although non-conventional, have had results.[/pullquote]

On consumer debt, preemptively, we wanted to have more equity involved when there is a consumer debt and that is to protect from excesses or bubbles. Today, [households are] dedicating almost 44 percent of income to servicing their debt and we believe that we are close to a ceiling after which there will be social problems in that debt. The consumer debt in general represents 20 percent of the total portfolio of credit in the banks, and it is important to also be prudent so that we don’t have, in the future, failures in that sector that could affect the sustainability of our banking sector.

E   In the absence of fiscal policy in Lebanon and knowing that medium to long term monetary policy takes time to have effect, to what extent does the central bank have a margin of maneuvering in impacting the Lebanese economy with its monetary policy?

We have shown that the monetary initiatives, although non-conventional, have had results. Financial inclusion has developed and also the number of accounts dealing with banks exceeds today [one million accounts]. Credit has been spread to the community and you have today whole sectors relying on these credits that we initiated. Since 2008 most of the world’s central banks have been trying to stimulate their economies through monetary policy and they undertook non-conventional initiatives. The [European Central Bank] is buying all types of papers just to inject liquidity, even corporate papers. The [United States’ Federal Reserve Bank] has done it before, and they even bought companies. The Bank of Japan is buying shares. Of course adequate fiscal policy is helpful for the economy but the role of the central bank as of today is to try to avoid collapsing into a crisis.

E   Is it correct that the transformation of the Beirut Stock Exchange into a joint stock company is imminent, and does the central bank have a specific view of measures that are in support of developing capital markets in Lebanon, such as the drafting of a Private Equity Funds law?

The government under the recommendation of the minister of finance has asked the [Capital Markets Authority (CMA)] to prepare the first step changing it into a joint stock operation, which we are in the process of finalizing and then it will be up to the government to see how they’re going to do that privatization.

The CMA, on another course, had prepared an electronic platform for trading and it is intended that that platform be operated by the private sector. The advantage is that this platform will be accessible worldwide [so that] all the Lebanese diaspora can invest in the Lebanese markets. Both markets, the stock exchange and the electronic platform, will be monitored as per the law by the CMA which will guarantee transparency and good governance. The final package is not yet clear but ideally what we will try to do is a joint privatization for both entities in a way that the stock exchange in Lebanon will be under one umbrella and not have two exchanges competing.

[pullquote]The central bank by law does not interfere in business decisions or business activities. We provided an engineering approach that is a legal one to create funding for this sector[/pullquote]

E   Critics of circular 331 say that the equity guarantee initiative should only be used for investments in very high-risk seed investing into idea-stage startups. Some say fund managers cannot identify promising entrepreneurs in this category and are therefore not using the guarantee as intended. Also, some argue too much 331 money is being spent in London, here specifically talking about the UK Lebanon Tech Hub. What is your response to criticism directed at 331?

The central bank by law does not interfere in business decisions or business activities. We provided an engineering approach that is a legal one to create funding for this sector. The markets will decide how they invest. But what we have seen so far is that the banks have already committed and invested around $300 million in various funds and companies. The accelerators are needed in order to make this a success and that’s why we give a guarantee. Whether the companies will sell into London or the US is not an issue for us as long as the company that is profiting from the funding engineered by [the central bank] is a Lebanese company. If they are not taking funds from 331, we cannot oblige people to be in any place. We’re trying to create jobs, this is the only aim we have, by creating a new sector that would enrich all Lebanon, so one should not ask the central bank to go and organize that sector – it’s not our role.

E   Stepping back to the beginning of May just after circular 137 was published, there were reports in the media that some banks had closed the accounts of several Hezbollah MPs as well as affiliated organizations. Your mid-May statement clarified that banks will need to justify why an account was closed. Are reports accurate then that a new circular will complement 137, and, if so, what will the clarifications be?

The central board [of the central bank] dictates the policies that the banks have to follow based on [its] prerogative as determined by law. The board cannot ask to look at names because of the bank secrecy law, so the SIC will complement that circular by asking the banks prior to closing accounts to submit a file to the SIC – which has the right to look at names and cannot be opposed by banking secrecy. That file has to be documented by the activity in the account and the [know your client (KYC), due diligence] of the account. The SIC will look into that matter – there is a timespan of 30 days. If there is no answer [from the SIC], the bank will act on its own responsibility.

The BCC will also issue a circular on how to treat the debtor’s account that could be closed. If there is a dispute, the higher banking court will take the final decision – its decisions cannot be challenged. The aim is first, as we stated, to implement [the US] law locally. Two, is to be fair and don’t commit, without study and justification, financial exclusions.

Of course there are protests about [complying with the US law], but our concern is to protect the interests of Lebanon and to keep the integrity of our dealings with external banks.

June 14, 2016 0 comments
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Banking 2016Special Report

Compelled to comply

by Jeremy Arbid June 13, 2016
written by Jeremy Arbid

“Should I be worried?” wondered one Beirut Souks restaurant owner. During a lunch at the local establishment the restaurateur passed by the table to inquire about the meal and service, casually mentioning concern over an American law – one targeting Hezbollah’s alleged money laundering through financial institutions worldwide.

Local business owners outside the banking industry should hardly be worried. It is the banks that are responsible for complying with the Hezbollah International Financing Prevention Act,  Lebanon’s central bank circular 137 stipulates, and in so doing must carry out client due diligence when opening accounts or facilitating transactions. To the banks this is just another chapter in the book of risk management, where compliance with the laws of foreign jurisdictions in which they do business is not a choice, because the banks must comply and have long invested in the tools to do so.

Compliance costs

This is money well spent, says Chahdan Jebeyli, the chair of the compliance committee at the Association of Lebanese Banks (ABL), who also heads compliance at Bank Audi. Referring to investments in compliance infrastructures to satisfy reporting requirements, he tells Executive that rules first started to surface following the terrorist attacks on the United States on September 11, 2001, with harsher rules introduced in the aftermath of the global financial crisis. In the years since, the costs of compliance have increasingly become a topic of boardroom conversations, not only of local banks but those worldwide as well.

For risk managers the question has never been whether to comply or not, but rather how much investment is necessary to satisfy regulators while not being overly cautious in a way that jeopardizes legitimate opportunities. Compliance costs have certainly increased and are significant, Jebeyli says, noting that its rise has become increasingly more challenging for smaller banks to meet, but one that is still manageable. “You cannot really compromise on [compliance] requirements for the purpose of saving money because you may end up paying a more expensive price. Compliance failure, if it is serious enough, could affect the franchise. That’s why this is essential spending,” he adds. Industry wide figures on investments into compliance structures in Lebanon are not available because they are difficult to determine – they are intermingled with other expenditures such as IT investments or otherwise enmeshed in human capital costs spread across departments. On the other hand, the proprietary nature of those investments, such as for sophisticated software, discourages disclosure of those figures.

[pullquote]For risk managers the question has never been whether to comply or not, but rather how much investment is necessaryto satisfy regulators[/pullquote]

The structure of a bank’s compliance department has varied looks, says chief economist at Byblos Bank, Nassib Ghobril. Foremost, it is a mesh of human resources and technology, a combination of interfacing with the client plus sophisticated software tracking transactions and managing clients’ identities.

Compliance is no joke

That the cost of compliance is looked at as an institutional investment is telling: it is an intangible deposit in the bank’s reputation, lending credibility and assurance to correspondent banks – those banks that facilitate a local bank’s transactions in the former’s jurisdiction. Non-compliance with the US law, or Lebanon’s central bank failure to regulate compliance, would jeopardize partnerships, cutting Lebanese banks off from correspondent banks in the United States. That Lebanon is a dollarized economy, and that the bulk of transactions are in US dollars, also fuel the existential necessity of complying.

Of course investing in compliance is no guarantee that a correspondent bank will continue the relationship; the risk of severance is only decreased by proof of compliance. But the cost of a cut off can be far greater than the investment. When a bank is accused of being non-compliant a number of cost factors come into play: the difficult to quantify losses in opportunity resulting from suspended relations with a correspondent bank, and the more easily measurable financial penalties from regulatory action or litigation.

Were a correspondent bank to cut relations with an accused financial institution, the ability to conduct transactions in US dollars would no longer be possible, affecting not only the bank but its clients too – local businesses trading internationally and Lebanese abroad transferring dollar-denominated remittances back home. What’s more, the mere hint of non-compliance may cost the bank – damaging its reputation, an accusation might push clients to migrate to a competitor for any number of reasons.

[pullquote]Were a correspondent bank to cut relations with an accused financial institution, the ability to conduct transa ctions in US dollars would no longer be possible[/pullquote]

By size of infractions, Lebanon, in the years since 2002, has not really been on the radar of anti-money laundering concerns. But when terrorism finance is factored, where very small amounts can actually finance a bomb, then Lebanon is on the map. In 2015, the subsidiary of Bank of Beirut in the United Kingdom was fined £2.1 million for intentionally misleading regulators with false information concerning its financial crime systems and controls. Lebanon’s biggest case in money laundering – the forced closure of the Lebanese Canadian Bank (LCB) in 2011, settled for $102 million in 2013 – pales in comparison to bank penalties in Europe or New York. Take, for example, the 2015 case of French bank BNP Paribas (BNPP), at the time the fourth largest in the world by total assets. BNPP was accused of laundering upwards of $100 billion for several sanctioned countries, including Iran and Sudan. The bank was convicted of violating US economic sanctions and forced to pay a total financial penalty of just under $9 billion.

Lessons learned

To say that Lebanese banks are panicked that their compliance investments might not satisfy American standards may be an overstatement, but it certainly is an issue that compliance executives and banks’ management are following closely. “I’m not trying to minimize the [issue] but I’m saying it is important to the US, it’s important to us and it’s important to our clients,” Jebeyli says. Lebanese banking officials and executives are acutely aware of the seriousness of the American legislation, a notion that Jebeyli and others that Executive spoke with pointed out. And the lessons learned from the case of LCB – of alleged management complicity in money laundering and that of insufficient controls – are now core considerations in assessing compliance programs.

But smaller banks, perhaps in acknowledgement of the high investment threshold of compliance, do recognize that client due diligence, coined KYC for “know your client,” is a challenge. “It’s not written on their face and you don’t ask them to fill a document asking ‘Are you Hezbollah? – click yes or no.’ We investigate and do our homework on due diligence but at the end of the day we cannot do anything if someone is Hezbollah and we don’t know that. There is an element of uncertainty that we are worried about, definitely,” says Raed Khoury, chairman and general manager of Cedrus Invest Bank.

As Lebanon’s largest bank, Bank Audi may be less concerned than smaller financial institutions because it can more easily absorb the costs and may be able to incorporate more sophisticated compliance solutions. That continued availability of its banking products or services in parts of the country where clients may come into contact with, may be linked to or directly connected to Hezbollah, is a non-issue for the bank, Jebeyli says. “It is clear which individuals are listed or designated [sanctioned by the Americans], and there are the proper diligence rules that are driven by risk classification,” he says before confidently telling Executive, “We treat our clients fairly and properly. At the same time we’ll apply the law as and when we should and to the extent that we need to.”

June 13, 2016 0 comments
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Child LaborEconomics & Policy

Child labor in agriculture on the rise in Lebanon

by Paul Cochrane & Sami Halabi June 12, 2016
written by Paul Cochrane & Sami Halabi

The sun is rising over the Anti-Lebanon mountain range that borders Syria. Kowsa Ibrahim, a 12 year old refugee from Aleppo, is already at work pruning grape vines. She will work for the next several hours for 6,000 Lebanese Lira ($4), although she will not get that amount; an overseer, known as a “shawish,” will take 2,000 LL ($1.33) as a form of commission.

Kowsa prefers working the vines to collecting potatoes. “It’s better as there’s more shade. Potato work is out in the open fields under the sun, and it’s hard. I collect the potatoes in 20 kilogram sacks which I have to carry to the collection point,” she says.

Kowsa never had to do such back-breaking work in Aleppo, but for the past three years she has had to help support her family since fleeing Syria to Lebanon’s Bekaa valley. The war in Syria, now in its sixth year, has caused millions of refugees to flee their homes, putting significant strain on already stretched labor markets and services in neighboring countries.

“The number of working children has increased exponentially since the Syrian refugee crisis began. Because the country is struggling economically many families are relying on their children to contribute to their livelihood,” says Hayat Osseiran, a child labor consultant at the International Labor Organization (ILO).

In addition, international aid has been reduced. Last year, the World Food Program (WFP) was forced to cut its food voucher aid from $27 a month per refugee to just $13.50.

“It is a major problem, how can people live on that? But it is not only lowering the monetary amount, the targeted assistance program has been reducing the number of people it aids every year,” says Solange Matta Saade, Assistant Representative at the Food and Agricultural Organization (FAO) of the United Nations.

As a result of such cuts and the economic situation, refugee children are being forced to work as farm hands. But it is not just Syrian children working in the fields.

“We think only Syrians are being affected, but from 2009 to 2016, there has been an increase in the number of Lebanese child laborers,” says Carlos Bohorquez, a child protection specialist at UNICEF, referring to a study the agency carried out on child labor in the country. “There are three times more Lebanese (children) working than before, so the Lebanese are also being affected.”

Out of school, into the fields

There is a dearth of national data on child laborers, but an indication of the rise in their numbers can be gaged through school attendance.

“Last year there were around 10,000 Lebanese students that dropped out,” said Sonia Khoury, Director of the RACE project (Reaching All Children with Education) at the Ministry of Education and Higher Education (MEHE).

Among Syrian refugee children the numbers are even starker. Currently, out of the 482,034 school aged Syrian children, only 33 percent are enrolled in school. To bolster attendance among refugees, the MEHE’s RACE project implemented a second school shift in the afternoons to cater to the surge in students.

“Four months after starting the second shifts we lost 45,000 students,” says Khoury, attributing this to children being forced to work and the lack of affordable school transportation in the more rural areas. There is also a correlation between the picking season and school attendance.

“We are noticing 2,000 to 3,000 are absent during that time,” she adds.

However, the problem has moved beyond seasonal work. “Child labor in agriculture is classified as seasonal labor, but what we’re seeing now is that it is no longer the case as picking seasons vary, from potatoes to year-round greenhouses to picking flowers,” says the ILO’s Osseiran.

2016 world day against child labour-7

12 year old Kowsa Ibrahim hard at work pruning grape vines in Lebanon’s Bekaa Valley (Photo credit: ILO/Tabitha Ross)

Hazardous work

It is not only the workload that Kowsa finds tough. She says she has been frequently exposed to pesticides. “I get a rash from the pesticides. Sometimes I get flu or breathing difficulties too as we get no protection,” she says.

Such exposure can lead to pesticide poisoning and long-term health problems, explains Rana Barazi-Tabbara, a public health lecturer at the American University of Beirut.

“For children it is especially dangerous as there will be immediate health effects from pesticide toxicity, which at the most acute level can cause vomiting and even death. In the long term, pesticides affect nearly all the organs in the body, from the neurological to the reproductive system, and results in cancer,” she says.

Raising awareness

Indeed, the ILO notes that agriculture is one of the three most dangerous sectors in terms of occupational safety and health, irrespective of the age of the worker, because – in addition to occupational diseases – it results in a high rate of work-related fatalities and non-fatal accidents, largely through use of motorized agricultural machinery.

To raise awareness of these dangers, the agency held a children’s funfair in the town of Saadnayel in the Bekaa, one of the areas with a high prevalence of child labor in agriculture.

“The fair was one of our ways to raise awareness, among both locals and refugees, on the very real dangers and risks children face when working in agriculture,” says Osseiran as the fair closes, which was held just ahead of World Day against Child Labor, marked globally on 12 June. “It also included artistic performances by working children and their parents, which provided them with a means to express some of the distress they feel due to their life of toil and hardship.”

Legal loopholes

Children have often been extra hands during harvesting time to pick olives and other cash crops in Lebanon. In fact, children as young as 10 are legally allowed to engage in family farming.

“Not all participation by children in agriculture is defined as child labor. It can be to acquire skills for the future, and is allowed as long as the children are not coming to harm, being abused, or their opportunity to get an education is denied,” says Faten Adada of the FAO’s Social Protection Focal Point.

Lebanon’s Decree No. 8987 of 2012 defines which forms of agricultural labor minors can engage in.

“It specifies which forms of hazardous work and which forms of agricultural work children should not be exposed to, which includes family farming. However, there is a loophole in the law that says that when a child is engaged in family farming they can work from the age of 10 onwards. We are working with General Security on closing this loophole,” says Nazha Shalita, Director of the Child Labor Unit at the Ministry of Labor.

Photo credit: ILO/Tabitha Ross

Photo credit: ILO/Tabitha Ross

Minimal enforcement

But with minimal enforcement of the Decree at the national level, children are openly working in the agricultural sector. “As children are working freely, and can be filmed doing so, it shows they are not worried about being caught,” says Adada.

An issue is that the inspection department at the Ministry of Labor has just 90 staff, while there are only around 45 inspectors to monitor labor practices nationwide. To Adada, such inspectors need to be bolstered not only in number but also at the technical training level to properly assess child labor practices, while they should be backed-up during inspections by the General Security. This is considered crucial to take on the shawish.

Forced labor

“We asked General Security to enforce the law, to have a reason to tell the shawish that it is not us (requiring no children to be employed) but the law. We need to show them the law is being enforced, and to get more inspectors for the ministry,” says Elie Massoud, Head of the Agriculture Department at the Chamber of Commerce, Industry and Agriculture in Beirut.

The shawish used to organize Syrian farm hands that came to Lebanon on a seasonal basis before the 2011 uprising. Once the Syrian conflict started, and the number of refugees rose to the government estimated 1.5 million today, the shawish moved into the informal refugee camps to capitalize on an abundance of cheap labor and their agriculture contacts.

“Those living in the agricultural camps pay no rent, and they are obliged to work for the shawish. If they don’t work, they have to leave,” says Riad Jaber, Co-Founder of civic organization Beyond, at the Fayda camps outside of Zahle. “There are 15,000 refugees there – it’s about 10 camps grouped together, and each group has its own shawish. If there are at least 100 women and children going from their camp, the shawish will be making about $200 a day,” he adds.

Unless greater action is taken by the authorities and public awareness around the issue improves, children will continue to be exploited and exposed to hazardous working conditions while missing out on crucial schooling years.

“There should be a concerted effort by the Lebanese government, supported by international donors, to eliminate child labor in agriculture, among refugees as well as Lebanese host communities. Unless it is addressed, it will contribute to a ‘lost generation’ in terms of education and human development,” says Frank Hagemann, Deputy Regional Director of the ILO Regional Office for Arab States.

June 12, 2016 0 comments
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Lebanese film industry 2016Special Report

No stone unturned

by Natascha Schellen June 10, 2016
written by Natascha Schellen

When M Media’s Chairman Eli Khoury described the recent success of Bil Nesbeh La Bokra Chou? (What About Tomorrow?) as “phenomenal”, he was right, from the perspective of the Lebanese market. With gross ticket sales of more than $1.3 million in local theaters, according to online reporting service Box Office Mojo, it is the highest grossing film of the year as of April 2016 (the latest available data). Based on the same website, in the past decade, there have been 10 movies (five of which are Lebanese) to break the $1 million mark. One filmmaker that has stood out with her international triumphs is Nadine Labaki, whose film Caramel, on a budget of $1.6 million, achieved an international gross box office result of $13 million. Her next film, Where do we go from here?, had a much larger budget of $6.7 million and earned more than $2 million in Lebanon alone. But Labaki’s films are the exception, not the rule. The reality is that most filmmakers leave no stone unturned as they search for the necessary funds to see a project through development, from production to distribution.

Myriam Sassine, a producer at Abbout Productions

Myriam Sassine, Abbout Productions

And yet movie production is on the rise. “I don’t know if it’s a wave, but there is something happening. There’s popular films, there’s documentaries, arthouse films, radical films, films in between, and we keep receiving projects. This is amazing. That wasn’t the case when I started working [in 2010],” says Myriam Sassine, a producer at Abbout Productions.

Although there are conflicting sources of information and gathering data on the sector poses quite a challenge, according to the non-profit entity Fondation Liban Cinema (FLC), the number of feature films, including any documentaries or works of fiction running longer than 40 minutes, being produced in Lebanon jumped from four in 2004 to 31 in 2014, with the most significant growth after 2010. The investment value in these 31 films in dollar amount is anyone’s guess, as the figures presented by the two most ‘reliable’ sources available are 150 percent apart ($13 million and $32 million).

Recent developments

One encouraging sign was the memorandum of understanding (MOU) signed by the FLC and the Investment Development Authority of Lebanon (IDAL) in March 2015, which has added the media sector as a whole and film in particular to IDAL’s mandate of bringing investment to the country. “IDAL was not aware of this mission that [it] could fulfill and now [it] realized that the media sector is a good field to support… That’s why now with IDAL we are trying to finance more promotion and presence of Lebanese cinema abroad,” says FLC President Maya de Freige, adding that another MOU signed this year with Minister of Culture Raymond Araiji will also benefit the cinema industry. The significance of IDAL’s support is the 100 percent tax exemption on corporate profits for up to 10 years, provided certain requirements are met. Tax exemption was something the FLC and others had been trying to achieve through a draft law submitted to Parliament in 2014.

The second positive indication is that Banque du Liban (BDL), Lebanon’s central bank, has started to move. As the banking sector has been driving the Lebanese economy in various industries (see banking overview page 20), BDL has been increasingly concerned with bolstering the knowledge economy, notably through Circular 331, which includes digital media – online video platforms such as Cinemoz and M Media have already made use of it. And on April 6, 2016, the central bank took an important step in supporting the arts with the release of Intermediate Circular 416, which subsidizes loans of up to $3 million by banks and financial institutions for the production of movies, television series and documentaries, as well as theater plays. The loan is set for a maximum of 16 years and is based on the condition that at least 90 percent of the work is carried out in Lebanon. The central bank Governor Riad Salameh announced in a statement on May 12 at the Arab Economic Forum that he is committed to supporting film and the arts, which can contribute to job growth in the creative economy. He further stated that a total of $100 million in loan guarantees had been made available at the low interest rate of 1 percent.

[pullquote]A total of $100 million in loan guarantees had been made available at the low interest rate of 1 percent[/pullquote]

Circular 416 has opened banks’ doors to producers in need of liquidity. “For example, [a fund granted by] the Centre national du cinéma et de l’image animée (CNC) would give you 100,000 euros but would pay you in installments, and sometimes you need the money right now to do the film. You know you will get it, so you can get it right now [with the bank loan]. With such a circular we can now access the money and just pay 1 percent interest, which is not big,” says Abbout Productions’ Sassine.

Weighing the options

The idea of a bank loan isn’t always attractive to film producers, however. Some industry players argue that in the current market, their prospects on return aren’t that good, even if they have 16 years, which means they would much rather receive “soft money” or grants instead of taking on a debt.

The other side of the coin here is the equity financing, which seems to be a model that could suit film, according to Blominvest General Manager Fadi Osseiran: “For me, the movie industry should rely mostly on the equity because it’s risky, and it fits very well with the private equity concept because private equity is a risky business.” He then continues with the analogy, saying, “If you put money into one idea, that might be a flop, or you might put in money and it turns out to be the Facebook of this world. The amount of ideas like Facebook has been tremendous; few of them survived and most of them did not. But if you have put money in all of them, you make it. This is because one will cover all the other failures.”

What he is referring to is the need to invest in a portfolio of films in order to distribute the risk. This means investing in one prolific production house or studio that has a number of projects lined up and the phenomenal success of one would, hopefully, make up for all the underperformers. Gabriel Chamoun, chief executive officer of The Talkies, the production company behind the feature film Ghadi, is working on setting up such a studio: “The idea is to create a studio and the studio will be producing many different forms of content: some feature films, some TV series [and] some digital series. So the investment risk will be spread over many projects and we will have the size and leverage which will allow us to negotiate better terms with the various partners involved in the distribution chain. We will even have leverage to reduce production cost and to improve our revenue flow.”

Nadine Labaki in ‘Where do we go from here?’

Nadine Labaki in ‘Where do we go from here?’

For the moment, no such studios exist in Lebanon, and according to what investment managers are saying, it seems unlikely that private equity funds would consider the financing of movies, based on the risks and costs considered. The concept of investing in films as a business is also relatively unfamiliar territory here. “Most of the demand is not from investors. Mostly producers go to investors and they have to pitch for that,” explains Osseiran.

The question remains, if not from banks or venture capitalists, where do producers in Lebanon go in order to get financing? When it comes to independent films, one road oft taken is applying for grants from funds in Lebanon and the region (or even beyond), such as the Arab Fund for Arts and Culture (AFAC). Since it started in 2007, AFAC has promoted various artistic fields in the Arab region, including cinema, through short- and long-term programs. The documentary program, for instance, is in its fourth year with a yearly budget of $300,000 and has supported around 35 projects that address “political and social realities in the Arab region,” says Rima Mismar, deputy director and film programs manager at AFAC. Then there is the general cinema grant, which includes all kinds of films – documentary, fiction, shorts, animation and experimental – that is given to “between 15 and 18 projects per year” with a total budget of $400,000. According to Mismar, individual grants range between $5,000 and $50,000, but the average grant is $30,000 per project. This amount will get a producer started, but certainly not cover a major feature film production, so why stop there? Often you will find a single movie being supported by multiple funds and institutions.

There are just a handful of funds in the Arab region, a couple of notable ones being the Doha Film Institute and Enjaaz, the funding arm of the Dubai International Film Festival. But these funds generally don’t receive a financial return on their investment. “We don’t hold any rights to any of the films that we support. We only ask for a sentence [of acknowledgement] to be placed at the beginning and end of their film,” says Mismar. Funds are thus dependent on fundraising and donations from a variety of institutions and philanthropic individuals to stay afloat, which is why unfortunately they don’t always last. On April 19, Screen Institute Beirut, a local fund, announced that it would temporarily not be able to allocate any more funds due to a lack of resources.

Another way of securing funds from abroad is through co-production. Lebanon and France signed an agreement in March 2000 that encourages exchanges and co-productions between the two nations in the cinema industry. According to the Euromed Audiovisual III report on Lebanon published in 2013, 37 percent of all Lebanese co-productions in the period between 2006 and 2011 were with France. The United Arab Emirates came in second, with 20 percent, and all other countries were in single digits.

These co-productions do, however, come with strings attached. Among other things, the French-Lebanese co-production agreement states that “the minority co-producer’s contribution shall involve an effective technical and/or artistic participation that is equal to no less than 20 percent of the total budget.” Even when it is possible to meet all the conditions, the competition is fierce. “The actual situation is that when you go [for co-production], everyone knocks on the same door. We just all knock on European doors,” says film producer Diane Aractingi, adding that the amount of money you bring to the table has sway over the final decision.

[pullquote]The concept ofinvesting in films as business is also relatively unfamiliar territory here[/pullquote]

Other financing options include going to private investors directly (what Osseiran alluded to earlier), often achieved with the help of personal connections, and seeking sponsorships from corporate institutions. This can manifest itself in the form of product placements in the sponsored film. But according to Abbout Productions’ Sassine, it is mainly the “popular” commercial films that rely on such methods. “[Sponsors] want the films to be seen and sometimes our films struggle to be seen, so they wouldn’t put much money to have their products in them,” elaborates Sassine. She then adds that the independent filmmakers they work with would feel “awkward” about inserting sponsored content.

When all else fails, a work of passion that lacks the funding may be able to reduce its human resource costs. “We work quite regularly with some people, so when they know a film is more fragile than another they are most of the time willing to accommodate us with their salaries, or they give in services and enter as co-producers, so there is a kind of [bargaining]. This works when they like the project,” says Sassine.

A broken chain

One of the most talked-about challenges in the industry is the gap between producers and distributors.  From a story concept to the silver screen, there is a multi-stage process that involves a whole range of individuals, from producer to cast and crew, to distributor and exhibitor (the theater owner). “You have all the [players], but they’re all on their own islands; you need to start building canals between them and those canals are distribution canals – it’s a value chain. So if everyone does their job on the chain, you can have a healthy, flourishing industry,” says Karim Safieddine, founder of online platform Cinemoz and a distributor.

The domestic market is small to begin with, making it hard to return on investment in Lebanese theaters, not to mention the fact that foreign films take the lion’s share of admissions. Based on data that the Euromed Audiovisual III report collected for the year 2010 (prior to the latest production boom), Lebanese films took less than 1 percent of all box office revenues. “We really need to have public support in the fight that is held between producers and distributors because when it comes to the theater, we don’t have the distribution budget. In the US, in the studios [distribution] is 30 percent of your budget, so we can’t afford this at our level. Whatever we put in terms of distribution can never compete with the studios and Hollywood and what’s signed in Cannes,” says producer Aractingi.

Maya de Freige, president of the FLC, and Serge Akl, director of the Lebanese Tourism Office in Paris, at the Lebanese Pavilion

Maya de Freige, president of the FLC, and Serge Akl,
director of the Lebanese Tourism Office in Paris, at the Lebanese Pavilion

Distribution costs can run high, between the marketing of the film and the renting of theaters, which sets you back around $500 per screen, according to Mohamed Fathallah, who is both a distributor and producer. Depending on the film, Fathallah will invest anywhere between $10,000 and more than $1 million to acquire the distribution rights for a region-wide release, and the ticket sales are split roughly 50-50 between distributor and exhibitor. In Fathallah’s experience, however, when it comes to Lebanese films, producers tend to bypass the distributor: “Producers in the region like to be in control and for them it’s more a way to maximize on their profits because a sales agent is going to take a certain cut of the revenue.”

[pullquote]For the year 2010 (prior to the latest production boom), Lebanese films took less than 1 percent of all box office revenues[/pullquote]

Fathallah argues that distributors are more aware of the commercial side of the business – and thus producers would benefit from their input from early on in the production process – and have strategies for when is the best time to release a film. For example, in the Middle East region the month of Ramadan has an interesting role to play. Considered a “dead month” for the cinema sector, particularly in summer, when only the 10pm show is left, theaters release the minor movies during this month. The action-packed blockbusters and long-awaited films, such as the upcoming Finding Dory, are scheduled to be released in time for Eid weekend.

Public funding

The public sector’s contribution to the film industry as a whole has been quite insignificant, in the view of many. The Ministry of Tourism has been taking baby steps through promoting the industry at Cannes (see Cannes story page 74). Culture Minister Araiji told Executive that the yearly budget for the film sector was 256 million Lebanese lira ($170,000) and called it “a shame”. When it comes to giving grants to filmmakers, the National Film Commission of the Ministry of Culture is the entity entrusted with that responsibility, and divides a meagre budget of around $100,000 among 10 to 15 projects each year, according to a 2015 film industry report published by IDAL.  Compare this to what some of the other countries in the region are offering. Aractingi, who researched the topic for a presentation, discovered that “in Tunisia you can get up to $150,000 per film” and that even the Palestinian territories received more funding. There are some who argue that government support is not the make-it-or-break-it factor, or indeed should not be expected to arrive any sooner than Godot, and say it falls rather on the shoulders of corporates to boost the sector, but for the most part producers would welcome the financial assistance.

June 10, 2016 0 comments
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Lebanese film industry 2016Special Report

Yes we Cannes

by Natascha Schellen June 9, 2016
written by Natascha Schellen

In mid-May there was a temporary mass migration to the south of France as film professionals around the globe rushed to attend one of the year’s most prestigious international film festivals. When Executive spoke with a number of Lebanese film industry stakeholders last month, the excitement in the air was palpable. But it wasn’t the overly talked-about celebrities on the red carpet that shone in the eyes of these individuals. The real stars here were the three Lebanese films in the official selection at the 69th Cannes Film Festival.

For most Lebanese productions, being seen on an international stage at a festival like Cannes is their best bet of getting picked up by foreign distributors or sales agents. And with such a small domestic market that even the most successful theatrical releases have difficulty breaking even (see finance story), securing distribution in France, for instance – a country with a long history of co-producing with Lebanese cinema – is on the minds of local independent production houses such as Abbout Productions, which was one of the producers of Tramontane, the feature film that competed in Cannes as part of the International Critics’ Week, more commonly known as La Semaine de la Critique.

“Cannes is like the holy grail of [independent] films. Once you are selected, it’s like you are part of these films that will be seen more than others, go around a lot of festivals [and] have more chances of finding distribution, so it’s kind of very exciting for us and for the film to have it at Cannes,” says Myriam Sassine, producer at Abbout Productions.

Festival visibility helps on other counts as well. According to Sassine, gathering the estimated “$600,000 to $700,000” for the production of the film from various sources in multiple countries  was not the Herculean task that it usually is, partly thanks to director Vatche Boulghourjian’s previous success. “[Boulghourjian] did a short film that was in Cannes in 2010 called The Fifth Column, and he won third prize, so he was already kind of visible as an emerging talent [and] there was curiosity about what he would make,” explains Sassine.

[pullquote]Participation in the festival is a costly venture, with 60,000 to 80,000 euros ($67,103 – $89,471) invested by the Ministry of Tourism through their Paris office on a yearly basis[/pullquote]

Taking it one step further, it is in fact common practice nowadays for unfinished projects to look for funding through the Marché du Film (Film Market) that runs in parallel to the Cannes Film Festival and is the center of all commercial activity in the film industry. The Fondation Liban Cinema (FLC), a nongovernmental organization that has been supporting the film industry since 2003, organized the screening of five films that are works in progress in the event ‘Lebanon Goes to Cannes’, inviting investors and distributors to preview 20 minutes of each in the hope of securing financing for postproduction from interested buyers. At time of writing, there have been no announcements of inked deals, but a source at the FLC stated that the reception had been generally encouraging.

To the thousands of film distributors and sales agents that attend, the Cannes Film Market means serious business. This is where distributors compete for the biggest projects, as they skim through film screenings, talk with producers and sign their deals for the year.

The importance of Cannes to the industry thus lies in the exposure given to selected films, which increases the likelihood of getting financed, and because it is the movie marketplace where distribution contracts are signed. It is also a great opportunity for a nation to promote its cinema, and realizing that, the FLC worked in collaboration with the Lebanese Tourism Office in Paris – the Lebanese tourism ministry has just one other overseas branch in Cairo – to establish an official presence at Cannes with the Lebanese Pavilion starting in 2005.

cannes1

“As the ministry of tourism, we are fulfilling our mission: communicating on something interesting in Lebanon – in this case cinema – and promoting our territories for filmmaking,” says Serge Akl, director of the Lebanese Tourism Office in Paris. With this goal in mind, an initiative called 35mm from Beirut was launched by Akl in 2009, the year that it provided the “first ever location guide” for Lebanon to facilitate networking between foreign and local film professionals.

Participation in the festival is a costly venture, with 60,000 to 80,000 euros ($67,103 – $89,471) invested by the Ministry of Tourism through their Paris office on a yearly basis, not to mention the corporate sponsorship by Bankmed that supports FLC going to Cannes. The Lebanese Pavilion itself, now in its 12th year, does not come cheap. According to the Film Market website, the starting fee for a standard pavilion is 16,800 euros ($18,789), which gives you 25 square meters of tent space and 25 square meters of terrace. The cost then goes up with each additional square meter. Add to that promotional and media spend, as well as travel expenses – Akl revealed that the ministry sometimes assists Lebanese filmmakers going to Cannes with airfares, hotels and other costs. This year in particular required a sizeable investment, with the addition of a Lebanese cinema party organized for industry professionals – a similar event was held once before in 2007 – and the production of a promotional video to advertise Lebanon as a film-shooting destination, commissioned by the ministry and directed by renowned filmmaker Philippe Aractingi.

The general consensus is that the investment has been worth it, with each year improving on the last. In 2015, Lebanese Ely Dagher picked up the Short Film Palme d’Or, the highest award in his category at Cannes, for his animation Waves ‘98, allowing Lebanese student filmmakers to dream that they too can succeed. FLC representatives returned from Cannes last month, bubbling with enthusiasm over the positive response to the films – Tramontane received a standing ovation – and the fact that Lebanon had its largest Cannes presence to date. With the rising momentum and the high number of films being produced this year, “2016 is the year of the cinema for Lebanon,” says FLC President Maya de Freige.

June 9, 2016 0 comments
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Lebanese film industry 2016Special Report

Lebanon’s cinema: the best ambassador

by Natascha Schellen June 8, 2016
written by Natascha Schellen

When the 12th edition of the Lebanese Film Festival opened to movie enthusiasts at the Beirut Souks on May 30, it reflected the potential of the nation’s film industry but was also a testament to the need for funding – the festival was only made possible this year with the help of crowdfunding.

The Lord of the Rings trilogy captured a generation of fantasy fans in the early 2000s and succeeded in drawing an enduring worldwide love for the natural beauty of New Zealand, where the films were shot. Local businesses have capitalized on the popularity of these films, which have been credited with directly bringing tourists to the country, by setting up tours of various filming locations. More recently, the hit HBO television series Game of Thrones resulted in a similar benefit to the Northern Ireland economy – the show brought in an estimated 110 million pounds ($161 million) in the first five seasons, according to national agency Northern Ireland Screen. “Cinema has a huge impact on a country. It’s the best ambassador we can have,” says Gabriel Chamoun, chief executive officer of Lebanese production house The Talkies.

Film production in Lebanon is a nascent industry, if it can be called that at all, when compared with developed industries such as the United States, India and France. “Lebanese cinema [is so small] and also the history of Lebanese cinema was interrupted at many stages because of the Civil War and all the turning points within the Civil War itself… There were always interruptions and the film industry would start all over again, depending on the situation. We’ve had some sort of stability since maybe 1994 and you can see that films of all sorts are being made,” explains Rima Mismar, deputy director at the Arab Fund for Arts and Culture.

A 2015 film industry report published by the Investment Development Authority in Lebanon (IDAL) reveals that the sector employs around 1,000 people directly, not including the hairdressers, makeup artists, costume designers and so forth. The total number of companies involved in production and postproduction is 97 (this includes production of television shows, commercials, music videos and others), 27 of which are exclusively film, in addition to 18 distribution companies.

It is hard to pin down in percentage terms precisely how much film and production as a whole contribute to the Lebanese economy, but it is in the low single digits. The economic potential in terms of indirect jobs created, however – particularly in the tourism sector – is substantial.

[pullquote]The economic potential in terms of indirect jobs created – particularly in the tourism sector – is substantial[/pullquote]

The Ministry of Tourism has been making efforts to put Lebanon in the spotlight as a filming location for foreign producers through its office in Paris, in collaboration with the Fondation Liban Cinema (FLC), a nonprofit organization dedicated to supporting the film industry. Serge Akl, the director of the Lebanese Tourism Office in Paris, informs Executive about his role in spreading the word to foreign filmmakers on Lebanon as a filming destination. The office has so far sponsored at least 10 “fact-finding trips” for foreign producers and directors to explore Lebanon as a potential shooting site and meet with local technical teams. While the IDAL report outlines Lebanon’s competitive prices relative to the region, as well as its multilingual and highly skilled technical staff – six universities graduate some 220 students in the audiovisual field in roles such as cinematographer each year – and its favorable weather and diverse scenery, it fails to mention the security concerns.

In the words of The Talkies’ Chamoun, “The major problem of Lebanon is the perception of insecurity, the proximity of the war zone in Syria [and] the fact that many insurance companies will not insure stars coming to Lebanon.” He also points out that the Saudi and other Gulf states’ ban on travel to Lebanon has affected the usual pre-Ramadan business boom in TV commercial productions. There will have to be a substantial period of stability and security before the next Game of Thrones or Lord of the Rings can be shot here in Lebanon.

Turning to another area of potential, the digital age has led to new heights in entertainment distribution. According to media reports, recent South Korean hit TV series Descendants of the Sun was streamed more than 2.3 billion times in China this April. Estimates vary, but the show is expected to add several hundred million dollars to the Korean economy through product placement-driven exports to China as well as increased tourism to the country. When it comes to Lebanon, regional success in the silver screen has limited potential due to the underdeveloped theatrical infrastructure in many Arab countries – in Saudi Arabia, cinemas are officially banned. And while the Middle East is not on the same scale as China, an opportunity nevertheless presents itself in the form of online, which is a growing segment in the region. Lebanon has already achieved an audience base to a certain extent. “There are a lot of documentaries, short films [and] experimental films when it comes to Lebanese cinema, and that has been exporting extremely well. In North Africa – Tunisia, Algeria, Morocco – these viewers are avidly consuming Lebanese independent cinema,” reports Karim Safieddine, whose streaming site Cinemoz also analyzes data on viewer habits.

Digital companies in the film business such as Cinemoz have also been able to make use of Circular 331 funding, unlike traditional production houses – but new avenues for financing have recently opened up.

Although the industry has been taking baby steps, there is a sense of optimism in the air. “What I feel is happening right now between all the different institutions, like the Ministry of Tourism, the Ministry of Culture, IDAL and FLC, is that things are getting together and I think we’re at the beginning of the organization of a true industry in Lebanon called cinema,” says Akl.

June 8, 2016 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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